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1.1 History of Embroidery Embroidery work is often regarded as the best form of art which is highly demanded by men
and women. Embroidery work is perfect for adding beauty to any dull fabric. It is not just limited to apparels but has expanded to home furnishing products also. Embroidered products are manufactured in various parts of the world. Be it Europe, Africa, the American continents or Asia, they all have their own range of products for display with intricate embroidery patterns.

The rich heritage and culture of the place automatically gets reflected in their work. Indian
embroidered products have a massive demand at the international level. Indian embroidery projects a picture of a variety of Indian customs and cultures. Zardozi, kantha, mirror and chikankari embroidery are all popular and considered best for enhancing the beauty of any fabric. Embroidery work has been highly acclaimed globally which has boosted up the embroidery market.

1.2 Types of Embroidery 1.2.1 Machine Embroidery

The invention of embroidery machines devastated the hand embroidery industry, causing major economic crises in many parts of the world. It is the common allegation that machine embroidery has to go with. It may have been true in that era when most of the people were adept in hand embroidery. Gradually, machine embroidery has developed as an individual art. The machine embroidery involves as much dedication and technique as hand embroidery. The speed may have increased but the patterns are still the same. The representation may be different, themes are still the same. The motifs can be floral, religious, natural surroundings, geometrical or realistic; the fineness comes with practice as in any other art. In the beginning, it may have been the imitation of the handwork; contemporary machine embroidery is an original, unique art form.

1.2.2 Handmade Embroidery

Since the earliest fabric samples of 3000 B.C. we realize that human beings have wanted to enliven their surroundings clothing, toiletries and linens by adding hand work of some kind over the woven fabrics. Different areas of the devised their own peculiar styles. The type of thread, colors, motifs and presentation of each area and style are unique. Each region had a few stitches unique to their style. The motifs were related to nature and religion and everyday life of people. Religious embroideries spanned the breadth of the age of the many religious organizations and royal courts. Hand Embroidery art had patrons just like other art forms. These embroideries include gold threads or Zardosi, Chikankari, Kasuti and Kashmiri. Chikankari is said to have a Turkish impression though it is mentioned in the records of Megasthenes in 3rd century B.C. Kashmiri embroidery is colorful with symbols like chinar leaf, apple blossom, lily, the saffron flower and the fauna of the region. Phulkari has brightly colored flowers on coarse cotton. Beadwork and Zardosi are Mughal introductions

whereas mirror work is typical to Gujarat and Rajasthan. Kantha' Embroidery of Bengal makes imaginative use of waste rugs and Kasuti is famous for religious themes. Machine embroidery may have become common these days and perhaps more economical but the uniqueness, variety, intricacy, art and fineness of hand embroidery is unmatched and as yet unchallenged.

1.2.3 Embroidery Design

Though the themes may not have changed, embroidery designs and patterns have changed with time, region and style and of course religious beliefs. Indian embroidery designs are based on four broad themes namely nature, its flora and fauna, religion and life of people. Impact of foreign cultures and art form has left a visible effect on the styles. Patterns in phulkari and chikan are generally floras, twines and vines. Different stitching styles give the uniqueness and the effect the. Phulkari has bright colored floral designs densely filled. Chikankari is predominantly white embroidery with shadow and jali work. The kantha is more of a self-expression depicting life of people and religious beliefs. Kasuti is representation of religion with gopurams, triangles and supporting motifs. Kashmiri embroidery is pure depiction of nature. As per the Muslim belief, human and animal figures should not be used so the forms influenced by Persian or the Turkish styles or the samples obtained of the Mughal era have more floral or geometric patterns.

1.2.4 Color Embroidery

There are basically three embroidery styles owing to the color used. They are white embroidery, black embroidery and colored embroidery. White embroidery was done in Egypt, India and Western Europe. It is still practiced as Ayrshire Needlework, Chikankari and White work. Egyptians used white thread on white background, Dresden work of Germany used embroidered lace and Ayrshire Needlework belonged to Scotland. The English and Czech had unique white work with satin stitching and cut work. In India white embroidery is practiced as Chikan work. The thread used is white the base is generally white though light, dull colors may be used. Black work is counted-thread embroidery worked in geometric designs with black silk and metallic thread on even-weave linen or silk. In England, on clothing items, the favored color was black on white. When the same designs were executed on samplers or household linens, they may be found in pastels the style involves outlining or defining elements and filling elements. The Elizabethans frequently called black work Spanysshe work. Color embroidery is more realistic and earthly. Bright colors beads and shells were the expression of common man in needle and thread. The religious themes lifestyles and nature are the common themes. Though intricate, colored embroidery in various styles and stitches was done by the most down to earth tribal people and farmers to the most aristocratic and rich.

