Links to online resources to accompany

Marian B. Wood, Essential Guide to Marketing Planning

and

Marian B. Wood, Marketing Planning: Principles into Practice

Websites can change rapidlyso if any of the links listed below are unavailable, please use your favourite search engine to locate other sites. Preparing for marketing planning
www.cim.co.uk/home.aspx The Chartered Institute of Marketing presents news, analysis, case studies, links and other valuable resources for marketers. www.themarketer.co.uk The Marketer, published by the Chartered Institute of Marketing, with howto articles, marketer interviews, case studies and more. www.mplans.com From Palo Alto Software, maker of Marketing Plan Pro software, website with sample marketing plans and ideas about creating a marketing plan. www.startups.co.uk For small and new businesses, general information about marketing planning and techniques. www.knowthis.com/general.htm Guides and tutorials covering marketing planning and marketing tactics plus links to related news. www.marketingscience.info/ From the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia, articles about marketing research. www.strategy-business.com Articles and white papers about strategy, planning, implementation, marketing and the Internet, presented by Booz & Co.

Analysing the external environment

www.intute.ac.uk/socialsciences/ Links to extensive information about social-cultural developments.

www.guardian.co.uk/data-store The Guardian data site with statistics and analyses about U.K. educational, demographic, economic and cultural issues.

http://epp.eurostat.ec.europa.eu Choose language and then explore links to statistics about European demographic, economic and social-cultural trends

http://unstats.un.org/unsd/default.htm U.N. reports and statistics covering global economic and social development.

www.tradeinvest.gov.uk Follow link to information about doing business overseas, with country-bycountry and regional data about trade conditions, currency issues and more.

www.emc.be/ European Marketing Confederation site with news feed and links to publications about national regulations and market data

www.scip.org Explanation of legal and ethical issues in competitive intelligence. www.economist.com Business and economic news and analysis from The Economist. www.ft.com Business and economic news and analysis from the Financial Times. http://news.bbc.co.uk Business news, economic coverage and more from the BBC.

Researching consumer and business demographics

www.statistics.gov.uk/default.asp From the U.K. Office for National Statistics, data about consumers, population trends, economic trends, and more. www.xist.org GeoHives site with demographic information about consumers in various regions. www.statistics.gov.uk Statistics about consumer and business markets in the United Kingdom. www.insee.fr Statistics about consumer and business markets in France. http://demo.istat.it/index_e.html Demographic statistics and projections for Italy. www.un.org/esa/socdev/unyin/index.html Demographics, social and economic data relating to youth and young adults.

www.offstats.auckland.ac.nz/ Links to statistics about regions, individual nations and industries, from the University of Auckland Library.

Marketing ethics, social responsibility and sustainability

www.brass.cf.ac.uk/ The Centre for Business Relationships, Accountability, Sustainability and Society presents links and information about marketing ethics and sustainability issues. www.ibe.org.uk Information about business ethics and codes of conduct. www.bsr.org Information about corporate social responsibility, sustainability and ethical standards. www.endseurope.com/ European environmental news and information service. www.envirowise.gov.uk/ Envirowise, a U.K. government website, presents data about sustainability and environmental issues. www.csrwire.com News releases about corporate social responsibility programmes and performance.

Branding issues and ideas

www.marketingweek.co.uk/ MarketingWeek articles with the latest branding developments around the U.K. and Europe. www.brandingasia.com News, surveys and case studies about the marketing of brands in Asian countries. www.designcouncil.org.uk/en/About-Design/Business-Essentials/The-power-of-branding-a-practicalguide/ The Power of Branding guide to brand development and management for small businesses. www.transdiffusion.org/ident Articles about television network branding and history in the United Kingdom and elsewhere. www.superbrands-brands.com Case studies of how successful brands were marketed in Australia.

Marketing mix issues and ideas

www.cim.co.uk/marketingplanningtool/tech/tech4.asp Overview of planning for the marketing mix, including pricing, from the Chartered Institute of Marketing. www.themanager.org/Knowledgebase/Marketing/Pricing.htm Articles about various aspects of pricing and profitability. http://pages.ebay.co.uk/help/basics/g-index.html From eBay, glossary with definitions of online auction terms. www.transport-pricing.net Information about the financial, political and social issues of road pricing in Europe. www.womma.org/ The Word of Mouth Marketing Associations primer on planning for social media and marketing. www.adassoc.org.uk Information about advertising, media, audiences and research from the Advertising Association. www.theidm.com/ News about direct and interactive marketing from the Institute of Direct Marketing. www.hatads.org.uk Archive of ads that have appeared in the United Kingdom. www.cap.org.uk/cap/ From the Committee of Advertising Practice, codes of conduct for TV, radio and non-broadcast advertising. www.dma.org.uk Direct marketing guidelines, codes of practice and case studies of successful programmes. www.techcrunch.com/ Tech-oriented site with commentary and trends covering Twitter, blogs and other social media.

Marketing control and implementation

www.jiscinfonet.ac.uk/tools/scenario-planning Explanation of the purpose and practise of scenario planning.

www.strath.ac.uk/management/cspfs/ Centre for Scenario Planning and Future Studies website, from University of Strathclyde Business School