a) CTM - independent case analysis for 6 case studies related to the trends in management discussed in class.

Each case would be for 10 marks each. The students would be evaluated for their independent analysis of the cases, and not for mere submission of the cases. b) Financial Management - Word document attached f) Marketing Mgmt Applications -ASSIGNMENT You are the CEO/CMD of a FACG/FMCD/Capital Goods ( you decide one) company. Your company is the market leader with a 30% share of the market. The nearest two competitors have a market share of 21% and 16 % respectively. To maintain your market leadership and share, in view of the competition, you have come up with an innovative product (you decide and name the product and its distinguishing characteristics (VSP), 1. Give in detail the marketing management tasks that you will adopt. (Give the specifics you can assume things but clearly state you assumption) of the tasks with facts, figures and analysis. 2. Give your plan to develop marketing strategy and plan with detailed reasons, analysis and deductions. 3. Since consumer is king, carry out an analysis of the consumer market for your product and come out with your analysis. 4. Which market segment will you identify and target and why. Give your reasons, analysis and deductions. 5. How will you create brand equity for your product? Give specific details. 6. Give the design and management of integrated Marketing channel for this product 7. What is your plan for managing Mass Communications? Give specifics. Note: You can assume the company and a product but clearly the state the company, the product (its characteristics), competitors etc. You can make any assumptions but these need to be stated clearly. Use facts, figures, graphs, charts, analysis to justify and prove your point/analysis/solution.

h) Sales Management - The sales of TATa Nano has not reached to its potential? Devise a Sales Strategy so that it reaches its potential. i) Services Marketing - Effect and practice of lean six sigma across 5 service verticals". Minimum 80 pages.
j) Channel MgmtQ1.) What are the flows of Marketing channels for Consumer goods and Industrial goods? Give examples. Q2.) a) What is franchising? What are the different types of franchising? Give examples. b) What are the advantages and disadvantages of Franchising? Q3.) Write short notes on: 1. Buckilins theory of Service outputs 2. MLDSO and DSO.

k) Brand Management - Analysis of the Brand Associations and Brand Positioning of vodafone India.

o) EXIM - L'C(Letter of Credit) is a safer mode of payment for exporter but not for importer. Explain with Illustrations and also explain how importer can protect his interest.?