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Following are cases of the companies who have not taken up their social responsibilities:

COKE : On June 13, 1999, Coca-Cola (Coke) recalled


over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coke's drinks, which were suspected of making more than 100 school children ill in the preceding six days. This recall was in addition to the 2.5 million bottles that had already been recalled in the previous week. The company's products namely Coke, Diet Coke and Fanta had been bottled in Antwerp, Ghent and Wilrijk, Belgium while some batches of Coke, Diet Coke, Fanta and Sprite were also produced in Dunkirk, France. Children at six schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after drinking Coke's beverages. Most of them reported an 'unusual odor' and an 'offtaste' in the drink. In a statement to Reuters, Marc Pattin, a spokesman for the Belgian Health Ministry explained the seriousness of the issue: "Another 44 children had become ill with stomach pains, 42 of them at a school in Lochristi, near Ghent, northwest Belgium. We have had five or six cases of poisoning of young people who had stomach pain after drinking the suspect beverages." In the same week, the governments of France, Spain and Luxembourg also banned Coke's products while Coke's Dutch arm recalled all products that had come from its Belgium plant. The entire episode left more than 200 Belgians and French, mostly school children, ill after drinking the Coke produced at Antwerp and Dunkirk. The company had to assure its British customers that the products made in its UK factories were safe. By June 15, 1999, Coke had recalled about 30 million cans and bottles, the largest ever product recall in its 113-year history. For the first time, the entire inventory of Coke's products from one country were banned from sale.

NIKE: In many Asian countries, Nike violated local


labor laws. According to the Vietnam labor watch, Nike did not pay the minimum wages, did not provide proper working conditions, and did not take adequate health and safety measures. Forced and excessive overtime to meet high quotas was the norm at Nike factories in Vietnam.. In addition, Nike turned a blind eye to child labor and sexual harassment in its factories. Though the company has taken some measures to improve the situation, it has reportedly failed to improve the working conditions and put an end to the ill treatment of its employees.

NESTLE : Nestl was frequently criticized for using


unethical marketing practices to promote the sales of some of its products. The company was severely condemned by health agencies around the world for its marketing of infant formula in developing countries, by conveying the message that the formula was better for babies than mothers milk. There were also demands on the company to stop purchasing cocoa from the Ivory Coast, where bonded labor and children were used on plantations to harvest cocoa beans. Nestl also became mired in a controversy for selling genetically modified food in some Asian countries without labeling them explicitly. Pure Life, the mineral water brand the company launched in some Asian countries, was also criticized for being too high priced.

KFC : KFC (Kentucky Fried Chicken's) entered


India in 1995 and has been in midst of controversies since then. The regulatory authorities found that KFC's chickens did not adhere to the Prevention of Food Adulteration Act, 1954. Chickens contained nearly three times more monosodium glutamate (popularly known as MSG, a flavor enhancing ingredient) as allowed by the Act. Since the late 1990s, KFC faced severe protests by People for Ethical Treatment of Animals (PETA), an animal rights protection organization. PETA accused KFC of cruelty towards chickens and released a video tape showing the ill-treatment of birds in KFC's poultry farms.

MC DONALDS : The controversy involves the global


fast food major McDonalds, which was accused of wrongfully selling its French fries as 100% vegetarian products when they contained beef flavoring. The courtroom battle had entered the 11th month when McDonald's announced that it would issue a new apology and pay $ 10 million to vegetarians and religious groups in a proposed settlement of all the lawsuits in March 2002. Around 60% of this payment went to vegetarian organizations and the rest to various groups devoted to Hindus and Sikhs, children's nutrition and assistance and kosher dietary practices. The company also decided to pay $ 4,000 each to the 12 plaintiffs in the five lawsuits and post a new and more detailed apology on the company website and in various other publications.

RIO TINTO : Rio Tinto is the worlds largest mining


company in Indonesia which was mired in a controversy in due to the pollution caused by their mining factories . The pollution is caused by solid waste left after the processing of ore and water which is left after treating the mining waste . Rio Tinto was fully aware of the damage all the negative publicity was causing to its image as a socially responsible company. In addition to the rehabilitation measures, the company had in fact taken many other remedial steps to salvage its reputation. In 1997, Rio Tinto claimed that it had stopped using 'old' mining practices and adopted a new approach, which was guided by the document entitled 'The Way We Work' .Thereafter, the company even claimed to be the 'industry leader' in adopting a community friendly approach.

