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IndiaVantage,Issue5
arealsoprovidingscarceskillslikepro- required,rightfromthecompositionof
grammanagement,qualitymanage- theboard,today-todayHRpractices,
ment,riskmanagement,customer culturalvalues,etc.,issosignificant
relationshipmanagement,andmastery thatmanyhavenotevenbegun
oversupportingcomplexprocesses addressingitasyet.E.g.performinga
acrossmultiplelocations.Thedrivers culturalduediligencebeforeanymajor
fordevelopingthese‘spokes’vary M&Awouldbeaprudentpolicyto
fromlanguageskills(IndianITfirms haveinplace.
settingupshopinDalian,Chinato
serviceJapaneseandKoreanclients) Thesilverlininghowever,isthatafter
andlowercosts(Philippines,Malaysia), yearsofthegovernmentcomplaining
tonear-shoresupport(CzechRepublic, about‘brain-drain’,Indiaisnowseeing
HungaryforEurope,andCanada, averysignificanttrendof‘reverse
Mexico&ArgentinafortheU.S.).In brain-drain’.OverseasIndiansare
thefuture,thiscouldalsobeextended returningtotheirroots,drivenby
toSriLankaandPakistan,fromalower neweropportunities,aswellasa
costsperspective.Thetrendofopen- desiretodosomethingconstructivefor
ingcentersinTierIIIcitieswithinIndia theircountryoforigin.Thisisserving
(likeChandigarh,IndoreandNagpur)is asacatalysttobringaboutthe‘multi-
alsodrivenbythesamefactor–rising cultural-ness’thatisrequired.
costsinestablishedcenterslike
Bangalore,MumbaiandDelhi Themanufacturingoutsourcingboom
(Gurgaon,Noida). thattookplacegloballyoverthelast
fewdecadessawtheU.S.emergeasa
WhilemostIndiancompanieshave ‘managerofbrands’,withoperations
showntheabilitytointeractwithmulti- movingfromtheU.S.toMexico,and
culturalclientsandcustomers,many theneventuallytoChina.Thereisa
haveyettoevidencetheabilityto likelihoodofIndiaemergingasa‘man-
There is a likelihood of India emerg- build,integrateandmanagemulti-cul- agerofprocesses’,withkeyfunctions
ing as a ‘manager of processes’ turalteamsacrossmultiplelocations. likeprocessdesignandcustomerrela-
Thiswillbevital,tohelpensurecontin- tionshipremaininghere,andactual
ueddeliverywithoutcompromisingon deliverygettingdonefrommultiple
servicelevels.Themindsetchange locations,spreadacrosscontinents,
Page 2 of 11
IndiaVantage
your vantage point on India
fromIndiatoIndiana. scriberbaseandaplethoraofnew
Thiswilllikelybetherealandfinal services.Globaltrends,includingthose
emergenceofIndiaasthe globaloff- inIndia,indicatethatTelecom
shoringbrand! Companies(Telcos)loseapproximately
3-5percentofrevenuesannually^.
Formoreinformation,contact:
ThesechallengeshaverequiredTelcos
Pradeep Udhas tofocusonincreasedrevenueassur-
pudhas@kpmg.com ance('RA')efforts.RAisanorganiza-
tion-wideactivityfocusedonacompre-
Co-author: Anish Tripathi hensivereviewoftherevenuecycle,to
detectandpreventrevenueleakages
andtherebymaximizerevenues.
Traditionally,RAeffortshavebeen
2. Revenue Assurance in Telecom focusedonlyonthebillingdomain.
Companies
Someofthekeyareaswhererevenue
TheIndianTelecomindustryhaswit- leakagescommonlyoccurare:
nessedsignificantgrowthoverthepast
decade.Thetele-densityhassurged •Network-related–Calldetailsnot
from1.5linesper100personsin1997, generated,incorrectmetering,sys-
to13linesin2006.*Thetotalsub- temdowntimes
scriberbasetoday,includinglandline •Billing-related–Incorrectdistance
andmobilephonelines,hasgoneup band/rateplan
to144.43million(April2006)**,and
•Mediation-related–Incorrectfiltra-
hasalmostdoubledfromApril2004.
tion,businessrulesdefinition
However,theworldaverageis32lines
•Fraud-related–Identityfraud,
per100persons,whichindicatesthe
Minimizing revenue leakages is one potentialthereisforgrowth.$
usagefraud
of the compelling challenges facing •Collections-related–Baddebts,
the industry today Minimizingrevenueleakagesisoneof ineffectivedunning
thecompellingchallengesfacingthe •Provisioning-related–Over-provi-
industrytodaywithincreasingsub- sioningofservices.
