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25 th August 2011 The Principal ____________________________ ____________________________ ____________________________ Dear Sir, Sub: Birla White Yuva Ratna Awards - 2011 It gives me immense pleasure in presenting this years edition of "Birla White Yuva Ratna Awards" - and the promise it holds for the budding young architectural talent of today. "Birla White Yuva Ratna Awards" is now in its eighth year, and with the support of esteemed architecture institutes - such as yours - has grown in popularity and expanded to a global scale by including participants from SAARC countries as well. Last year, 96 colleges participated with 2449 entries coming from as far as Sri Lanka, Nepal, the Gulf and South East Asian countries. Timely and contextual themes, and an independent judging process have been the cornerstones of this contest - and this year is no different. The theme for Birla White Yuva Ratna Award-2011" is to design an i) " Interpretation Centre (Institute) for Rain Forest Ecosystem and/or a ii) "Visitors' Information Centre I request you to grant permission for our representative to make presentation to students in your esteemed institute on the Contest and also enable them to familiarize with various architectural applications of Birla White. This would also involve displaying posters in the college premises inviting students to participate. "Birla White Yuva Ratna Awards" has proven to be not only of help in bringing the finest talent to the forefront, but has also played a key role in shaping their career by getting placed in most reputed architectural firms of the country. Needless to say, your institute's participation will be crucial in accomplishing our objective to foster architectural talent. Contest Details: The first stage would involve holding regional contest rounds with the regional winners being felicitated at a regional award ceremony. The winners of the regional round will go on to participate at the National level. The National and Global winners will be felicitated at a gala function in Mumbai. The awards will be presented at the hands of a renowned personality. Entries are invited from bonafide students of your college. Registration procedures for the contest can be completed online. The drawings will have to be subsequently sent as hard copy. The contest will be open from 1st September to 12th November, 2011. I look forward to your whole-hearted support in making "Birla White Yuva Ratna Awards- 2011" a grand success. Warm regards,
Rahul Mohnot Sr. President P.S: Contact Mr. Kumar Pillay, Vice President (Marketing Services) on kumar.pillay@adityabirla.com or call Pratish 9702012125 for more details. N.B. Details of the contest are provided on our website: www.birlawhite.com/yuvaratna. Students can get acquainted with the numerous architectural applications of Birla White and other new products by logging on to our website: www.birlawhite.com
UltraTech Cement Limited (Unit: Birla White) Central Marketing Office: Ground Floor, Ahura Centre, 82, Mahakali Caves Road,
Near M.I.D.C. Office, Andheri (E), Mumbai - 400093. Tel: (022) 66928300/ 13 /16 /8411. Fax: (022) 66928301. Website: www.birlawhite.com
25th August 2011 Birla White Yuva Ratna Awards 2011: Call for Entries
Dear student, Fuel your imagination, realize your true potential. The Birla White Yuva Ratna Awards 2011 Contest is here, and so is the opportunity to bring your talent into the spotlight. As you may be aware, Birla White Yuva Ratna Awards has been gaining in popularity since inception thanks to active participation from the finest young architects of the day such as yourself. Last year, over 2024 entries were received from 73 colleges, including those from as far as Sri Lanka, Nepal, the Gulf and South East Asian countries. With every passing year, the theme for the Contest gets even more distinctive and challenging - and this year is no different. The theme for Birla White Yuva Ratna Award-2011" is to design an i) " Interpretation Centre (Institute) for Rain Forest Ecosystem and/or a ii) " Visitors' Information centre You have the option of submitting entries on both Themes I and II or either one. Contest Details: The first stage would involve holding regional contest rounds with the regional winners being felicitated at a regional award ceremony. The winners of the regional round will go on to participate at National level. After the jury of eminent architects finalise on their decision, the National and Global winners will be felicitated at a gala Awards function in Mumbai. The awards will be presented at the hands of a renowned personality. The winning entries will also be reproduced in the Birla White Table Calendar 2012. The contest will be open from 1st September to 12th November, 2011. Details of the contest and information on the products are given in the following pages. Birla White team will also make a technical presentation to provide you with more details on the applications. Registration procedures for the contest can be completed online. The drawings will have to be subsequently sent as hard copy. Details of the contest are provided on our website: www.birlawhite.com/yuvaratna.You can get acquainted with the numerous architectural applications of Birla White and other new products by logging on to our website: www.birlawhite.com This prestigious contest has not only helped young architects showcase their talent, but has also helped in placing them with some of the most reputed architectural firms in the country. Needless to mention, the Contest is judged in a manner that is uncompromisingly fair and independent - and this is what gives this contest its true worth and significance. So, go ahead - make the most of your talent. We wish you all success at Birla White Yuva Ratna Awards 2011. Best regards,
Rahul Mohnot Sr. President P.S: Contact Mr. Kumar Pillay, Vice President (Marketing Services) on kumar.pillay@adityabirla.com or call Pratish 9702012125 for more details.
