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Pre-foundation
Garage of Steve Jobs' parents on Crist Drive in Los Altos, California Steve Jobs and Steve Wozniak were outcasts while they were in high school; by 1975, they had withdrawn from Reed College and UC Berkeley, respectively. Wozniak designed a video teletype that he could use to log on to the minicomputers at Call Computer. Alex Kamradt commissioned the design and sold a small number of them through his firm. Aside from their interest in up-to-date technology, the impetus for "the two Steves" seems to have had another source. In his essay From Satori to Silicon Valley (published 1986), cultural historian Theodore Roszak made the point that the Apple Computer emerged from within the West Coast counterculture and the need to produce print-outs, letter labels, and databases. Roszak offers a bit of background on the development of the two Steves prototype models. On June 12, 2005 at Stanford University's 2005 Commencement Address Jobs said, "When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions."[1] In 1975, Wozniak started attending meetings of the Homebrew Computer Club. New microcomputers such as the Altair 8800 and the IMSAI inspired him to build a microprocessor into his video teletype and have a complete computer. At the time the only microcomputer CPUs generally available were the US$179 Intel 8080, and the US$170 Motorola 6800. Wozniak preferred the 6800, but both were out of his price range. So he watched, and learned, and designed computers on paper, waiting for the day he could afford a CPU. When MOS Technology released its US$20 6502 chip in 1976, Wozniak wrote a version of BASIC for it, then began to design a computer for it to run on. The 6502 was designed by the same people who designed the 6800, as many in Silicon Valley left employers to form their own companies. Wozniak's earlier 6800 paper-computer needed only minor changes to run on the new chip. Wozniak completed the machine and took it to Homebrew Computer Club meetings to show it off. At the meeting, Wozniak met his old friend Jobs, who was interested in the commercial potential of the small hobby machines
The Apple I Main article: Apple I The very first Apple Computer logo, drawn by Ronald Wayne, depicts Isaac Newton under an apple tree. The Apple logo in 1977 created by Rob Janoff with the rainbow color theme used until 1998. Steve Jobs and Steve Wozniak had been friends for some time, having met in 1971, when their mutual friend, Bill Fernandez, introduced 21-year-old Wozniak to 16-year-old Jobs. Jobs managed to interest Wozniak in assembling a machine and selling it. Jobs approached a local computer store, The Byte Shop, who said they would be interested in the machine, but only if it came fully assembled. The owner, Paul Terrell, went further, saying he would order 50 of the machines and pay US $500 each on delivery.[2] Jobs then took the purchase order that he had been given from the Byte Shop to Cramer Electronics, a national electronic parts distributor, and ordered the components he needed to assemble the Apple I Computer. The local credit manager asked Jobs how he was going to pay for the parts and he replied, "I have this purchase order from the Byte Shop chain of computer stores for 50 of my computers and the payment terms are COD. If you give me the parts on a net 30 day terms I can build and deliver the computers in that time frame, collect my money from Terrell at the Byte Shop and pay you."[3] With that, the credit manager called Paul Terrell who was attending an IEEE computer conference at Asilomar in Pacific Grove and verified the validity of the purchase order. Amazed at the tenacity of Jobs, Terrell assured the credit manager if the computers showed up in his stores Jobs would be paid and would have more than enough money to pay for the parts order. The two Steves and their small crew spent day and night building and testing the computers and delivered to Terrell on time to pay his suppliers and have a tidy profit left over for their celebration and next order. Steve Jobs had found a way to finance his soon-to-be multimillion-dollar company without giving away one share of stock or ownership. The machine had only a few notable features. One was the use of a TV as the display system, whereas many machines had no display at all. This was not like the displays of later machines, however; text was displayed at a terribly slow 60 characters per second. However, this was still faster than the teletypes used on contemporary machines of that era. The Apple I also included bootstrap code on ROM, which made it easier to start up. Finally, at the insistence of Paul Terrell, Wozniak also designed a cassette interface for loading and saving programs, at the then-rapid pace of 1200 bit/s. Although the machine was fairly simple, it was nevertheless a masterpiece of design, using far fewer parts than anything in its class, and quickly earning Wozniak a reputation as a master designer.
Joined by another friend, Ronald Wayne, the three started to build the machines. Using a variety of methods, including borrowing space from friends and family, selling various prized items (like calculators and a VW bus) and scrounging, Jobs managed to secure the parts needed while Wozniak and Wayne assembled them. But the owner of the Byte Shop was expecting complete computers, not just printed circuit boards. The boards still being a product for the customers Terrell still paid them.[4] Eventually 200 of the Apple I's were built.
