Provisional Syllabus for PGDM PROGRAMME (2011-2013)

MBA Department
Regional college of Management Autonomous
Chakadola Vihar, Chandrasekharpur Bhubaneswar-751023, Orissa Telefax: 0674-2302633

MBA

DETAIL SYLLABUS FOR TWO YEARS PGDM PROGRAMME (1st Year) 2011-2013
1st Trimester

Code PGDC-101 PGDC -102 PGDC -103 PGDC -104 PGDC -105 PGDC -106 PGDC -107 PGDC -108 PGDL -101 PGDL -102 Total

Theory Principles of Management Organizational Behavior Managerial Economics Quantitative Techniques for Managers Financial Accounting for Managerial Application Marketing Management-I Managerial Computing Business Communication I Managerial Computing Lab. Business Communication Lab - I

Credit 3 3 3 3 3 3 3 3 2 2 28

PGDC-101: PRINCIPLES OF MANAGEMENT Objectives: The main aim of this paper is the integration and application of the knowledge through analytical approaches developed by various disciplines. The mangers problem is to seek coordination among these special approaches and to apply the important concepts in specific situations reflecting actions. The Manager must be oriented to solve problems with management techniques tailored to the situations; yet he must develop a unified framework of thought that encompasses the total and integrated aspects of the entire organisation. Module I: Foundations of Management: (7 hours) Nature, Scope and Concept of Management; Process of Management: Planning Organizing, Coordinating and Controlling; Management Levels; Managerial roles and skills; Administration Vs. Management; Forms of organization Sole Proprietorship, & Partnership; Case Study. Module II: Evolution of Management Thought: (8 hours) Difference Schools of Thought: Classical Approach, Behavioural Science Approach, Systems Approach, Contingency Theory, Modern Theories. Case Study. Module III:Organization Structure and Design: (9 hours) Determinants of Organizational Structure-Authority, Responsibility, Delegation, Decentralization, & Span of Control; formal and informal organization; Types of Organizational Structure: Line, Line & Staff, Functional, Divisional, Matrixes, & Network. Case Study. Module IV: Contemporary Management: (6 hours)

Management in Competitive Age, Managing in Global Environment, Creativity and entrepreneurship, Knowledge Management in Organization: purpose, Implications & practice base perception. Case Study. Text Books: 1. Weihrich, Cannice, Koontz: Management: A Global and Entrepreneurial Perspective, The McGraw-Hill Companies, New Delhi 2. Stonner, Gilbert, Freeman- Management, Pearson Education, New Delhi, 6th edition. 3

3. VSP Rao, V. Hari Krishnan-Management Text and Cases, Excel Books, New Delhi. Reference Books: 1. Hellriegel, Jackson & Slochan- Management- A Competency based approach, Thomson Asia Pvt. Ltd., Bangalore. 2. Gareth R. Jones, Jennifer M. George-Contemporary Management, Tata McGraw-Hill Edition. 3. Ricky W. Griffin-Management, Cengage Learning. 4. Robbins- Fundamentals of Management, 5th Edition, Pearson Education, New Delhi.

PGDC -102: ORGANISATIONAL BEHAVIOUR Objectives: This course is designed to help the students to make better sense of Human dimensions of behaviour and dynamics (functional and dys-functional) in their personal life as well as managerial work settings and arrive at meaningful interpretations through suitably designed modules, the course focuses on individual, group and intergroup behaviour. Module I: Individual Behaviour Hours) (10

Concept, Nature and scope; Understanding of Human Behaviour: Personality: Determinants and Theories, Matching Personality with Job; Perception: Process and Distortions, Learning Theories, Attitude: Formation, Types, and Components. Module II: Motivation Hours) (4

Concept, Nature and Process, Theories of Motivation Content Theories and Process Theories. Module III: Transactional Analysis and Group Behaviour (6 Hours) Transactional Analysis Concept, Ego States, Ego Gram, Transactions, Games People Play, Life Positions, Conditional and Unconditional Stroke, Understanding Group Dynamics Formation of groups, Group development, Types of groups, Group norms, Cohesiveness, Group effectiveness, Module IV: Organisational Behaviour (10 Hours)

