BRIGITTE BELTRAN, ASSOCIATE IIDA

Miami, FL 33130 786.223.8476 zola688@yahoo.com

Director Business Development

PROFILE
High-capacity management experience in all aspects of the business development process, along with start-up operations, key account support, target marketing and brand positioning in international Architecture & Design. Fully familiar with design solution delivery, project scope definition, territory management, key performance metrics and multi-industry dynamics. Proficient as a sales leader, creative designer, major manager and change agent with hands-on skills in competitive analysis, market trend review, public relations, industry networking, sales presentations and executive relationship building. Innovative development and implementation of successful, high-impact business plans with a visionary approach; timely delivery of high-revenue results and positive client satisfaction. Expertise in proposal generation, strategy brainstorming and marketing campaigns in connection with top management, internal stakeholders and key decision-makers Confident hiring, training, motivation and supervision of teams to achieve peak sales performance, ensure customer satisfaction, maintain maximum client loyalty and meet aggressive business objectives. Multi-tasking talents in team building, organization, needs analysis, process improvements and attention to detail in time-sensitive situations. Diverse client base encompassing Healthcare, Higher Education, Sciences & Technology, High-End Residential, Office, Corporate Interiors, Commercial, Government/Public Works, Retail and Hotels/Resorts. Extensive exposure to cross-cultural dynamics and international business practices in Europe and North America through frequent travel and long-term residency. Fluent in French, Spanish and English.

AREAS OF EXPERTISE
Strategic Planning Relationship Building New Business Development Multi-Industry Knowledge Profit Optimization Interdisciplinary Team Leadership Business Acumen Interior Design Value-Added Client Services Process Improvements Visual Presentations Creative Marketing Campaigns Program Implementation Start-Up Operations Loyal Client Base Multilingual International Business

EMPLOYMENT & ACCOMPLISHMENTS

Arquitectonica, Miami, FL 2011 Director of Marketing & Business Development Recruited to design and implement a company-wide marketing plan for each multinational office that targets high-end residential, hotels/resorts, government, institutional, arts & culture, office, retail and sports/public assembly segments. Initially focused on staffing and guiding 3 US offices. Most recently acquired a $65 million project with Pratt Development for a mixed-use hotel tower in Pittsburgh, PA. Revamped and reorganized critical marketing operations and material to ensure a consolidated message during the targeting process, helping the company to achieve a stronger industry visibility in Florida. Quickly hired, trained and oriented 3 marketing coordinators in all departmental operations. Worked with the IT group to establish from scratch a shared marketing drive for all US offices.

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Burt Hill, Miami, FL 2006 2011 Director of Client Services, 2008-2011 In charge of driving marketing initiatives, executing branding strategies and securing new business in a brandnew territory for this $88 million architecture & design firm with 13 offices in the US, Dubai, Abu Dhabi and India. Built and retained a network of collaborative consultants to prospect for new leads, clients and critical projects. Assisted specialists with sales presentations, attended business events and deployed PR talents. Promoted to spearhead a new business development and marketing effort in Florida and quickly positioned this firm as a key player in the A&D market. Team-led an initiative to close a $50 million project with a brand-new client, University of Florida LEED Gold within 5 months in the position, despite a period of drastic market downturn. Acquired major engagements for a new $180 million partner hospital in Abu Dhabi with the University of Miami. Quickly positioned the firms principals as thought leaders and scheduled public speaking events at 3 major industry conferences in Florida in 2009 and 2010. Manager Marketing & Business Development, 2006-2008 Selected to formulate and launch a comprehensive business plan from scratch to open up new opportunities in the corporate interior market sector. Successfully drove 40% higher revenue in 1 year, secured several new key clients and gained city-wide recognition as a leader in the A&D market space. Closed major deals with Deutsche Bank, Federal Reserve Bank (3-year contract), Sunlife Financials and Jones Lang LaSalle. Promoted to this position after 1 year as an Interior Designer; continued to earn a positive industry reputation for timely project completion and outstanding customer relationship building. Spaceworks, Boston, MA 2004 2006 A&D Account Executive Responsible for identifying and closing profitable contracts within the architectural & design community for this furniture manufacturer dealer with $15 million in yearly sales. Organized and administered marketing programs with local professional associations that expanded industry visibility for this firm. Implemented an effective strategic plan that reversed negative perceptions about this company in the A&D market segment; increased sales by 15% in only 18 months. Utilized a consultative sales approach that restored industry credibility and built a loyal client base. Kundig International Inc., Wellesley, MA 1997 2004 Executive Director Hired to set up a new subsidiary in the US for this Swiss-German manufacturer of process control equipment. Coordinated all business operations, including P&L, budgeting, sales, marketing, advertising, trade show participation and timely shipping of replacement parts to a diverse client base. Succeeded in helping to grow revenue by 50% in 1 year to a total of $4 million annually. Developed and instituted a spreadsheet-based tracking system to accurately monitor all operational metrics and team performance.

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Ultimate SA, Paris, France International Marketing Manager

1992 1995

Directed all aspects of customer relations and marketing support for European partners with a French subsidiary of a US hardware/software integrator. Organized and conducted training programs, seminars and conferences in France and the US. Key participant in opening up and growing a new Moscow office and ensuring optimal productivity through parallel operations. Headed up the complete design and launch of a new client training program for Russia, France and the US.

EDUCATION
Harvard Graduate School of Design / Harvard University, Cambridge, MA Certificate in Branding 2007

Chamberlayne School of Design / Mt. Ida College, Newton, MA 2004 B.S. Degree in Interior Design; graduated Summa cum Laude. * Recognized as Outstanding Interior Design Student. * Completed previous coursework in Spanish Civilization and Culture at the University of Paris VIII in France.

ORGANIZATIONS & TRAINING

International Interior Design Association (IIDA); Florida Healthcare Engineering Association (FHEA) and Florida Educational Facilities Planners Association (FEFPA). Proficient in Archicad 7.0, AutoCAD 2004, Viz4, Photoshop, Corel Draw, In Design and Deltek Vision. Active member of the Board of Directors and Program Committee with the Society for Marketing Professional Services (SMPS) South Florida. Co-chaired and coordinated the Healthcare Reform Program in October, 2010 and November, 2011. Member of Bio-Floridas 2010 Annual Conference Planning Committee.