On the other hand these are the cases of companies who maintain a balance between profit and social responsibilities and work towards betterment of the various interest groups:
HP: HP tried to reduce the harmful environmental
impact of its products by reducing the number of materials; reducing the toxic materials in products and also through product innovations. For instance, one of HP's products All-in-One (AIO) combined a printer, a scanner, a copier and a fax machine into one single unit. This helped the company to reduce the number of materials used in these products by 40%. HP's Environmental Initiatives According to HP's Environmental, Health and Safety Policy, the company sought to manufacture products that were safe, and minimized the use of energy and natural resources, and to enable recycling when the products were at the end of their life cycle. To ensure that its Environmental, Health and Safety Policy were met, HP introduced the Design for Environment (DfE) program that focused on energy efficiency, innovations in the materials used and in designing products that could be recycled. HP developed products that used energy efficiently thereby reducing their harmful impact on the environment. By developing such products, the company also helped customers save money. One of HP's products, the Blade PC used lowvoltage processors, which made the PC ten times more energy efficient than a normal desktop PC

Honda : Honda was among the first automobile companies to


take up environment conservation activities. In 1974, Honda launched the Civic CVCC, a fuel-efficient and a low emission vehicle, and became the front runner in environment-friendly automobiles. From then on, Honda worked consistently to bring about improvements in its products so that they became more fuel-efficient and less polluting. In 1991, Honda constituted the Environmental Committee, a body which would take up "corporate environmental activities", in Japan. In 1995, it was expanded to cover the Americas, Europe, Asia and the Oceania and was renamed the World Environmental Committee. Honda also appointed Green Environmental Administrators at all plants . According to Honda, its commitment to the environment was long-term and pervasive. It called this commitment 'environmentology', defining the term as "an ongoing commitment to environmentally responsible technology". The objectives included "world-changing advances in fuel economy, low emissions, and alternative energy sources for the future". Honda categorized its environmental initiatives under seven domains-product development, purchasing, production, transportation, sales, disposal and recycling, and administration... Honda and its subsidiaries spread across the world were acknowledged for their efforts to reduce their impact on the environment. Honda received several awards from reputed government and environmental organizations in Japan and in other countries. In February 2005, Honda's subsidiary in America won the WRAP (Waste Reduction Awards Program) award of the year from the California Integrated Waste Management Board. "American Honda is synonymous with excellence and quality, not only in their products but in their approach to environmental stewardship.

INFOSYS : The Foundation constructed the Infosys


Super-specialty Hospital at the Sassoon hospital, Pune. The government-run hospital caters to poor patients who have no access to treatment in private hospitals. World-class healthcare is high on the agenda of the Infosys Foundation. The Foundation constructs hospital wards, donates advanced equipment, organizes health camps and distributes medicines to the underprivileged sections of society. The Foundation constructed the Infosys Superspecialty Hospital at the Sassoon hospital, Pune. The government-run hospital caters to poor patients who have no access to treatment in private hospitals. Infosys expertise in software enabled the Foundation to install office management software at the KEM Hospital in Mumbai. Our software manages store requirements, maintains accounts and publishes hospital papers and other information on the Internet. The Foundation constructed a pediatric hospital at the Capitol hospital in Bhubaneswar, a hospital for tribals at H.D. Kote, Mysore, a hospital to treat patients with brain fever in Bellary, and a recuperation center at the Kidwai Cancer Institute in Bangalore. The Foundation has donated ambulances and high-tech surgical equipment to medical centers and hospitals in Tamil Nadu, Karnataka and Orissa. Incubators, air conditioner units, neonatal resuscitation equipment and refrigerators have been given to the Bowring Hospital, Bangalore, while ultrasound scanners have been donated to the Ramakrishna Ashram, Coorg and the Bangalore Government Hospital. The Foundation has made donations to the Drug Foundation for Nuclear Medicine at the cancer hospital in Miraj and the Kidwai Hospital in Bangalore A leprosy camp was conducted, and relief work was carried out at the Leprosy Colony in Gulbarga has spread its donations for medicines to aged and poor patients suffering from cancer, leprosy, defects of the heart/kidney, mental illnesses and other major disorders. It helps this

section meet substantial medical expenses and assures them of a steady source of income for their treatment

ONGC : The mission of ONGC stated that the company


would have an "abiding commitment to health, safety, and environment to enrich quality of community life." And this mission was reflected in its CSR activities. CSR at ONGC began as a philanthropic activity where the company contributed to several socio-economic developmental programs like building schools and hospitals, developing agriculture and cottage industry, building infrastructure facilities, etc., around its areas of operation on an Adhoc basis. ONGC's CSR programs at the corporate level focused on disaster relief management and water management projects. When disasters struck India, ONGC provided relief and helped state and central governments in rehabilitating those affected. For example, when a heavy cyclone hit the eastern state of Orissa in 1999, the company provided immediate relief like food, drinking water, temporary shelters, medicine, clothing, etc. ONGC doctors provided medical treatment round the clock. The company also contributed Rs. 80 million toward the Prime Minister's relief fund and took steps to rehabilitate the cyclone victims... ONGC was involved in various community development programs like promoting literacy and higher education by providing grants or scholarships to the economically disadvantaged, donating money for the construction and renovation of schools, promoting healthcare by organizing medical camps, eye camps, through mobile dispensaries, etc...

Reebok : In response to the increasing allegations of human


rights violations in China, Reebok took few steps to assess and improve the working conditions in its manufacturing facilities. In May 1999, Reebok, along with Mattel and Levi Strauss (which had large operational interests in China), teamed up with 21 human rights, fair trade and social investment groups to endorse a set of principles for corporations doing business in China. Through these measures, Reebok attempted to address issues such as the use of forced labor, child labor, inadequate wages, long working hours, and physical or other kinds of abuse of employees. This was one of the first major initiatives taken by leading US business corporations in China to address human rights issues.

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