UltraTech Cement Limited (Unit: Birla White) Central Marketing Office: Ground Floor, Ahura Centre, 82, Mahakali Caves Road,
Near M.I.D.C. Office, Andheri (E), Mumbai - 400093. Tel: (022) 66928300/ 13 /16 /8411. Fax: (022) 66928301. Website: www.birlawhite.com
A Rainforest can be described as a tall, dense jungle. The reason it is called a "rain" forest is because of the high amount of rainfall it gets per year. The climate of a rain forest is very hot and humid so the animals and plants that exist there must learn to adapt to this climate. A well-preserved tropical rainforest is in itself an uncommon sight; spotting the exotic animals and birds that make the forest their home is rarer still. Once you are there, you can give up all the cares of civilisation and rewrite the cadences of your life. It has become imperative that all humankind understand the contribution the rainforests and its species make in our lives. For dissemination of knowledge of this awesome congregation of nature, this years' theme of Birla White Yuva Ratna design competition is to design an Interpretation Centre (Institute) for Rain Forest Ecosystem. Young minds are invited to interpret and create such specialized institutions for communicating the significance of rainforest ecosystem. These young minds of tomorrow have to create a medium which will help to unravel some of the mysteries of this complex ecosystem. Students can also work on Visitors' Information centre and 100 Meters long approach way to the Eco Tourism Centre in association of Interpretation Centres, as an intelligent and experienced 'Guide' to enhance enjoyment of the rainforest. In its 8th year of grand and successful running, Birla White takes a special initiative to take the popular Birla White Yuva Ratna Award to more countries in the global arena. Students from Sri Lanka, Malaysia, Singapore, Nepal, Bangladesh and Gulf countries are invited along with their counterparts from the Indian universities and colleges of architecture to participate in this uniquely global competition for the students of architecture. What else the students can ask for? If successful, nothing stops them from getting the much awaited international recognition and be seen amongst the few celebrity star architecture students.
Contd...
Uniqueness of the proposed concept will be judged not only on the basis of built form but also its meaningful adaptability to the site locations, climatic conditions and applicability of suitable material to make the proposed building an ideal solution representing both the high ideals of the ICRFE and sustainable and environmental friendly design practices. Both category projects are open to all bonafide students of architecture studying in any university or college of architecture in India or in SAARC nations. The Site The site is located in the midst of thick rain forest. The site location can be changed depending on the geographical location of the participating student or the institute, but topographical, climatic and landscape features will not change. The site is linear in its shape appearance and has trees with average girth of 1200 mm and average height being approximately 30 Meters. There are approximately 540 trees and all of which need to be preserved while designing the project. The plot is mostly flat and can be approached only by a pedestrian pathway. The nearest motorable approach is approximately 80 meters away.
Though there is no restriction on the ground coverage, importance will be given to consideration given to the site topography and our door area planning while judging the design entries and the design sensitive to the site profile will be highly appreciated.
The Project: The design and construction of the proposed building to house the project components must reflect concern for the eco system of the rain forests. The design should take into consideration that minimum or nil environmental damage is done to the surroundings, flora and fauna of the forest. The architecture and design of the proposed facility must suit the green concept and should be in complete harmony with its natural settings and green environment. The design concepts should go beyond mere material application or technological interpretation of Green Building Concept. Getting a platinum rating [as per the present IGBC rating system] will be considered just as a starting point and participants are expected to demonstrate creative excellence and sensitiveness to our planet's fragile and endangered eco system. The participants' understanding and concern for the green agenda in architecture and design should reflect very prominently and clearly in the concepts that they wish to submit. Innovative methods and materials used for making the presentation will be highly appreciated and may be considered for additional points. In this round of Birla White Yuva Ratna Students' Design Competition, the emphasis is more on the quality of the project subject than on the size of the proposed building structure. Importance will also be given to ideation process than to the architectural mass or to the design orientation for the sake of being different or innovative.
