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IndiaVantage

Your vantage point to India


KPMGININDIA
July2006,Issue5

IndiaVantage,Issue5

India is passing through a very interesting 1. India - keys trends in offshoring


phase in its post-independence economic This issue covers:
development. Every day there are new Oneofthekeychangesintheworld
issues and challenges that get thrown up overthelastdecadehasbeenthe 1. India - Keys Trends in Offshoring 1
and clients reach out to us to assist in emergenceofIndiaastheleadingIT&
interpreting the issues and identifying their 2. Revenue Assurance in Telecom
BusinessProcessOutsourcing(BPO)
responses. This newsletter addresses some Companies 3
destination.Leveragingthepowerof
of these in the form of crisp and succinct
technology,anditsabundant,skilled
articles. Clients then explore these issues 3. Entry of Advanced High Technology
further with our specialists. While India has andEnglish-speakingmanpower,she Companies into India 4
become the leading global brand on hasreceivedkudosaswellasbrick-
Offshoring, there are interesting trends batsforhermanysuccesses,andinter- 4. Waste Management in India 6
being seen which indicate that the struc- mittentfailures(likedatasecurityinci-
ture of the Outsourcing industry in India is dents).Allinall,Indiahasbecomethe 5. Challenges and Imperatives for NBFCs
likely to see fundamental changes happen- leadingoffshoringbrandintheworldin in India 8
ing, and might look very different in the thematterofmerelyadecade.
years to come. The article titled "India - key
trends in Offshoring" unfolds the likely sce- Goingforward,wearelikelytoseethis
nario. Other articles explore specific issues
IT‘hub’furtherevolveintoa‘hub-and-
what companies are doing / need to do in
spoke’model.LeadingIndianITcom-
diverse areas like telecom, high-technolo-
paniesareretainingIndiaastheirhub
gy, waste management and the turbulent
world of 'Non-Banking Finance ofoperationsanddevelopingmany
Companies". secondarydevelopment/supportcen-
tersintheC.E.E.,Asia-Pacific,South
We welcome your feedback on what you America,andevenChina.Indiancom-
would like to see covered herein, as well as paniesarebringingtothetabletheir
your comments and suggestions in general. technicalandmanagerialexpertise,and
experienceinprovidingoffshoresup-
Russell Parera portservicestoleadingcompaniesof
Chief Executive Officer theworld,intheU.S.andEurope.They
KPMG in India

Next Issue: September 2006


IndiaVantage
your vantage point on India

India - keys trends in offshoring

arealsoprovidingscarceskillslikepro- required,rightfromthecompositionof
grammanagement,qualitymanage- theboard,today-todayHRpractices,
ment,riskmanagement,customer culturalvalues,etc.,issosignificant
relationshipmanagement,andmastery thatmanyhavenotevenbegun
oversupportingcomplexprocesses addressingitasyet.E.g.performinga
acrossmultiplelocations.Thedrivers culturalduediligencebeforeanymajor
fordevelopingthese‘spokes’vary M&Awouldbeaprudentpolicyto
fromlanguageskills(IndianITfirms haveinplace.
settingupshopinDalian,Chinato
serviceJapaneseandKoreanclients) Thesilverlininghowever,isthatafter
andlowercosts(Philippines,Malaysia), yearsofthegovernmentcomplaining
tonear-shoresupport(CzechRepublic, about‘brain-drain’,Indiaisnowseeing
HungaryforEurope,andCanada, averysignificanttrendof‘reverse
Mexico&ArgentinafortheU.S.).In brain-drain’.OverseasIndiansare
thefuture,thiscouldalsobeextended returningtotheirroots,drivenby
toSriLankaandPakistan,fromalower neweropportunities,aswellasa
costsperspective.Thetrendofopen- desiretodosomethingconstructivefor
ingcentersinTierIIIcitieswithinIndia theircountryoforigin.Thisisserving
(likeChandigarh,IndoreandNagpur)is asacatalysttobringaboutthe‘multi-
alsodrivenbythesamefactor–rising cultural-ness’thatisrequired.
costsinestablishedcenterslike
Bangalore,MumbaiandDelhi Themanufacturingoutsourcingboom
(Gurgaon,Noida). thattookplacegloballyoverthelast
fewdecadessawtheU.S.emergeasa
WhilemostIndiancompanieshave ‘managerofbrands’,withoperations
showntheabilitytointeractwithmulti- movingfromtheU.S.toMexico,and
culturalclientsandcustomers,many theneventuallytoChina.Thereisa
haveyettoevidencetheabilityto likelihoodofIndiaemergingasa‘man-
There is a likelihood of India emerg- build,integrateandmanagemulti-cul- agerofprocesses’,withkeyfunctions
ing as a ‘manager of processes’ turalteamsacrossmultiplelocations. likeprocessdesignandcustomerrela-
Thiswillbevital,tohelpensurecontin- tionshipremaininghere,andactual
ueddeliverywithoutcompromisingon deliverygettingdonefrommultiple
servicelevels.Themindsetchange locations,spreadacrosscontinents,

