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INDEX

Sr. No.
1. 2. 3. 4. 5. 6. 7. 8. 8.

Particular
INTRODUCATION HISTORY OF THE UNIT BASIC INFORMATION ORGANISATION STRUCTURE ORGANISATION CHART SIZE & FORM OF THE ORGANISATION PLANT LOCATION PLANT LAYOUT CONTRIBUTION TO THE INDUSTRY

Pg. No.
2 3 4 5 6 7 8 9 10

Apricot Foodss Pvt. Ltd.

INTRODUCATION
The Apricot Foods Pvt. Ltd is located at Metoda, G.I.D.C. The main product of Apricot Foods Pvt. Ltd is potato wafer, which brand name is Everest The Units on which I am going to present is Apricot Foods Pvt. Ltd. In this unit, Director is Denish Patel and dedicated himself for the progress. This unit was registered in February, 2005 as a private limited company. Everest Waffers is available in all over Gujarat state. In Rajkot wafers is sold by private traders and shopkeepers.

Apricot Foodss Pvt. Ltd.

HISTORY OF THE UNIT


In the primitive age, their ancestors made use of their 2 hands and 2 lags to meet there limited needs. Shari Denish Patel is the founder of the Apricot Foods Pvt. Ltd. It was established in 2005 on very small scale. As time passed on, their needs grew and as we know, Everything that grows turns growing. Now, more use of hands legs was not enough, the use of brain was inevitable. Everest Ek Swad Anek. With this as their motto, they make it their business as specialist in quality bearings to supply efficient and dependable products that satisfy fully the need of their circumstance. Their principle has been the complete utilization of indigenous resources for machines as well as raw materials. This helps in eliminating the dependability on any import resources. It has been their regular practices to develop any critical bearing completely with own research and development, reducing dependability on foreign technology.

Apricot Foodss Pvt. Ltd.

BASIC INFORMATION
Name :~

Apricot Foods Pvt. Ltd

Address

:~

Register office and Factory.


Apricot Foods Pvt. Ltd Metoda G.I.D.C., Rajkot 360 003 State: Gujarat +91 02827 287066 +91 02827 287265 apricotfoods@yahoo.com 2005 Private Limited. Denish Patel. Rajesh Patel Sanjay Patel ICICI Bank Sanjay Patel Denish Patel Potato Wafers. Masala Wafers Banana Wafers Masala Banana Wafers Farali Chevdo Sing Bhujiya Mugh Dal Chana Dal Vatana Masala Sing Everest

Phone Fax E-mail Year of Establishment Form of Organisation Board of Directors Bankers General Manager Chairman Main Product Other Product

:~ :~ :~ :~ :~ :~ :~ :~ :~ :~ :~

Brand Name

:~

Apricot Foodss Pvt. Ltd.

ORGANISATION STRUCTURE

Organisation structure is teamwork at the formal relationship that have between established. The purpose of the structure is to assist in regulating and directing the efforts is than organisation so that they are coordinated and consistent with organisation objectives. Organisation structure of the company shows the interrelationship between the companys staff its show a clear-cut line of authority responsibility and accountability.

Among the various type of organisation structure of Apricot Foods Pvt. Ltd has adopted line staff type of organisation structure.

Apricot Foodss Pvt. Ltd.

ORGANIZATION CHART

Director

General Manger

Production Management

Personnel Management

Finance Management

Production Management

Apricot Foodss Pvt. Ltd.

SIZE & FORM OF THE ORGANISATION


Industries are classified according to their size of unit such small-scale industries, medium scale industries. To identify the industries there are three most important functions that are investment of firm. Total employee & technology. Apricot Foods Pvt. Ltd. is medium scale industry. Its total investment in plant and machinery and other fixed assets is above 3 crore and less than 5 crore. It is Private limited of business organization. The factory area is 1000 Square meter. In company there are 35 workers are working unit uses electricity.

Apricot Foodss Pvt. Ltd.

PLANT LOCATION
Location is the mass factor when influences & failure of the company. It plays vital role in the development of unit. Location of an industry is an important operational management decision. It is a two-step decision first choice is of the region & seconds the choice of site within the region. Location decision should be based on companys technological, marketing, resource availability & financial strategies. The location of a plant should be fixed in such a manner that people interested in its success can sell good most profitability & manufacture them with the least expense. The objective of plant location decision-making is to minimize the sum of all costs affected by location. Nearness to raw materials. Proximity to large & cheap proper labor Availability to basic infrastructure facility Government regulation & subsidy Nearness & accessibility to market Facility of transportation Thus in this way company is having ideal location which allows lowest cost of production & product. Apricot Foods Pvt. Ltd. is located at Metoda G.I.D.C. to get extra benefit. The company is also nearness & accessibility to market. The chart of location can be seen as follows.

