7.

Case Studies : Floriade 2002

& Pacific Flora 2004
• Partners and Participants (two pages)

• Planting Figures : Outdoor

• Indoor Exhibitions

• Sponsors : Special Buildings at Pacific Flora

• Timeline, Construction at Pacific Flora

PARTNERS AND PARTICIPANTS
FLORIADE 2002, HOLLAND
• Varied bunch of partners, sponsors, exhibitors,
operators and concessionaires
• Private exhibitions financed by companies,
e.g. nurseries, gardeners, landscape architects
• Collective exhibitions : grower’s association,
District and National, especially Horticulture
Council
• 50% investment from public, 50% private
• Horticultural : flowers, bulbs, plants & trees
Market Gardening : fruits & vegetables
Traders : nurseries and garden materials
Special Attractions
• The Big Roof, solar powered, 30,000m 2
19,000 solar panels, largest in the world
with open space and enclosed areas,
conference, meeting & press rooms
• Glass House of the Future, growing
techniques,for cutflowers, pot plants,
vegetables & mushroom
• Section by the Hill, 60x60 meters, 10
islands,quality living environment-theme
• Green City, on 4 islands, living, working &
leisure in 2020
• Island & Lakes, special pavilions as
sustainable, green environment / statement
• Big Spotters Hill, man-made 30m high,
offers spectacular view over the Expo
• Lake Section, 60,000 plants scattered
around 10,000 bulbs
• International Gardens, 24 countries
PACIFIC FLORA 2004, JAPAN
• Shizuoka Province 75%
Hamamatsu City 25%
• Organiser : Association of Shizuoka
International Garden & Horticulture
Exhibition
• 7 other support organisations
• Shizuoka Resident Participation Plan
• School, colleges and trade
Special Attractions : 4 Zones
• Bus Park : shuttle / tour arrival area
• Flower Town : interactive area fill with
flowers including restaurants & shops
• Water Park : water entertainment area
• Green Area : healing area, natural history
and culture
Principal Structures / Buildings
• Flowers and green architectural design
• indoor, outdoor, plants relationship
architecture and water feature
• 21st century new wooden environment
• New age of wood related business
• Wood material for architects, street
furniture, signs, etc.
Buildings by Organisers
• Observation Tower, 50m landmark
• Stadium of Creative Garden : 2 storey
2,000m 2 of wood and concrete
cont : PARTNERS AND PARTICIPANTS
FLORIADE 2002, HOLLAND
• Valley of Flowers, 1.0m flower bulbs, bright
annuals & biennials
• Romantic Nature, themes, orchids, emotion
gardens, rhythm of life, morning and mid day
plants, largest collection of water lilies
Motto :
FEEL THE ART OF NATURE, COMING TOGETHER
EVERYTHING THAT IS CREATED BY NATURE OR
MAN
PACIFIC FLORA 2004, JAPAN
• Outdoor Stage : 1,000 individual seats,
venue for Opening, Closing & National Day
• Horticulture Hall : 2,500m 2
Bonsai and traditional Japanese
• International Exhibition Hall :
Indoor cut flowers
• Monet House
• Major entrances, F&B, retails
Motto :
CREATING A NEW LIFESTYLE WITH FLOWERS,
GREENERY AND WATER AND NEW LIFESTYLE
PLANTING FIGURES : OUTDOOR

FLORIADE PARK PACIFIC FLORA

Park Area : 65ha Park Area : 56ha

1.0m flower bulbs 80,000 trees (bayberry, oaks, konara oaks)

340,000 annuals 5.0m flowering plants
70,000 shrubs 6,000 varieties
20,000 perennials 600 types of flowers
20,000 aquatic plants
80,000 x 150 varieties (ferus) Outdoor flower beds :
6,000 x 150 varieties (Roses) Approx. 45,000m 2 for 5.0m plants
4,500 trees
360 flower container Landscape flower beds :
1,000 species of plants & 2,700 breeds.
Maintenance
75,000 hours = 46 man-years Exhibition flower beds :
1,500 species and 8,000 breeds
250 Dutch horticulture contribution
30-35 foreign horticulture contribution 30,000m 2 storage areas
(quarantine / imported plants area)

Coordination Committee was responsible Back Yard Management

for all the exhibits, indoor and outdoor. • Receiving Area : 9,700m 2
• Inventory Backyard : 17,000m 2
Indoor (exhibition hall 3ha) changes
every two weeks. Replanting scheme 5 times