1.2.5 Embroidery fabric

Embroidery is a fabric art. Leather embroidery is a later invention. Embroidery is the embellishment of cloth with designs made by needle and thread. Different types of fabric, threads and techniques are used for fabric embroidery. They are affected by the region, religion and other crafts of the region. This art of decorating fabric is the most antique form of clothes adornment and is unique to each place. Kashmiri embroidery was initially done on woolen Fabric with woolen thread. The motifs and colors are typical representations of the nature. Rumal Chambal is silk embroidery on even weave cloth. Phulkari is bright bold florals on coarse cotton cloth. Chikankari is Indian white work on fine muslin and kantha is simple running stitch on quilts or quilted cloth. Kasuti is the unique sari embroidery of Karnataka that uses religious motifs. And Zardosi uses metal thread on fabric. Mirror and bead work of Gujarat and Rajasthan have made a niche for themselves. There are so many other forms of embroidery each different from the other. Even the forms having a common origin that later developed in different region differ.

1.2.6 Leather Embroidery

Leather Embroidery in India is more prevalent in the desert states of Gujarat and Rajasthan. Rajasthan craftsperson, nomads, that roamed the desert, found a fascinating way to fashion leather; leather embroidery. They made embroidered utility products in leather that included mirror, jooties (Shoes), bags, lampshades, book binds and kopis (water bottle). Embroidery on leather can be done using different stitches, bead work, brass eyelets, and appliqu work. Common Embroidered Leather Products Are

1) Embroidered leather jackets 2) Embroidered leather belts 3) Embroidered leather bag This art is kept alive by only a few communities in Alwar, Bamer and Bikaner. The area of North Bhuj and Kuchh in Gujarat are famous for leather embroidery. It is done by Meghawal community. Utility objects like stools, chair backs, fans, asans, bed covers and chappals (slippers) etc. are made embroidered in bright colors and bold patch work and geometric patterns, peacocks, parrots, flowers and temples. This embroidery can be done directly on leather or on cloth and then stitched on to leather.

1.2.7 Metal Embroidery

The use of metal embroidery in Indian textiles and costumes, especially the ones used for special occasions or ceremonial purposes, demonstrate the importance of gold and silver within the culture. Zari, that means "gold" in Persian, refers to the metallic threads used in weaving. Zardozi embroidery involves the use of different shapes of metal wire like springs, coils, strips, ribbons and discs. Embroiderers carefully select from an elaborate assortment of components to create their own unique designs. The wedding vest is heavily adorned with such embroidery. Zardosi is also called Ari and was at its peak in the Mughal era. The art declined for lack of precious metals for the purpose and high costs. It was again revived in 20th century with the use of plated copper that reduced the costs and gave the same effect.



2.1 Introduction
Hanumant Embro is a young and dynamic organization which makes Embroidery design in
sarees established in year 2009 by Mr. PARESH SURANI we have made our presence felt in the embroidery design in market. We are one of the medium organization in market which reaching to the good organization. Our machines are used to make design and a blank sari & sold it to the wholesaler. IN our company there are eight machines and which 4 machines are 15 headed and 4 +are 11headed machines. Difference between in 11 headed machines and 15 headed machines is in 15 headed machines we can make more sarees in less time & 11 headed machine makes less compare to 15 headed machines.

Our company tries to make a good design so that our production may raise thus an aim of the
company. We try to give our saree to the dealer in time are not doing late in giving sarees in time. This is our compantes pratige in market because of punctuality we take over some competitors in market & our company working 24 hours, so our punctuality always in equilibrium We also give quick service to the dealer of there is urgent and we also little change but for that service.

Our company is committed to achieve total customer satisfaction by giving sarees in time.
We have a godown to so that our finished to product can keep in that godown because some dealer going late to take sarees so we keeping that sarees in godown. Our company also gives transport service to dealer and we only bring blank sarees from the dealer also and smooth deliveries to our dealer.

