Cartazine

Dreams of success

13

ENGLISH

The world of Cartamundi.

2

BR

Petrobras .Top Cau

H

Pepsi Max
NL

Red Band Truly Studio 100 Bertolli

F

Autogrill .Kelloggs
B

Extran .Ballon Media

RO

Sanoma Magazines
USA

Yahoo
D

Kraft Foods Deutschland HARIBO

PL

Polskapresse Kompania Piwowarska

E

Fosters Hollywood
ZA

Total
S

AXA / KPMG Consultants Scandic

CH

Fachstelle fr AIDS- und Sexualfragen

3

Dreaming of campaigns that stick in your mind.

You can always play trumps with Cartazine concept cards: they are high original, dynamic and personalised. Or what about a game of Happy Families, where not only can you play trumps, but you can also upgrade the card with additional stickers. Fun for small children, cool for older kids, hip for mums and dads. The deck of cards and stickers are packed in separate flowpacks. The shape of the cards and the stickers can be adjusted to suit your brand identity, with the correct logo, of course, and appropriate layout. And because the stickers are small in size, the flowpacks can easily be added or attached to your product. These concept cards are literally and figuratively a game without borders. Because not only are there endless possibilities for games, but the simple playing rules are explained using symbols that give the game a genuinely international character! To sum up, Cartamundi opens up a whole new world in the concept of playing cards.

Disney/Pixar

Br az i l

Dreaming of fast cars at the petrol pump.

Fast cars always do well at the box office a fact that was demonstrated once again this summer with the blockbuster Speed Racer. And anyone with sharp eyes could also catch sight of the Petrobas team flashing by during the race scenes. Which was no coincidence, because this Brazilian chain of service stations was one of the sponsors of the film. In addition to ten thousand great prizes, a special set of Happy Families cards was also handed out to drivers filling up with Petrobras fuel. The set included both the Speed Racers, which are the Petrobras racing cars, and the race tracks used in the film. In total, twenty-four cards were distributed in four different flowpacks, with a new one issued every ten days. The final pack also included a beautifully finished, shiny new little box for collecting the whole set of cards.

Distribution: one free flowpack each time the customer bought 25 litres of petrol or 35 litres of diesel at a Petrobras service station Period: May - July 2008 Production run: 4,800,000 flowpacks and 1,200,000 card boxes

Client: Petrobras

2008 Warner Bros. Ent. All Rights Reserved. TM Speed Racer Enterprises, Inc.

Hong ar y

Dreaming of maximum exposure.

While the festival stages in Hungary were shaking, rattling and rolling this summer to the sounds of the best in modern-day rock music, the Pepsi Max promo teams were busy adding extra fizz to the events. The hostesses doing the rounds at the shows gave a free deck of poker cards to festival-goers who collected the caps from Pepsi Max bottles. In October, the deck was used again at the FHM poker tournament in Budapest. Those guests who ordered a Pepsi cocktail were invited to select a gift from a whole range of premium items. The Pepsi Max deck of poker cards was one of these items. Simply by adapting the reverse of the playing cards to its brand identity, Pepsi gained maximum exposure without having to keep a poker face!

Distribution: give-away at summer festivals and the FHM poker tournament Period: summer and October 2008 Production run: 1,500 decks of cards

Client: Pepsi Max

Net h e r lan d s

Dreaming of kids snacking healthily.

Red Band Truly loves everything natural: in fact, the brands sweets contain as many natural ingredients as possible and a new tree is planted for every three packs. Red Band Truly wanted to get this love of nature across to the new generation of sweet-eaters through free greasepaint and woodland bingo games. So over the past year, whenever you bought two packs of Red Band Truly, you could choose between a free face paint card or a bingo game. The face paint card had enough stuff on it to enable you to paint a tiger on your face. The bingo game was made up of a set of cards with illustrations of plants and animals that you had to go and look for in the woods with your friends. The first person to tick every box on the card was the winner and could reward themselves for being so clever with a delicious sweet. The cards were, of course, printed on recycled paper and packed in environmentally-friendly wrapping. It was a campaign that everyone enjoyed!