Conflict and Management of conflict, Management of stress; potential sources, consequences and coping strategies, organizational culture, concept, types of culture, organizational climate Vs organizations culture, factor contributing towards creating and sustaining culture. Text Books: 1. Aswathapa.K, Organisational Behavior, Himalaya. Publishing house. Reference Books: 1. Udai Pareek, Understanding Organisational Behaviour, Oxford 2. Robins & Sanghii, Organisational Behaviour, Pearson Education, New Delhi. 3. Mcshane and Sharma, Organisational Behavior, TMH 4. Hitt, Organisational Behaviour A Strategic Approach, Wiley 5. Arun Kumar & N Meenakshi, Organisational Behaviour, Vikas 6. Luthans, Organisational Behaviour - TMH 7. Hellriegel, Organisational Behaviour Thomson Learling 5

8. Heresy & Blanchard, Management of Organization Behaviour, PHI 9. Lawrence, Applied Management Science - John Wiley

PGDC -103: MANAGERIAL ECONOMICS Objectives: To familiarizes the students with micro economic behaviour in a Organisational Setup. Module I: Theory of consumption Hours) and macro (7

Meaning ,scope and relevance of managerial economics, Demand analysis: types and Determinants of demand, Law of demand, Elasticity of demand and its measurement, demand forecasting, Utility analysis: total utility, marginal utility, law of Diminishing Marginal utility, law of equi-marginal utility, indifference curves: meaning, properties, marginal rate of substitution, consumers equilibrium Module II: Theory of Production and Cost Hours) (8

Introduction to production process, short run production function: law of variable proportions, long run production function: law returns to scale, production functions with two variable inputs, producers equilibrium , analysis of cost, break even analysis. Module III:Theory of Market Hours) (7

Price determination under different market structure- perfect completion. Monopoly, price discrimination, momnopolistic completion, oligopoly. Module IV: Understanding Macro Economics (8 hours)

An overview of macro economics, circular flow of income in different economy, national income, consumption and investment function, business cycle, inflation, money and banking , monetary and fiscal policy Text Books: 1. Ritika, Ghosh, Roychoddhury-Managerial Economics - TMH 2. Dominic Salvatore-Managerial Economics Global Economy, Oxford Reference Books: 1. Suma Damodaran-Managerial Economic, Oxford. 2. Dewedi, D.N.-Managerial Economics, Vikas Publication, New Delhi 3. Managerial Economics-Salvatore & Srivastava, Oxford. 4. Milton Spencer-Contemporary Economics. 5. Mankiew-Macro Economics, Cengage Learning 6. Dholokia & Oza-Micro Economics for Management, Oxford. 7. Boyes, The New Managerial Economics, Indian Adaptation ed.

PGDC -104: QUANTITATIVE TECHNIQUES FOR MANAGERS Objectives: To identify and define problems pertaining to business situations and quantify the problem parameters use quantitative techniques and translate them into suitable mathematical models, use computer packages to solve the models, and to interpret, analyze and study the implications of changes in problem parameters on the solution (What-If analysis). Module I: Statistical Tools and Techniques (8 Hours) Basic concepts of Determinants, Matrix Algebra and Set Theory; Measures of Central Tendency- Measures of Dispersion, Skewness and Kurtosis, Correlation and Regression Analysis; Time Series Analysis; Case Study Analysis. Module II: Probability and Probability Distribution (6 Hours) Definition of probability; Rules of Probability - Addition, Multiplication and Conditional; Probability Distributions Binomial, Poisson and Normal; Statistical Decision Theory- One Stage decision Making and Multistage Decision making Problem; Case Study Analysis. Module III: Optimization Techniques (10 Hours) An overview of Management Science (MS) and its application in managerial decision making; Linear Programming Problems; Mathematical Model formulation and its application , Graphical and Simplex methods; Transportation Problems; Assignment Problems; Game Theory- Minmax and Maximin Criterion, Optimal strategy, Saddle point, Dominance Rules; Simulation; Management Applications, Generation of Random numbers, Monte Carlo Simulation; Case Study Analysis. Module IV: Project Management and Scheduling (6 hours)