Contd...
The Programme Category 01: Interpretation Centre (Institute) for Rain Forest Ecosystem This building will be located within the main site as per choice of the participant. The total built up area for this will be 2500 Sq. Mts. which can be constructed in multiple floors, but total height of the building not exceeding more than 15.0 meters. The building programme for the Interpretation Centre will be as given below: 200.00 Sq. Mts. 500.00 Sq. Mts. 50.00 Sq. Mts. 150.00 Sq. Mts. 600.00 Sq. Mts. 400.00 Sq. Mts. 250.00 Sq. Mts. 200.00 Sq. Mts. 150.00 Sq. Mts. Entrance Lobby, Reception and Exhibition cum Display Centre Research Centre with Two labs [200 Sq. Mts. each] Research Scholar Study Area [4 Nos.] Reference Library and Reading area etc. Mini Theatre and Seminar/ Preview Halls Sample and Plant Study Area Director and Administration area Cafeteria and interaction Zone Common Amenities, Toilet and Stores Etc.
The Sample and Plant Study Area will have roof in glass or other transparent material and one other side wall can also be in glass in order to allow natural sun light for the plant species in the lab area. Participants are free to provide open work areas as an extension of the proposed built areas to accommodate any other activities related to the crafts centre.
Category - 02: Visitors' Information centre and 100 Meters long approach way to the Eco Tourism Centre This building will be located on the highway at the periphery of the Jungle Limits and will be approximately 100 Meters away from the Interpretation Centre. The total built up area for this will be 500 Sq. Mts. which can be constructed in maximum of two floors. The building programme for the Visitors' Centre will be as given below:
75.00 Sq. Mts. 100.00 Sq. Mts. 50.00 Sq. Mts. 125.00 Sq. Mts. 100.00 Sq. Mts. 50.00 Sq. Mts.
Entrance Lobby, Reception Exhibition cum Display Centre Souvenir Shop Reference Library and Reading area etc. Cafeteria and interaction Zone Common Amenities, Toilet and Stores Etc.
Common amenities like toilets, stores, lifts and staircases etc. will have to be accommodated suitably within the given total built up area. The areas given under each item are only indicative and can be marginally modified to suit the design requirement.
Contd...
Birla White Yuva Ratna Awards 2011 (Rules, Regulations and Conditions)
Submission requirements and Criteria for Judging Competition Entries 1. 2. 3. 4. 5. 6. 7. 8. 9. Students can participate in either or both of the categories. Entries in each category will be judged independently without any bearing on submission in the other category. Participant's year of study will not have any importance with reference to the category of submission. Each student is eligible to submit one entry in each category. For both categories the submission requirements and judging criteria will remain the same. All entries must be on A1 size single sheet. Multiple sheets will not be accepted. There is no restriction on media of presentation. The drawings can be hand drafted or on Auto-cad. 3D views and free hand sketches will be considered equally for marks. Marks will be awarded on the following basis. Thus every attempt should be made to fulfil all types of submission requirements. a. b. c. d. e. f. Understanding/comprehension of Design problem Design Contents and response to site conditions Presentation restricted to 1 no. A1 Size sheet 3D Views Free hand sketches Innovation in Material applicability 15 Marks 25 Marks 15 Marks 15 Marks 15 Marks 15 Marks
10. a. b. c. d. e. f.
Each of the A1 size entry should at-least consist the following: Site Plan Floor Plans Sections and suitable self explanatory details Elevations either in the form of drawing or 3D rendering Brief note on concept and design approach-Not more than 200 words Any other suitable details or special feature of design proposal.
Birla White Yuva Ratna Awards 2011 (Rules, Regulations and Conditions) ... Contd.
11. 12. 13. All entries should be duly endorsed by your principal and submitted in sealed envelope/tube. The Entrant's name/college and category should be mentioned only on the Envelope. A Code no which will be given to you on confirmation of participation should only be mentioned on the drawing (Individual names and college name should not be mentioned on the drawing - Preferably on Right hand side top corner). The Contest will be open from 1st September to 12th November, 2011. All Entries will remain the property of Birla White. The Company also reserves the right to use the drawing for any purpose and anywhere as per its discretion without obtaining/informing permission from the entrant. By submitting an entry the entrant passes on the copyright of the drawing to Birla White. The entries will be collected from your college on 13th November 2011 or alternatively you may courier it to reach our local office before 15th November 2011 The results will be announced after November 2011 at a Gala Awards function. Jury will comprise of eminent Architects. Candidate's identity/name of college will not be revealed to the jury. Technical presentation on Birla White products will be made at your college.