Page 2 of 11
IndiaVantage
your vantage point on India

Revenue Assurance in Telecom Companies

fromIndiatoIndiana. scriberbaseandaplethoraofnew
Thiswilllikelybetherealandfinal services.Globaltrends,includingthose
emergenceofIndiaasthe globaloff- inIndia,indicatethatTelecom
shoringbrand! Companies(Telcos)loseapproximately
3-5percentofrevenuesannually^.
Formoreinformation,contact:
ThesechallengeshaverequiredTelcos
Pradeep Udhas tofocusonincreasedrevenueassur-
pudhas@kpmg.com ance('RA')efforts.RAisanorganiza-
tion-wideactivityfocusedonacompre-
Co-author: Anish Tripathi hensivereviewoftherevenuecycle,to
detectandpreventrevenueleakages
andtherebymaximizerevenues.
Traditionally,RAeffortshavebeen
2. Revenue Assurance in Telecom focusedonlyonthebillingdomain.
Companies
Someofthekeyareaswhererevenue
TheIndianTelecomindustryhaswit- leakagescommonlyoccurare:
nessedsignificantgrowthoverthepast
decade.Thetele-densityhassurged •Network-related–Calldetailsnot
from1.5linesper100personsin1997, generated,incorrectmetering,sys-
to13linesin2006.*Thetotalsub- temdowntimes
scriberbasetoday,includinglandline •Billing-related–Incorrectdistance
andmobilephonelines,hasgoneup band/rateplan
to144.43million(April2006)**,and
•Mediation-related–Incorrectfiltra-
hasalmostdoubledfromApril2004.
tion,businessrulesdefinition
However,theworldaverageis32lines
•Fraud-related–Identityfraud,
per100persons,whichindicatesthe
Minimizing revenue leakages is one potentialthereisforgrowth.$
usagefraud
of the compelling challenges facing •Collections-related–Baddebts,
the industry today Minimizingrevenueleakagesisoneof ineffectivedunning
thecompellingchallengesfacingthe •Provisioning-related–Over-provi-
industrytodaywithincreasingsub- sioningofservices.

* “Telecom–BasicTelephony”byResearchandadvisorydivisionofAsianCERCInformationTechnologyLtd.&TRAI
** BusinessLine
$“Telecom–Telecomserviceprovider”byResearchandadvisorydivisionofAsianCERCInformationTechnologyLtd.
^ RevenueAssuranceHandbookbyRobMattison
Page 3 of 11
IndiaVantage
your vantage point on India

Entry of advanced high technology companies into India

passingrevenueassurancemodel.
Someoftheinitiativesthatadvanced
Telcoshavetakentocombatrevenue Formoreinformation,contact:
leakagesare:
Romal Shetty
•DrivingRAthroughanRAcharter, romalshetty@kpmg.com
blueprintandmanual
•RAmodelbuiltonthethreecorner-
stonesofpeople,processandtech-
3. Entry of advanced high technology com-
nology
panies into India
•Focusacrosstherevenuechain
insteadofonlyratingandbilling
AstheIndianeconomyexpandsrapid-
•IndependentcrossfunctionalRA ly,thetechnologicalbasewithinIndia
teamreportingtoCEO/Audit isalsoexpandingalongwiththemar-
Committee ketrequirementforniche,high-tech
•Useoftechnologyandtoolsin products.
additiontowelldocumentedRA
processes. Theseproductsandequipmentcan
rangefromhigh-endmicroprocessors,
ManyleadingTelcosintheworldare advancedrobotics,new-agematerials
movingtowardsaholisticapproach andlasers,torelativelylow-endprod-
whichinvolvesnotonlydeploymentof uctslikeUPSsanddigitalelectronics.
automatedsystemsbutalsoinstitution- Theoriginatorcompaniesformostof
alizationofprocessesandsuccessful theseproductsareusuallyintheSME
implementationofinternalservicelevel segment,andlocatedinadvanced
agreements.Ithasalsobeen technologyeconomiesofeitherthe
observedthatawellthoughtout U.S.,E.U.orEastAsia.Moreover,hith-
As the Indian economy expands rap-
investmentinthedirectionofRAin ertothemarketsformostofthese
idly, the technological base within
mostcases,yieldsTelcosrichdividends companieshavebeeninthesecoun-
India is also expanding along with
inthelongrun.Thisemphasizesthe triesitself.
the market requirement for niche,
needforTelcostomakeaparadigm
high-tech products.
shiftfromfaultfindingtoanall-encom- TheirinterestinIndiahasbeentrig-