* “Telecom–BasicTelephony”byResearchandadvisorydivisionofAsianCERCInformationTechnologyLtd.&TRAI
** BusinessLine
$“Telecom–Telecomserviceprovider”byResearchandadvisorydivisionofAsianCERCInformationTechnologyLtd.
^ RevenueAssuranceHandbookbyRobMattison
Page 3 of 11
IndiaVantage
your vantage point on India
passingrevenueassurancemodel.
Someoftheinitiativesthatadvanced
Telcoshavetakentocombatrevenue Formoreinformation,contact:
leakagesare:
Romal Shetty
•DrivingRAthroughanRAcharter, romalshetty@kpmg.com
blueprintandmanual
•RAmodelbuiltonthethreecorner-
stonesofpeople,processandtech-
3. Entry of advanced high technology com-
nology
panies into India
•Focusacrosstherevenuechain
insteadofonlyratingandbilling
AstheIndianeconomyexpandsrapid-
•IndependentcrossfunctionalRA ly,thetechnologicalbasewithinIndia
teamreportingtoCEO/Audit isalsoexpandingalongwiththemar-
Committee ketrequirementforniche,high-tech
•Useoftechnologyandtoolsin products.
additiontowelldocumentedRA
processes. Theseproductsandequipmentcan
rangefromhigh-endmicroprocessors,
ManyleadingTelcosintheworldare advancedrobotics,new-agematerials
movingtowardsaholisticapproach andlasers,torelativelylow-endprod-
whichinvolvesnotonlydeploymentof uctslikeUPSsanddigitalelectronics.
automatedsystemsbutalsoinstitution- Theoriginatorcompaniesformostof
alizationofprocessesandsuccessful theseproductsareusuallyintheSME
implementationofinternalservicelevel segment,andlocatedinadvanced
agreements.Ithasalsobeen technologyeconomiesofeitherthe
observedthatawellthoughtout U.S.,E.U.orEastAsia.Moreover,hith-
As the Indian economy expands rap-
investmentinthedirectionofRAin ertothemarketsformostofthese
idly, the technological base within
mostcases,yieldsTelcosrichdividends companieshavebeeninthesecoun-
India is also expanding along with
inthelongrun.Thisemphasizesthe triesitself.
the market requirement for niche,
needforTelcostomakeaparadigm
high-tech products.
shiftfromfaultfindingtoanall-encom- TheirinterestinIndiahasbeentrig-
Page 4 of 11
IndiaVantage
your vantage point on India
geredbythreeoft-repeatedfactors: organicchemistryandbiotech,
1) Market driven: Thishashappened therehasbeenanimpetusforcom-
infieldsasdiverseasmedicalelec- paniestosetupR&Dcentersin
tronics,manufacturingroboticsand India.
advancedmaterials.Inthesefields,
thereisasteadydomesticdemand Nowthatthereexistcompellingrea-
beingdrivenbyfieldslikehealth- sonsforhigh-techcompaniestosetup
care,manufacturingandaerospace. shopinIndia,companiesaretypically
carryingoutamarketlandscapeand
AstheIndianmarketplaceforthese
assessmentstudy,followedbypossi-
productsgrowsatanaccelerated
blemarketentrystrategyformulation.
pace,nichetechnologycompanies
Indoingso,certainissuesaccentuated
havealsobeguntoexpandtheir
bythepeculiaritiesoftheIndianmar-
presenceinIndia. ketplace,areencountered.