Apricot Foodss Pvt. Ltd.

PLANT LAYOUT
Layout of an industry is most important task for obtaining least total cost of material handling, since once the building is constructed & plant is commissioned it is difficult to change it. Plant layout is a Technique of location different machines & plant services with the factory so that the greatest possible out put of high quality at the lowest possible total cost can be available. In Apricot Foods Pvt. Ltd. they have product layout.

Apricot Foodss Pvt. Ltd.

CONTRIBUTION TO THE INDUSTRY


Contribution means the role of the unit in the production of all country. From the very first, this unit is producing more quantity because this company was established as private limited company with Small fund & day-by-day they are progressing. This unit means Apricot Foods Pvt. Ltd. Has a very high contribution is national industries. This company contribution to industry at state level is nearly 10 & 15%. After seeing the contribution it can easily said that this company is progressive & leveling important is this industry at state level as well as national level.

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INDEX
Sr. No.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

Particular
INTRODUCATION PRODUCTION PLANNING & CONTROL RAW MATERIAL MANAGEMENT LABORATORY WAFER MAKING SECTION NAMKEENS MAKING SECTION CHAVDO MAKING SECTION SHING BHUJIYA SECTION MAGHDAL, SHING, MASALA SHING SECTION PRODUCT CAPACITY PACKING DEPARTMENT DISPATCH DEPARTMENT STORE MANAGEMENT

Pg. No.
12 13 14 15 16 17 18 19 20 21 22 23 24

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INTRODUCATION
Production is a very integral part of the business system Production means a bundle of utilities by the co. to its customer & continues process to convert raw materials into final product is called a manufacturing process. Production involves the steps-by-steps conversion of one from of materials into another chemical processing to create or enhance the utility of products or services. Production is process by which goods and services are created. The production or manufacturing department holds the most important and basic position in any industry or a unit. It is because the whole progress and goodwill of the company depends upon the type & quality of products manufactured. For this the production department should be very keen in manufacturing product.

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PRODUCTION PLANNING & CONTROL


Planning & Control of production may be referred to as the planning & org. of manufacturing process & it includes reacting scheduling inspection & control. According to Prof, Gordon B. Garson Production Planning & Control inverts generally the org. & planning of manufacturing process specially it consist of planning of routing scheduling dispatching & inspection co-ordination & control of materials methods, machines, looking & preparing times. The ultimate objective is the organisation of the supply & movement of materials & labor machine utilizations & relative activities in order to bring about the desired manufacturing result in term of quality time & place. In Apricot Foods Pvt. Ltd., the planning & controlling of production process the following element or techniques or steps are to be followed, we may also call them production planning & controlling functions. There are as follows.

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RAW MATERIAL MANAGEMENT


The main raw material of this unit is potatoes, edible oil, banana, chilly powder, and peanuts with sugar, spices. They are purchasing potatoes from other state. According to season of potato in the state they are purchasing from other.

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LABORATORY
Apricot Foods Pvt. Ltd is good popular name Everest Wafers first required are potatoes. Potatoes are of good quality. The second is edible oil they purchase edible oil in quantity. The edible oil is tested in laboratory. Then the chilly powder & other spices are tested in laboratory

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WAFER MAKING SECTION


Apricot Foods Pvt. Ltd main product is a wafer and wafers are of two types. Potatoes & Banana wafer are making in this section. Banana & Potatoes is done after sometimes they mixed edible oil, chilly powder are also mixed in the banana wafer & mixed some spice & than the make a very tasty banana wafers.

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NAMKEENS MAKING SECTION


Apricot Foods Pvt. Ltd also makes namkeens as they successful in wafers after than launch new product all the namkeens. The customer accepts it. Its method is same as above. It is very tasty & in namkeens includes chilly powder & spice & packed.

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CHAVDO MAKING SECTION


A Apricot Foods Pvt. Ltd makes such a very good product. Farali Chevdo is very good product for a people. People demand more Farali Chevdo. Farali Chevdo contains choicest potatoes, edible oil, and peanuts with sugar, chilly powder & other spices this makes as Farali Chevdo.

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SHING BHUJIYA SECTION


After Everest Wafer is popular in all over Gujarat dayby-day they started Shing Bhujiya, in this product change Flour, Shing, Chilly powder, edible oil & other spice are required. It makes a Shing Bhujiya.

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MAGHDAL, SHING, MASALA SHING SECTION


Magdal, Shing & Masala Shing are very good taste product. In this groundnut, edible oil, chilly powder & other spices are required.

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PRODUCT CAPACITY
The Apricot Foods Pvt. Ltd production capacity is very quantitative. In one hour they produce 300-Kg, wafers at time.

