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Second Quarter Highlights July 2011

Our mission is to help everyone discover, preserve and share their family history.

Safe Harbor Summary


This presentation contains forward-looking statements. These statements relate to future events or to future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from those anticipated. In some cases, you can identify forward-looking statements by the use of words such as may, could, expect, intend, plan, seek, anticipate, believe, estimate, predict, potential, or continue or the negative of these terms or other comparable terminology. You should not place undue reliance on forward-looking statements because they involve known and unknown risks, uncertainties and other factors that are, in some cases, beyond our control and that could materially affect actual results, levels of activity, performance, or achievements. Factors that could materially affect actual results, levels of activity, performance or achievements include those listed under the caption Risk Factors in our filings with the SEC. We assume no obligation to publicly update or revise these forward-looking statements for any reason, whether as a result of new information, future events, or otherwise, except as required by law. This presentation also contains references to non-GAAP financial measures. A presentation of and reconciliation to the most directly comparable GAAP financial measure can be found at http://ir.ancestry.com/results.cfm.

Executing on Our Growth Strategy


1. Provide our subscribers with the content they want
Census records Vital records Blockbuster record sets

2. Keep making our product better and easier to use


Improved search functionality Easier browse experience

3. Build category awareness and a great Ancestry.com brand


Successful marketing campaigns and TV advertising Who Do You Think You Are?

4. Do all of this globally


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Second Quarter 2011 Results


Q2 2011 GUIDANCE
1.67M

ACTUAL

Subscribers

1.672M

$98M

$100M $101.3M

Revenue

$35.0M

$37.0M $38.4M

Adjusted EBITDA

EPS(1)
(Fully diluted)
(1) No guidance was given for EPS

$0.33

Total Subscribers
1,672,000

1,615,000

1,377,000 1,395,000

1,311,000
1,212,000 1,028,000 1,066,000

846,000

861,000

894,000

914,000

959,000

991,000

Q1'08

Q2'08

Q3'08

Q4'08

Q1'09

Q2'09

Q3'09

Q4'09

Q1'10

Q2'10

Q3'10

Q4'10

Q1'11

Q2'11

Gross Subscriber Additions


425,000

322,000 279,000 291,000 252,000 203,000 160,000 127,000 139,000 144,000 160,000 165,000

189,000 146,000

Q1'08

Q2'08

Q3'08

Q4'08

Q1'09

Q2'09

Q3'09

Q4'09

Q1'10

Q2'10

Q3'10

Q4'10

Q1'11

Q2'11

Net Subscriber Additions

220,000

146,000

99,000

66,000 57,000 45,000 33,000 14,000 15,000 20,000 32,000 37,000

38,000
18,000

Q1'08

Q2'08

Q3'08

Q4'08

Q1'09

Q2'09

Q3'09

Q4'09

Q1'10

Q2'10

Q3'10

Q4'10

Q1'11

Q2'11

Duration Mix Total Subscriber Base


100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Monthly Annual Quarterly 6 Month

21% 21% 22% 23% 24% 24% 25% 25% 29% 30% 30% 29% 33% 33%

75% 74% 73% 72% 70% 70% 70% 68% 63% 61% 61% 62% 57% 57%

4%
Q1'08

4%
Q2'08

5%
Q3'08

5%
Q4'08

5%
Q1'09

5%
Q2'09

5%
Q3'09

6%
Q4'09

6%
Q1'10

7%
Q2'10

7%
Q3'10

7%
Q4'10

8%
Q1'11

8%
Q2'11

Monthly Subscriber Churn

4.5%
3.8% 4.0% 3.6%

4.3% 3.8% 3.6% 3.6% 3.3%

4.3%

4.6% 4.0% 3.9% 3.7%

Q1'08

Q2'08

Q3'08

Q4'08

Q1'09

Q2'09

Q3'09

Q4'09

Q1'10

Q2'10

Q3'10

Q4'10

Q1'11

Q2'11

Note: Monthly churn is a measure representing the number of subscribers that cancel in the quarter divided by the sum of beginning subscribers and gross subscriber additions during the quarter, divided by three.

Subscriber Acquisition Cost

SAC

Marketing Expense

$96.87 $83.91 $66.22 $59.95 $85.21 $79.26 $73.27 $62.23 $70.55 $69.57 $74.04 $81.58 $69.56 $81.23

Q1'08

Q2'08

Q3'08

Q4'08

Q1'09

Q2'09

Q3'09

Q4'09

Q1'10

Q2'10

Q3'10

Q4'10

Q1'11

Q2'11

Note: Subscriber acquisition cost is external marketing and advertising expense, divided by gross subscriber additions in the quarter.

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Average Monthly Revenue per Subscriber

$18.88 $18.02 $18.05

$17.75

$17.78

$16.19 $15.68

$16.33

$16.45

$16.46

$16.42

$16.48

$16.67

$16.70

Q1'08

Q2'08

Q3'08

Q4'08

Q1'09

Q2'09

Q3'09

Q4'09

Q1'10

Q2'10

Q3'10

Q4'10

Q1'11

Q2'11

Note: Average monthly revenue per subscriber, or ARPU, is total subscription revenues earned in the quarter from subscriptions to one of the Ancestry.com Web sites divided by the average number of subscribers in the quarter, divided by three. The average number of subscribers for the quarter is calculated by taking the average of the beginning and ending number of subscribers for the quarter.

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Selected Financial Data


Q1'09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10 Q3'10 Q4'10 Q111 Q211
Revenue
y/y change

$ 53.2 $ 54.6 $ 57.0 $ 60.1 $ 64.4 $ 74.5 $ 79.3 $ 82.7 $91.0 $101.3
13% 14% 14% 15% 21% 36% 39% 38% 41% 36%

Gross Profit 42.0


margin 79%

43.3
79%

45.6
80%

47.8
79%

51.4
80%

62.0
83%

66.9
84%

68.6
83%

75.3
83%

85.4
84%

Adj. EBITDA 16.5


margin 31%

18.4
34%

17.9
31%

18.7
31%

17.0
26%

25.3
34%

29.0
37%

29.7
36%

25.6
28%

38.4
38%

Net Income EPS


(Fully diluted)

3.5

4.7

4.0

9.1

4.0

8.5

11.8

12.6

9.0

16.6

$ 0.09 $ 0.12 $ 0.10 $ 0.20 $ 0.08 $ 0.18 $ 0.24 $ 0.25 $0.18 $0.33

*In millions, except per share data


Note: Adjusted EBITDA is a non-GAAP financial measure. A presentation of and reconciliation to net income, the most directly comparable GAAP financial measure, can be found at http://ir.ancestry.com/results.cfm.

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Business Outlook
Q3 2011 Revenue Adjusted EBITDA Total subscribers $102.0 to $104.0 M $38.0 to $40.0 M Approximately 1,700,000 FY 2011 $398 to $402 M $140 to $144 M Approximately 1,710,000-1,730,000

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