The Apple II
Main article: Apple II series But Wozniak had already moved on from the Apple I. Many of the design features of the I were due to the limited amount of money they had to construct the prototype, but with the income from the sales he was able to start construction of a greatly improved machine, the Apple II; it was presented to the public at the first West Coast Computer Faire on April 16 and April 17, 1977. On the first day of exhibition, Jobs introduced Apple II to a Japanese chemist named Toshio Mizushima who became the first authorized Apple dealer in Japan. The main difference internally was a completely redesigned TV interface, which held the display in memory. Now not only useful for simple text display, the Apple II included graphics, and, eventually, colour. Jobs meanwhile pressed for a much improved case and keyboard, with the idea that the machine should be complete and ready to run out of the box. This was almost the case for the Apple I machines sold to The Byte Shop, but one still needed to plug various parts together and type in the code to run BASIC. Building such a machine was going to be fiscally burdensome. Jobs started looking for cash, but Wayne was somewhat gun shy due to a failed venture four years earlier, and eventually dropped out of the company. Banks were reluctant to lend Jobs money; the idea of a computer for ordinary people seemed absurd at the time. Jobs eventually met "Mike" Markkula who co-signed a bank loan for US$250,000, and the three formed Apple Computer on April 1, 1976. Why Apple? At the time, the company to beat was Atari, and Apple Computer came before Atari alphabetically and thus also in the phone book. Another reason was that Jobs had happy memories of working on an Oregon apple farm one summer.[5] With both cash and a new case design in hand thanks to designer Jerry Manock, the Apple II was released in 1977 and became the computer generally credited with creating the home computer market[citation needed]. Millions were sold well into the 1980s. A number of different models of the Apple II series were built, including the Apple IIe and Apple IIGS, which could still be found in many schools as late as 2005.[citation needed]
insufficient for demand, and many were returned in such a bad shape that they could no longer be sold. This marketing campaign caused CEO John Sculley to raise the price from US$1,995 to US$2,495 (adjusting for inflation, about US$5,000 in 2007).[16][17] Two days after the 1984 ad aired, the Macintosh went on sale. It came bundled with two applications designed to show off its interface: MacWrite and MacPaint. Although the Mac garnered an immediate, enthusiastic following, it was too radical for some, who labeled it a mere "toy". Because the machine was entirely designed around the GUI, existing text-mode and command-driven applications had to be redesigned and the programming code rewritten; this was a challenging undertaking that many software developers shied away from, and resulted in an initial lack of software for the new system. In April 1984 Microsoft's MultiPlan migrated over from MS-DOS, followed by Microsoft Word in January 1985.[18] In 1985, Lotus Software introduced Lotus Jazz after the success of Lotus 1-2-3 for the IBM PC, although it was largely a flop.[19] Apple introduced Macintosh Office the same year with the lemmings ad, infamous for insulting potential customers. It was not successful.[16] Macintosh also spawned the concept of Mac evangelism which was pioneered by Apple employee, and later Apple Fellow, Guy Kawasaki.[citation needed] Despite initial marketing difficulties, the Macintosh brand was eventually a success for Apple. This was due to its introduction of desktop publishing (and later computer animation) through Apple's partnership with Adobe Systems which introduced the laser printer and Adobe PageMaker. Indeed, the Macintosh would become known as the defacto platform for many industries including cinema, music, publishing and the arts. While it did briefly license some of its own designs, Apple did not allow other computer makers to "clone" the Mac until the 1990s, long after Microsoft dominated the marketplace with its broad licensing program. By then, it was too late for Apple to reclaim its lost market share and the Macintosh clones achieved limited success before being axed after Steve Jobs returned to Apple Computer in 1997.[citation needed]
Corporate Performance
Under leadership of John Sculley, Apple issued its first corporate stock dividend on May 11, 1987. A month later on June 16, Apple stock split for the first time in a 2:1 split. Apple kept a quarterly dividend with about 0.3% yield until November 21, 1995.[citation needed] Between March 1988 and January 1989, Apple undertook five acquisitions, including software companies
he late 1980s, Apple's fiercest technological rivals were the Amiga and Atari ST platforms. But by the 1990s, computers based on the IBM PC had become more popular than all three; they finally had a comparable GUI thanks to Windows 3.0, and were outcompeting Apple.