Rules of Network Analysis; Redundancy in Precedence Relationships; Network Analysis- Critical Path, Slack time and Float Time; Resource allocation and Trading of off resources; Programme Evaluation Review Techniques (PERT); Crashing( Time cost Trade off) of Network, Project time and Cost Analysis; Job Sequencing- Gantt Chart, Johnsons Rules and Maintenance crew Scheduling; Case Study Analysis. Text Books: 1. Anand Sharma: Quantitative Techniques for Decision Making, HPH Ltd. 2. R. I. Levin & D.S. Rubin : Statistics for Management : Prentice Hall/ Pearson Education 9

3. N D Vora : Quantitative Techniques in Management: 4th Edition, Mc Graw Hill Reference Books: 1. J. K Sharma: Business Statistics : Pearson Education 2. Chakrabarti: Quantitative Techniques for Management : Himalaya Publishing House. 3. Gerald Keller : Statistics for Management : Cengage Learning 4. F. Hillar : Introduction to Management Science : A modeling and Case Studies, TMH. 5. J. K. Sharma: Operations Research: Macmillion. 6. John A, Bary A : Applied Management Science : Wiley 7. S. Kalavati Operations Research Vikash Publication. 8. Sharma Operations Research Himalaya Publishing House.

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PGDC -105: FINANCIAL ACCOUNTING FOR MANAGERIAL APPLICATION Objectives: To familarise the students with basic terms of accounting, accounting principles, concepts and convention. To enable the students to understand and analyze the financial statements. To analyse and interpret the accounting information for decision making purposes. Module I: Introduction to Financial Accounting (8 hours) Accounting: language of business: an information system, Branches of Accounting, Accounting cycles, GAAP, Users of Accounting information, IFRS. The Double Entry System: Trial Balance, capital and revenue transactions. Module II: Final Accounts: hours) (8

Financial Statements: Understanding the fiancial statements, Inventory valuation (As-2), Depreciation (As-6) Module III: Corporate Accounting (5 hours) Company: Income statement and Balance sheet, Cash Flow statement (As-3), Module IV: Financial Reporting: Statement Analysis (9 hours) and Corporate

Financial Statement Analysis: Objectives of financial statement analysis, analysis and interpretation, methods of financial statement analysis, Ratio Analysis: Financial ratios, Types of financial ratios, Annual reports of accompany and its analysis. Text Books: 1. Narayanaswamy Financial Accounting: A managerial perspective (2nd Edn) PHI. 2. Ashok Banerjee: Financial Accounting: A Managerial Emphasis (Excel Books 3. Bhattacharya Financial Accounting for Business Managers PHI. 4. Jawaharlal & Srivastav: Financial Accounting (S.Chand) Suggested Readings: 1. Needles-: Financial Accounting-biztantra 2. Meigs & Meigs: Accounting: The Basic for Business Decisions (McGraw Hill) 3. Bhattacharya & Dearden: Accounting for Management: Text and Cases (Vani) 4. R.K Bal and Sudarshan Sahu- A new approach to Accounting (PartI & Part II) 11

5. Jain and Narang-Financial Accounting-Kalyani publishers 6. T vijaya Kumar- Accounting for management-MGH 7. P C Tulsian corporate Accounting-S chand 8. Paresh Saha- Basic Financial Accounting for management-Oxford 9. Jawaharlal-Managerial Accounting-HPH 10. S N Maheswari and S K Maheswari Financial Accounting Vikash 11. Ambrish Gupta- Financial Accounting-Pearson 12. Ram chandran and Kakani-Financial Accounting-Tata mc grawhill 13. P C Tulsian-Financial Accounting-pearson 14. K K Verma-corporate Accounting-Excel Books 15. Geoff Black-Applied Financial Accounting and Reporting-Oxford

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PGDC -106: MARKETING MANAGEMENT - I Objective: The course will help participants to understand the major concepts and tools of marketing and to find out how savvy marketers make quick decisions, make adjustments to rapidly changing market conditions and build relationships with consumers.

