Corporate Social Responsibility (CSR) in Bank cuts across everything that they do and everyone they deal with,

from employees to regulators and from customers to the community. It represents our continued commitment to behave ethically and contribute to economic development while improving the quality of life of our workforce and their families as well as that of our local communities and society at large. We are irrevocably committed to engaging in sustainable development, that is, development that meets the needs of the present without compromising the ability of future generations to meet their own needs. CSR is therefore Banks contribution to sustainable development. To this extent, the concept of their CSR is not limited to support for our focus areas of Arts, Education, Environment, Health and Sports or a concern with welfare schemes and charity work. Bank is responsible at all times and in all activities, maintaining high standards of integrity in their methods and practices of doing Business. In 2008, they took their sustainability commitment a step further by establishing a CSR department, with responsibility for strategy and implementation of the Banks CSR objectives and commitments. Since then, banks have undergone a rigorous process to comprehensively review their CSR strategy and commenced the implementation of policies and procedures that align business growth with good corporate citizenship. CSR of Banking Industry Corporate Social Responsibility has become an integral part of corporate management strategy for banking industry participants in recent times. The banks are not only under pressure from the shareholders but also from other stakeholders such as suppliers, customers, brokers and so on to

become more and more responsible in dealing with social issues in its day to day operations. Topics of Corporate Social Responsibility of the banking industry that may be used for a finance dissertation are: The importance and significance of Corporate Social Responsibility for investment banks. Ethical issues in the banking industry. Recent developments in CSR activities by the banking industry participants. A case study of social responsible banking. Bank regimes and practices in CSR. CSR is now less a choice and more of a necessity for businesses to flourish. CSR has become a commercial imperative, a differentiator for the city and analysts to judge the progressive nature of an organisation. Guidance and reporting on a wide range of CSR issues in banking industry. Terrorism financing and financial institutions. An analysis of the retirement plans provided by local banks

Intro to csr The Reserve Bank of India (RBI) has asked the banks to pay special attention towards integration of social and environmental concerns in their business operations. Stressing the need for Corporate Social Responsibility (CSR), RBI pointed out that these initiatives by the banks are vital for sustainable development. Issues such as global warming and climate change pose a great risk to the environment and can be quite damaging to the business models of companies. Asian companies are at present underestimating the impact of these calamities and a sense of urgency towards playing a meaningful role in tackling them. Only a scenario in which the quality of environment and social systems synergize with business models, can lead to sustainable development. Many of the newly formed private and foreign banks are aware of the importance of such a step and therefore are having an active corporate social responsibility department. RBI has asked the banks to start non-financial reporting, which will be used to audit their initiatives towards the corporate social responsibility (CSR). Such a

reporting will cover the work done by the banks towards the social, economic and environmental betterment of society. RBI has also stepped in to spread awareness about banking and other monetary practices to the common man. Recognizing its role as the central bank of the country, RBI is working towards empowering every individual, especially kids with information about mainstream banking activities and how they can preserve their wealth. RBI has launched two comics viz. Raju and the Money Tree and Money Kumar and the Monetary Policy towards spreading financial awareness among the kids in an interactive, fun and easy to digest way. RBI has also made few films depicting the security features of various currency notes so that people can identify fake notes. These films are available on the RBI's website. Interactive games, which help kids learn about currency notes and money are also available on RBI's website. The recent effort towards financial inclusion where more and more people are being brought into mainstream banking and are made aware of various financial products to empower their life is also a big step in gearing up for rapid economic growth.