ANALYSIS OF ARTICLE BRITANNIA LAUNCHES START RANGE BRITANNIA HEALTHY

Today, In the fast moving world of competition where reaching destinations and deadlines seems to be the top priority of the morning, breakfast is becoming as one of the most essential needs for the body that people are tending to give a miss. Breakfast is essential to your system as it comes after the longest gap between meals and vitalizes your body with the energy it needs for the day. Whether it is due to lack of time to prepare a complete enjoyable breakfast, skipping breakfast is definitely not the best way to give your body a good start to the day.. Britannia Industries Ltd., one of Indias most trusted food brands had always tried to constantly innovate new things and launch delightful products that are nutritious for our health. It has now addressed this essential gap with the launch of Britannia Healthy Start, specially designed with Indian tastes in mind. Britannia Healthy Start is a complete range of Ready-toCook Breakfast Mixes of Upmas, Pohas, Porridges and Oats that are healthy, delicious, and take just 5 minutes to cook! This is the only product range in its category that combines the natural nutrition of multi-grains, 100% real vegetables, pulses and nuts all in one pack. It gives your family a perfect meal to start the day with a bowl full of health. This marks the companys entry into the breakfast food category and will put it in the league of ITC Foods, Nestle and MTR Foods which boast of immense popularity in this segment.The Britannia Healthy Start range is made with natural ingredients and is without transfats, cholesterol and preservatives. The company has launched these products only in Mumbai and will take them to other parts of the country in phases Industry analysts reveal that this new breakfast segment will give the company its much-needed boost and enhance its revenue. At present, Britannia is facing tough challenges in various biscuit categories, especially from ITC and Parle. The research showed that Indian consumers were desirous of a breakfast solution that combined convenience, health and taste. The Britannia Healthy Start range is made with natural ingredients that give you the best of all this in just 5 minutes. It also has great health value as it contains no transfats, no cholesterol, no MSG and no preservatives. With Britannia Healthy Start, we are looking forward to encourage consumers to always have breakfast which is the most important meal of the day. However, analysts still feel that it would be very difficult to penetrate this segment since players like Nestle and MTR Foods have also already established themselves in this field.

TITLE OF ASSIGNMENT

ANALYSIS OF NEWS ARTICLE ON BRITANNIA

Submitted to Mrs.Neela Shetye

Submitted by Devika.R.Mudaliar Roll No-38