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its merchandise. A well-defined target market is the first element to a marketing strategy.The target market and the marketing mix variables of product, place, promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the market place. Once these distinct customers have been defined, a marketing mix strategy of product, distribution, promotion and price can be built by the business to satisfy the target market.
Market segmentations
Target markets are groups of people separated by distinguishable and noticeable aspects. Target markets can be separated into 1.Geographic segmentations (the 2.Demographic/socio economic segmentation (gender , age , income , occupation, education, sex, household size, age, and stage in the family life cycle) 3. Psychographic segmentation (similar attitudes, values, and lifestyles) 4. Behavioural segmentation (occasions, degree of loyalty) 5. Product-related segmentation (relationship to a product)
nichemarketing. Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. It is type of marketing (or attempting to sell through persuasion) of a product to a wide audience. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the medium used to reach this broad audience. For sales teams, one way to reach out to target markets is through direct marketing. This is done by buying consumer database based on the segmentation profiles you have defined. These database usually comes with consumer contacts (e.g. email, mobile no., home no., etc.). Caution is recommended when undertaking direct marketing efforts check the targeted country's direct marketing laws.
http://en.wikipedia.org/wiki/Target_market