Changes are by volunteers under Soil to site approx 700,000m 2, equals to

guidance of the Chief Designer. 120,000 truck loads

A gentle hill of 3.5m was developed

INDOOR EXHIBITIONS

FLORIADE 2002, HOLLAND PACIFIC FLORA 2004, JAPAN

• Showing all products, horticultural • To bring about industrial promotion of

• Cooperation between industry and Floriade
Indoor Hall, Glass Covered
• Area : 3 Ha, 7.5 Ac
• Permanent and changing 4,000m 2 each
Participants
• Permanent : Foreign and local growers
• Changing : 250 Dutch growers with all
types of horti-products
• Best visited part of the Expo
• Consumer Information Desk
• Meeting place for local / foreign
Indoor : Under Big Roof 30,000m 2
Green Trade Centre (GTC)
• Meeting place for professionals
• National & international
• Entry from Green Door
• Private trade shows in GTC
• Seminar and lectures
• Prize giving ceremony during opening of
special flower shows
Presentations
• Flower Council : Cut flowers & pot plants
• International Flower Bulbs Centre : use of
bulbs
• Plant Publicity : Promoting nursery stocks
gardening and garden designs exchange
between Japan and overseas
A. International Exhibition Hall
• Steel form, single storey 4,530m 2
(Exhibit space in 20m 2 sections)
• More than 300 exhibitors, Japan & overseas
6 Months Exhibition
• 11 enterprises from 8 countries
• Domestic : 7 booths
Short Term 26 Themes
• Overseas : 24 exhibitors, 16 countries
• Domestic : 262 exhibitors (local authorities,
schools, groups and companies)
B. Indoor Individual Theme / Pavilions
• Horticulture Technology (GH) 3,000m 2
• Dream Garden Factory 2,000m 2
• International Exhibition Hall 4,600m 2
• Traditional Horticulture Museum 3,000m 2
• Emperor Showa Nature 325m 2
• Claude Monet House 444m 2
(plus annex : 300m 2 )
C. Pavilions

Themes • Shizuoka 3D 351m 2

• Green Valley, Flowers of Terraces, Rosarium • Hamamoka 1,500m 2
Water Kingdom, A Town Farm, etc. • Hamamatsu Industry E-RA 990m 2
• JA Topia Hamamatsu 503m 2
• Herbal House 770m 2
• Fuji Film Industry 210m 2
SPECIAL BUILDINGS (AS PACIFIC FLORA)
replacement & other sponsorship potentials

1. Dream Garden Factory 2,000m 2

2. Emperor Showa Nature Museum 350m 2

3. Flower Museum / Monet's House House 450m 2 / Annex 400m 2

4. Shizuoka Pavailion (3D High Vision) 350m 2

5. Hamanako Pavilion (6 cities / 4 towns) 1,500m 2

circular water screen

6. Hamamatsu Industrial Pavilion "E-RA" 100m 2

sphere screen 3 meters diameter

7. JA Topia Hamamatsu Pavilion 500m 2

Joy of living & culture increased by Agri

8. Herbal House, herbs & better living 700m 2

9. Fuji Film Imaging Square 250m 2

Displays of new photo space with lights
Private exhibition

10. Horticulture Expo, special country pavilions

Africa, New Zealand, Australia, Hawaii, Holland

Additional items for IGARF

• Malay Kampung House, Perak design
• Exhibits of residence
6 house designers exhibited their residences in "friendly town"
Beautiful town/ residence & garden creates New Style Living
Timeline and Physical Construction Status
OF PACIFIC FLORA 2004, BASED ON ORGANIZER’S REPORT 1st SEPTEMBER 2003
Less Than Seven (7) Months to Opening Day, 8th April 2004

ESTIMATED COMPLETION TO OPENING

START DATE DATE DAY

}
Site Preparation : Reclamation/Filling (2-3 years)
• 700,000m 2 soil to site (120,000 truck loads) Jan 1999 Dec 2001 24 months
• A gentle hill of 3.5m
• Creating Irodori meandering / cross canals

1. Completion of Facilities Feb 2002 Mar 2003 13 months

Landfill, park roads, electricity & waterworks

}
2. Observation Tower (50m high land mark)
Stadium of Creative Garden
(2 storey building, 2,000m 2, constructed with Aug 2002 Sept 2003 7 months
wood and ferroconcrete)
Outdoor Stage (1,000 individual seats)

3. • Horticulture Hall (2,802m 2, steel framed) Apr 2003 Dec 2003 4 months
• International Hall (4,530m 2, steel framed) Apr 2003 Dec 2003 4 months

4. • Flower Museum (Monet’s House, Garden & Pool) Jan 2003 Dec 2003 4 months
• Main Gate, Eating & Drinking, Retail, Resting Jan 2003 Dec 2003 4 months

5. Exhibition decorations and preparations Sept 2003 Mar 2004 1 month

6. Plant Exhibition Mar 2002 Aug 2003 7 months

• 80,000 trees (20,000 trees every six months) (60,000 trees)

7. 5.0m Flowering Plants (6,000 varieties)

• Ordering / Seeding Apr 2002 24 months 7 months
• Creepers & other plants Jan 2003 Aug 2003 7 months
• Continuous Systematic Planting Sept 2003 Continuous 7 months
(Sept 2003 to Mar/Apr 2004)

8. International Garden Sept 2002 Aug 2003 7 months

(30 countries, each 300m 2)
Received participation from 22 countries

9. Indoor Exhibition
• Full Length (11 countries) Sept 2002 @ Sept 2003 7 months
• Short Length (20 countries) Sept 2002 @ Sept 2003 7 months

}
10. Access Road to Venue
• Car Parking Sept 2002 Still on going 7 months
• Precise Event & Facility Management @ Sept 2003