Module I: Introduction to Marketing Management: (8 hours) Introduction to Marketing Management, Core concepts of marketing, Selling Vs. Marketing, Functions of Marketing Manager, Marketing Process, Marketing Environment, Types of Marketing Organizations, Marketing Mix for Product & Services. Module II: Strategic Marketing Planning Competition: (6 Hours) & Understanding

Strategic Marketing Planning, Customer Value: Creation & Analysis, Customer satisfactions Vs. Customer delight, Understanding Competition: Identification and Analysis of the competitors movements, Competitive Advantage and Core Competency. Module III:Analyzing Consumer Buying Behaviour: (6 Hours) Customer Vs. Consumer, Types of Consumers, Roles of a consumer, Consumer Black Box Model, Types of Buying Behaviour, Buyers Decision Making Process, Factors Affecting Consumer Behaviour, Diffusion of innovation, Adoption Process. Module IV: Basic Marketing Decisions: (10 Hours)

Market Segmentation, Targeting and Positioning Concepts & Strategies, Marketing Information System (MIS): Sources and applications, Marketing Research and its application, Estimating Demand & Sales Forecasting, Contemporary Topics in Marketing: Social Marketing, Green Marketing, Services Marketing, CRM Transaction based marketing to Relationship marketing.

.Text Books: 1. Kotler, Koshy & Jha, Marketing Management, Pearson Education 2. AACOBUCCI & KAPOOR, An integrative approach to learning and teaching Marketing Management, CENGAGE Learning. 3. R. Saxena - Marketing Management, Tata Mcgrawhill Publishing Company Ltd. 13

Reference Books: 1. Arun Kumar, N Meenakshi, Marketing Management,, VIKAS Publishing House 2. Paul Braines, Chris Fill, Kelly Page - Marketing, OXFORD 3. V.S. Ramaswamy & S. Namkumari- A Text Book of Marketing Mgmt., Macmillan 4. R. Nargundkar- Marketing Research - TMH

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PGDC -107: MANAGERIAL COMPUTING Objective: The purpose of this course is to acquaint the students with the basic concepts of computers used in business. The entire paper is meant for making the students of management understand basic concepts and its usefulness in business environment without the technical details. Module I: Introduction to Computers: (8 hours) Role of Computers in modern business and in various functional areas of business. Basic Computer Concepts, Organization and Architecture: Evolution, Components: Software, Hardware, Firmware, Basic Computing Architecture; Classification: Palm PC/IDA Note books/Laptops, Desktops, Workstations, Servers, Mainframes & Super Computer; Types, Applications, limitations, Functional Units: CPU, Memory, Types of memory, Input & Output devices, Operating Systems: Functions, Types: Multi-programming, Basics of Multiprocessing, Multi-tasking, Multi-threading, Real-time OS. Module II: Problem Solving using Programming Skills (8 hours) Evolution of Programming, Language, Classification, Generation, Features and Selection of programming language, Software Definition, Relation with Hardware, Software categories: System software, Application software and Terminology. Flow chart and its importance, Symbol, Structures and limitations, Algorithm Definition and properties. Module III: Usage of application in Decision making (7 hours) Database management Graphics applications, systems, Multimedia applications,

Managerial applications of these packages. Fundamentals of ECommerce, ERP, Data-ware Housing and Data Mining. Module IV: Basic concepts of Computer Networks & Internet (7 hours)

Introduction to networks: LAN, WAN, Data Communication, Transmission Media and transmission infrastructure, Network Devices: hubs, routers, switches, repeaters etc., Introduction to Communication Protocol: TCP/IP, OSI Model, Communication connectivity: DSL, Dial-up, Broadband. Internet and its Applications: Evolution of Internet, Basics of working of Internet. 15

Common services provided by Internet: E-mail, Telnet, FTP, WWW. Text Books: 1. Introduction to Computers, Peter Norton, TMH Publication. 2. Introduction to Computer Science. ITL Education Solutions Ltd, Pearson Education. 3. D. Morley, Understanding Computing, Cengage/Thomson Reference Books: 1. Basundhara B. S., Computers Today, Galgotia Publication. 2. Fundamentals of Computers, V. Rajaraman, PHI Publication. 3. Introduction to Information Technology, ITL Education solutions Ltd., Pearson Education 4. D.P. Nagpal, Computer Fundamentals, S. Chand.