Apple's response to the PC threat was a profusion of new Macintosh lines including Quadra, Centris, and Performa. Unfortunately, these new lines were marketed poorly. For one, there were too many models, differentiated by very minor graduations in their tech specs. The excess of arbitrary model numbers confused many consumers and hurt Apple's reputation for simplicity. Apple's retail resellers like Sears and CompUSA often failed to sell or even competently display these Macs. Compounding matters was the fact while the machines were cheaper than a comparable PC (counting all the things built in which had to be added to the 'bare bones PC') the poor marketing gave the impression that the machines were more expensive.[citation needed] In 1991, Apple partnered with long-time competitor IBM to form the AIM alliance. The ultimate goal was to create a revolutionary new computing platform, known as PReP, which would use IBM and Motorola hardware and Apple software. As the first step toward the PReP platform, Apple started the Power Macintosh line in 1994, using IBM's PowerPC processor. These processors used a RISC architecture, which differed substantially from the Motorola 680X0 series that were used by all previous Macs. Parts of Apple's operating system software were rewritten so that most software written for older Macs could run in emulation on the PowerPC series.[citation needed] In addition to computers, Apple has also produced consumer devices. In 1993, Apple released the Newton, an early PDA. Though it failed commercially, it defined and launched the category and was a forerunner and inspiration of devices such as Palm Pilot and Pocket PC.[citation needed]
] CEO
On July 9, 1997, Gil Amelio was ousted as CEO of Apple by the board of directors after overseeing a 12 year record low stock price and crippling financial losses.[citation needed] Jobs stepped in as the interim CEO to begin a critical restructuring of the company's product line. He would eventually become CEO and has served in that position to the present day.
Mac OS X
In 2001, Apple introduced Mac OS X, an operating system based on NeXT's NeXTstep and the FreeBSD kernel.[26] Aimed at consumers and professionals alike, Mac OS X married the stability, reliability and security of Unix with the ease of a completely overhauled user interface. To aid users in transitioning their applications from Mac OS 9, the new operating system allowed the use of Mac OS 9 applications through the Classic environment. Apple's Carbon API also allowed developers to adapt their Mac OS 9 software to use Mac OS X's features.
] The iPod
Main article: iPod In October 2001, Apple introduced its first iPod portable digital audio player. The iPod started as a 5 gigabyte player capable of storing around 1000 songs. Since then it has evolved into an array of products including the Mini (now discontinued), the iPod Touch, the Shuffle, the iPod Classic, the Nano, and the iPhone. As of March 2010, the largest storage capacity for an iPod was 160 gigabytes.[citation needed]
2002 to present
In early 2002, Apple unveiled a redesigned iMac, using the G4 processor. The new design had a hemispherical base and a flat panel all-digital display supported by a swiveling neck. This model was discontinued in the summer of 2004. In 2002, Apple also released the Xserve 1U rack mounted server. Originally featuring two G4 chips, the Xserve was unusual for Apple in two ways. It represented an earnest effort to enter the enterprise computer market and it was also relatively cheaper than similar machines released by its competitors. This was due, in no small part, to Apple's use of Fast ATA drives as opposed to the SCSI hard drives used in traditional rackmounted servers. Apple later released the Xserve RAID, a 14 drive RAID which was, again, cheaper than competing systems.