Distribution: one free face paint card or one free Woodland bingo game with each purchase of two Red Band Truly packs Period: 2008 Production run: 35,000 flowpacks with Woodland bingo game and 32,500 flowpacks with a face paint card

Client: Hokra for Red Band Truly

Fr a nc e

Dreaming of hungry little surfers.

Cody and his penguin friends have known it for ages: surfing can make you hungry! Luckily, hunger wasnt something that many young surfing heroes suffered from last spring thanks to the Autogrill restaurants located alongside the motorways in France. Because when you ordered a kids menu, you also received a free Beggar My Neighbour game featuring all of the main characters from the box office smash-hit Surf s Up. In the Beggar My Neighbour game, players take it in turns to put a card on the pile in the centre. With each round, the player with the highest card keeps the pile and the first person to hold all of the cards wins the game.

Distributie: n gratis spel bij aankoop van een kindermenu in Autogrill restaurants Periode: lente 2008 Oplage: 80.000 spellen

Klant: Autogrill

10

2007 Sony Pictures Animation Inc. Tous droits rservs. 2008 Layout and Design Columbia Tristar Home Vido. Tous droits rservs.

Be l gi um

Dreaming of being really fit.

Sport is not just healthy for the body, but it also keeps your mind sharp. And thats exactly what you need when youre playing cards in the canteen. Which is why Extran sent out a truckload of cards in the second half of the summer to sports canteens all over the country. Anyone buying a sports drink received a free deck of ordinary playing cards, plus a football-based game of Happy Families. You could play both Happy Families and trumps with the football cards. In other words, you had either to collect four cards of the same football team or trump one another with detailed sports information about the teams. This campaign enabled a whole stadium full of sports-lovers to discover the refreshing taste and rehydrating action of Extran. What an amazing sporting performance!

Distribution: one free set of cards when buying an Extran drink in sports canteens in Belgium Period: end of August 2008 Production run: 90,000 sets of Happy Families and 40,000 decks of bridge cards

Client: Van Bavel for Extran

11

Rom a ni a

Dreaming of playing your cards with a magazine.

Pushing back new boundaries, pinpoint accurate maps and dazzling natural photography... for more than a hundred and twenty years, National Geographic has set new standards in scientific journalism. This was the rationale used by the Romanian edition of the monthly magazine to develop a terrific deck of cards. The hearts, diamonds, clubs and spades on the cards were replaced by unique images of rare animals and breathtaking landscapes. The card also gave the official name and place where the animal lives or where the landscape is located. And in the margin you can check which photographer took the picture. This deck of cards was attached to the September issue of National Geographic. The project was supported by Cetelem, the Romanian arm of BNP Paribas bank.

Distribution: one free deck of cards with the purchase of a National Geographic magazine Period: September 2008 Production run: 30,000 decks

Client: Sanoma Magazines

12

National Geographic Society

Net her l and s

Dreaming of filling up your car with a challenge.

At the mysterious House of Anubis, everything revolves around a strange disappearance and a hidden treasure. Now, that may sound like a mystery to you, but youngsters in Holland are addicted to this television series. To solve the riddle, they had to collect all of the pieces of the puzzle. And that was also the idea behind The Challenge run in BP service stations. Because every time motorists bought at least thirty litres of fuel, they were given a flowpack with eight playing cards enabling two players to play The Challenge. In total, there were six different flowpacks in circulation that not only extended the game, but also made it more exciting. And each time you filled up, you were also given a code giving you the chance to win great prizes from the House of Anubis by going to a special website. Client: Studio 100

Distribution: one free flowpack when filling up with at least 30 litres of fuel at a BP service station (6 different flowpacks, each with 8 playing cards) Period: beginning of September to the beginning of November 2008 Production run: 4,000,000 flowpacks

13

lic. STUDIO 100 - Belgium

14

Un it ed Sta t es

Dreaming of a packed trade show ;-)

Is it a search engine? Is it an e-mail provider? Its Yahoo! The Yahoo! homepage may be one of the most visited webpages in the world, but the stock exchange-listed company is a real hit in the United States. And to enable it to meet surfers from cyberspace in the flesh for once, Yahoo! Attended two shows in the spring and summer of 2008. Visitors to the Yahoo! stand were given a deck of bridge cards, with the highest cards depicted by typical Emoticons from Messenger, the chat service run by Yahoo! There was also an extra card with the deck, featuring key combinations for creating special smileys, known as Hidden Emoticons. The deck of bridge cards was developed by Zagwear, a company that specialises in merchandising.