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PGDC -108: BUSINESS COMMUNICATION I Objective: By the end of this trimester students will be able to understand the nuances of Business communication and its emerging trends and put into use effective communication strategies in their interactions. Enhancing multi industry perspective

Module I: An introduction to Business Communication (5 Hours) Business Communication Framework, Purposes of Business communication, The communication process, Communicating within the organizations Levels of Communication intrapersonal communication, interpersonal communication, group communication, organizational communication, public communication, Communication flow in organizations, External influences on Business communication legal and ethical constraints, diversity challenges, communication differences in work team Module II: Using technology for communication (7 Hours) Appropriate use of Technology, Electronic Mail Communication, Web Page Communication, Voice and Wireless Communication Voice Mail Communication, Wireless communication and the future, Cell Phone Communication, Conducting Teleconference, Video conferencing. Module III:Business Presentations Hours) (8

Planning an effective presentation, Developing the Presentation content, Using Appropriate Visuals, Building Rapport, Managing Anxiety, Rehearsing a Presentation, Delivering a Presentation, Managing Questions and Answers Module IV: Project / Seminar Management (10 Hours)

Planning & Organizing - Topic selection, Resource / Expert selection, Scheduling time, venue, etc. Oral Communication Taking appointments, Discussing subject / topic, Fund raising and Sponsorship persuasion, Written Communication - Preparing letters, invitations and promotional material, Follow up and Good will messages Text Book 1. BCOM, Lehman, Dufrene and Sinha, Cengage Lerning Reference Books: 17

2. Krizan, Merrier, Logan and Williams, Effective Business Communication, Cengage Learning 3. Professional Communication, Aruna Koneru, TMH 4. Hynes, Managerial Communication Strategies and Applications, 4th ed, Mc Graw Hill 5. Lesiker, Petit Basic Business Communication, TMH 6. Bovee et al , Business Communication Today, Pearson 7. Chaturvedi & Chaturvedi,Business Communication Concepts, Cases and Applications, Pearson 8. Locker, Kaczmarek, Business Communication Building Critical Skills, TMH 9. Taylor, Chandra, Communication for Business, 4th Ed, Pearson 10. Sehgal M K, Khetrapal V, Business Communication, Excel Books 11. Mohan, Banerji, Developing Communication Skills, 2nd Ed, Macmillan 12. Ramachandran et al, Business Communication, Macmillan 13. Rajesh Viswanathan, Business Communication, Himalaya Publishing House 14. Raman Singh, Business Communication, Oxford 15. Madhukar R K, Business Communication, 2nd Ed, Vikas

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PGDL - 101: MANAGERIAL COMPUTING LABORATORY Introduction to OS: MS Office Practice: Windows, LINUX/UNIX, Working with files and folders MS Word: word basics, mail merge etc.,

MS Excel: Spreadsheet basics, functions, Model Building and Analysis with spreadsheets etc., MS Power Point: Presentation basics, Animation effects, etc. use of SPSS for simple frequency analysis. Internet browsing and its use for research. Practical use of Internet applications: E-mail, Telnet, FTP, WWW, and Newsgroups etc. Text 1. 2. 3. Books: A First Course in Computers by Sanjay Saxena VIKAS PUBLICATION Using Microsoft Excel, Nossiter Josh, PHI Publication. Computer Practice I, Jeyapoovan, T., Sanjay Saxena, VIKASH Publication

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PGDL -102: BUSINESS COMMUNICATION LAB - I Objective: By the end of this trimester students will be able to - Understand the speech Mechanism, Eliminate Mother Tongue Influence, Listen and interact better. Module I: Speech and Articulation Pronouncing individual sounds, Acquire the right intonation, Using contracted forms, Voice modulation Module II: Listening Methods of Improving listening ability Module III:Speeches for special occasion Speeches for Welcome, Introduction, Felicitation, Commemoration, Farewell, and Thanks giving. Module IV: Conversation abilities Persuasion; Entertainment over a Dinner, Luncheon, Breakfast; Business meet, etc Text Book 1. Krishna` Mohan and Singh N. P, Speaking English Effectively, 2nd Ed, Macmillan

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