In mid-2003, launched the Power Mac G5, based on IBM's G5 processor. Apple claims this was the first 64-bit computer sold to the general public, but in fact that title actually goes to the AMD Opteron line (Opteron processors were however marketed more directly to the enterprise for use in rackmount servers and in workstations). Both 64-bit CPUs were pre-dated by the 64-bit Alpha architecture, although the Alpha was aimed more at servers and workstations and not at the "general public." The Power Mac G5 was also used by Virginia Tech to build its prototype System X supercomputing cluster, which at the time garnered the prestigious recognition of the third fastest supercomputer in the world. It cost only US$5.2 million to build, far less than the previous #3 and other ranking supercomputers. Apple's Xserves were soon updated to use the G5 as well. They replaced the Power Mac G5 machines as the main building block of Virginia Tech's System X, which was ranked in November 2004 as the world's seventh fastest supercomputer.[27] A new iMac based on the G5 processor was unveiled August 31, 2004 and was made available in mid-September. This model dispensed with the base altogether, placing the CPU and the rest of the computing hardware behind the flat-panel screen, which is suspended from a streamlined aluminium foot. This new iMac, dubbed the iMac G5, is the world's thinnest desktop computer, measuring in at around two inches (around 5 centimeters). 2004, however, was a turning point for Apple. After creating a sizable financial base to work with, the company began experimenting with new parts from new suppliers. This was why Apple was able to produce new designs so quickly over a short amount of time, with the release of the iPod Video, then the iPod Classic, and eventually the iPod touch and iPhone. Each Apple product thus far has been under equally high demand. The positive experimentation with the iPod led Apple to enter the market of high-end products with the successful iPhone and their newest creation the iPad. Through the 1990s, personal computers based on Microsoft's Windows operating system began to gain a much larger percentage of new computer users than Apple. As a result, Apple fell from controlling 20% of the total personal computer market to 5% by the end of the decade. The company was struggling financially under then-CEO Gil Amelio when on August 6, 1997 Microsoft bought a US$150 million non-voting share of the company as a result of a court settlement with Apple. Perhaps more significantly, Microsoft simultaneously announced its continued support for Mac versions of its office suite, Microsoft Office, and soon created a Macintosh Business Unit. This reversed the earlier trend within Microsoft that resulted in poor Mac versions of their software and has resulted in several award-winning releases. However, Apple's market share continued to decline, reaching 3% by 2004.[citation needed] Initially, the Apple Stores were only opened in the United States, but in late 2003, Apple opened its first Apple Store abroad, in Tokyo's Ginza district. Ginza was followed by a store in Osaka, Japan in August 2004. In 2005, Apple opened stores in Nagoya, the Shibuya district of Tokyo, Fukuoka, and Sendai. Another store was opened in Sapporo in 2006. Apple's first European store opened in London in November 2004, and is currently
the largest store. A store in the Bullring shopping centre in Birmingham opened in April 2005, and the Bluewater shopping centre in Kent opened in July 2005. Apple opened its first store in Canada in the middle of 2005 at the Yorkdale Shopping Centre in North York, Toronto. Later on in 2005 Apple opened the Meadowhall Store in Sheffield and the Trafford Centre Store in Manchester (UK). Recent additions in the London area include the Brent Cross Apple Store (January 2006) and the Apple Store in Westfield in Shepherd's Bush (September 2008). Also, in an effort to court a broader market, Apple opened several "mini" stores in October 2004 in attempt to capture markets where demand does not necessarily dictate a full scale store. The first of these stores was opened at Stanford Shopping Center in Palo Alto, California. These stores follow in the footsteps of the successful Apple products: iPod mini and Mac mini. These stores are only one half the square footage of the smallest "normal" store and thus can be placed in several smaller markets. On April 29, 2005, Apple released Mac OS X v10.4 "Tiger" to the general public. Apple's wildly successful PowerBook and iBook products relied on Apple's previous generation G4 architecture which were produced by Freescale Semiconductor, a spin off from Motorola. Engineers at IBM had minimal success in making their PowerPC G5 processor consume less power and run cooler but not enough to run in iBook or PowerBook formats. As of the week of October 24, 2005. Apple released the Power Mac G5 Dual that features a Dual-Core processor. This processor contains two cores in one rather than have two separate processors. Apple has also developed the Power Mac G5 Quad that uses two of the Dual-Core processors for enhanced workstation power and performance. The new Power Mac G5 Dual cores run individually at 2.0 GHz or 2.3 GHz. The Power Mac G5 Quad cores run individually at 2.5 GHz and all variations have a graphics processor that has 256-bit memory bandwidth.[28]
In January 2007, Apple Computer, Inc. shortened its name to simply Apple Inc. In his Keynote address, Jobs explained that with their current product mix consisting of the iPod and Apple TV as well as their Macintosh brand, Apple really wasn't just a computer company anymore. At the same address, Jobs revealed a product that would revolutionize an industry in which Apple had never previously competed: the Apple iPhone. The iPhone combined Apple's first widescreen iPod with the world's first mobile device boasting visual voicemail, and an internet communicator capable of running a fully functional version of Apple's web browser Safari on the iPhone OS.
Financial history
As cash reserves increased significantly in 2006, Apple created Braeburn Capital on April 6, 2006 to manage its assets.[35] Financial period FY 1981 FY 1982 FY 1983 FY 1984 FY 1985 FY 1986 FY 1987 FY 1988 FY 1989 FY 1990 FY 1991 FY 1992 FY 1993 FY 1994 FY 1995 FY 1996 FY 1997 FY 1998 FY 1999 FY 2000 FY 2001 FY 2002 FY 2003 FY 2004 FY 2005 FY 2006 FY 2007 Net sales (Mil Net profits (Mil USD) USD) 335 unknown 583 61 983 77 1,516 64 1,918 61 1,902 154 2,661 218 4,071 400 5,284 454 5,558 475 6,310 310 7,087 530 7,977 87 9,189 310 11,062 424 9,833 -816 7,081 -1,045 5,941 309 6,134 601 7,983 786 5,363 -25 5,247 65 6,207 57 8,279 266 13,931 1,328 19,315 1,989 24,006 3,496 Revenue growth --74% 69% 54% 27% -1% 40% 53% 30% 5% 14% 12% -11% 46% 20% -11% -28% -16% 3% 30% -33% -2% 18% 33% 68% 39% 24% Return on net sales --10% 8% 4% 3% 8% 8% 10% 9% 9% 4% 7% 1% 3% 4% -8% -15% 5% 10% 10% 0% 1% 1% 3% 10% 10% 15%
FY 2008 FY 2009[36]
32,479 36,537
4,834 5,704
35% 12%
15% ?
Stock
'AAPL' is the stock symbol under which Apple Inc. trades on the NASDAQ stock market. Apple originally went public in on December 12, 1979, with an initial public offering at US$27.00 per share. Apple does not currently pay dividends on its common stock. Apple paid dividends from June 15, 1987 to December 15, 1995. Gene Munster and Michael Olson of Piper Jaffray are the main analysts who track Apple stock. Piper Jaffray estimate future stock and revenue of Apple annually, and have been doing so for several years.[37]
Future of Apple
The most recent version of Mac OS X, version 10.6, (commonly known as 'Snow Leopard') was released on August 28, 2009. Apple has not yet released any information on the next major version of its operating system for the Mac. On June 7, 2010, on the first day of the WWDC 2010, Apple introduced the iPhone 4, which they call "the biggest leap since the original iPhone". The iPhone 4 offers multitasking, video calling and what is known as a Retina Display - a display with a much higher resolution than the previous model. The phone carries the iOS4, their newest mobile operating system, as introduced on April 8, 2010. The phone will go on sale in the US on June 24, and by September it will be in 88 countries. The new iPhone is offered for the price of US$199 for the 16 GB model, and US$299 for the 32 GB model, both along with a two year contract with AT&T. There is no 8 GB model available for the iPhone 4, which has been the case for every previous model.
window. As a result of this, Apple extended the subscriptions existing MobileMe subscribers by an additional 30 days free-of-charge.[38]
Irish Recorded Music Association (IRMA) but eventually opened Thursday January 6, 2005.) A version for Canada opened in December 2004. On May 10, 2005, the iTunes Music Store was expanded to Denmark, Norway, Sweden, and Switzerland. On December 16, 2004, Apple sold its 200 millionth song on the iTunes Music Store to Ryan Alekman from Belchertown, Massachusetts. The download was The Complete U2, by U2.[39] Just under three months later Apple sold its 300 millionth song on March 2, 2005.[40] On July 17, 2005, the iTunes Music Store sold its 500 millionth song.[citation needed] At that point, songs were selling at an accelerating annualized rate of more than 500 million. On January 11, 2005, an even smaller version of the iPod was announced, this one based on flash memory instead of using a miniaturized hard drive. The iPod Shuffle, like its predecessors, proved so popular that it sold out almost immediately, causing delays of up to four weeks in obtaining one within a single week of its debut.[citation needed] This is despite the fact that critics had gawked at the lack of LCD screen in the Shuffle, a norm in almost all current flash memory based mp3 players. The iPod is giving an enormous lift to Apple's financial results.[41] In the quarter ending March 26, 2005, Apple earned US$290 million, or 34 a share, on sales of US$3.24 billion. The year before in the same quarter, Apple earned just US$46 million, or 6 a share, on revenue of US$1.91 billion. In July 2005, the iPod was given a color screen, merging the iPod and iPod Photo. On September 7, 2005, Apple replaced the iPod Mini line with the new iPod Nano. While some consumers were put off by the high price tag (US$199 for 2 GB), and easily scratchable surface, the Nano had sold 1 million units in the first 17 days. A month later, on October 12, 2005 Apple introduced the new 5th generation iPod with video playback capabilities. The device is also 40% thinner than a 4th generation iPod and has a larger screen. On October 25, 2005, the iTunes Store went live in Australia, with songs selling for AU$1.69 each, albums at (generally) AU$16.99 and music videos and Pixar short films at AU$3.39. Briefly, people in New Zealand were able to buy music off the Australian store. However, that loophole was quickly closed. On February 23, 2006, the iTunes Music Store sold its 1 billionth song.[42] The iTunes Music Store changed its name to iTunes Store on September 12, 2006 when it began offering video content (TV shows and movies) for sale. Since iTunes inception it has sold over 2 billion songs, 1.2 billion of which were sold in 2006. Since downloadable TV and movie content was added 50 million TV episodes and 1.3 million movies have been downloaded.
