Revis ed 9/2011 LaGuardia Community College of the City University of New York Prof. Lori Thanos Lorithanos@yahoo.

com TEXT:

BTM101 Introduction to Business 3 credits/3 contact hours

Business: Connecting Principles to Practice by William G. Nickels, James M. McHugh, and Susan McHugh, 1st edition, McGraw-Hill, 2012 edition. Customized edition: ISBN# 0073511706 CSE095 OR CSE098 and ENG099 (or waiver)

PREREQUISITE:

REFERENCE MATERIAL:

Magazines: Newspapers:

Business Week, Forbes, Fortune NY Times, Wall Street Journal, any business section of the newspaper

COURSE DESCRIPTION: An introductory course designed to acquaint the student with the role of business in our economy, the forms of organization, and the various business functions such as management, personnel, marketing and finance. Career opportunities in the business world are also explored. This course should be taken prior to any other business courses COURSE OBJECTIVES: 1. To discuss the characteristics of the American economy, with particular emphasis on the essential features of capitalism and the profit motive. Consideration will also be given to the role of the technology revolution and its relationship to management. To provide the student with a thorough knowledge of the social, ethical, economic and political influences on business. To provide the student with a thorough knowledge of the different forms of business ownership and the factors involved in their formation. The franchising concept sector will be discussed. To introduce the student to the internal organization structures and the various levels and functions of management.

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To discuss the operations/production function of a business. To familiarize the student with the various aspects of human resources management. To provide the student with an understanding of the psychological factors that lead to greater motivation. To provide the student with an understanding of how team work and effective communication can lead to better decision-making. To familiarize the student with the history and development of labor and the impact of unions on management and to discuss the changing role of unions today in the private and public sector. To provide the student with an understanding of the nature and scope of marketing emphasizing the marketing functions, marketing mix, and the importance of customer satisfaction. To discuss the role of computers and information systems To introduce the student to the various sources of financing available to a firm and the different types of financial institutions, both bank and nonbank. To familiarize the student with the operations of the various security exchange markets and over-the counter markets. The role of the Dow-Jones and the various rating agencies are discussed.

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PERFORMANCE OBJECTIVES: Upon completion of this course the student should be able to: 1. 2. 3. 4. 5. Demonstrate knowledge of the features of a capitalistic system and the right to compete, and own property. Describe the interrelationships between business and society e.g., the ethical, social, economic, and political considerations affecting business. Identify the advantages and disadvantages as well as the steps in the formation of the various forms of business organizations. Describe the different forms of internal organization structure, levels of management, and functions of management. Identify new approaches to production, and the role of the production manager.

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Describe the various components of Human Resource Management, and identify the elements of consideration for each component. Identify the different psychological factors that can be satisfied at work. Identify Maslows levels of needs. Identify team features and new forms of communications. Describe the history, development, and impact of the labor movement on business and employees, and understand the changing role of union membership in both the public and private sectors. Identify the functions of marketing, the steps involved in the movement of merchandise from manufacturers to consumers, and the different types of salesmanship and advertising media employed Describe the contributions of computers and information technologies. Identify the various forms and sources of both short and long-term financing available to a firm, and describe the advantages and disadvantages of each different kinds of financial institutions will be discussed. Identify the various security exchange markets, and describe the basic functions and operations of each. The role of the broker is also discussed.

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COURSE OUTLINE SESSION 1-2 3 4 5 6 7-8 9-10 11 12 13 14-15 16-17 18 19-20 21-22 23-24 25 26 27-28 29-30 31-32 33-34 35 36 16 18 19 20 8 10 11 12 13 14 15 CHAPTER 1 2 3 4 5 6 7 TOPIC Taking Risks and Making Profits within the Dynamic Business Environment Understanding How Economics Affect Business Doing Business in Global Markets Demanding Ethical and Socially Responsible Behavior How to Form a Business Entrepreneurship and Starting a Small Business Management and Leadership Review for Exam EXAM 1 Adapting Organizations to Todays Markets Motivating Employees Human Resources Management Finding and Keeping the Best Employees Dealing with Employee-management Issues and Relationships Marketing: Helping Buyers Buy Developing and Pricing Goods and Services Distributing Products Review for Exam EXAM 2 Using Effective Promotion Financial Management Using Securities Markets for Financing and Investing Opportunities Money, Financial Institutions and the Federal Reserve Review for Final Exam EXAM 3 (FINAL)

GRADING STANDARDS: The course is assigned 100% as follows:

Exam 1 Exam 2 Exam 3 Overall evaluation of student based on attendance, effort, homework assignments and class participation

30% 30% 30% 10% 100%

All Students must have an e-Portfolio in order to successfully complete this course.
This syllabus may be changed at any time by the instructor.

ACADEMIC DISHONESTY Academic Dishonesty is prohibited in the City University of New York and is punishable by penalties ranging from a grade of F on a given test, research paper or assignment, to a an F in the course, or suspension or expulsion from the College, Academic Dishonesty includes: CHEATING, PLAGIARISM, INTERNET PLAGIARISM, FALSFICATION OF RECORDS AND OFFICIAL DOCUMENTS, and OBTAINING UNFAIR ADVANTAGE. THE INCOMPLETE GRADE The Incomplete grade may be awarded to students who have not completed all of the required course work but for whom there is a reasonable expectation of satisfactory completion. A student who is otherwise in good standing in a course defined as complying with the college attendance policy and maintaining a passing average but who has not complete at most two major assignments or examinations by the end of the course may request an Incomplete grade. To be eligible, such a student must provide, before the instructor submits for the course, a documented reason, satisfactory to the instructor, for not having completed the assignment on time.

GRADING SYSTEM Effective Fall, 1999 LaGuardia Community College is adopting a plus and minus grading system. LaGuardia Community College will not utilize the A+ within our grading system. Grading: A-, A 90.0 100 A = 4.00 A- = 3.70 B-, B, B+ 80.0 89.9 B+ = 3.30 B = 3.00 B- = 2.70 C-, C, C+ 70.0 79.9 C+ = 2.30 C = 2.00 C = 1.70 D-, D, D+ 60.0 69.9 D+ = 1.30 D = 1.00 D- = 0.70 F Failure F = 0.0 GPA:

ATTENDANCE POLICY: (Effective Fall 2005) Attendance in class is a requirement and will be considered in the evaluation of student performance. Instructors are required to keep an official record of student attendance. The maximum number of unexcused absences is limited to 15% of the number of class hours. Note: Absences are counted from the first day of class even if they are a result of late registration or change of program.