All entry forms to be filled online on www.birlawhite.com Only online registration will be accepted. A copy of form to be also sent along with drawings
THE PRIZES:
National Rounds:
Category 1: 'Interpretation Centre (Institute) for Rain Forest Ecosystem'
A W A R D S 2 0 1 1
1st
Rs. 50000
2nd
Rs. 25000
3rd
Rs. 15000
4th
Rs. 10000
SPECIAL AWARD
1st
Rs. 20000
2nd
Rs. 15000
3rd
Rs. 10000
Faculty team guide of the winning teams: Rs. 5000/- each College that submits highest number of entries: Rs. 20000/College that submits second highest number of entries: Rs. 10000/College with third highest number of entries: Rs. 5000/-
THE PRIZES:
Regional Rounds:
Category 1: 'Interpretation Centre (Institute) for Rain Forest Ecosystem'
A W A R D S 2 0 1 1
st
2nd
Rs.15000
rd
th
Rs.20000
Rs.10000
Rs.5000
SPECIAL AWARD
st
nd
rd
Rs.15000
Rs.10000
Rs.5000
Faculty team guide of the winning teams: Rs. 2500/- each College that submits highest number of entries: Rs. 10,000/-
Category 2 winners
Smt. Rajashree Birla Presenting 1st prize in catagory1 to Ms. Deeksha Reddy.
Smt. Rajashree Birla Presenting 1st prize in catagory2 to Ms. Fatema Mehbuba Mehrin.
Ar. Srinivas Murthy Presenting 3rd prize in catagory1 to Mr. Pushpendra Kumar.
Ar. Nuru Karim Presenting 2nd prize in catagory2 to Mr. P.M. Siddesh Kumar
Ar. Srinivas Murthy Presenting 4th prize in catagory1 to Mr. Praveen Kumar V.
Ar. Rajeev Thakker Presenting 3rd prize in catagory2 to Mr. Mohd. Saqib
Ar. Nuru Karim Presenting 5th prize in catagory1 to Ms. Swati Sharma
Ar. Rajeev Thakker Presenting 4th prize in catagory2 to Ms. Srutee Bhut
Category-2, Group
Name of Participant (In BLOCK LETTERS)________________________________________________________ ________________________________________________________________________________ Date of birth: ______________________Semester:_____________________Year:____________________ Correspondence Address:_________________________________________________________________ ________________________________________________________________________________ Permanent Address:____________________________________________________________________ ________________ City_____________ Country_________________ Pin code_________________
STD Code____________ ____Ph. No.:____________________ Mobile No.:__________________________ Email Id:_____________________________ Repeat (Confirm) Email Id:______________________________ Alternate Email Id:_________________________Repeat (Confirm) Alternate Email Id:______________________ Interests / Hobbies:____________________________________________________________________ College Name:_______________________________________________________________________ College Address:______________________________________________________________________ _______________________________________City___________________ Pin code_____________ Tel. No.:_____________________________ Email Id:___________________________________College website: _____________________________
Total number of entries submitted (A max of 2 entries in each category is permissible): You may also apply in both categories. Tick whichever is applicable Categories: 1. 'Interpretation Centre (Institute) for Rain Forest Ecosystem' Categories: 2. Visitors Information centre I have read the Rules, Regulations & Conditions and I am agreeable to the same. Participants Signature:___________________________________________________________ Faculty team guide Name:__________________________________________________________ Faculty team guide Signature:______________________Mobile No.: __________________________ Email Id:_____________________________ Alternate Email Id:____________________________ Principals Name:_______________________________________________________________ Principal Signature: ____________________________ Mobile No.:__________________________ Email Id:_____________________________ Alternate Email Id:____________________________ College stamp:_____________________
DU
Y MM
FO
RM
Note: All fields are mandatory. Incomplete forms will not be accepted.
UltraTech Cement Limited (Unit: Birla White) Central Marketing Office: Ground Floor, Ahura Centre, 82, Mahakali Caves Road, Near M.I.D.C. Office, Andheri (E), Mumbai - 400093. Tel: (022) 66928300/ 13 /16 /8411. Fax: (022) 66928301. Website: www.birlawhite.com