Page 4 of 11
IndiaVantage
your vantage point on India

Entry of advanced high technology companies into India

geredbythreeoft-repeatedfactors: organicchemistryandbiotech,
1) Market driven: Thishashappened therehasbeenanimpetusforcom-
infieldsasdiverseasmedicalelec- paniestosetupR&Dcentersin
tronics,manufacturingroboticsand India.
advancedmaterials.Inthesefields,
thereisasteadydomesticdemand Nowthatthereexistcompellingrea-
beingdrivenbyfieldslikehealth- sonsforhigh-techcompaniestosetup
care,manufacturingandaerospace. shopinIndia,companiesaretypically
carryingoutamarketlandscapeand
AstheIndianmarketplaceforthese
assessmentstudy,followedbypossi-
productsgrowsatanaccelerated
blemarketentrystrategyformulation.
pace,nichetechnologycompanies
Indoingso,certainissuesaccentuated
havealsobeguntoexpandtheir
bythepeculiaritiesoftheIndianmar-
presenceinIndia. ketplace,areencountered.
2) End-user driven: Inalotofcases,
theendusersofhigh-techniche Tosummarize,thesepeculiaritiescan
equipment,aresettinguplarge beclassifiedinto:
facilitiesinIndia.Theseincludea 1) Lack of market data: Itisrather
rangeofcompanieslikeNokia, difficulttogainmarketdatainthe
Honda,andEADS.Inthesecases, high-techsector,eitherbecauseof
thereispressurebytheend-users extremelylimitedusageoftherele-
uponequipmentmanufacturersto vanttechnologyorbecauseof
setuptechnologysupportcenters, securitysensitivities.Thisisaccen-
ifnotalargermanufacturingunit tuatedbylackofprimaryresearch
itself. orevenanunderstandingofthe
3) Talent driven: India’stechnical technologyused.
humanresourceskillsareyet 2) Limited understanding of regula-
There exist compelling reasons for anotherreasonwhyhigh-techcom- tory structure: Someofthehigh-
high-tech companies to set up shop panieshavebeguntofocusonthe techapplications,especiallythe
in India country.Giventherelativelylarge onesusedindefence,aerospace
talentpoolavailableinsegmentsas andnucleartechnology,areheavily
diverseastelecomtechnology, regulatednotjustinIndiabutalso

Page 5 of 11
IndiaVantage
your vantage point on India

Waste Management in India

thecompanies’hostcountries.Itis 4. Waste Management in India


therefore,essentialtocognizeof
thisaspectbeforeinitiatingthe Indiafacesahugechallengeinwaste
project. management,withgrowingurbaniza-
3) Disaggregated market structure: tion,industrializationandchangingcon-
Thepeculiarityofthemarketplace sumptionpatterns,leadingtohigher
hasoftenledtomultipleormulti- percapitawastegeneration.Over80
percentoftheMunicipalSolidWaste
productdistributorsforthesame
(MSW)generatedinIndiaisdisposed
company.Thishasinturnledtothe
inopendumps/landfills.* Outofover
absenceofeffectiveafter-salessup-
3000townsandcities,only200have
portfortheequipment.Moreover,
partialorcompletesewagetreatment
giventhefactthatsparepartshave facilities.^ Industrialwasteformsover
tobeimportedathighdutyrates, 200tonsdaily,mostofwhichgetsille-
alongwiththeriskofforeign gallydumpedintorivers.
exchangefluctuations,thishasled
toskewedpricingandlimitedavail- Thecurrentsystemofwastemanage-
ability. menthascausedconcernamongmany
stakeholdersinIndia.TheGovernment
Hightechnologycompanieslookingto ofIndiahasmadeeffortstopromote
enterIndiaaretherefore,incorporating thesectorasawhole.Thishasalso
thesescenariosintotheirbusiness attractedsponsoringagenciesandpri-
plan,tomakeacarefulassessmentof vateplayerstoinvestinprocessingof
theirmarketposition. MSWinIndia.

