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ECONOMICS 21
Andreas Bentz
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ECONOMICS 21
e.g. apples, oranges, leisure time, public park, pollution, ... e.g. oranges today, oranges on October 3, 2000 e.g. umbrella when it is raining, umbrella when it is not raining e.g. wearing T-shirt and shorts when everyone else wears suits, wearing T-shirt and shorts when everyone else wears shorts
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ECONOMICS 21
Consumers
Intertemporal Choice Uncertainty, Expected Utility Theory
Game Theory
Market Structure: Models of Oligopoly
Firms
Optimization again: Theory of the Firm Market Structure: Price Discrimination, Product Differentiation
Information
Adverse Selection Signaling, Screening Moral Hazard
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Applications:
nearly all applications are from Industrial Organization: how do real-life markets and organizations work?
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Rationality
Definition: A rational agent is someone who has a rational preference ordering over the set of all alternatives (or consumption bundles). Definition: Preference relation: Let x f y denote: the bundle x is (weakly) preferred to y Remember: a bundle (or vector) of goods is a list of quantities of goods:
for instance, x could be: (2 cans of coke, 1 large anchovy pizza, 2 ice creams, ...) more generally: x = (x1, x2, x3, , xn) normally two goods are enough: x = (x1, x2)
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Rationality, contd
Rational preferences are preferences that are:
complete:
for all bundles x, y either: x f y or y f x or both aside: if both x f y and y f x, then we say the consumer is indifferent between x and y and denote this by x ~ y in words: all bundles can be ranked if x f y and y f z then we must have x f z
transitive:
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Utility
Utility represents preferences: u(x) u(y) whenever x f y.
In words: whenever x is (weakly) preferred to y, then x has a larger utility number associated with it. Implication: u(x) = u(y) whenever x ~ y (indifference).
This function u (that represents preferences) is called utility function. Interpretation of most preferred: Economic agents aim to maximize utility.
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Review: Functions
Functions (transformations) of one variable assign to each value of the independent variable a unique value of the dependent variable.
Example: f = f(x)
Functions of more than one variable assign to each combination of independent variables a unique value of the dependent variable.
Example: u = u(x1, x2)
u(, ) is the rule that assigns to each combination of x1 and x2 a unique value u.
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Utility, contd
Example: Cobb-Douglas utility function:
u(x1, x2) = x1a x21-a
here:
u(x1, x2) = x10.5 x20.5
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f(x+x)-f(x) x
x
Definition: The derivative of the function f(x) is defined as: df ( x ) f ( x + x ) f ( x ) = lim x 0 x dx Sometimes we will write f(x) for df(x)/dx. Graphically, the derivative is the slope of the function at a point.
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Review: Monotonicity
A function f() is positive monotonic if it is strictly increasing everywhere (of interest):
that is, if f() > 0 everywhere.
Example: f(x) = ax + b
f(x) = a
(where a > 0)
Example: f(x) = ln x
f(x) = 1 / x
(where x > 0)
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Utility, contd
So far, we can only say things about ordinal properties of utility:
The ranking of alternatives (bundles) is an ordinal property:
When we know that u(x) u(y), we only know that x is preferred to y. We do not know by how much it is preferred. The difference between the utility numbers, u(x) - u(y), is meaningless. (Differences are a cardinal property of utility.)
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Utility, contd
The utility function
10 u(x1, x2)
Example:
10 (x10.5 x20.5)
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Example:
The same information contained in u(x1, x2) is also contained in:
(where a > 0)
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u(x) u(y) whenever x f y. u(x) u(y) whenever f(u(x)) f(u(y)). f(u(x)) f(u(y)) whenever x f y.
Therefore:
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Marginal Utility
Definition: Marginal utility (MU) is the rate of change in a consumers utility as the amount of one good she consumes changes (by a little), holding everything else constant. MU1 = lim
x1
The expression u(x1, x2) / x1 is the partial derivative of the function u with respect to x1.
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Indifference Curves
Where indifference curves come from and other stories.
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We can draw indifference curves for two goods in a twodimensional projection of the contours of the utility mountain.
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for any two bundles, x, y: if x y, then x f y in words: if x has greater (or equal) quantities of all goods than y, then x must be (weakly) preferred to y: more is better
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Suppose we know that x ~ y. Then preferences are convex if any weighted average of the bundles x and y is preferred to x (and y). any averaged bundle lies on a straight line between the two bundles (where on the line is determined by the weights) in words: averages are preferred to extremes
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MRS, contd
We want to know how much of x2 the consumer needs to give up for each small increase in x1, while holding utility constant.
Think of the indifference curve as a function x2(x1).
We want to know dx2(x1) / dx1 such that u(x1, x2 (x1)) does not change.
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MRS, contd
Along an indifference curve, utility is constant: u( x1, x 2 ( x1 )) c Since this is an identity, we can differentiate both sides with respect to x1 to get: What is du(x1, x2(x1)) / dx1?
First, there is a direct effect: u(x1, x2) / x1. Then, there is also an indirect effect, through x2: u(x1, x2(x1)) / x2 dx2(x1) / dx1 (chain rule).
du( x1, x 2 ( x1 )) =0 dx 1
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MRS, contd
So we know that
du( x1, x 2 ( x1 )) u( x1, x 2 ) u( x1, x 2 ) dx 2 ( x1 ) = + x1 x 2 dx1 dx1 du( x1, x 2 ( x1 )) =0 dx 1
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MRS, contd
So we have a connection between the slope of an indifference curve and the concept of marginal utility:
MRS = - MU1 / MU2.
And: utility is only uniquely determined up to positive monotonic transformations. Remember peoples choices are such that MRS = price ratio. And: MRS does not depend on the scaling of utility.
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Constraints
Options open to you: What you can and cant do.