If our company has more production & there all machines in work at that time we give sarees
to other companies to make sarees so that we can deliver the product in time.

2.2 Goal & Vision

Achieve Business Excellence by attaining overall high performance Become one among the Leading Suppliers in our products Manufacturing and Supplying Products with zero defects through continual improvement Adapt cost effective and environment friendly process Total employee participation Achieving total customer satisfaction

2.3 Quality Policy

Eagle eyed quality control to satisfy customer requirements in best manner. Motto-Follow the System, Quality will follow

2.3.1 Our Team of Professionals

The company is proud of highly experienced, result oriented professional managers, supported by competent, dedicated, qualified and experienced fleet of employees. Who are ready to take all Threats and Challenges, and their contributions are greatly valued. The Company believes that "machine cannot perform wonders by itself unless human brain behind is competent enough to do so."

2.3.2 Our Special Thanks

The Company understands the market and the customers thoroughly well and values their contribution. The inspiration and continued strong support of valued customers is success. The Directors and Employees are thankful to our customers, dealers, suppliers and their

families for their continued, generous support and confidence on our company.

2.4 Management

Mr. Paresh P. Surani (MD)

Mr. Ashvin D. Surani (Partner)

2.5 Plant and Machinery

1) Land Area 2) Project Cost 3) Present Capacity Utilization 4) No. of IS Machines 900 Sq. Feet 1, 70, 90,000 90% Sequence Multi 5) Power use 6) Process Control 3 phase Power Fully Automatic 4 4





3.1 Introduction
Human beings the dynamic element of management. Human resource management refers to the systematic approach the problem of selecting
training, motivation & relating personnel in any organization.

HRM is planning organization, directing & controlling of the procurement, development ,

compensation , integration , maintain & reproduction of human resource for the and that organizational individual & social objective are being full field or achieved.

Hanumant Embros HR activity is very best about the all activity of the employee of the
employee satisfaction.

3.2 Selection
Selection means out of the prospective application right type of persons are selected to match the jobs. Here, in the case of Hanumant Embro selection process includes 4 steps:-

1) Preliminary searching interview 2) Checking of references 3) Comprehensive interview 4) Final employment decision.

3.3 Training
Training is a short term process utilizing a systematic and organized procedure by which non managerial personnel leant technical knowledge & skills for a definite purpose. Hanumant Embro give training to the worker for the purpose of: 1) Higher productivity 2) Better quality of work 3) Cost reduction 4) Less cost of supervision Trained employee can grow faster in their carrier.

3.4 Need of Training

To improve knowledge & skill. To develop attitude & behavior. Reduced cost, accident and mistake. Increase efficiency To increase productivity Imparting information on new technology and methodology. To maintain industrial relation.

3.5 Salary
Salary administration refers to the establishment & implementation of sound policies & practices of employee companions. Hanumant Embro paid salary to the working efficiency of the employee.

Total worker Operator Helper Supervisor 6000-7000 4000-5000 11000-12000

3.6 Promotion & Transfer

Promotion refers to the upward movement of an employee from one job to hire level job with increase in salary status authority & responsibilities.

3.6.1 Promotion
Hanumant Embro gives promotion for the employees competitive spirits is developed and also increase their job satisfaction & sense of belongingness.

3.6.2 Transfer: Transfer means employee is shifting from one place to another and no change in salary, responsibility & authority.


Hanumant Embro gives transfer for the relief in employee work load and multiple improvements of employees and also to punish employees involve in undesirable activities in the organization. 1) Production transfer 2) Replacement 3) Shift 4) Penalty 5) Remedial

3.7 Employee Welfare Services

Labor welfare means anything done for comfort and improvement in personal & social aspect of the employees over and above the wages paid which is not necessary in the industry. Hanumant Embro gives some services like, 1) Wash room 2) Water 3) Medical Facilities 4) Resident Facilities Extra bonus is pay to the worker 10% of Salary at diwali (Only one month).