Client: Zagwear for Yahoo

Distribution: one free flowpack in each pack (4-5 portions) of Mircoli spaghetti with tomato sauce Period: April - June 2008 Production run: 1,500,000 flowpacks

15

Ge rmany

Dreaming of children mad about spaghetti.

How do you make your kids twice as happy? Simple: with Mircoli spaghetti and the Happy Families cards based on football that are great to collect, swap and play! Kraft Foods Deutschland GmbH was looking to kill two birds with one stone: boost awareness of its spaghetti meals while at the same time increase sales of family-sized packs. And producing a Happy Families card game based on football looked to be the ideal solution, because in the run-up to the Euro 2008, there was football fever everywhere in Germany. The cards were distributed from April to June in every family pack of spaghetti with tomato sauce in the form of six flowpacks, each with four cards. This card collecting campaign, backed by a price game on the Internet generated additional sales of fifty per cent in comparison with the previous year. The Happy Families game was developed in conjunction with the playing card manufacturer ASS Altenburger, which is a Cartamundi subsidiary. By Client: Kraft Foods displaying the ASS Altenburger Deutschland GmbH prominently on the packs, Kraft Distribution: one free Foods was able to emphasise the flowpack in each pack high quality of the playing cards. (4-5 portions) of Mircoli

spaghetti with tomato sauce Period: April - June 2008 Production run: 1,500,000 flowpacks

16

Pola nd

Dreaming of life-or-death news.

Who is your GP? What is your blood group? Are you allergic to certain substances? All this is vital information for the emergency services should you suddenly become ill or are affected by an accident. Because newspapers are indirectly involved in saving lives via their reporting, the Polish newspaper empire Polskapresse took the initiative of giving away emergency information cards with its seventeen regional titles spread all over the country. Anyone who bought a newspaper on Saturday 28th June also received a free card so that he or she could fill in their own medical details. This project came about in conjunction with the Polish insurance company Polskie Towarzystwo Ubezpieczen under the motto that the campaign would be a success if it succeeded in saving just one life thanks to an emergency medical information card.

Distribution: one free card on purchase of a newspaper Period: 28th June 2008 Production run: 400,000 cards

Client: Polskapresse

17

18

Bra z il

Dreaming of the chicken with the golden Easter egg.

This year, the Brazilian Easter bunny put its best paw forward to bring the entire family together for an unforgettable day of festivities. This was done by bringing along gigantic Top Cau chocolate Easter eggs. The eggs were packed in a foil printed specially for Easter with Hot Wheels, the super-cool mini-cars that young boys in particular find hot. But the surprise was really complete when the chocolate eggs also revealed a set of playing cards. The deck was appropriately called Hot Cards and consisted of thirty-two cards featuring technical details about the coolest Hot Wheels. Top Cau received a sackful of letters from satisfied parents about how their children were happy with the Easter eggs and how they had played together with the Hot Cards. Happy Easter!

Distribution: one free set of cards in every Hot Wheels Easter egg Period: March 2008 Production run: 200,000 sets

Client: Top Cau

19

2008 Mattel, Inc. Todos os Direitos Reservados. HOT WHEELS TM, marcas associadas e seus elementos so de propriedade da Mattel, Inc. e usados sob sua licena.

Fr a nc e

Dreaming of Houba breakfast.

You can never stress too often that breakfast is the most important meal of the day. And they know all about that at the pioneers of cornflakes, Kelloggs. Over the past decades, the companys range of breakfast cereals has also expanded in spectacular fashion. Thanks to Frosties, Coco Pops and Honey Pops, todays youngsters are able to leave the breakfast table for the school gate with a nice full stomach. Thats the idea, at any rate. So to give the kids motivation an extra helping hand, Kelloggs joined forces with the immensely popular Marsupilami. A flowpack featuring crazy Marsupilami cards was inserted into every pack of breakfast cereal or cornflakes. In total, breakfast-hungry children could collect five different sets of cards, providing many hours of playing fun! The 7 million flowpacks literally flew out of the door!