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PACKING DEPARTMENT
After the making of wafers they are packed into pouch. There are two types of packing one is pouch wafers are most of sell in Rajkot & nitrogen packing are send to the other district as well as in the Rajkot of Gujarat. After completions of packing wafers they are keeping in a box each box contain 40 Packets, 60 Packets & 80 Packets.

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DISPATCH DEPARTMENT
After the boxes are packed & marked according to requirement. They are dispatch according to requirement of the dealer.

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STORE MANAGEMENT
In storeroom the invent rise. Like raw material, work in progress, finished goods, scraps etc. Are costs heavily to the Organization therefore an effective system should be employed which will take care. That material should not be into excess quanta That raw material should not be into excess quantity. To protect stove against damage & theft. To decide economic order quantity for purchase of raw material.

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INDEX
Sr. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Particular INTRODUCATION ORGANISATION STRUCTURE MANPOWER PLANNING JOB DESCRIPTION RECURUITMENT & SELECTION TRAINING FOR THE EMPLOYEES PROMATION POLICY TRANSFER POLICY PERSONAL RECORDS PERFORMANCE ASPPIRATION WAGES AND SALARY ADMINISTRATIVE TIME KEEPING SYSTEAM PROVIDENT FUND SCHEME EMPLOYEE BENEFIT SERVICES COLLECTIVE BAARGAINING GREVIENCE HANDLING PROCESS INDUSTRIAL RELATION Pg. No. 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42

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INTRODUCTION
Personnel management is a part of management that dealing effective control and use of man power. Humans have dynamic nature different person are having different nature, behaviors man ability etc so it is challenging job. In brief we can say that personnel management is concern with 4M that is man, money, machine and market. The man is only very active and important factor of the Production department in the organization. Personnel Management is concerned with the planning, organizing, direction & controlling the activity with procurement, development, compensation, integration, maintains and separation of human resources to the end that individual, organizational and societal objectives are accomplished.

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ORGANISATION STRUCTURE
Organisation Structure is teamwork at the formal relationship that have between established. The purpose of the structure is to assist in regulating and directing the efforts is an organisation so that they are coordinated and consistent with organisation and objectives. Organisation structure of the company shows the inter relationship between the companys staff its show a clear-cut line of authority responsibility and accountability. Among the various type of organisation structure of Apricot Foods Pvt. Ltd. has adopted line staff type of organisation structure. The managing director of the company is Mr. Chandubhai Virani they are also the owner of the company.

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MANPOWER PLANNING
Man power planning is basically concerned with having the right type of people available as and when required and improving the performance of the existing people available as and when required and improving the performance of the existing people to make them more effective on their jobs. As in case of any other functional area like marketing, production or finance, the personnel departments work has also to be planned planning in personnel area is mainly concerned with crystalline from where the right type of people can be secured for future anticipated vacancies. According to better man power planning is The process by which management determines how the organisation should move from its current man power position to its desired man power position. Through planning, management strives to have the right number and the right kind of people at the right place, at the right time, doing things which result in both the organisation the individual receiving maximum long term benefits.

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JOB DESCRIPTION
It is a written record about the duties and responsibilities and requirement of particular job. It is concerned with the job itself and not with the work. It is a statement describing the job in such a terms, as its full location, duties, working condition. It inform about what how and why of the work to be done. He prepares a summery of the received information in a set form. Thus, job description a written summary of given various right, responsibilities selector job description is different for each job. Definition: A job description is a board statement of the purpose, scope, duties and responsibilities of a particular job.

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RECURUITMENT & SELECTION


In large concern the personnel department is interested with the job of recruitment of personal. Recruitment involves discovering of the source of personnel and arranged to receive application from the candidates for the jobs. In Apricot Foods Pvt. Ltd. if there is any vacancy in any department, they first of all decide to find the pending application received in previous time. If there are no applicable candidates they publish advertisement in the famous newspaper. After receiving application they select some qualified and capable candidates and arrange their interviews, and after interviews knowledge and technical knowledge is select for the job. The company does not allow children as workers. Male & female workers are recruitment for production work. The workers can change the job at any time.

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TRAINING FOR THE EMPLOYEES


Training is defined as The act of increasing the knowledge and skills of an employee far doing a particular job. Training implies activities that teach employees how to perform their present jobs better. It is the training that prepares people in short training prepares the people to perform their helps to them in improving their performance. By improving new skills new techniques of doing the works and by improving their work habits or in other words. We can say that performance means improving the present position. Training is an important aspect for increasing their production capacity. In Apricot Foods Pvt. Ltd provide training facility to their employees is minimum 15 days. Definition: Training is a systematic Modification of behavior through learning which occur as a result of instruction development and planned experience. If candidate is fresh or not experienced than the he has to be putdown under the supervision of the other personal mechanism of mission is explained to him in detailed and matters of manager at also taught to employees. Workers: Generally workers are those who work to earn and fulfill their need. They are the one who fulfill the objective of the prompter. They are concerned the real as set unit

