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Outline of Jonathan Rosenberg's Rules to success:

Surround yourself with the smartest people you can find.

Rules on Communication

Over communicate always all the time. Openly share everything with your colleagues. o Power comes from sharing information, not hoarding it. o Trust people; it breeds loyalty. Repetition helps communicate an idea. Each word matters. Be crisp and direct and choose each word wisely. o Leave out the parts that people skip. Great leaders are great teachers; and great teachers are great storytellers. o You learn more by listening, than by talking. o Listening makes you humble and smart. When you listen you learn how things work, when you talk, you echo how you think things work. If you must talk, ask questions this airs out unknowns. Unless you are the expert, then state the facts and dont ask questions. Convince your audience by showing them, instead of telling them. Respond to e-mail immediately, processes can stall waiting on you.

Rules on Company cultures

Avoid HIPPOs (highest paid persons opinion). Titles shouldnt win arguments, good ideas should. You shouldnt be able to figure out the org chart, by looking at a product. When you open a box and see 8 Read Me Firsts, there is a problem at the company. Get rid of bureaucracy, in all forms. For a goal, ask for a winning strategy + required tactics (ask whats needed, to be successful) People are more productive if they are crowded. o Social groups moderate bad behavior. o Get rid of work-from-home, it is a "malignant, metastasizing cancer ban it". (Really?) o Put smart people in close quarters can have energetic results. o Small groups are self-correcting in terms of behavior and have built-in social controls. Empower small teams. Every great thing that has ever been done, has been done by small teams or individuals. Create teams about the size of a family. Once someone shows themselves to be a liar; consider them always a liar. There is no momentary lapse of integrity. "Trust, but verify". Focus on value, rather than costs. Revenue solves almost all problems. Spend 80% of your time on 80% of your revenue. Never suggest copying a competitor. You can do better. "Hope" is not a plan.

Success breeds envy and jealousy; be humble with your success. Do all reorganizations in a day.

Rules on Hiring and Development

Know how to hire. Good people get more good people. Bad people hire more bad people. Have committees hire and promote people, not a single person. Instead of laying off the bottom 10%, dont hire them in the first place. Its much more difficult to fire someone, than it is to hire them. Dont hire, and dont be a specialist especially in technology. Change is the only thing constant, in technology. You cannot teach passion. Enthusiasts will do more, simply because they love it. Dont compromise hiring quality because of urgency. Weed out and get rid of bad eggs. Diversity gives you more perspectives, which will give you a better product or service. Life isnt fair: disproportionally reward risk-takers and performance. . Dont tell people they did a good job if they didnt. Real life is a meritocracy. Celebrate and reward what you want to see more of. Build around the people who have the most impact / purge the bad eggs. Pick on the people you dont like until they leave the company.

Rules on Decision making

Strive for consensus, not unanimity. Striving for perfection will slow you down. Find the acceptable point for most people and go with that. There is no consensus w/o dissent. Patton: If everyone is thinking alike then someone isnt thinking. If there is doubt about what to do think about customers perspective. Choose your goals wisely. If the goals create conflict change the goals. None of us is as smart as all of us. Where there is harmony, there is no innovation. New ideas come from discussions and conflict.

Rules on Fostering innovation

You cant manage or dictate creativity. Create a culture of "yes" and be willing to change. Innovators at big companies are treated like a virus. "Pessimists dont change the world." Dont stop others from moving forward with an idea because you have a better one. Grow all ideas and let natural course weed out the weakest. A leaders job is not to avoid risk; it is to build the capability for recovery after a failure. A good crisis is a terrible thing to waste. Growth and experience only come from failure. A crisis becomes a narrative for people to learn from.

Rules on Humility

Learn something new, so that you remember how hard it is to learn. Teach something, it helps you learn. Never stop learning.

"Humility is correlated with age; Arrogance is inversely correlated with age." we become humble and less arrogant, with age. You get personal leverage from delegation and inspection. Smart people surround themselves with smart people. "You learn more from your mistakes, than your successes." "Good judgment comes from experience, and a lot of that comes from bad judgment" Will Rogers "Show me a team that never makes a mistake, and Ill show you a team that has never done anything innovative" Smart people can smell hypocrisy. Invest in the things you claim are important. Set an example for your team. Culture is set from the top. Dont burn bridges. You learn a lot about a person when they resign. Other people learn about you, when you resign. "Would you work for yourself?" Write a self review and be critical about yourself. Communicate, confess, and comply when you mess up. Then, learn from it. Dont tell "Charge!" Yell "Follow me!"