Distribution: one free flowpack with a complete Marsupilami game on purchasing a pack of breakfast cereal or cornflakes Period: August - November 2008 Production run: 7,000,000 flowpacks

Client: Logistix voor Kelloggs

20

MARSU 2008

Sp a in

Dreaming of an unforgettable trip to the restaurant.

The American dream means something different for everyone, but since the end of 2008, children in Spain have been dreaming of a trip to Fosters Hollywood. Because these typical American-style restaurants promise not to keep kids waiting for their food. And if they ordered a childrens menu meal in November and December, youngsters also received a free memory game featuring illustration of various actions. The name of each action was shown in two languages, Spanish and English. So while the chefs were cooking up a storm in the kitchen preparing an extradelicious meal, the ninos and chicas were exercising their memories to their hearts content and trying out their fluent English.

Distribution: one free set of cards on purchasing a childrens menu at Fosters Hollywood restaurants Period: November - December 2008 Production run: 20,000 sets of cards

Client: TPF Servinformatica for Fosters Hollywood

21

Po la nd

Dreaming of the beer-brewing championships.

You cant have the UEFA Cup without beer. And because the Polish colours are highly prized by the countrys football supporters, Polands biggest brewer, Kompania Piwowarska, had face-painting cards produced in the shape of a football. Supporters ordering a Tyskie beer at hospitality outlets received one free of charge. Never have there been so many red-and-white painted cheeks in the stands at matches. Kompania Piwowarska supported the campaign with promotional material in stores and at participating hotels, restaurants and cafs. Coincidence or not, the 2012 UEFA Cup is being held by... Poland!

Distribution: one free face paint when purchasing Tyskie beer in hospitality outlets Period: during Euro 2008 (June, July) Production run: 30,000 flowpacks

Client: Kompania Piwowarska

22

Sou th A fri ca

Dreaming of unspoilt wildlife.

Djani Wildlife Projects specialises in thinking up educational and entertaining ways of familiarising with the lives of wild animals. The aim, of course, is to ensure that people respect the wonderful world of animals in their natural surroundings. And the best way to do this is to have fun at the same time. Which is why Djani Wildlife Projects came up with is own variant of trump cards: Wildways. The game had forty different cards with fascinating facts and figures about well-known and less well-known animals. By using the cards differently, you can play with twelve different suits. Wildways was produced in three variants: one about omnivores, one about carnivores and one about herbivores. The game was distributed as a give-away in South African wildlife parks supported by the Nelson Mandela Foundation. The project was sponsored by Total service stations.

Distribution: give-away in wildlife parks Period: autumn 2008 Production run: 24,000 sets

Client: Djani Wildlife Projects for Total

23

24

Swe de n

Dreaming of bread and circuses.

Both food producer AXA and KPMG Consultants had a set of quiz cards developed to highlight their brand in a special way. AXA is famous in Sweden for its healthy cereal products. And healthy eating habits have to be backed up with plenty of physical exercise. So it came naturally to ask quiz questions about football, because the campaign period coincided with the UEFA Cup. Shoppers received one free set of cards when they bought two packs of AXA breakfast cereal. Working for KPMG Consultants, a promotional team handed out quiz cards free of charge about the forthcoming Eurovision Song Contest. As the result of the immensely popular song contest, many students chose KPMG ahead of other consultants. As part of the same concept, the sets of Kndis cards were also developed, featuring quiz questions about Scandinavian stars, and Ishockey about the national sport of ice hockey.

Distribution: AXA: a free set of cards when purchasing two packs of AXA breakfast cereal / KPMG: give-away in high schools and universities Period: May - June 2008 Production run: AXA: 25,000 sets / KPMG: 5,000 sets

Client: United Media Group for AXA / Rodem Reklam for KPMG Consultants

25

Swi t ze rlan d

Dreaming of sexy education material.

