Zen Cafes @ The Hub – Marketing Made Simple for next generation entrepreneurs and their clients

Zen Seminars
Zen Café Workshop Series is produced by Zen Cafes@
The Hub and supported by Flow Internet, Study Direct,
Eco-Campus and EU Helpdesk.

Zen Workshop Series is an Event Management service

for those who want to host and run seminars, providing
Enterprise Support.

About you
We work with those who are committed to: Fair Trade,
Social Enterprise, Right Livelihood and eco-living.
We welcome those with a compelling and relevant
message to communicate and engage with students,
professional clients and subscribing members in new markets in: Europe, Asia,
Latin America or the English-speaking world

About us
By working with us you can run your own Seminar Series delivering lifestyle
services, personal development, Enterprise Orientation, business and investment
advice and brand management or marketing support.

The opportunity
By working with us you can run your own series of education workshops based on
Master Class management weeks, lifestyle weekends or personal development
and Master Class Networking Events.

Curriculum content
The modular Zen Seminar series over the course of three
semesters covers the following seven areas of specialist
focus:
1. The Business Landscape – How to Read the
Marketplace
2. Leadership and Project Management (EFL)
3. Ecology and Personal Power
4. Multi-cultural understanding – managing diversity
5. Practical workshops – language and culture –
managing people – creative workshops
6. The Open Society – Philosophy, Politics and (New) Economics
7. Marketing made Simple – Management Stripped Bare (What they don’t
teach you at Business School)

The Zen Seminar Series is based around published works from Harvard Business
School Press and others; we work with those with an established track record in
shaping the decisions and actions of executives and students in boardrooms and
campuses across America, Europe, Asia and the English-speaking world.

The authors we refer to include Sumantra Ghoshal, former Chair of Strategic

Leadership of London Business School, The Boston Consulting Group, Dee Hock,
founder of VISA International, Dr Kazuo Inamori, Dr Kenichi Ohmae and Ketan
Petal, Head of the Strategic Group at Goldman Sachs, as well as thinkers and
leading writers such as: Margaret Wheatley, Dr Patrick Dixon, Charles Handy,
Stephen Covey and Naomi Klein.

Courseware leads through a seven-stage process that can be followed, evaluated

and appraised at each step:

Zen Cafes Seminar Series – for Associates and Co-ventures to deliver lifelong learning on demand, by
subscription.
See: www.zencafes.co.uk
Zen Cafes @ The Hub – Marketing Made Simple for next generation entrepreneurs and their clients

 Organisational “De-tox”
 Reading the Marketplace
 Leadership
 Communications
 Business mission
 Managing diversity – managing creativity
 Profit beyond measure (Introduction to Sustainable business models)

A systematic approach – in-house Management School for translation

houses and design studios
Zen Seminar Series provides a systematic approach and
insight based on research and analysis to enable
management realise their capabilities in areas such as:
 Identifying Opportunity
 Leadership and People Management
 Project Management.

Further optional study courses in the Seminar Series are

designed for translation houses and design studios that want
to set up their own in-house Management School for clients or
graduate recruits - delivering induction training combined
with practical work experience.
 English as a Foreign Language
 Language learning (European and Asian languages)
 Principles of Profitable Organisation
 Principles of Natural Harmony (Brand Management for 21sCentury)
 The 8th Habit of Highly Effective People
 Managing Creativity – Managing Diversity – Multi-cultural Understanding

The next step

Do you want to work with us as an holistic advisor, lifestyle
coach or approved multi-cultural solutions provider?

Do you want to promote your own venue as an approved

member of the Zen Workshop Series grid of learning and
Enterprise Support network of centres?

We have immediate vacancies and can grant access to up to

£450,000 worth of courseware and resources for those who
want to use our contacts, experience and expertise to set
up their own seminar programme or workshop series.

We specialise in self-managed Project Management and Leadership development

programmes to complement self-managed English as a Foreign Language, multi
cultural understanding, brand management and marketing.