Formoreinformation,contact: Thereisaclearrequirementforthe
useoftechnologyandcoreservicesto
Manish Saigal improveMSWprocessingasawhole.
The current system of waste man- msaigal@kpmg.com Variousfundingagenciesaspartof
agement has caused concern theirtermsofsupport,havedirected
among many stakeholders in India Co-author: Avik Bhattacharya municipalbodiesandgovernmentsto
increaseefficiencyintheiroperations
byoutsourcing(privatizing)servicesin

* TeriReportNo.97/ED52/1998
^ cseindia.org

Page 6 of 11
IndiaVantage
your vantage point on India

Waste Management in India

Waste Quantity

Municipalsolidwaste 27.4milliontons/year

Municipalliquidwaste(121classI&IIcities) 12145millionliters/day
Distillery(243nos) 8057kiloliters/day

Pressmud 9milliontons/year

Foodandfruitprocessingwaste 4.5milliontons/year

Willowdust 30000tons/year
3
Dairyindustrywaste(CODlevel2kg/m ) 50-60millionliters/day

3
Paperandpulpindustrywaste(300mills) 1600m wastewater/day
3
Tannery(2000nos) 52500m wastewater/day

Source: Bakhtavatsalam V. 1999 thisarea.


Indian Market for Sustainable energy development
IREDA News 10(3)11-19
MSWmanagementinIndiaisan
afewareas,andalsobymakinguseof opportunity,andcanbelookeduponas
high-endtechnology. havingimmensepotentialforinvest-
ment,bothbyfundingagenciesand
Response to the need and privateplayers.Indiaoffersexcellent
Investment opportunities opportunitiesfortheemergenceofan
Atthenationalpolicylevel,the MSWprocessingindustry,andfor
MinistryofEnvironmentandForests attractingforeigninvestment.
haslegislatedtheMunicipalWaste
ManagementandHandlingRules Privatizationofservicesbyahandfulof
2000.Thislawdetailsthepracticesto municipalitiesinthepastfewyearshas
Privatization of services by a hand- befollowedbymunicipalitiesforman- seenthebeginningsofthisnewindus-
ful of municipalities in the past few agingwaste.Rigorousenforcementof try.IndiancitiesareintroducingPrivate
years has seen the beginnings of theserulesisimperativeonthepartof SectorParticipation(PSP)toattract
this new industry municipalitiestomakecitiescleaner fundingandnewtechnology,toachieve
andhealthier.Thereisalsoatrend costsavings,andtoimproveefficiency
towardsinvolvingtheprivatesectorin andeffectivenessinservicedelivery.

Page 7 of 11
IndiaVantage
your vantage point on India

Challenges and Imperatives for NBFCs in India

UrbanLocalBodies(ULBs)inIndiaare wastemanagement.Indianeedsa
intheprocessofintroducingthefol- commonwastemanagementinfra-
lowingtypesofPSParrangements: structureacrossthecountrytoaddress
issuesoftreatmentanddisposalof
•Contractingformaintenanceof waste.Theneedcanbefulfilledbycre-
equipmentandvehicles atingopportunitiestomakewaste
•Servicecontractsforwastecollec- managementasustainablebusinessin
tionandtransportation itself.Thepoliciesneedtofacilitate
technologyandbusinesstie-ups(e.g.
•Settingupofwastetreatment
PSP)inareaslikeindustrialhazardous
plants
waste,municipalsolidwaste,biomed-
•Constructionofsanitarylandfills
icalwaste,waste-watermanagement,
andotheremergingareasofwaste
TheMSWvaluechaincoversproducts
management.
andservicesatdifferentstages,from
thegenerator'sdoorstep(e.g.house-
Formoreinformation,contact:
holds,restaurants,andshops)toits
finaldestination,asdisposalataland-
Arindam Ghosh
fill,whichoffersawholerangeofbusi-
arindamghosh@kpmg.com
nessopportunitiestoprivateandfor-
eignplayers.
Co-author: Sudeep Laad

The Way forward

Large-scalewastetreatmentandland-
5. Challenges and Imperatives for NBFCs in
fillcompaniesaretheneedofthehour.
India
Wastecollectionandtransportneedto
bemodernized.Recycling,including
Large-scale waste treatment and recoveryofsuchwastefromthe
ThegrowthofretailfinanceinIndia
landfill companies are the need of source(nowdonebyrag-pickers),must
hastraditionallybeenthroughthe
the hour bebroughtintotheformalsector.
bankingsector.Intherecentpast,
however,anumberofbankshavealso
Educatingandmakingpeopleaware
startedtoachievegrowthinthissector
wouldbeanothersteptowardsbetter