Many adolescent youngsters ask questions about sexuality that adults do not always have a ready-made answer for. So, at the request of Fachstelle fr AIDS- und Sexualfragen, Cartamundi developed five different sets of playing cards for 11 to 14-year-old boys and girls, dealing with topics such as reproduction, homosexuality and love in an educational yet fun way. Each set of cards featured fifty-six cards with questions and answers, playing rules, an index, an explanatory glossary of words and terms, plus a blank card for making notes. The cards were distributed between April and December at Swiss secondary schools, where the students could question one another in groups of four. There was plenty of giggling and boasting, but the blushing Swiss youngsters still succeeded in exploding a number of stubborn myths. Because sex is not a game.

Client: Fachstelle fr AIDS- und Sexualfragen

Distribution: give-away at schools Period: April - December 2008 Production run: 1,000 boxes, each with 5 sets of cards

26

Swe de n

Dreaming of memorable hotel guests.

During the summer of 2008, the Scandic chain of hotels provided thousands of families with an unforgettable stay thanks to a great memory game. Scandic is the largest hotel chain in northern Europe, with hotels in Denmark, Finland, Iceland, Norway and Sweden. But whatever language you speak, the large symbols printed on the square cards can help children all over the world to train their memory. And because Scandic does not play around with nature, the twelve pairs of symbols were printed on recycled cardboard and certified by the green PEFC logo. Which means that anyone, such as Scandic, who consciously wants to play the green card and produce its decks and games in a more environmentally aware manner can come to Cartamundi to do just that. The memory game was distributed free of charge to all hotel guests and could also be bought as a souvenir or gift. Just so they could forget the everyday stresses of life.

Client: Stadium Promotion for Scandic

Distribution: both handed out free of charge and sold at the reception desks of Scandic hotels Period: summer 2008 Production run: 50,000 sets of cards

27

28

Be lgi u m

Dreaming of sold-out reprints.

Jommeke is one of the original Flemish strip cartoon heroes whose adventures you have been able to follow every day in the newspaper for years. Over that time, he has amassed no fewer than two hundred and forty albums to his credit. Have you read them all? If you have, then you will undoubtedly know the answers to all the knowledge questions from the Jommekes Happy Families game you were able to collect in the autumn of 2008. Because a flowpack featuring eight cards was included with the latest Jommeke album, with the other three flowpacks available with the re-issues of titles that have not been available for some while. The campaign was publicised in the newspaper Het Laatste Nieuws and the strip cartoons with the flowpacks were distributed via the supermarket chains Delhaize and Carrefour. The cards were packaged with the album and the playing side face up, making it easier to collect the entire set. This campaign enabled Ballon Media to encourage the new generation of Jommeke fans to take a look at some of the older gems from this classic series of comic strips.
Distribution: one free flowpack on the purchase of a Jommekes strip cartoon album Period: autumn 2008 Production run: 120,000 flowpacks

Client: Ballon Media

29

JEF NYS / Diversimedia, 2008

Ne t he rla n ds

Dreaming of Italian aromas in catering.

A grumbling empty stomach can stop you in your tracks. But in many companies and organisations, a tasty meal is simply not always available. Compass Group is one of the worlds biggest suppliers of food services and ensures that every lunchtime is a feast of flavours and aromas. This was demonstrated once again during the Italy theme week at the end of March. Whenever you ordered from the Primavera in Toscana menu, you were also given a scratch-and-sniff card that gave off the aroma of thyme, plus three possible answers. Anyone who recognised the aroma was give the opportunity to win a pack of Bertolli food products, entry passes for the Keukenhof flower park or a stay in wonderful Tuscany. Its enough to make your mouth water!

Distribution: one free scratch-and-sniff card when purchasing a set menu (Primavera in Toscana) during the Italy theme week Period: 24th - 30th March 2008 Production run: 67,500 flowpacks

Client: Compass Group Nederland for Bertolli

30

Ge rmany

Dreaming of a campaign to snack by.