3.8 Time Keeping System

Hanumant Embro is working 2 shifts First Shift: 9:00am To 9:00pm

Second shift: 9:00pm To 9:00am




4.1 Introduction
Production or manufacturing is the basic activity of all industrial units. Production may be defined as the process concerned with conversion of input (RawMaterials, Machinery & others) into output (finished goods) with help of certain processes. Hanumant Embro involve activity in-house planning, designing, Engineering, manufacturing of glass containers, by adapting world class technology & technical knowledge.

4.2 Flow Chart of Manufacturing Process


4.3 Manufacturing Process

Designer makes the design One best design select and making the sample piece After making the Sample it given to Merchant So if merchant will be like our sample after he provide many goods After all we making selected design sarees by machine Completed above formalities, all finished goods given to cleaning house In cleaning house remove extra threads because it is extra in sarees, After perfect sarees will be processed in to the roll polish. The sarees will be supply to merchant

4.3.1 Design


4.3.2 Sample

4.3.3 Row Material


4.3.4 Processing Goods


4.4 Process of Power Supplier






4.5 Various Types of Machinery: There is various type of embroidery machines import like, flat, sequence, all in-one, mix embroidery machine. In particular embroidery machine there are different-different like, o 615=250*1200(flat machine)

These flat embroidery machine tools adopt pearl slice connecting with flat embroidery. These ways makes flat embroidery more wonderful. Flat computerized embroidery machine complies with International Quality Standards and their quality and durability are fully guaranteed. Manufacturing embroidery machinery that is widely used in the garment industry.


4.5.1 Multi Flat Embroidery Machine Features
1 head to 50 head flat machine, Every model with 300x300mm, Heavy vibration free body, Dahao/Panasonic servo motor, 5colour lcd + pen drive, Japan rotary hook & bobbin,

4.5.2 Sequence machine Product Description

Main shaft digitizer control guarantees more speed adjustment and higher embroidery quality. Color LCD display shows real time embroidery, easier to operate.

Adoption of the advanced 1 and 3 phase subsection control technology, making the frame movement more stable and smooth, efficiently decreases the vibration and noises to the lowest level. Main Features & Function

1) 3mm, 5mm, 7mm 2) High Speed Sequins at 800 R.P.M. 3) Latest Side Sequin Device 4) 5color/10color LCD (Optional) 5) 1.5kw/1.0 Panasonic server motor 6) Single phase/Three phase (Optional)


4.5.3 Double Sequence Machine Product Description

Both side Emboss Ring Sequence 3, 4, 5, 7, 9, mm sequins o 615=300*1200(double sequence) o 609=400*1200(double sequence) o 615=300*1200(double sequence) 607=400*1200(double sequence) 611=300*1200(double sequence)

4.5.4 Chain Stitch/Towel Double Sequins Mix Embroidery Machine

27 Product Description

300*400 heavy beam Bottom side heavy body structure double servo motor, thread pipe system

4.5.5 Sequins Cording Machine

4.5.6 All in One Embroidery Machine:-


4.6 Price of Machines

Company charge price according type of machine and different and model.

NO. 1 2 3 4 5 6 7 8

MODELONO. 615=250*1200(flat)

AMOUNT() 500000/-

615=400*1200(double sequence) 1021000/615=300*1200(double sequence) 920000/607=400*1200(double sequence) 700000/609=300*1200(double sequence) 741000/611=300*1200(double sequence) 765000/611=300*1200(double sequence) 821000/611=400*1200(double sequence) 841000/-

4.7 Types of Thread

Polyester Viscose Silk Thread Cotton Polyester Zari


4.7.1 Polyester

4.7.2 Viscose


4.7.3 Silk Thread

4.7.4 Cotton


4.7.5 Polyester Zari

4.8 Place:
Companies use 1 level distribution channel. Import from china and direct sell to customers.







5.1 Introduction
It is said finance is the arms and legs of business. A potential and capable management can run the department very effectively. In finance department each & every decision should be taken in such way that every pie of money should be utilized in adequate manner. Financial management is the concern with the managerial decision that results in the acquisition and financing of long term and short term credit of the firm. Financial management is a managerial activity, which is concern with planning and controlling of the firm financial resources. In HANUMANT EMBROIDERY, there is a separate department of finance, which handles different financial transactions and keeps on the revenues and expenses of the company. The finance departments manage by top-level management. It consists of more than 25 executives. The head of this department is Mr. Rakesh Surani. Who checks the bill and invoices.