2) End-user driven: Inalotofcases,
theendusersofhigh-techniche Tosummarize,thesepeculiaritiescan
equipment,aresettinguplarge beclassifiedinto:
facilitiesinIndia.Theseincludea 1) Lack of market data: Itisrather
rangeofcompanieslikeNokia, difficulttogainmarketdatainthe
Honda,andEADS.Inthesecases, high-techsector,eitherbecauseof
thereispressurebytheend-users extremelylimitedusageoftherele-
uponequipmentmanufacturersto vanttechnologyorbecauseof
setuptechnologysupportcenters, securitysensitivities.Thisisaccen-
ifnotalargermanufacturingunit tuatedbylackofprimaryresearch
itself. orevenanunderstandingofthe
3) Talent driven: India’stechnical technologyused.
humanresourceskillsareyet 2) Limited understanding of regula-
There exist compelling reasons for anotherreasonwhyhigh-techcom- tory structure: Someofthehigh-
high-tech companies to set up shop panieshavebeguntofocusonthe techapplications,especiallythe
in India country.Giventherelativelylarge onesusedindefence,aerospace
talentpoolavailableinsegmentsas andnucleartechnology,areheavily
diverseastelecomtechnology, regulatednotjustinIndiabutalso
Page 5 of 11
IndiaVantage
your vantage point on India
Formoreinformation,contact: Thereisaclearrequirementforthe
useoftechnologyandcoreservicesto
Manish Saigal improveMSWprocessingasawhole.
The current system of waste man- msaigal@kpmg.com Variousfundingagenciesaspartof
agement has caused concern theirtermsofsupport,havedirected
among many stakeholders in India Co-author: Avik Bhattacharya municipalbodiesandgovernmentsto
increaseefficiencyintheiroperations
byoutsourcing(privatizing)servicesin
* TeriReportNo.97/ED52/1998
^ cseindia.org
Page 6 of 11
IndiaVantage
your vantage point on India
Waste Quantity
Municipalsolidwaste 27.4milliontons/year
Municipalliquidwaste(121classI&IIcities) 12145millionliters/day
Distillery(243nos) 8057kiloliters/day
Pressmud 9milliontons/year
Foodandfruitprocessingwaste 4.5milliontons/year
Willowdust 30000tons/year
3
Dairyindustrywaste(CODlevel2kg/m ) 50-60millionliters/day
3
Paperandpulpindustrywaste(300mills) 1600m wastewater/day
3
Tannery(2000nos) 52500m wastewater/day
Page 7 of 11
IndiaVantage
your vantage point on India
UrbanLocalBodies(ULBs)inIndiaare wastemanagement.Indianeedsa
intheprocessofintroducingthefol- commonwastemanagementinfra-
lowingtypesofPSParrangements: structureacrossthecountrytoaddress
issuesoftreatmentanddisposalof
•Contractingformaintenanceof waste.Theneedcanbefulfilledbycre-
equipmentandvehicles atingopportunitiestomakewaste
•Servicecontractsforwastecollec- managementasustainablebusinessin
tionandtransportation itself.Thepoliciesneedtofacilitate
technologyandbusinesstie-ups(e.g.
•Settingupofwastetreatment
PSP)inareaslikeindustrialhazardous
plants
waste,municipalsolidwaste,biomed-
•Constructionofsanitarylandfills
icalwaste,waste-watermanagement,
andotheremergingareasofwaste
TheMSWvaluechaincoversproducts
management.
andservicesatdifferentstages,from
thegenerator'sdoorstep(e.g.house-
Formoreinformation,contact:
holds,restaurants,andshops)toits
finaldestination,asdisposalataland-
Arindam Ghosh
fill,whichoffersawholerangeofbusi-
arindamghosh@kpmg.com
nessopportunitiestoprivateandfor-
eignplayers.
Co-author: Sudeep Laad
Large-scalewastetreatmentandland-
5. Challenges and Imperatives for NBFCs in
fillcompaniesaretheneedofthehour.
India
Wastecollectionandtransportneedto
bemodernized.Recycling,including
Large-scale waste treatment and recoveryofsuchwastefromthe
ThegrowthofretailfinanceinIndia
landfill companies are the need of source(nowdonebyrag-pickers),must
hastraditionallybeenthroughthe
the hour bebroughtintotheformalsector.
bankingsector.Intherecentpast,
however,anumberofbankshavealso
Educatingandmakingpeopleaware
startedtoachievegrowthinthissector
wouldbeanothersteptowardsbetter
Page 8 of 11
IndiaVantage
your vantage point on India
byeitheracquiringanexistingorstart- underthePreventionofMoney
ingtheirown‘Non-BankingFinance LaunderingAct,2002andthe
Company’(NBFCs).Themaindriverfor “KnowYourCustomer”guidelines
bankstoexpandintheretailfinance prescribedbytheRBI,NBFCsare
marketthroughtheNBFCroutehas nowrequiredtoreportinformation
beenthefactthatNBFCscanexpand
relatingtocashandsuspicious
theiroperationsbyopeningbranches
transactionstotheDirector,
anywhereinIndia,withoutseeking
FinancialIntelligenceUnit-India.