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PROMATION POLICY
Promotion is a very good policy in the organisation. It is a useful for both employees and organisation therefore the need of a formal systematic programmed of promotion and this promotion programmed can be said to be promotion policy. Promotion is given to a person when the work of any employees comes at satisfactory level at that time. The person has been get higher job than the existing job with the increasing responsibilities and more wages is to be given employees get a motivation when he is promoted for higher job. The Apricot Foods Pvt. Ltd is a private limited so that its gives the promotion to their employees as per his agreement and the performance of any employees is found to be satisfied than and than. The management of given the permanently set up in the organisation. Apricot Foods Pvt. Ltd not only consider seniority base but also consider the qualification of the employee. So that we can say that the Apricot Foods Pvt. Ltd gives the promotion to his Employees on the bases of seniority and qualification of the person. Definition: Promotion involves a change from one job to another that is better in term of status and responsibilities.

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TRANSFER POLICY
This transfer is a process of employees adjustment with the work time and place. A transfer is a horizontal or lateral management of an employee from one job section department, shift, plant or position to another at the same or another place where his salary status and the responsibilities are the same it generally does not involves a promotion, demotion or change in the job status.

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PERSONAL RECORDS
Legal department of the unit maintains the personal reports they are also maintain attendance register card to employees. In personal records consist presence and leave of the employee during the particular every year rate of bonus, promotion, duties, qualification, other information are also involved in the personal records of the employees. These personal reports are useful in their circumstance when any problems are occurring between the management and organisation of the unit.

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PERFORMANCE ASPIRATION
Organisation is established achieve certain objectives, achievement of goals and target, depends upon to performance of individual employees. Hence it is a quit necessary to understand as to what extent employees have been successful at their jobs, for achievement of their goals. Thus performance appraisal is an important part of Personnel Management It can be use for carrier advancement of an individual on the basis of an individuals performance it can also be use at the time of transfer and also it provides guideline for training and development of individual and the main objective of the performance appraisal are to improve the job performance appraisal are to improve the job performance and identify their potentialities for the work and to assist in determination of promotion and transfer and it also helpful in to reduce the grievances among the employees.

Thus performance appraisal is a very important part of p.m. Thus Apricot Foods Pvt. Ltd manages this department carefully and in effective manner and it is handled by personnel manager of this unit.

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WAGES AND SALARY ADMINISTRATIVE


Wages and Salary administrative is one of the vital areas of personnel administrative for sound wages and salaries policy and programmers are essential to procure, maintaining, and development, promote and transfer. For the employees and get effective result. From them wages and salaries are perhaps the most important single elements in the condition of employment and organisation moral can not be maintain at higher level without maintain full and sound remuneration programmed. Apricot Foods Pvt. Ltd is a private limited so that it pays wages and salaries to the employees as per their agreement wages and salary pay scale is decided. Wages: Wages means the amount paid to the labor for his service of hourly, daily, weekly and fortnightly. Salary: The term salary defined as the remuneration paid to the managerial, personal on monthly or yearly.

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TIME KEEPING SYSTEAM


Time keeping system is very essential for the regulation of employees & for maintaining the productivity of the unit. In Apricot Foods Pvt. Ltd. Time for production department is as follows: For office 9:00 am 2:00 pm To To 12:00 at noon 05:00 pm

For Workers 8:00 am 2:00 pm To To 12:00 noon 05:00 pm

When there is fully demand in market for Wafer than it continua try working of 24 hours. First shift 06:00 am 02:00 am 10:00 am To To To 02:00 pm 10:00 pm 02:00 pm

Every worker has to Sign in daily register before general manager.

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PROVIDENT FUND SCHEME


Provident Fund is one type of scheme Provident fund 10% of employees salary is deducted and the units to Provident fund amount add the same amount. The rate of provident fund is 12% that means the provident fund deducted from employees salary 12% and company transferred, by Company includes. 3.67 for members and 8.33 for family provisions. If an employee behaves the job, and gets another job at another place, his provident fund amount is transferred to the employee. In case of death or retirement, either employee him self or his family will get the full amount of provident fund scheme.

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EMPLOYEE BENEFIT SERVICES


Management is concerned with attract in and keeping employees whose performance meets at least minimum level, of acceptability. The provision of Benefits and Services and are important in maintaining the employee and reducing or keeping turnover & absenteeism low. Employee benefits and Services on the other hand, are available. To all employees based on other membership in the organisation and the purpose of such benefit & services is to retain people in the organisation and not stimulated them to grater effort and higher performance. They foster loyalty & act as a security bases for the workers. In Apricot Foods Pvt. Ltd. Provides so many facilities, which we can classify in three categories. Medical facilities, canteen facilities, other benefits. This is as follows. 1) Medical facilities The company provides reimbursement of actual medical expenses incurred and including hospitalization, nursing homes and surgical charges for the employee & their family. 2) Canteen Facilities The company provides canteen facility to its workers, where they are provided Snacks, Hot drinks, Cold drinks to employee at subsidized rate. The facility of rest room to the worker is also given.

3)

Other Benefits Apricot Foodss Pvt. Ltd.

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They also provide facilities Bonus Gratuity & provident fund scheme etc. They also provide washing allowance uniforms festival holidays, C.L (Casual leave) and earns leaves etc.

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COLLECTIVE BARGAINING
Collective Bargaining means the negotiation about working conditions and the term of employment between an employer and the group of employees. In Apricot Foods Pvt. Ltd there is no collective bargaining system if any employees has problem regarding wages etc. He can directly meet to the administrative department and solve this problem. Collective bargaining is an essentially process in which employees at as a group in seeing to shape condition and relationship in their employments.

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GREVIENCE HANDLING PROCESS


Grievance handing means, if there is any dissatisfaction is arises in the mind of the labor at that time the decision taken by the management. In Apricot Foods Pvt. Ltd workers have any grievance he gives reports to his supervisor after consulting his supervisor solve all these problem, regarding the workers if supervisor is not able to solve their problems of the worker at that time he is going upper level like departmental manager, general manager of the unit.

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INDUSTRIAL RELATION
Industrial relation and relation between the workers and this unit is good. There is good relation between the workers and the management, which is essential for smooth running of industry and also expansion of industry. Workers should be motivated financially or nonfinancially and also good-working conditions should be provided they should be respected and honored and treated as family members this increases job satisfaction so for this unit concerned it is medium scale unit and all the workers are equal and none of them are superior together.

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INDEX
Sr. No.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

Particular
INTRODUCATION MARKETIONG RESEARCH ORGANISATION STRUCTURE ORGANISATION CHART PRODUCT MIX PRODUCT LINE MARKETING SEGMENTATION PRICING POLICY PRICE LIST MARKETING PROMATION SALES PROMATION CHANNAEL OF DISTRIBUTION QUALITY CONTROL FACTORS AFFECTING QUALITY OBSERVATION

Pg. No.
44 45 46 47 48 49 50 51 52 53 54 55 56 57 58

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INTRODUCATION
Marketing Management today is the subject of interest in all types of organisations, within and outside the business sector and in countries throw out the world. Marketing is a social and managerial process by which individual and group obtain what they need and want, creating and exchanging, value and product with each other. - Phillip Kotler Marketing compels all activities involved in the determination and the satisfaction of consumers need at a profit. Marketing is a comprehensive term and it includes all resources and a set of activities necessary to direct and facilitate the flow of goods and services from producer to consumer in the production process. Human efforts, finance and management constitute the primary resources of marketing. Marketing diminishes the gap between the producer and consumer.

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MARKETIONG RESEARCH
It is a systematic problem analysis, model building and fact finding for the purpose of improved decision making and control in the marketing of goods and services. Philip Kotler Thus marketing research involves complete analysis of market. According to marketing manager of the company, the role of marketing research can be described as: 1. 2. 3. Through marketing research, needs and wants of consumer can be known and by which new products can be introduced. Demand for the product can be forecasted. Alternatives of the product can be searched.

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ORGANISATION STRUCTURE
In the mordent era, there is tough competition in each period of production. So for selling purpose company creates marketing department & this department takes all the marketing activities into considerations. So in company this marketing department plays a vital role. The marketing department of any co. has usually a marketing management at the top. Under here there are salesmans & sales representatives. There are usually move around their allotted areas & sell their goods. Apricot Foods Pvt. Ltd. has a very simple Organization structure of marketing department there is a marketing manager who is the in-charge of the department & under him sales manager there is sales assistant & clerical staff are working. So we can say that in this org. They adopt functional org. in which all the activities are delighted to each & every persons & accordingly they have to work the org. chart of marketing department is as follows.

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ORGANISATION CHART

GENERAL MANAGER

Sales Department

Purchase Department

Sales Manger

Purchase Manager

Sales Assistant

Purchase Assistant

Sales Attended

Purchase Attended

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PRODUCT MIX
A product mix is the set of all product line & items that a particular seller often for sale to buyers. The total sum of product related decision termed as product mix. It is area of marketing mix, which studies various decisions regarding product offered for sell by a company. In short product mix means composite of product offered for sell by a firm or a business unit. Product mix has following features.
1)

Width : It refers to haw many different product likes the company Length : It refers to the total number of items in its product mix. Depth : It refers to how many variants are offered of each product is the line. Consistency : It refers to how closely relate to various product lines are in end use producing requirement.

