LODHA

EVALUATION The Lodha Group believes in Leadership through Innovation and has time and again set new benchmarks for the real estate industry with a series of 'firsts' to its credit.

One of the first 'By Invitation Only' project in Mumbai Among the first few to introduce the concept of 'Full Cheque' payment - in 1985 One of the first to develop Individual Bungalow Scheme concept in Mumbai's suburbs: 'Green Park' Among the first Customer Reward Program in Indian Real Estate: The Paradise Pleasure Points Program One of the first to offer 'Sky Garden' Among the first to offer biometric fingerprint access control and motion detector sensors for security One of the first to offer complete 'Home Automation Systems' with cell phone operated appliances

MISSION
Mumbai is fast emerging as a world-class city, modeling itself on the lines of Tokyo and Shanghai. The Lodha Group is in its own way contributing to this mission. The Group has created a legacy for generations to come by creating architectural landmarks, delivering luxury lifestyles through innovative solutions, developing locations and setting high quality standards for itself and the industry at large.

LOCATION JUSTIFICATION
While choosing a location or site for development, The Lodha Group considers several factors such as connectivity of the area, its proximity to railway stations, highways, business hubs and airports, the infrastructure support, the views it affords and the potential for area development - thereby creating 'location-al advantages'. In instances where the infrastructure does not support the project, the Group develops and/or supplements the infrastructure within its project limits.

PHILOSOPHY
There are certain corporate values unique to the Lodha Group due to which we think we are an organization that does things differently. The thought that needs to come across is that luxury is an outcome of who we are and yet not to lose focus on our offerings. There is a certain process that goes on Behindthescenes" that enables us to produce and

deliver the luxury product that meets the eye.

Corporate Values
1. We will wholeheartedly contribute to our nation's communities and its environment 1. Most of our projects are environmentally sensitive by way of measures like intelligently designed buildings with sky gardens that help reduce the temperature of the floors below by 2-3 degrees. Use of plants in landscaping which aid in purifying the air and reduce carbon dioxide levels. 2. An all round initiative including education, childcare and medical care are undertaken by the Lodha Charitable Trust. Our initiatives revolve around our sites as our entire aim is 'building a better life', which includes even education for children of laborers, medical attention to them, etc. 2. We will work with the best people, treat them well, expect a lot and the rest will follow 1. Our employee strength is growing at a very fast pace every year. Not only the quantity, but the quality of our associates is an indicator. 2. We have people joining us from FMCG, Media, Hospitality and Banking. Our growing employee strength bears testimony that the people processes and the corporate atmosphere at the Lodha Group is conducive for careers and overall development. 3. We exist to exceed the expectations of our customers through innovative, worldclass solutions 1. We envision luxury offerings for our customers as we believe that customers are not visionaries, they know they want a luxurious residence, but they necessarily do not know a Poggenpohl kitchen, biometric sensors etc. 2. We are passionate for our customers as we give them more than they dream of. Ultimately, we do not think like a real estate company, we have a hospitality approach. Other than the residences, we provide them with a setup of valet services, housekeeping services etc. 3. We are relation builders and not just structure builders. We want to ensure customer delight before buying, during construction and after they move into the residence. 4. We will go the last mile to do things right and seek excellence in all that we undertake 1. We believe in a systematic approach to whatever we do (no cookie cutter solutions). We have systems and processes to ensure that every customers requirements are thought through and delivered. This is why, every customer has a proper relationship manager associating with a project. You will find a step-by-step initiation and involvement of the customer with the project through walkthroughs, presentations, meetings etc.

2. We are not ONLY about luxury. We are about providing the best product to each consumer segment. We have the best development in thane and the best at Napeansea Road. 5. We will behave with honesty, integrity and ethics with all stakeholders of our organization.

ORGANISATION STRUCTURE
A committed management team anchors the organization effectively to its goal of providing high quality solutions to its clients. Equipped with technical expertise, excellent domain knowledge and extensive cross-functional experience, they nurture interactive relationships with the client community. BOARD OF DIRECTORS
FINANCE MARKETING HUMAN RESOURCE PURCHASE CONSTRUCTION

President, Finance Senior Vice President, Legal

Vice President, Business Development President, Sales

President

President, Procurement Senior Vice President, Purchase Executive

President

Senior Vice President, HR

Assistant Vice President, Construction Management Chief Architect

Senior Vice President Financial Controller Chief Financial Officer Executive

Vice President, Sales President, Strategy Chief Marketing Officer Principal, Strategy Executive

Vice President

Junior

Assistant