We have £450,000 worth of Master Class courseware – available in any language

- that you can use to initiate your own E-Campus.

To view a demo of how easy this is to set up – contact us directly:

www.zencafes.co.uk. See: www.wiredred.co.uk

For those who want to know more

Do you want introductions to do business in one or more EU states?

Zen Cafes Seminar Series – for Associates and Co-ventures to deliver lifelong learning on demand, by
subscription.
See: www.zencafes.co.uk
Zen Cafes @ The Hub – Marketing Made Simple for next generation entrepreneurs and their clients

Do you want access to Grant Aid and resources to enlarge your own sustainable
business in your local area, advising and delivering services to professional and
corporate clients?

Our invitation to you

If you want to set up and run your own Social
Enterprise or Right Livelihood as an Associate or Co-
venture you are invited to:
1. Come and visit us at: Eco-Campus, The Spirit
of Life Centre, Mani, Greece.
2. Attend one of our Business Orientation weeks
at The Hub in Bristol, or
3. Attend an introductory weekend at The
Chateau Hotel and Business Centre in the
heart of the Slovakian rural countryside in
Central Europe.
4. Learn English as a Foreign Language – or
study a foreign language in order to do business in that country.

You can enrol directly with Study Direct to train for a fresh start or new career
at our location in the UNESCO-listed city of heritage of in Olomouc in the
Czech Republic.

For all our graduates, students and professionals

For all who attend our Residential Workshop Series we offer career support and
Enterprise Support for you to set up and run your own independent business in
the city and country of your choice.

Corporate training
Do you want your own E-Campus to deliver online training and web-based
seminars to deliver ongoing support to all your staff, prospective recruits and
workforce, wherever they may be?

We specialise in self-managed Project Management and Leadership development

programmes to complement self-managed English as a Foreign Language, multi
cultural understanding, brand management and marketing.

The next step

You are invited to sign up to apply to a course.
Locations offered for study include residential
programmes at The Chateau in Slovakia or Eco-
Campus in Greece as well as chosen language
schools and approved centres in: Czech Republic,
Spain, Portugal, Italy and the UK.
www.zencafes.co.uk

For our graduates

When you have graduated we can license our
courseware for you to use; you can run your own workshop series or seminar
programme to look after the long-term needs of your clients.

Download our Prospectus and apply to secure territorial rights to courseware and
resources that you can make available for your clients to download

Hotels and Residential accommodation providers

If you want to offer your guests, students and users hi-speed internet access and
24/7 Business Support for their enterprises and organisations contact:

Zen Cafes Seminar Series – for Associates and Co-ventures to deliver lifelong learning on demand, by
subscription.
See: www.zencafes.co.uk
Zen Cafes @ The Hub – Marketing Made Simple for next generation entrepreneurs and their clients

The Chateau Business Centre for details of our EU Helpdesk, Marketing Helpdesk
Business Support service.

For those who want to know more – for those who want to secure country-
wide rights, you can apply to join as an individual (Associate) or as an
organisation (Co-venture).

For those who want to apply to work

with us as Associates or Co-ventures
We show you how to:
 Deliver Desktop Services
 Sell products and services into
corporate clients
 Break into new markets
 Engage you and your clients in
continuous improvement (kai-zen)
 Deliver Business Diagnostics
 Deliver company-wide learning
 Deliver EFL across your organisation and that of your clients

We show you how to enable you and your clients to:

 Engage in Sustainable Marketing
 Exemplify leadership and market leadership
 Discover your authentic purpose
 Engage in dispute settlement and NVC
 Add value to your business and your offering
 Read the marketplace
 Discover principles of profitable organisation
 Display Brand Management for 21st Century

We show students how to:

 Network their way to success
 Engage in win-win dynamics
 Negotiate from integrity
 Create partnerships in new markets
 Engage in Co-ventures and corporate ventures
 Earn revenues from multi cultural solutions
 Cultivate Goodwill

Working with us at Zen Cafes allows you to respond to your clients’ long-term
needs responsibly and on a sustainable basis.