2)

3)

4)

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PRODUCT LINE
A Product Line can be defined as A group of product that are closely related because they are functioning in a similar manner are sold to same customer groups are marketed through the same types of out test or fall within a given price range. In Apricot Foods Pvt. Ltd. they have a one-product line as they want so satisfy their customer with their products.

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MARKETING SEGMENTATION
The modern market is customer oriented. All marketing activities resolve around customer in order to achieve the marketing objectives. It is the customers. The concept of the market segment is based on the fact that the market of commodities are not homogeneous but they are heterogeneous market represents a group of customers having common characteristics market segmentation consist of taking the total heterogeneous market for a product dividing it into several sub market. Through market segmentation sellers try to identify those who are most likely to buy their goods and services. Market segmentation is done on various bases, which are as follows: ~ Geographic Segmentation Demographic Segmentation Psycho graphic Segmentation Behavioral Segmentation

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PRICING POLICY
Price is money value of the product that is agreed upon the transaction. Price plays very important role in marketing because price decides profit & financial position of the business firm. Price is the exchange value of the product or services always expressed in money. Pricing concept plays a vital role in Marketing Management. The decision regarding pricing must be taken after considering every aspect of business & while fixing the price not only profit but social responsibilities should also be taken into consideration. Affecting the price of product. Cost of production Competitive price in the market Normal profit Advertising cost Distribution cost

The prices of the product of this company are different from product to product due to variation in cost of production. While formatting the price of the products offered for international market many other variables are also taken into consideration in addition to the above-mentioned factors. These additional fir expenses are to be including into the price of product of this company is as follows. PRICE PER UNIT = COST OF PRODUCTION + MAKE UP NO. OF UNITS PRODUCED

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PRICE LIST

No. 1

Particulars Potatoes

Price Rs. 05:00 Rs. 10:00

Gram 23 60 35 80 20 40 40 40

2 3 4 5 6 7

Banana Waffers Farali Chevdo Chana Dal Mung Dal Shing Bhujiya Masala Sing

Rs. 05:00 Rs. 10:00 Rs. 03:00 Rs. 05:00 Rs. 05:00 Rs. 05:00

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MARKETING PROMOTION
Marketing Promotion plays an essential role at lest advertising & capturing people in the market. Many companies use marketing to improve their marketing & to make a significant contribution to the marketing performance is one kind of incentive offered by the unit. It is not an expense it is an investment. The ultimate objective of Apricot Foods Pvt. Ltd. of sales above its normal level. But if its objects were to be spelt out in detail, they would be as follow. To Attract new customers. To Increase off-season sales. To Meet the competition. To Introducing new project. To Encourage present customer buy more. To induce dealers to stock more

Apricot Foods Pvt. Ltd. has adopted various incentives to increase the sale of its products such as advertising publicity, public relation etc. It also gives calendars & attractive items as a gift to the customers. Company expensively uses the sales. Promotion tools for the dealer. Thus, this unit really undergoes promotion activity.

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SALES PROMOTION

Sales promotion is only short-term incentive to encourage purchase or sales of product & services means related with promotion of sales consist of a wide verity of promotional tools design to stimulate earlier & more customers. But as we earlier said that this company is ancillary and a product only as per the orders received & they received order & supplies the goods & customers are fully satisfied with the quality of goods, the place repeat order, so companies managerial person think that we are getting sufficient orders as per our capacity, why should we bother about the sales. Thus, due to receipt of sufficient orders they dont take any type of sales promotion action.

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CHANNEL OF DISTRIBUTION

Channel of distribution is the set of marketing institutions participating in the marketing activities involved in the movement of the flow of goods or services from the primary producer to the ultimate consumer. There are following types of channel of distribution Zero way channel: One way Channel: Two way Channel: Consumer Producer Consumer (a) Producer Retailer Consumer (b) Producer Wholesaler Consumer Producer Wholesaler Retailers

If company produce the consumer goods it is almost impossible for producer to sell the product directly to the consumer.

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QUALITY CONTROL
Quality Control in its simplest term is the control of quality during manufacturing. Both quality control and inspection are used to assure quality. Inspection is a determining function, which determines raw material supplies, parts of finished products etc. as acceptable or unacceptable. As control becomes effective, the need for inspection decreases quality control determines the cause for product and gives solutions by which these validations can be controlled. It is economic in its purpose, objective in its produce dynamic in its operation & helpful in its treatment. Definition of Quality: In current quality control theory and practice the meaning of Quality is closely arrives to cost and customer needs. Quality may simply be defined as fitness for purpose at to west cost. Meaning of Quality control: Quality of a product depends upon the application of materials man, machines & manufacturing conditions. The systematic control of these factors is the quality control. The quality of product differs greatly due to these factors.