In early 2010, Apple celebrated the 10 billionth song downloaded from the iTunes Music Store.[43] The Apple iPad was announced on January 27, 2010. 60 days afterward it will go on sale. Apple stock prices are expected to skyrocket by more than 39%. (NASDAQ) TM97
Ipod touch
We added all our most advanced features to iPod touch. Just for the fun of it. Share good times with friends over FaceTime. Shoot scenes in HD. Or play games on the highestresolution iPod screen ever. In fact, iPod touch has so much technology, youll forget its an iPod.
iPod touch has two built-in cameras, one on the front above the display and one on the back. The front camera has been tuned for FaceTime. It has just the right field of view and focal length to focus on your face at arms length. So it always presents you in the best possible light. Which is particularly handy when youre talking to someone whos more than just a friend. Front-facing camera Back camera and microphone
Retina display
Thanks to the Retina display, everything you see and do on iPod touch looks amazing. Thats because the Retina displays pixel density is so high your eye is unable to distinguish individual pixels. Which means images in games, movies, and photos pop off the screen. Text in books, web pages, and email is crisp at any size. And everything is sharp er. No wonder its called cutting edge.
This many pixels packed this close together 326 per inch make graphics and text look smooth and continuous at any size. Prepare to be glued to the screen.
LED backlighting.
The Retina display includes LED backlighting and an ambient light sensor that automatically adjusts the brightness of the screen for the best viewing and battery life possible. So you can focus on more important things. Like destroying aliens.
Game Center
Its time to make a game plan. The new Game Center app on iPod touch lets you add more players to your gaming network. Invite friends to join. Then totally dominate them. Take a look at how your score ranks against your friends and other players of each game. Compare game achievements with your friends. Put together a select group of friends to play with. Or choose to automatically go up against people you dont know in a multiplayer game. So get in the game. And get your friends in it, too.
Movies and TV
Your favorite movies and TV shows are now playing on a subway train or plane near you. Because you can buy movies and TV shows, or just rent them, right on iPod touch. Shop the iTunes Store and choose from thousands of must-see titles to fill your iPod touch. Then watch them on the amazing 3.5-inch color widescreen Retina display.
Music
With iPod touch, you don't just play your music. You hear it, and see it, in entirely different ways. Let Genius search your library and automatically create a mix just for you. Or give Genius playlist a go, and Genius will use a song you really love to find other tracks from your library that go great with it. You can also view album art in Cover Flow. Or shake to shuffle for a fresh take on your music library.
MacBook Pro
Aluminum unibody enclosure, advanced longer-lasting battery, brilliant LED-backlit display. MacBook Pro has been precision engineered down to the smallest detail.
to 80 percent faster than the previous generation and is even more energy-efficient for everyday tasks like writing email and surfing the web.3 The new 15- and 17-inch MacBook Pro models give you even more power for graphicsintensive 3D games and pro applications, and longer battery life for everyday tasks like checking email or surfing the web. Depending on which application youre running, these models automatically switch between the blazingly fast discrete NVIDIA GeForce GT 330M processor and power-efficient integrated Intel HD Graphics. So you dont have to compromise performance for battery life and vice versa. Learn more about graphics on MacBook Pro
A display of brilliance.
Every MacBook Pro has a pristine LED-backlit display with wide-angle viewing and a color gamut usually seen only on a desktop display. So whether youre watching a movie or making one, youve got the perfect canvas. The ultrathin, seamless glass enclosure makes the display strong and durable. And because its power efficient and free of mercury and arsenic, this display is greener than ever. Ready for something even more brilliant? The 15-inch model is now available with a high-resolution 1680-by-1050 glossy or antiglare screen that gives you 36 percent more pixels.
