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The purpose of this document is to help the field EAM or CBM to recognize when Neoview should be sold in response to prospect requirements and the competition involved. Hewlett Packard is and has been a significant player in the data warehousing/Business Intelligence market. HP has installed more servers than any other vendor that are running DBMS, BI analytics, BI reporting or BI visualization. All of the data warehouse servers have been based on the SMP architecture, running merchant DBMS systems like Oracle, SQL Server, DB2, RDBMS and others. So why has HP decided to bring to market a new data warehouse platform, based on a different architecture (MPP) instead of extending our SMP-based product line? The simple answer is that there is an emerging market within the data warehousing space that has been dominated by MPP systems and HP wants to win in that market. This in no way detracts from our leadership, continuing investment and strategy for SMP-based systems in all of the other markets for data warehousing.
Why MPP for the EDW and gigantic data mart solutions
Giant data mart - Major corporations want to mine detailed data, down to the transaction level, to discover important information about customers, fraud, supply chain efficiency, Network behavior, vendor performance, and other massive data stores. This requires ad hoc processing of 10s or 100s of billions of rows of data (without the help of indexes or aggregations). Some examples of this are Retail market basket analysis a row in the POS table for every line item purchased at every store by every customer over a multi year period. Telco CDR analysis 100 Billion rows in the call detail record table for a tier 1 telco for 1 years worth of calls eRetail click stream analysis. One row in the DBMS for every click by every internet user for several months to a year or two. RFID a row in the DBMS of every movement of every part, sub assembly, and product from the raw material stage, through manufacturing, distribution, inventory and ultimately on store shelves. Financial services compliance every transaction for every operational system for years, accessible via standard queries and ad hoc queries demanded by government auditors.
EDW
An EDW compounds the problems above with the addition of all data from all subject areas of a corporation. Massive loading must go on 24 hours a day, while a very large number of users are submitting queries. There is no allowance for nightly batch periods to rebuild indexes, aggregations or materialized views. Very complex queries, with up to 25 way joins must be efficiently processed. When we talk to the CIOs of these companies, about their main problems with data warehousing, they are almost unanimous in their frustration from rapidly growing costs (hardware, licenses and DBAs), the unmanageable complexity of their massive data stores, performance and the time it takes to add new services.
MPP
MPP - based data warehouse vendors dominate the EDW and giant data warehouse market. Teradata has systems ranging in the 850 of the largest corporations in the world. These central EDWs cost from $1 million to $60 million and pay for them selves within a few years. Teradata is the EDW standard in such companies as Wal-Mart, Bank of America, Fedex, UPS, Continental Airlines, Nationwide Insurance, Royal Bank of Canada, etc.
2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. Publication #XXX-XXXXXX-EWN