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FACTORS AFFECTING QUALITY


In addition to man, materials machines and manufacturing conditions there are some other factors, which affects the product quality these are. Marketing Research is demand for purchase Money is capability to invest Management is management policies for quality level. Production methods and product design. In Apricot Foods Pvt. Ltd. quality control is concerned with the evaluation of test data and its application to the control of the wafers progress raw materials. Intermediate concerned not only with quality level and cost of maintaining this level, but also with the presentation of tangible values to measure quality and changes in quality. Testing provides the background and data and quality control applies the results. The control-desired weight is aimed at meeting standards established by an individual organisation.

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OBSERVATIONS
There is no doubt about the popularity of products of Apricot Foods Pvt. Ltd. is increasing in Gujarat of all the products potato wafers. The main reason for increasing sales of Everest Wafers is the quality, taste influence, freshness great availability, attractive packing & fair price.

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INDEX
Sr. No.
1. 2. 3. 4. 5. 6. 7. 8. 9.

Particular
INTRODUCATION ORGANISATION STRUCATURE ORGANISATION CHART FINANCIAL PLANNING CAPITAL STRUCTURE CAPITALISATION MANAGEMENT OF FIXED ASSETS MANAGEMENT OF WORKING CAPITAL CAPITAL BUDGETING

Pg. No.
60 61 62 63 64 65 67 68 69

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INTRODUCATION
Finance is regarded as the life block at business enterprises. This is because modern business is money oriented economy finance is one of the basic foundation of all kinds of activities. Financial Management is an appendage of the finance function. Financial Management involvers the application of general management that part of mgt. Which is concerned mainly with raising funds as profitably as possible planning future operations & through finance according cost, accounting badgering statistics & other means. It is continuously concerned with achieving as adequate rate of return on investment, as this is necessary for survival & attracting new capital. It is the various projects depending upon their importance & pay off capacities. Financial function, center rounds the mgt. Of fund raising & using the effectively financial mgt. is important because it has impact on all the activities of firm, its primary responsibly is to discharge the finance function successfully in touches of all the other business function.

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ORGANISATION STRUCTURE
Finance is one of the most important of the management. Finance is a heart of the management, finance is a heart of business. So the responsibility is given to that person who can manage this department over viewing the organisation structure of finance department, it would be better if we go through what actually organisation mean. i. ii. iii. iv. Organisation of Authority. Designing the Job Structure. Defining the responsibility of all level. Establishing Structural Relationship.

The job of the chief financial execute does not cover only routing aspects of finance & accounting. As a member of top management, he is closely associated with the formulation of policies as well as decision-making. Financial decision is of crucial importance. It is therefore, essential to set up an efficient organisation for financial management functions.

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ORGANISATION CHART

Managing Director

General Manager

Financial Manager

Chief Accountant

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FINANCIAL PLANNING
A firm needs to manage its resources effectively and effective manner is possible only when the management works out the future courses of action in advance and takes decision on professional manner, utilizing the individual and group efforts in a co-ordinate and rational manner planning should estimate the resources required to carry out the operations and determine how far these resources can be generated internally by the form itself and how far they will have to obtained externally. Generally Apricot Foods Pvt. Ltd. prepares financial planning as follows: Company decides its long term and short-term objectives. Requirement of long term and short term capital.

Head of finance department believes that to develop the procedure is most the end of the financing activities or planning but must control over that. For this purpose company review the short-term objective policies procedures in the light of changed economic, social and business situation from time to time in order to keep the changing environment.

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CAPITAL STRUCTURE
Capital Stricture refers to the combination of ownership capital, preference capital, capital loans, etc. Apricot Foods Pvt. Ltd. capital structure comprises of both owners capitals as well as borrowed capital. Owners capital

Share capital of the company is More than 3 crore, which is contributed by the shareholder of the company i.e. by the partners of the form. Borrowed Capital.

At Apricot Foods Pvt. Ltd., the available capital is perfectly utilized. The supervisors regularly inspect all the machineries and the plant. All the workers are given thorough training to the machineries, so the machineries are utilized and maintained properly. The raw materials are purchased after proper inventory management, and so there is no blocking of working capital and also there is wastage of money and raw materials.

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CAPITALIZATION
Capitalization is the most important thing of any business unit, capitalization means total amount of a companies capital on total value of its capital stock. If capitalization of a company is just properly capitalized, it is more than required profit per share will full & its capitalization is said to be inappropriate. Similarly if capitalization is less than required, it is not desirable. According to Prof. Lillin Doris Capitalization means the total accounting value of the capital stock surplus in whatever from it may appear & funded long term debt. Another good definition of capitalization has been given by E.E. Lincoln, which runs as follows Capitalization is a word ordinarily used to refer to the sum of the outstanding stocks & funded obligations which may represent fictions value. The decision regarding capitalization is taken from earning capacity of company. There are three types of capitalization. 1) 2)
3)

Over capitalization Under capitalization Fair capitalization Over capitalization:

1)

Total amount of capital should be enough to meet it present & future need i.e. it must be properly capitalized. A company is said to be over capitalized if its earning are less in relation to amount of capital investment. When real value of shares is less than it book value, the company is said to be over capitalized. 2) Under Capitalisation Apricot Foodss Pvt. Ltd.
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Under Capitalisation exists when insufficient provision is made for funds to operate on the most productive basis. Sometimes under capitalisation is said to take place when there is under statement of the actual value of the assets.