5.2 Objectives
The main objectives of finance department of HANUMANT EMBROIDERY are as under. 1) To monitor & measure debtors 2) To prepare profit & loss account 3) To maintain working capital at minimum level compared to last year. 4) To monitor & measure internal customer satisfaction.

5.3 Activities of Finance Department

Planning & budgeting of financial resources. When financial resources is not that time taken loans, issuing shares. Issuing financial resources to different department. Working capital managing Balance sheet & Annual general prepared. Accounting management. Cash management


5.4 Annual Business Plan

The annual business plan is prepared by taking the information regarding Production of every sarees.

5.4.1 Data Required for Annual Plan

1) Product mix plane 2) Marketing channels 3) Manpower requirement 4) Estimated investment 5) Institutional demand 6) Segment wise demand estimation 7) 5 Years procurement analysis 8) 5 Years procurement capacity

5.5 Cost System

Cost is one of the main factors affecting finance department. There are lots of control techniques through which companies can control their cost. Costing is the factor that affects the pricing as well as profits of the company. If the costs are controlled then the company can fix competitive price and achieve targeted returns. If the company is able to get the cost at minimum level then can get an additional benefit over their competitors. To control Cost Company might have to: 1) Replacement of worm out machines and equipments with new ones. 2) Make or buy decision 3) Extension of existing production plant. 4) By having latest technology machines and equipment. 5) By producing large quantities of products. 6) Controlling the inventory levels. 7) To do investments where maximum returns can be achieve.

5.6 Sources of Finance 5.6.1 Sources of Long Term Finance

35 Financing of Long Term Working Capital

Long term working capital should be provided in such a manner that the enterprise may have its uninterrupted use for a long time. It can be conveniently financed by the following sources: 1) Issue of shares Issue of share is the most important source for raising the permanent working capital shares are of two types-Equity shares and preference shares. Maximum amount of permanent capital be raised by the issue of shares. 2) Ploughing Back of Profits It means the reinvestment by a concern of its surplus earning in its business. That is, a part of the earned profits may be ploughed back by the firm, in meeting their working capital needs. It is an internal of source of finance and is most suitable. 3) Long-term Loans Financial institutions such as commercial bank, life insurance Corporation of India, industrial finance corporation of India, stat finance corporation etc. provide all types of loans-longterm, medium-term, short-term loans. This type of finance is ordinarily repayable in installments. 4) Accepting Public Deposits Public deposits are the fixed deposits accepted by a business enterprise directly from public.

5.6.2 Sources of Short Term Finance Financing of Short-Term Working Capital
The category of fund covers the need of working capital of financing day-to-day business requirements. They are of two types-internal source and external source.

(A)Internal Sources:

Depreciation Funds Provision for Taxation


Depreciation reserve provides a good source of funds for working capital.


The provision for taxation can also be used by the concern as a source of working capital during intermittent periods.

Accrued Expenses

The firm can postpone the payment of expenses for short periods. This constitute as a source of working capital.

(B) External Sources:

1) Trade Credit One of the most important forms of short-term finance is the trade credit extended by one business enterprise on another on the purchase and sale of goods. 2) Credit Paper In the category of credit paper, bills of exchange and promissory notes of shorter duration, varying between a month and six month. These papers can be discounted with bank. 3) Bank Credit: Commercial Banks are also principal sources of working capital. They provide working capital in the form of overdrafts, cash credit, short-term loans etc. 4) Customer Credit Advances may also be obtained on contracts entered into by the enterprise. Customers are often asked to make advance payment in cash in lieu of a contract to purchase 5) Security of employees If employees are required to make deposits with their employer companies, such deposits are available or short-term working capital


5.7 Project Cost

Sr. No. 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. Particular Land Company Building Machinery Vehicles Electrical Installation Tools GEB Deposit Computers Furniture CCTV Camera Total project Cost amount ( in Lakhs) 85 25 46 4.50 2.40 2.50 2 1 1.50 1 170.90

5.8 Capital Budgeting Process

The process of making the decision of investments of current fund in the assets, in the anticipation of returns, during a series of future years is known as capital expenditure budget.