Those who work with us are introduced to organisations that can help you
discover your full potential.

These organisations include: Institute of Directors, Social Venture Network

Europe, Resurgence, Schumacher College, The Association of Sustainability
Practitioners, Forum for the Future, The World Café, The International Business
Leaders Forum, The New Economics Foundation, The Natural Step, Authentic
Education, Synectics Education Initiative, as well as a specialist Asset
Management - Wealth Management service for corporate and private investors in
sustainable community.

The next step

To apply to secure territorial rights - contact us directly: efl@studydirect.org.

Zen Cafes Seminar Series – for Associates and Co-ventures to deliver lifelong learning on demand, by
subscription.
See: www.zencafes.co.uk
Zen Cafes @ The Hub – Marketing Made Simple for next generation entrepreneurs and their clients

The not-for-profit route

Zen Seminars – Marketing made Simple

If you want to raise money – you can deliver education,
sustainable education through provision of lifelong
learning, by subscription, on demand.

Those who work with Zen Cafes and Study Direct are
invited to take a holistic view of students’ and
professionals’ long-term needs and address their
interests.

We welcome Co-ventures who want to sponsor

education and Whole Person Development, wherever
there is a demand for learning of English as a Foreign
Language, management education and continuous improvement (kai-zen).

Corporate sponsorship
On the basis that an educated customer is a good customer we are happy to work
with corporate sponsors who want to set up their own not-for-profit education
network or independent Foundation for sustainable education and eco-learning.

Simply contact Zen Seminars directly to set up your own sustainable education,
Authentic Education project for delivery of human-scale education into each
country that you want to service.

2. Zen Cafés’ Invitation

Support for the Learning Organisation

Seed resources in the form of courseware (up to a value of
275,000 Euros) is available to Co-ventures who want to set
up their own Zen Cafes “think-tank”, Consulting Unit or
online Business Academy delivering Learning on Demand,
by subscription.

Zen Cafes invites you to initiate your own online

community of resellers, Associates and Business
Developers for you to do more business – on a
sustainable and profitable basis.

Your own Zen Café

Your own Zen Café can be easily set up with the minimum of fuss, and generates
revenue for each Café proprietor, in addition to the product or service you deliver
to end users.

Serving the needs of enterprise

Zen Cafes are designed for those who want to initiate long-term client
relationships, market directly into towns, cities and communities, or extend their
reach into new markets in Europe or Asia – town-by-town, city-by-city.

Zen Cafes community of resellers

By signing up to us as a business intermediary you can offer your clients:
 Document archiving services (online paper-free organisation)
 Online services (web services and desktop services)
 Advice and guidance on doing business in the connected economy,
educating their workforce and enter new markets.

Zen Cafes Seminar Series – for Associates and Co-ventures to deliver lifelong learning on demand, by
subscription.
See: www.zencafes.co.uk
Zen Cafes @ The Hub – Marketing Made Simple for next generation entrepreneurs and their clients

All of the above are in addition to the product or service you deliver.

What you earn

You earn:
1. From document archiving
2. Providing web services
3. From Eco-learning, corporate education,
coaching or Master Class training
4. From your own product or service
5. From any consulting or advice you provide
(Business Diagnostics)

Business Diagnostics
Business Diagnostics show your clients how to organise profitable and effectively.
An informed, responsive client is also a grateful client. Understanding Business
Fitness, is in everyone’s interest for parties to follow the path to prosperity.

Document archiving, web services and company-wide learning all help to enable
you and your clients realise the rewards of being well-connected!

About you
Zen Cafes are designed to serve the needs professionals,
business intermediaries, freelancers or anyone that
charges an hourly rate, who wants to sell their services
into corporate clients.
We invite holistic advisors, coaches, communication
consultants, translators and especially those providing
multi-cultural solutions.