Constraints
There are constraints to what we can do: limited resources.
Examples:
consumers cannot spend more than their total wealth workers cannot supply more than 24 hrs labor per day we cannot borrow without saving etc.
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Constraints: An Example
We cannot spend more on goods than our total wealth.
Suppose a consumer has wealth m and faces prices p1, p2 for goods x1, x2: p1 x1 + p2 x2 m defines the budget set (whats available) p1 x1 + p2 x2 = m defines the budget line (whats maximally available: all wealth is spent)
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Choice
Rational agents always choose to do what they most prefer to do, given the options that are open to them.
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s.t. : p1x1 + p 2 x 2 = m
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Review: Maximization
f(x)
f(x)
x*
So we know that the solution to max f ( x ) x is characterized by the (necessary) condition f(x*) = 0.
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Remember that f(x*) = 0 is only a necessary, not a sufficient condition for the maximum!
f(x) This function f(x) has several (stationary) points at which f(x) = 0, but only one of them is the (global) maximum; one is a local maximum; and one is not a maximum at all but a (local) minimum.
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x*
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Multi-Variate Maximization
Functions of two variables:
Example: u(x1, x2)
max u( x1, x 2 )
x 1, x 2
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Constrained Maximization
Recall that we wanted to solve:
max u( x1, x 2 )
x 1, x 2
s.t. : p1x1 + p 2 x 2 = m
Here we are not just maximizing a function of two variables, but we have to be careful that the values of x1 and x2 we choose obey the constraint. The easiest method for solving maximization problems with one ore more equality constraints is the method of Lagrange multipliers.
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max u(x1, x2) s.t. p1x1 + p2x2 - m = 0 L(x1, x2, ) = u(x1, x2) - (p1x1 + p2x2 - m) (i) (ii) (iii) u(x1, x2) / x1 - p1 = 0; or: u(x1, x2) / x1 = p1 u(x1, x2) / x2 - p2 = 0; or: u(x1, x2) / x2 = p2 p1x1 + p2x2 - m = 0
we cannot solve explicitly for x1 and x2 - but we can divide (i) by (ii) to obtain the familiar: u( x1,x 2 ) x1 p1 u( x1,x 2 ) p2 x 2
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s.t. : x1 + x 2 = 4
Necessary conditions:
(i) 0.5x1-0.5 x20.5 - = 0 (ii) x10.5 0.5x2-0.5 - = 0 (iii) x1 + x2 - 4 = 0
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Hint: remember that the positive monotonic transformation ln(x1a x21-a) contains the same information as x1a x21-a:
Using ln(x1a x21-a) = a ln(x1) + (1-a) ln(x2) makes your life (much) easier.
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s.t. : p1x1 + p2 x 2 = m
are:
x1 = a m/p1 and x2 = (1-a) m/p2.
The relationship between x and p is the consumers demand function for the good. The relationship between x and m is the consumers Engel curve for the good.
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Demand
Varying own price. Example: x1(p1; p2, m) = a m/p1
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Demand, contd
Normally, demand for a good decreases as price increases:
x1(p1; p2, m) / p1 < 0. Example (Cobb-Douglas): x1(p1; p2, m) = a m/p1
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Engel Curve
Varying income. Example: x1(m; p1, p2) = a m/p1
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One way of defining substitutes and complements is: how does demand for good 1 change as the price of good 2 changes? Definition: good1 is a (gross) substitute for 2 if: x1(p2; p1, m) / p2 > 0. Definition: good 1 is a (gross) complement for 2 if: x1(p2; p1, m) / p2 < 0.
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Typically, the consumer will substitute away from other goods, and towards the good for which the price has fallen. This is the substitution effect.
The consumer is now wealthier (she could still buy the same bundle and have money left over).
Typically, this will lead the consumer to buy more of that good as her wealth increases. This is the income effect (wealth effect).
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A price fall has made the consumer wealthier: to isolate the (Hicks) substitution effect, take away just enough income to make the consumer equally as well off as before the price change.
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price fall
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price increase
B
C A
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A price fall has made the consumer wealthier: to isolate the (Slutsky) substitution effect, take away just enough income to make the consumer be able to afford the same bundle as before the price change.
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price fall
price increase
Z X
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Slutsky Equation
Suppose you initially consume
bundle (x1, x2) at prices (p1, p2) and with income m
Define the following function: s x1 (p1, p2 , x1, x 2 ) x1(p1,p2 , p1x1 + p2 x 2 ) This is your demand function for good 1 when you have just enough income to be able to buy (x1, x2). Now differentiate both sides of this identity w.r.t. p1:
s x1 (p1, p2 , x1, x 2 ) x1(p1, p2 , m ) x1(p1, p2 , m ) = + x1 p1 p1 m
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For a price fall, the substitution effect says: consume more of the good.
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Substitution and income effects for a Giffen good and a (non-Giffen) inferior good.
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Market demand:
X1(p1, p2, mA , mB , mC , ...) = = x1A(p1, p2, mA) + x1B(p1, p2, mB) + x1C(p1, p2, mC) + ...
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person A
p1
person B
p1
market demand
x1
x1
X1
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X / X X p dX p = = or, rewritten: = p / p p X
dp X
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the derivative of demand with respect to price, times the ratio of price to quantity at that point on the demand curve.
We call demand (at some point) inelastic, if the quantity demanded is relatively unresponsive to changes in price.
Definition: demand is inelastic whenever -1 < < 0.
We call demand (at some point) unit elastic, if the quantity demanded changes proportionately to changes in price.
Definition: demand is unit elastic whenever = -1.
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and sketch the demand curve. Economists draw inverse demand curves, that is they draw price as a function of quantity p(X).
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dR( X) dp( X) = p( X) + X dX dX
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