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Effective Business Presentations: Guidelines

The introduction serves 3 main purposes: establish group credibility provide personal and professional information (introducer?). Make it unique! get the interest and attention of the audience state topic, relate it to the audience, and preview the main points/ideas to be presented preview the body of the presentation introduction is well thought out, well rehearsed & effectively delivered

The objective of the body is to deliver the central idea using logical points, and bolster it with strong evidence and in convincing fashion In order to do so: Establish what the central idea is Present these points in a logical sequence such as chronological fashion (I have given you a framework!) Support ideas and opinions with relevant examples, graphs, tables, charts, statistics, or expert testimony Draw conclusions based on facts and solid evidence Maintain credibility by presenting correct, concise, and complete information Use connectives such as transitions and signposts to facilitate audience understanding

Appropriate dress code and extremities Clear, strong voice, varying tone, pitch Choice of language vivid, memorable, professional (repetition, metaphors, examples, no slang!) Pauses, audience contact No visible nervousness (Keep tight control!) Stimulating comments and unique information Use of appropriate and natural gestures to reinforce ideas Absolutely no paper reading; use help from the slide and cue-cards if necessary Timing Start and end on time theres nothing worse, or more painful than an hour-long 25minute presentation! No extra time will be given Clarity of thought results in clarity of expression. Rehearse! Develop your point logically, wait for non-verbal or verbal cues indicating comprehension, then move on to the next point Emphasize, recap, and repeat frequently

Visual Support

Effective visual aids can clarify ideas, increase the interest level of the audience, and increase the credibility of the speaker. Support the message with graphs, drawings, charts, or computer-generated graphics Explain the visual aids clearly with captions and texts Ensure balance between graphs, pictures etc. and text Use a consistent typeface, color scheme, & graphical style to enhance the professional image of the presentation. Avoid extremely contrasting colors and too much animation.

Audience Interaction
Perhaps the most difficult challenge in a presentation. A presentation engages its recipients. Be creative: examples of products/services, ads etc. Engaging the audience comes from a genuine empathy Ways you might engage them include: Eye contact with individuals Examples or events that connect you to the audience Friendly body language Talking to or with, not drawn at, or up to the audience

There are generally 2 types of questions in public presentations: Questions designed to let you show how much you know, or dont know Questions that let the questioner show how much s/he knows Either way, when soliciting or responding to questions: Actively and empathetically listen to the question Rephrase, paraphrase or restate question(s) to the audience Clarify the issue(s) asked in the question Keep it short, to the point, and answer each question (even if its I dont know) in turn. Avoid making up a story as it will be detrimental to your grade! Provide succinct but complete answers Make eye contact with the entire audience Treat the audience with patience and respect Listen carefully and take notes of comments and suggestions made by the audience for your final marketing plan