Delivering company-wide learning

By applying to work with us as an Eco-learning Education
Provider you can use your own Zen Café to access content
and courseware to offer web seminars and online tutorials
in any one or more of the following specialisations:

 Principles of Profitable Organisation

 Brand Management for 21st Century
 Business Fitness
 Authentic Business
 English as a Foreign Language
 Effective communication
 Leadership
 Identifying opportunity
 Project Management
 Negotiating from win-win
 Right Livelihood
 Multi-cultural understanding
 Dispute settlement and reconciliation
 Continuous improvement (kai-zen)

The Business Diagnostics and web seminar courseware are available through the
Associates’ Intranet as soon as you initiate your own Zen Café.

Automatic revenues
You can also earn directly from provision of English as a Foreign Language.
Revenues are payable directly to you; you provide Learning Support as required.

Zen Cafes Seminar Series – for Associates and Co-ventures to deliver lifelong learning on demand, by
subscription.
See: www.zencafes.co.uk
Zen Cafes @ The Hub – Marketing Made Simple for next generation entrepreneurs and their clients

This is in addition to the product or service you provide and your hourly rate for
provision of advice or service.

Setting up your Zen Café pays for itself many times over in terms of enabling you
to act as a “one-stop shop” serving the long-term communication needs of your
clients.

Revenue streams
Zen Cafes can ensure you earn revenue streams for you to deliver products or
services in any of the following regions: Europe, Asia, the English-speaking world.

Key cities
Zen Cafes is currently accepting applications for those who want to initiate Zen
Cafes for the following key cities:

 Lisbon
 Madrid
 Prague
 Berlin
 Warsaw
 Krakow
 Berlin
 Munich
 Rome
 Milan
 London
 Cambridge
 Oxford
 Turin
 Athens
 Thessaloniki
 Bratislava
 Vienna
 Budapest
 Paris
 Tallinn
 Riga
 Stockholm
 Vilnius
 Copenhagen
 Amsterdam
 Oslo
 Helsinki
 Zurich

Enterprise Support
You can offer:
 Enterprise Support (IT support and web hosting via Zen Cafes) as well as
 Eco-Learning Support (Master Class workshops from Study Direct) and
Broadcast Support (web broadcast technology solutions provided by:

Multi-cultural Solutions
We especially provide support and advice for clients and members who want to
enter new markets, delivering Multicultural Solutions, initiating Multicultural
Projects, and drawing on Multicultural Funding.

Zen Cafes Seminar Series – for Associates and Co-ventures to deliver lifelong learning on demand, by
subscription.
See: www.zencafes.co.uk
Zen Cafes @ The Hub – Marketing Made Simple for next generation entrepreneurs and their clients

Co-ventures
Eco-Campus invites Co-ventures to set up their own
Business School, Language School (online and real-life
centres) delivering lifelong learning, on demand, by
subscription.

Lingua Vista
Study Direct Lingua Vista courseware means Co-ventures
can deliver tutorial support for learning of English as a
Foreign Language. Lingua Vista is available for individual
and corporate learners whose first language is: Spanish,
Portuguese, Italian, German, Polish and Czech.
The Lingua Vista study programme is downloaded to the
learner’s own compute and simply printed out directly from
the student’s own desktop printer.

Zen Cafes

Enterprise – Education – Ecology – Eco-learning

Your partner for sustainable futures

The next step

To apply to initiate your own self-financing
community of resellers and Associates in the country
of your choice, contact us directly for available
openings.

To set up your own Zen Café, earning from delivery

of next-generation Eco-learning by subscription,
Master Class seminars, and English as a Foreign
Language, apply at the earliest opportunity.

Zen Cafes Seminar Series – for Associates and Co-ventures to deliver lifelong learning on demand, by
subscription.
See: www.zencafes.co.uk