Benetton Group is a global luxury fashion brand, based in Treviso, Italy.

The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan (BIT: BEN). Benetton has a network of around 6,000 stores in 120 countries. The stores are managed by independent partners and generate a total turnover of over 2 billion euro In 1965, Luciano Benetton, the eldest of four children, was a 30-year-old salesman in Treviso. He saw a market for colourful clothes, and sold a younger brother's bicycle in order to buy his first second-hand knitting machine. His initial small collection of sweaters received a positive response in local stores in the Veneto region, and soon after he asked his sister and two younger brothers, Gilberto and Carlo, to join him. In 1965, the entity known as the "Benetton Group" is formed. In 1966, the Benettons opened their first store in Belluno and three years after in Paris, with Luciano as chairman, his brother Gilberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer.

Brands The company's core business remains their clothing lines. Casual clothing is marketed as the "United Colors of Benetton"; there are also a fashion-oriented "Sisley" division, "Playlife" leisurewear. Their products include womenswear, menswear, childrenswear and underwear and they have expanded into toiletries, perfumes, and items for the home such as kitchen accessories and baby products.

The Group produces over 150 million garments every year and has a network of around 6,000 contemporary stores around the world

Overview Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, the leisurewear brand Playlife. The Group produces over 150 million garments every year. Its network of around 6,000 contemporary stores around the world, offers high quality customer services and generates a total turnover of over 2 billion euro

Financial Highlights Year 2010 2009 2008 2007 * 2006

Revenues (million euro) 2,053 2,049 2,128 2,049 1,911 Net Income (million euro) 102 122 155 145 125

United Colors of Benetton. A global brand, and one of the most well known in the world, United Colors of Benetton has an international style that combines color, quality and fashion. Each season the womenswear, menswear, childrenswear and underwear collections offer a total look for everyday, for work and for leisure, in the city and outdoors. The Benetton Baby label is a new product line dedicated to the prenatal and the under-fives world.

The brand is present in many other sectors, from the elegant accessories to the eyewear lines and perfumes, from the home collection to baby products. The above products are available in selected specialized shops worldwide.

Undercolors : Undercolors of Benetton is an extension of the Benetton brand, featuring underwear, beachwear and sleepwear collections, as well as accessories for women, men and children. A wide selection of recurring basic colors is enriched every season with the latest trends. Undercolors is available in its own chain of stores which now has more than 500 locations in thirty countries and in selected Benetton Shops. Sisley: This is the Group's most fashion forward brand. Sisley presents elegant and seductive collections, with special attention given to the choice of design, fabrics and new shapes. Its creative artists and independent sales teams concentrate their efforts on its image and on strong-impact advertising campaigns. The brand has created the very fashionable Sisley Young line for children from 8 to 12 years old.

Playlife: Playlife is more than a fashion brand, its a multi-brand that brings together different life-styles and multiple purchasing experiences: Playlife, the heritage brand that draws inspiration from the preppiness of the American campus; Anthology of cotton, the comfort of cotton jersey in a collection just for her; Jeans West, the historic brand associated with denim and everything that looks good with it; Killer Loop, the urban wear rich in technical details.

Benetton India Pvt. Ltd. The Benetton Group Present in 120 countries around the world More than 6000 retail stores worldwide Produces around 130 million garments every year Offers high quality customer services and generates a total turnover of over 2 billion euro Core business is clothing with a strong Italian character whose style, quality and passion are clearly seen in its brands. The casual United Colors of Benetton The fashionable Sisley Playlife leisurewear Killer Loop street-wear India Overview Benetton is in India since 1992, through a licensee, but since Dec 2004 has become a 100% subsidiary of Italy Avg. growth rate in India since 2004, year on year is 56 % Expansion through multi-format strategy UCB has the largest network for a fashion retail brand in the country across 52 cities. Launched Sisley in Oct 2006 in India. Launched UnderColors in Oct 2007 Launched Playlife in March 2008

India-Overview Retail Area Over 250000 sq. ft Average Store Size 1500 sq. ft No. of Stores with 20 million Plus turnover 24% Like to like store business growth (YTD 2008) 36% 130 plus Exclusive Stores Selling more than 2.5 million garments a year Scaling the business model Recently Launched PLAYLIFE - Benettons leisurewear label across major cities. To scale the growth it has entered into master franchisee agreement with: TRENT LTD (A TATA Group Company) for all Sisley stores in India India team is now handling operations for SAARC, South East Asia and Australia

Current Business Plan- Retail strategy A well designed retail strategy suited to the Indian consumers. This was based on: Visual Merchandise Merchandise planning Retail Marketing activities Training & Development Scaling the business model

Retail format

India-Overview Retail Area Over 250000 sq. ft Average Store Size 1500 sq. ft No. of Stores with 20 million Plus turnover 24% Like to like store business growth (YTD 2008) 36% 130 plus Exclusive Stores Selling more than 2.5 million garments a year segmentation of stores is currently in five formats for retail in Indian market Maxi stores Over 7500 sq ft Mega stores - 5001 - 7500 sq ft Medi - 2,001 - 5,000 sq ft Mini - 1,001 - 2,000 sq ft Micro Below 1000 The new Benetton megastores carry complete casual womenswear, menswear, childrenswear and underwear collections, as well as a wide selection of accessories, offering a full range of Benetton style and quality Visual Merchandising treat for the eyes! One of the only brands to represent merchandise thematically International standards and look guides are followed with respect to : Folding Tabletops Browsers In-store displays Coordinated merchandize display Consistency across stores Visual Merchandising-Concept 16 years of design evolution The store design team is engaged in researching new materials and processes for retail interiors and creating new ambience for the Global market, offering them not only practical and modern experience but also maximum comfort to the target audience