The MacBook Pro lineup starts with advanced Intel Core 2 Duo processors running at up to 2.66GHz. And things only get faster from there. The 15- and 17-inch models now feature the latest Intel Core i5 and Core i7 processors the fastest dual-core processors on the market which reach Turbo Boost speeds up to 3.33GHz. With up to 4MB of shared L2 or L3 cache, MacBook Pro runs applications up to 50 percent faster than before.5
Everything fits.
Each MacBook Pro comes standard with a large hard drive offering up to 500GB of storage capacity,4 so theres plenty of room for your photo libraries, video projects, and files. Or, for enhanced durability, you can order a solid-state drive with no moving parts. Choose 128GB, 256GB, or even 512GB. MacBook Pro also features ample high-speed 1066MHz DDR3 memory, with support for up to 8GB of RAM, so you can run more applications at once and quickly access your data and media
Mini DisplayPort.
The Mini DisplayPort delivers a pure digital connection to external displays even large 30-inch displays quickly and easily. It gives you plug-and-play performance with the Apple LED Cinema Display and supports VGA and DVI, as well as the latest multimedia standards such as DisplayPort and HDMI.6
Be everywhere at once.
Cleverly integrated almost hidden at the top of the MacBook Pro display is an iSight camera. Use it with iChat, and you can be anywhere without actually being there. Video chat with up to three of your friends, share a video with a colleague, or present to a
client.8 Use iSight with Photo Booth for fun photo effects. And theres no need to waste valuable primping time installing software or configuring the camera. Like everything Mac, iSight just works.
iPad
All of the built-in apps on iPad were designed from the ground up to take advantage of the large Multi-Touch screen and advanced capabilities of iPad. And they work in any orientation. So you can do things with these apps that you cant do on any other device.
Safari
iPad is the best way to experience the web. View whole pages in portrait or landscape on the large Multi-Touch screen. And let your fingers do the surfing.
Theres nothing like the Mail app on iPad. With a split-screen view and expansive onscreen keyboard, it lets you see and touch your email in ways you never could before Photos A vivid LED-backlit IPS display makes viewing photos on iPad extraordinary. Open albums with a tap. Flip through your pictures one by one. Or play a slideshow and share your photos.
Videos The 9.7-inch high-resolution screen makes iPad perfect for watching HD movies, TV shows, podcasts, music videos, and more. YouTube With the YouTube app designed specifically for iPad, videos are even easier to find. And on the amazing iPad display, theyre more fun to watch. iPod Reach out and touch your songs. View your album art full-size. iPad makes music look as good as it sounds. iTunes Millions of songs, thousands of movies and TV shows, and so much more. Browsing and buying are just a tap away. App Store Youll find more than 200,000 apps on the App Store, and iPad can run almost all of them. Including everything from games to productivity apps. iBooks Reading is a joy on iPad. Text looks crisp and bright. Pages turn with a flick. And you can buy new books from the iBookstore. Just download the free iBooks app to get started. Maps See more of the world with iPad. Find locations easier than ever with street view, satellite view, or new terrain view all using Google services.
Notes With its large display and onscreen keyboard, iPad makes it easy to jot down quick notes and keep important information on hand. You can even email yourself reminders. Calendar Work, home, and everything in between. Your schedules are easy to read and easy to manage on iPad even all at once. Contacts With Contacts on iPad, you can see much more than just names and numbers. And you can do more with them, too. Home Screen With just one press of the Home button, you have access to every app on your iPad. Spotlight Search No matter what youre looking for, Spotlight Search can help you find it. Accessibility Universal access is built into iPad. So right out of the box, Apple makes it easy for people with disabilities to enjoy all that iPad has to offer.
iWork The iWork productivity applications that you know and love on the Mac Keynote, Pages, and Numbers have been completely redesigned for iPad.2 So you can create great-looking presentations, documents, and spreadsheets. All using just your fingers. And while theyre easy to use, theyre also the most powerful productivity apps ever built for a mobile device. Keynote Create a presentation with custom graphic styles, elegantly designed themes, stunning animations and effects, and powerful new features designed just for iPad.
Pages Pages has everything you need to put your words into beautiful documents. Including Apple-designed templates and easy-to-use formatting tools. Numbers Numbers includes over 250 easy-to-use functions, an intelligent keyboard, flexible tables, and eye-catching charts. So you can create compelling spreadsheets in just a few taps.