Page 8 of 11
IndiaVantage
your vantage point on India

Challenges and Imperatives for NBFCs in India

byeitheracquiringanexistingorstart- underthePreventionofMoney
ingtheirown‘Non-BankingFinance LaunderingAct,2002andthe
Company’(NBFCs).Themaindriverfor “KnowYourCustomer”guidelines
bankstoexpandintheretailfinance prescribedbytheRBI,NBFCsare
marketthroughtheNBFCroutehas nowrequiredtoreportinformation
beenthefactthatNBFCscanexpand
relatingtocashandsuspicious
theiroperationsbyopeningbranches
transactionstotheDirector,
anywhereinIndia,withoutseeking
FinancialIntelligenceUnit-India.
priorpermissionfromtheReserve
•Topromoteeffectivecorporategov-
BankofIndia(RBI);also,inthepast
theregulatoryframeworkforoperating ernance,ithasbeenadvisedthat
NBFCsinIndiawaslessstringentas thepartnersofthechartered
comparedtothatforbanks.However, accountancyfirmauditinganNBFC
instancesofdefaultsandmisde- withpublicdeposits/depositsof
meanorsbyafewNBFCsresultedin INR500millionandaboveberotat-
theRBIrestrictingtheirabilityto edeverythreeyears.
acceptpublicdeposits.Thefollowing
notificationsrecentlyissuedbyRBIaim ThemainchallengeforNBFCsinIndia,
ataclosersurveillanceofNBFCs: atpresent,istohavecontinuous
accesstocheaperfunds.Bankshave
•Theperiodicityofthe“Returnon beenabletodrawuponcheaper
importantfinancialparametersof sourcesoffundsandhenceareina
NBFCsnotaccepting/holdingpub- positiontoofferbetterinterestratesto
licdeposits”waschangedfroma customers.
quarterlytoamonthlybasis.
Theincreasingregulatorycompliances
Furthermore,smallerNBFCswith
andintensecompetitionintheNBFC
assetsizeofINR1,000millionand
markethasledtosmallerplayers
abovewerealsobroughtintothe
The main challenge for NBFCs in becomingdirectsellingagentsand
India presently is to have continu- purviewofthisnotificationfromthe
concentratingonoriginatingportfolios
ous access to cheaper funds earlierthresholdofINR5,000mil- forthelargerplayers.Yet,ahandfulof
lion. companieshaveturnedthecompeti-
•IntermsoftheRulesnotified tionandconsolidationintheNBFC

Page 9 of 11
IndiaVantage
your vantage point on India

Challenges and Imperatives for NBFCs in India

industryintoanopportunity.AnNBFC alone.Itistheconfigurationofthe
withagoodcreditratingisableto entirevaluechainthroughadifferent
raisefundsatcompetitiverates. setofactivitiestodeliveraunique
value-propositiontocustomers.Theset
Mutualfundswithrapidlygrowingcor- ofactivitiescoverallupstreamand
pusesoffixedincomeschemeshave downstreamactivities,fromtheselec-
alsoemergedasacompetitivefunding tionoftheproductmix,thewaythe
source.Securitizationtooisemerging productsarepricedandpromoted,the
asanattractiveandsizeablesourceof typeofdistributionmechanismused,
funds. thewaycustomersareserviced,and
soon.IfanNBFCisabletodeliver
Thecurrentcompetitivemarket superiorvaluetocustomersthrough
demandsstrongcustomerrelation- uniquepositioningandvaluechaincon-
shipsfromitsplayersandaconcentrat- figuration,itcanattainasustainable
edeffortonspecificproductsandserv- competitiveadvantageagainstother
icesintheretailsegment.NBFCscan playersinitschosenproductmarket
alsopositionthemselvesdifferently segment.
basedontheneedsofdifferentgroups
ofcustomers.Thiscanbedonesuc- Formoreinformation,contact:
cessfullyifithasuniquestrengthsto
serviceasetofcustomerneedsbetter Sameer Rohatgi
thanothers.NBFCshavetheoptionof srohatgi@kpmg.com
positioningthemselvesbasedon
access,whichistypicallyafunctionof Co-author: Ajay Aggarwal
customergeographyorcustomer
scale.Thiswasdonesuccessfullyby
manyNBFCs,whichhaveconcentrated
onaparticulargeographicalregionand
The entire value chain through a builtstrongbrandequityforthem-
different set of activities to deliver selvesinthatregion.
a unique value-proposition to cus-
tomers TherightstrategicchoiceforNBFCs,
however,isnotamatterofpositioning

Page 10 of 11

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Forfurtherinformation,
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IndiaVantage is an India-focused, bi- Chief Knowledge Officer Wescare Towers
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Pradeep Udhas & Anish Tripathi
Romal Shetty
Bangalore Pune
Manish Saigal & Avik Bhattacharya 703, Godrej Castlemaine
Maruthi Info-Tech Centre
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