Blackboard

A collection of photographs showcasing Sid Lees illustrated blackboards

Blackboard
A collection of photographs showcasing Sid Lees illustrated blackboards
blackboard - 4 Nate williams - 10 shoboshobo - 16 team macho - 24 martiN allais - 32 doma - 40 pictoplasma eveNt - 48 sid lee iN a NUtshell - 56

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BLACKBOARD
by Sid Lee
the idea was QUite simple, bUt theN aGaiN, Good ideas UsUallY are. We decided to invite artists from all over the world to draw on the large blackboards scattered throughout Sid Lee. They would have one week to complete all 25 boards, and once they did, their creation would stay up for two to three months, until the next artist arrived. We started with Nate Williams, an illustrator from Argentina, and since then, many other internationally recognized art ists have also come to partake in the Blackboard project. For the artists, it presents a unique challenge, since they have nothing but different co lours of chalk as a medium. They tend to create pieces that are more conceptual (in other words, they rely more heavily on the idea). At the same time, since chalk is associated with childhood, it gives the artists that same feeling of freedom and innocence they had when they drew on their bedroom walls as children.

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a beaUtiFUl part oF the proJect is the creatioN process itselF.

It happens completely out in the open, since the boards cant be moved from their permanent locations. It is really interesting to see how different artists interpret the same space. And unlike when they are working in their stu dios, the artists have to rely on porta ble ladders and lights. It can get quite distracting, especially since theyre smack in the middle of more than 200 abnormally social advertising employees. The Blackboard project is much appreciated by the emplo yees at Sid Lee because it provides them with varying works of art. And since they tend to work there for years, it gives them an everchanging space and helps stimulate their creativity.

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what makes this proJect trUlY special is the Fact that we are creatiNG art that is temporarY.
Eventually, it is going to disappear; we know this for a fact (our handyman cleans the boards every two months thanks, Ronald.) But knowing that its not forever just makes us appre ciate it more. It also makes viewers less critical and more openminded about the work. Anyway, by the time they have formed an opinion, the work is already gone. In the end, all we are left with is trails of dust, like the re maining ashes of what is no more.

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NATE WILLIAMS
Is an artIst anD Illustrator nameD
Alexander Blue
Originally from the Western United States but based in Buenos Aires, Argentina, he has worked extensively in various facets of the illustration industry with a wide variety of clients. His illustrations have been honoured by American Illustration, Communication Arts, Society of Illustrators, The Type Directors Club, The ADDYS and SILA.

www.n8w.com

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SHOBOSHOBO
Is a Duet oF Illustrators composeD oF
Mehdi Hercberg & Khanh-Linh La
Shoboshobos graphic world is a mix of monstrous textures and cute little characters. Their work has appeared in many magazines and books such as Nieves, Pictoplasma, thisisamagazine, FLTMSTPC and Opuntia Press. They have worked with Hedrik Hegray, Andy Bolus, Stphane Prigent, Boris Opek, Yu Matsuoka, Sam Borkson (Friends with You), Luke Fishbeck (Lucky Dragons), Jonas Delaborde, and many more. They also create clothes along with Andrea Crews.

www.shoboshobo.com www.myspace.com/shoboshobo

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TEAM MACHO
Is a collaboratIVe IllustratIon anD FIne art eFFort composeD oF
Lauchie Reid Stephen Appleby-Barr Jacob Whibley Nicholas Aoki & Chris Buchan
They currently occupy a large studio in Toronto, Canada, where their joint efforts are divided equally between illustrating for very fine clients and preparing gross quantities of highly imaginative artwork for galleries in Canada and abroad.

www.teammacho.com

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MARTIN ALLAIS
Is a graphIc DesIgner From caracas, Venezuela.
Throughout his career, he has strived to fuse graphic design with a variety of media, such as

illustration, video & animation.

In 2004, Martin moved to Barcelona, Spain, where he worked with the NoDomain Studio to cofound the NoDomain Visuals Collective. He also participated in live performances, creating graphics in real time for music shows, including the prestigious Sonar Festival (20042006).

www.togetheronemoretIme.com

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DOMA
Is a group oF argentInes composeD oF
Mariano Barbieri, Julian Pablo Manzelli, Matias Vigliano & Orilo Blandini
They started in the Buenos Aires street art scene in 1998 doing urban installations, stencils, streetprojections and absurd campaigns. They now divide their time between original art projects working with different media and formats. Doma has done important art installations and shows, animation shorts, books and toys.

www.Doma.tV

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PICTOPLASMA EVENT
pIctoplasma ny
Friends With You Gangpol & Mit Motomichi Nakamura Akinori Oishi David OReilly Fons Schiedon Tim Biskup Doma Niko Rodriguez & more.
As the opening event to the festival, Sid Lee Collective invited Pictoplasma fans to a welcome party and exhibition. The speakers of this years Pictoplasma NYC collectively let their characters invade the blackboards in a spontaneous happening and gettogether.

www.pIctoplasma.com

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SID LEE COLLECTIVE

Sid Lee Collective is an incubator that allows our team to push the boundaries of creativity further. Sid Lee Collective undertakes cultural and com mercial projects in the fields of visual arts, indu strial design, music, publishing, etc. A brainchild of Sid Lee, the Collective thri ves on collaboration and experimentation. The Sid Lee Collective Amsterdam space is the first pu blic venue operated by our team. We hope it will give a modest preview of Montreal and Cana dian creativity while acting as a stimulant for our visitors curious minds. TO fIND OUT MORE ABOUT THE COLLECTIVE OR TO SEND US COMMENTS, PLEASE VISIT www.sidleecollective.com

ABOuT SID LEE

Sid Lee is a company that develops brand expe riencesby conceiving products, services and spacesand markets them through advertising, experiential marketing, branded content and interactive communications. To embed brands, products, spaces and services with more meaning and more resonance, we have assembled one of the most diverse creative teams in the world. Professionals from a vast array of dis ciplinesarchitecture, advertising, digital marke ting, design, content, etc.work without barriers between their numerous crafts. Commercial Crea tivity is how we describe this novel approach, which is both integrated and multidisciplinary. Our 250 artisans work globally for toptier clients from our Montreal and Amsterdam ateliers. TO fIND OUT MORE ABOUT US, PLEASE VISIT www.sidlee.com You can also read the book Conversational Capital: How to Create Stuff People Love to Talk About (conversationalcapital.com) to understand our strategic marketing thinking.

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coNtact Ateliers: Montreal 75 Queen Street, suite 1400 Montreal, Quebec H3C 2N6 Phone: 5142822200 Fax: 5142820499 Amsterdam Gerard Doustraat 72 1072 VV Amsterdam The Netherlands Phone: +31206623030 Websites: sidleecollective.com sidlee.com conversationalcapital.com Frdric Gauthier fgauthier@sidlee.com 5145919647

Sid Lee Collective Director:

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