Everyone knows the colourful HARIBO Gummi Bears, of course. And from March to October, you could also sample all of the other goodies from the HARIBO sweet shops at the roadshows run in Germany. The touring promotional buses were also giving away HARIBO-branded bingo sets as part of the big HARIBingO summer promotion. The game was a major part of the large-scale HARIBingO summer promotion, with television viewers in Germany joining in a massive countrywide game of HARIBingO. Every Friday evening, eighty dream trips were given away on seven different TV stations, with a cash prize of 100,000 EUR won on the final day of the game! HARIBOs Key Account Managers used the HARIBingO game to support the brands in-store promotional campaign to boost sales. The HARIBO campaign succeeded in it goal of making Kinder froh, und Erwachsene ebenso! (happy children and contented grown-ups).

Distribution: give-away at roadshows, sales promotion Period: March - October 2008 Production run: 10,000 sets of cards

Client: HARIBO

31

CARTAMUNDI NV HEADQUARTERS Cartamundi Turnhout NV Visbeekstraat 22 - 2300 Turnhout - Belgium tel. +32 (0) 14 42 02 01 - fax +32 (0) 14 42 82 54 info@cartamundi.com www.cartamundi.com

CARTAMUNDI NEDERLAND B.V. Postbus 1180 - 1000 BD Amsterdam The Netherlands tel. +31 (0) 20 615 95 36 info.nederland@cartamundi.com

CARTAMUNDI ASIA PACIFIC Pte. Ltd. 161B Telok Ayer Street Singapore 068615 tel. +65 6 227 32 92 - fax +65 6 234 27 06 info.asia@cartamundi.com

CARTAMUNDI FRANCE SARL Les Mercuriales 40 avenue Jean Jaurs - 93176 Bagnolet Cedex - France tel. +33 (0) 1 55 82 19 20 - fax +33 (0) 1 43 63 92 47 info.france@cartamundi.com

CARTAMUNDI UK Ltd. Units 8-17 Sandhurst Kings Road - Charfleets Industrial Est. Canvey Island Essex SS8 0QY - United Kingdom tel. +44 (0) 1268 511522 - fax +44 (0) 1268 510337 info@cartamundi.co.uk - www.gamesandprint.co.uk

CARTAMUNDI HUNGARY Kft. Margit krt. 43-45 - 1024 Budapest Hungary tel. +36 (1) 1 318 94 30 - fax +36 (1) 1 318 09 18 info.hungary@cartamundi.com

CARTAMUNDI POLSKA Sp. z o.o. ul. Rzemieslnicza 20b - 30-363 Krakow Poland tel. +48 (0) 12 296 21 70 - fax +48 (0) 12 296 21 75 info.poland@cartamundi.com

CARTAMUNDI NORDIC AB Sickla Industrivg 7 - 131 34 Nacka Sweden tel. +46 (0) 8 514 436 40 - fax +46 (0) 8 511 755 70 info.nordic@cartamundi.com

CARTAMUNDI USA 5101 Highland Place - Dallas, TX 75236 USA tel. +1 469 375 05 00 - fax +1 469 375 06 25 www.cartamundiusa.com

CARTAMUNDI ESPAA S.L. Avda. de les Corts Catalanes, 5-7 08173 Sant Cugat del Valls (Barcelona) - Spain tel. +34 (0) 93 553 08 68 - fax +34 (0) 93 553 08 69 info.espana@cartamundi.com

CARTAMUNDI DE MEXICO S.A. DE C.V. Brea N188-C - Col. Granjas Mexico CP 08400 Mexico, DF tel. +52 55 5654 8188 or 3929 - fax +52 55 5654 1070

AGM AGMLLER Bahnhofstrae 21 - 8212 Neuhausen am Rheinfall Switzerland tel. +41 (0) 52 674 03 30 - fax +41 (0) 52 674 03 40 info@agm.ch - www.agm.ch

COPAG DA AMAZONIA S.A. (office) Pa Joo Duran Alonso 34, 6 and-cj. 61 Brooklin - Cep: 04571-070 - So Paulo - Brazil tel. +55 (0) 11 2164 3650 - fax +55 (0) 11 2164 3655 copag@copag.com.br - www.copag.com.br

SPIELKARTENFABRIK ALTENBURG GMBH Leipziger Strae 7 - 04600 Altenburg - Germany tel. +49 (0) 3447 582 0 - fax +49 (0) 3447 582 109 info@spielkarten.com - www.spielkarten.com

8M00000242