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MANAGEMENT OF FIXED ASSETS


Fixed assets are those, which are permanent in nature, & these are not easily convertible into cash. Fixed assets are distinguished from current assets on the basis of length of the Physical & Economical life & their place occupy in the business cycle. Fixed Assets has fixed cost burden having long term & hung investment & thus bearing on the operational efficiency of the firm. They must be managed properly & effectively otherwise it may create manager for the survival of the firm. So such decision are taken only after seeing the profitability on such assets & the fixed assets are bolding plant & machinery, furniture & fixtures etc. & the management of such assets are clear according present government laws & companies position. In the company the list is prepared of all the fixed assets & any addition of disposition given effect by the top management. Any decision regarding these assets is taken only after the management after consulting appropriate engineers. Depreciation on these assets is engineers. Depreciation on these assets are provided by the written down value method.

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MANAGEMENT OF WORKING CAPITAL


The term working capital is commonly used for the requirement of capital for the daily operation of a business i.e. for purchases of raw material, payment of salaries and wages to the employees rent for the building electricity charges etc. And the working capital management is concerned with the problems that arrive in attempting to manage, current asset, and relationship that exist between them. Current asset means To these assets which are easily converted in to cash with in a one year. The aim of working capital is to manage firms current assets and liabilities such a way that satisfactory level of W.C. is maintained. If the form cannot maintain satisfactory level of W.C. then, it is likely to become insolvent. Net working Capital = Current Assets Current Liabilities

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CAPITAL BUDGETING
Fixed assets are very important for a company as they yield returns over a period (More than one years) either by increasing revenues or by reducing costs. There for an analysis is to be dining as to in which asset should the firm invest to maximized returns. Investment in fixed assets, which is along term investment, is popularly known as capital budgeting. Capital Budgeting includes the evaluation of various assets or projects and investing into the one which is going to be the most profitable one. It includes the evaluation of various assets or projects and investing into the one which is going to be the most profitable one. It includes addition, modification, disposition and replacement of fixed assets. Capital Budgeting is a very strategic decision of the company as it affects the profitability and corporate image of the firm.

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SWOT ANALYSIS
S = Strength W = Weakness O = Opportunity T = Threats 1) Strength: Financially sound. Goods quality at reasonable price. Proper channel of distribution.

2) Weakness: No enough Advertisement Improper transportation.

3) Opportunity: To produce different types of namkeens. They have opportunity to take over the national market because of low price good quality both together.

4) Threats: -

Competitors market. Recession, which indirectly affects buyers viability of purchasing.

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FUTURE PLAN
As I got information from the general manager that Apricot Foods Pvt. Ltd., plans to maximum their sales, as much as possible by more hard work, they want to product more taste namkins under their brand name Everest. At present they are planning to increase the production cover the national market in future. They have a fully automatically machine so production will be increased.

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CONCLUSION
During my visit to Apricot Foods Pvt. Ltd. I am collected all information about from the company. The effect of this industrial visit on us cannot be expressed in words. These types of visit are more useful for us. It becomes helpful in the increases of our knowledge. Apricot Foods Pvt. Ltd. is a successful and developing company. I have come to conclude the following points for the success of company at the end of this report. Company is requirements. ideally located and easily fulfills its

The company has good relation not only with their customers but also with their government officer, chartered accountant, banks & auditors etc., The company is progressive as well as reputed in the market.

I whole-heartedly wish Best of Luck for the future and hope to achieve their goal every time.

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SUGGESTION
The most important suggestion which can be given to the co-operative is that through they are suffering from losses since the last few years, they must try to convert their loss in such a way that it will reduce their liabilities. It is important for any unit to earn profit for survival. Unit should reduce distribution cost. I. They should give advertisement through differenced media so more & more people can know about their product. II. They must appoint some professional & expert to solve the problems relation to production, finance, marketing & management. III. Promotion & Expansion of unit. IV. Promotion & Expansion of unit. V. Everest should incuse their total sales by should reduce distribution cost. promotional unit

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BIBLIOGRAPHY
MARKETING MANAGEMENT
BY: J. C. GANDHI BY: PHILIP KOTLER & BY: S. A. SHERLEKAR

PERSONNEL MANAGEMENT
BY: C. B. MEMORIA

PRODUCTION MANAGEMENT
BY: CHHYNAWALA

FINANCE MANAGEMENT
BY: KINGS

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