5.8.1 Profit year of 2010

Total Turn Over (Whole year) 1. 2. 3. 4. 1. 7. 8. Less Thread Expense Less Operator salary Less Supervisor salary Less Helper Salary Less Bills Less Other Net Profit 8360000 1760000 560000 132000 440000 252000 880000 4336000




6.1 Introduction
Marketing has often been described as a social. Which Individual and groups obtain what they needs and want through Gating, offering and freely exchanging product and services of value with other? It can also been term as The Art of selling product. Marketing Management is the process of planning and executive the conception, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organization goals. In Hanumant Embro Pvt. ltd. Mostly, there is the product is to be produce as per consumer demand and order in bulk. Marketing management has the task of regulation of level, timing and character of demand in a way that will help the organization to achieve its objectives. The aim of produces is totally depend on marketing, without marketing onto a single unit can run.

6.2 Difference between Marketing & Sales

Marketing starts with the buyers and focus constantly on the need of the buyer is the center of the business; universe activities follow the need of the customer. Selling starts with the sales. Selling is preoccupied all time with the need of the sales. Sales are the center of the business universe and all activity start with the sales existing products. Emphasis on identification of a market opportunity and try to convert needs into products and emphasis on fulfilling the need of the customers. Views business as a customer satisfying process. Views business as a goods producing process. Sellers convenience, dominants the formulations of the marketing mix.

6.3 Product Planning

Product planning is the process to plan for marketing a particular as product line of the company in a particular industrial or geographical market.

General manger of production is consulting with G M of marketing considering following factor; 1) Capacity of plan 2) Availability of raw material 3) Demand in the marketing 4) Environmental factors 5) Activities of competitor 6) Availability of stock in a country 7) Availability of storage and warehouse

6.4 Competitors
1) Krishna Embroidery 2) Jay Ambe Creation 3) D.K Creation 4) Ramdev Embroidery

6.5 Pricing Policies

Profit of company mainly depends upon cost of production and price of the products manufactured. 1) Cost of production 2) Transportation cost 3) Profit Margin (15% per calculation) 4) Taxation Rate

6.6 Sales Promotion

In modern world there is very strict competition so for stand in the market. Strongly sales promotion programs very impotent. The main Aim of sales and increase the number of customer


6.6.1 Advertisement
Consumer is the king in the modern market without consumer the task of business is incomplete. So consumer must know about the product of company. Now a day, advertisement is the best way to introduce the product to consumer.

6.7 Market Research

Market research is the problem analysis. It learns more about consumers. Dealers about marketing mix, preferences, quality and packaging etc. are important in marketing research. Marketing research is a continuous process for survived the market or competition it includes product analysis, market analysis, distribution analysis and competition analysis. Marketing research includes a manufactures want, in how much they want, how many of them other consumer can be attracted by the produces or deals. Thus it is a precious tool in decision making based on scientist Investigation and analysis of marketing problem.





7.1 Finding 7.1.1 Finance Department
Profit of company is increase in 2010-11 as compared to previous year 2009-2010. Cash and bank balances, inventories, current liabilities are also increase in 2010-11 as compared to previous year i.e. 2009-10. Investment falls in 2010-11 as compare to 2009-10. Company has increase in Reserves and Surplus in year 2010-11 as compared to year 200910. Financial expenses are increased in 2010-11 as compared to year 2009-10.

7.1.2 HR Department
There is no Trade Union in Hanumant Embro In The case of Hanumant Embro no more transfer because Hanumant Embro smooth and done nice job. There are no extra activities. Most of Employ satisfied with companys salary. running

7.1.3 Marketing Department

There is no fluctuation in price during recession or boom period. Price will revise every two to three year by selling market condition competition and government policy. Hanumant Embro has not any intermediaries for producing their product. Hanumant Embro has no branch office for marketing they deal with the customer from the head office.


7.2 Conclusion
During Our industrial training at HANUMANT EMBRO PVT. LTD, I found that there is cooperative managerial staff & workers & also good & efficient management in each & every department & workers are fully satisfied with their management because the main purpose of HANUMANT EMBRO PVT LTD is to achieve their goals involving each & every employee. Since its establishment, it has been profit-making organization.




After completing of training I suggest following points:


Marketing management book by Philip kotler. Brochure and Booklet Financial Management book by B.S. Shah Human Resource Management book by C.B. Gupta. Production Management by Aswathappa.