priorpermissionfromtheReserve
•Topromoteeffectivecorporategov-
BankofIndia(RBI);also,inthepast
theregulatoryframeworkforoperating ernance,ithasbeenadvisedthat
NBFCsinIndiawaslessstringentas thepartnersofthechartered
comparedtothatforbanks.However, accountancyfirmauditinganNBFC
instancesofdefaultsandmisde- withpublicdeposits/depositsof
meanorsbyafewNBFCsresultedin INR500millionandaboveberotat-
theRBIrestrictingtheirabilityto edeverythreeyears.
acceptpublicdeposits.Thefollowing
notificationsrecentlyissuedbyRBIaim ThemainchallengeforNBFCsinIndia,
ataclosersurveillanceofNBFCs: atpresent,istohavecontinuous
accesstocheaperfunds.Bankshave
•Theperiodicityofthe“Returnon beenabletodrawuponcheaper
importantfinancialparametersof sourcesoffundsandhenceareina
NBFCsnotaccepting/holdingpub- positiontoofferbetterinterestratesto
licdeposits”waschangedfroma customers.
quarterlytoamonthlybasis.
Theincreasingregulatorycompliances
Furthermore,smallerNBFCswith
andintensecompetitionintheNBFC
assetsizeofINR1,000millionand
markethasledtosmallerplayers
abovewerealsobroughtintothe
The main challenge for NBFCs in becomingdirectsellingagentsand
India presently is to have continu- purviewofthisnotificationfromthe
concentratingonoriginatingportfolios
ous access to cheaper funds earlierthresholdofINR5,000mil- forthelargerplayers.Yet,ahandfulof
lion. companieshaveturnedthecompeti-
•IntermsoftheRulesnotified tionandconsolidationintheNBFC
Page 9 of 11
IndiaVantage
your vantage point on India
industryintoanopportunity.AnNBFC alone.Itistheconfigurationofthe
withagoodcreditratingisableto entirevaluechainthroughadifferent
raisefundsatcompetitiverates. setofactivitiestodeliveraunique
value-propositiontocustomers.Theset
Mutualfundswithrapidlygrowingcor- ofactivitiescoverallupstreamand
pusesoffixedincomeschemeshave downstreamactivities,fromtheselec-
alsoemergedasacompetitivefunding tionoftheproductmix,thewaythe
source.Securitizationtooisemerging productsarepricedandpromoted,the
asanattractiveandsizeablesourceof typeofdistributionmechanismused,
funds. thewaycustomersareserviced,and
soon.IfanNBFCisabletodeliver
Thecurrentcompetitivemarket superiorvaluetocustomersthrough
demandsstrongcustomerrelation- uniquepositioningandvaluechaincon-
shipsfromitsplayersandaconcentrat- figuration,itcanattainasustainable
edeffortonspecificproductsandserv- competitiveadvantageagainstother
icesintheretailsegment.NBFCscan playersinitschosenproductmarket
alsopositionthemselvesdifferently segment.
basedontheneedsofdifferentgroups
ofcustomers.Thiscanbedonesuc- Formoreinformation,contact:
cessfullyifithasuniquestrengthsto
serviceasetofcustomerneedsbetter Sameer Rohatgi
thanothers.NBFCshavetheoptionof srohatgi@kpmg.com
positioningthemselvesbasedon
access,whichistypicallyafunctionof Co-author: Ajay Aggarwal
customergeographyorcustomer
scale.Thiswasdonesuccessfullyby
manyNBFCs,whichhaveconcentrated
onaparticulargeographicalregionand
The entire value chain through a builtstrongbrandequityforthem-
different set of activities to deliver selvesinthatregion.
a unique value-proposition to cus-
tomers TherightstrategicchoiceforNBFCs,
however,isnotamatterofpositioning
Page 10 of 11
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Pradeep Udhas & Anish Tripathi
Romal Shetty
Bangalore Pune
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