AT & T Wireless case

QUE : (7F) with (7A)

Model Summary Model R
d

Adjusted R R Square
a

Std. Error of the Estimate

Square .104

.326

.106

2.663

a. Predictors: (Constant), Cingular's coverage are meets your needs

R square = .106 Since .106 < 0.5 Analyze: Strength of Association between Cingular calling plans to meet customer needs and its coverage is weak

ANOVA Model 1 Regression Residual Total Sum of Squares 337.423 2837.015 3174.438 df

Mean Square 1 400 401 337.423 7.093

F 47.574

Sig. .000
a

a. Predictors: (Constant), Cingular's coverage are meets your needs b. Dependent Variable: Cingular has calling plans that meet consumers' needs

Sig level= .000 .000 < 0 .05 Analyze: Reject Null hypothesis and accept alternate hypothesis

Coefficients Model

Standardized Unstandardized Coefficients B Std. Error 4.421 .287 .284 .042 .326 Coefficients Beta t 15.551 6.897 Sig. .000 .000

(Constant) Cingular's coverage are meets your needs

a. Dependent Variable: Cingular has calling plans that meet consumers' needs

t = 6.897 Analyze: Que: (7F) with (7B)

Model Summary Model R
d

Adjusted R R Square
a

Std. Error of the Estimate

Square .021

.154

.024

2.784

a. Predictors: (Constant), Consumer is able to make or receive calls where he/she lives and travels

R square = .024 Since .024 < 0.5 Analyze: Strength of Association between Cingular calling plans to meet customer needs and its coverage is weak

ANOVA Model 1 Regression Residual Total Sum of Squares 75.146 3099.292 3174.438 df

Mean Square 1 400 401 75.146 7.748

F 9.698

Sig. .002
a

a. Predictors: (Constant), Consumer is able to make or receive calls where he/she lives and travels b. Dependent Variable: Cingular has calling plans that meet consumers' needs

Sig level= .000 .002 < 0 .05 Analyze: Reject Null hypothesis and accept alternate hypothesis
Coefficients Model Unstandardized Coefficients B 1 (Constant) Consumer is able to make or receive calls where he/she lives and travels a. Dependent Variable: Cingular has calling plans that meet consumers' needs 5.318 .136 Std. Error .302 .044 .154
a

Standardized Coefficients Beta t 17.590 3.114 Sig. .000 .002

t = 3.114 Analyze:

QUE : (7F) with (7C)

Model R
d

Adjusted R R Square
a

Std. Error of the Estimate

Square .016

.136

.018

2.791

a. Predictors: (Constant), Consumer gets few dropped calls

R square = .018 Since .018 < 0.5 Analyze: Strength of Association between Cingular calling plans to meet customer needs and its coverage is weak

ANOVA Model 1 Regression Residual Total Sum of Squares 58.528 3115.910 3174.438 df

Mean Square 1 400 401 58.528 7.790

F 7.513

Sig. .006
a

a. Predictors: (Constant), Consumer gets few dropped calls b. Dependent Variable: Cingular has calling plans that meet consumers' needs

Sig level= .000 .006 < 0 .05 Analyze: Reject Null hypothesis and accept alternate hypothesis

Coefficients Model

Standardized Unstandardized Coefficients B Std. Error 5.380 .121 .315 .044 .136 Coefficients Beta t 17.084 2.741 Sig. .000 .006

(Constant) Consumer gets few dropped calls

a. Dependent Variable: Cingular has calling plans that meet consumers' needs

t = 2.714 Analyze: QUE : (7F) with (7D)

Model Summary Model R

d

Adjusted R R Square
a

Std. Error of the Estimate

Square .036

.195

.038

2.763

a. Predictors: (Constant), Voice Quality of the calls is very good

R square = .038 Since .038 < 0.5 Analyze: Strength of Association is weak

ANOVA Model 1 Regression Residual Total Sum of Squares 120.803 3053.635 3174.438 df

Mean Square 1 400 401 120.803 7.634

F 15.824

Sig. .000
a

a. Predictors: (Constant), Voice Quality of the calls is very good b. Dependent Variable: Cingular has calling plans that meet consumers' needs

Sig level= .000 .000 < 0 .05 Analyze: Reject Null hypothesis and accept alternate hypothesis

Coefficients Model

Standardized Unstandardized Coefficients B Std. Error 4.743 .204 .381 .051 .195 Coefficients Beta t 12.464 3.978 Sig. .000 .000

(Constant) Voice Quality of the calls is very good

a. Dependent Variable: Cingular has calling plans that meet consumers' needs

t = 3.978 Analyze:

QUE : (7F) with (7E)

Model Summary Model R

d

Adjusted R R Square
a

Std. Error of the Estimate

Square .205

.455

.207

2.508

a. Predictors: (Constant), Cingular has favorable contract requirements

R square = .207 Since .207< 0.5 Analyze: Strength of Association is weak

ANOVA Model 1 Regression Residual Total Sum of Squares 658.011 2516.427 3174.438 df 1 400 401
b

Mean Square 658.011 6.291

F 104.594

Sig. .000
a

a. Predictors: (Constant), Cingular has favorable contract requirements b. Dependent Variable: Cingular has calling plans that meet consumers' needs

Sig level= .000 .000 < 0 .05 Analyze: Reject Null hypothesis and accept alternate hypothesis

Coefficients Model

Standardized Unstandardized Coefficients B Std. Error 3.079 .473 .326 .046 .455 Coefficients Beta t 9.456 10.227 Sig. .000 .000

(Constant) Cingular has favorable contract requirements

a. Dependent Variable: Cingular has calling plans that meet consumers' needs

t = 10.227 Analyze: