INDUSTRY description

Manufacturers in this industry produce the materials that hold Indian industry together: bolts, nuts, screws, rivets, and washers. Producing these items in lots as small as 1,000 and as large as 20 million, manufacturers make both custom-ordered and standard fasteners using processes quite different from that of the screw machine product industry, SIC 3451: Screw Machine Products, with which it otherwise shares many similarities. While screw machine product manufacturers produce goods using some form of screw machine that cuts into a metal product to produce the needed tooling, fastener manufacturers use a variety of cold-forming and rolling processes to produce simpler parts with greater strength. Both industries trace their beginnings to the early stages of industrialization, which made innovations in the field of fastener engineering possible. The fastener industry is remarkably decentralized, with hundreds of small shops producing the majority of fasteners. Manufacturers in the fastener industry tended to cluster around the industries that purchased its productstraditionally the automotive, defense, and aerospace industries.

Target market
Local customers:

Malhotra hardware store

India corporation Ss steel products Pritpal hardware store Hazoor singh and sons

SH traders

Krishna sales corporation Mickey fasteners National customers: D.bachubhai and brothers Bombay Railway tenders Sonkhia brothers jaipur Sree arihant agency jodhpur

This link is of the site for filling up the tenders which keep coming in the bolt market

http://www.tradereader.com/Tenders /Bolt

Lead time
We will commence our business in the month of June probably in the first week of the June.

Competitors

Vk traders ludhiana Tr ludhiana Goyal sons jalandhar Pp enterprises jalandhar KrishnA AUTO Jalandhar

VARUN STEEL Jalandhar

Evaluation of the competition

IN filling the tenders and getting the tenders the competitors will give us stiff competition.

The competition is high but for quality manufacturers of bolt any level of competition has no effect on sale and customer base. As the demand of the product is high therefore in spite of tough competition and presence of lot of players in the market, the sales will not be a problem. Sometimes, in todays market the competitors gain sales by giving the product to the customer at a lower rate. This will be the major concern while getting the orders.

Regulations or quality standards for bolts

ISO 262 Selected metric-screw-thread sizes for screws, bolts, and nuts ISO 898-1 Bolts, screws and studs with specified property classesCoarse thread and fine pitch thread ISO 898-7 Torsional test and minimum torques for bolts and screws with nominal diameters 1 mm to 10 mm ISO 10664 Hexalobular internal driving feature for bolts and screws Torx screw head

Marketing strategy
We will get our company site outsourced and we will get an official e-mail id that will be a paid one. With this id we will register our firm in Indian yellow pages Contact news (its a newspaper that comes once in three months)

Thomax.com (site for contacting various sellers and buyers) Indiamart.com (site for contacting various sellers and buyers)

Sales strategy
We will be sending samples to the customers. We will also be Meeting the customers personally and fixing the deals.

USP: - our quality will be our unique selling proposition

which is of utmost importance in this industry

Price:Industry follows a fixed pricing with very little variations. Base price (bp) - this keeps changing as the steel market is sometimes unstable.

Diameter thread 3/8 inch 100 inch bp 5/8 inch bp 10mm 50 12mm +rs 50 16mm 50

Length 1-6inch 1-6inch 1-6inch 25mm-150mm 25mm-150mm 40mm-150mm

Half thread +rs 50 +rs 50 +rs 50 +rs 100 +rs 100 +rs 100

Full +rs

+rs

+rs

This is the industry standard pricing

Place: - first year we will target the local market and the
local customers as discussed above Second year we will target the national market and we will also start filling the tenders as by then we will have excise number.

Promotion: -

the major promotion of ours would be through word of mouth and providing assured quality product with a redressal system.

Product: - the product we will be selling is bolt of the

above mentioned sizes.