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Institute of Innovation in Technology & Management

BBA CAM (M& E)-II Semester Batch: 2010-2013 Code: 213 Paper

Summer Training Project Report


Date: 31/05/2011 Project Guide: Ms. Sarmishtha Sarma Area: Marketing S.N Enrol.no. Name of o. Student 1 00290301910 Damini Vij 2 00590301910 Shiva Joon 3 00790301910 4 5 6 01090301910 7 8 01990301910 9 Khushboo Manchanda 01590301910 Tanushree Pruthi

Class BBA CAM(M) BBA CAM(M) BBA CAM(M)

Project Title A study on effectiveness of channels in Service delivery A study on brand awareness and preferences of FMCG products in rural market Comparative analysis of different marketing strategies adopted by Maruti Suzuki Ltd and Hyundai Ltd. A study on Consumer Perception Survey with respect to Hotel Industry A study on effectiveness of Green Marketing A study on Customer loyalty towards FMCG Products A study of Quality of Service in Airline Industry Demand forecasting of mid size cars, luxury cars and SUVs in Indian Automobile Industry A study on Consumer Buying Behaviour on FMCG

Abhishek Das 00890301910 Gupta 00990301910 Kunal Mago Praneet Tahil Ramani Akash Narang

BBA CAM(M) BBA CAM(M) BBA CAM(M) BBA CAM(M) BBA CAM(M) BBA CAM(M)

02190301910 Ankita Arora

Project Guide: Mr.Dhiraj Jha Area: Marketing

S.N o. 1

Enrol.no. 024903019 10

Name of Student Nishant Grover Vivek Pahwa Surbhi Gaba Mr. Vaibhav Bishnoi Amandeep Sabharwal P. Vikas Aashi Bhatnagar Sidak Sikka Apoorv Aggarwal

Class BBA CAM(M) BBA CAM(M) BBA CAM(M) BBA CAM(M) BBA CAM(M) BBA CAM(M) BBA CAM(M) BBA CAM(M) BBA CAM(M)

Project Title Comparative study of brand awareness campaign of various players in Telecom Industry A study on customer relationship management in retail industry Application of Service Marketing in Hospitality area A study on impact of Advertising with special reference to automobile products A study on Sales Management and Promotional Strategy towards Consumer products A study on Product lifecycleProduct Drop Decisions towards consumer products A study on new product launching decisions towards FMCG Entry strategy for companies in emerging economies A study on Product Policy, Product Line and Product Mix Decisions towards consumer products

2 3 4

029903019 10 036903019 10 038903019 10

5 043903019 10 6 7 8 9 055903019 10 044903019 10 045903019 10 052903019 10

Project Guide: Ms. Neha Bhatia Area: Marketing

S.N o.

Enrol.no.
0022440191 0

Name of Student
Ankit Kumar Kushwaha

Class
BBA CAM(E)

Project Title
A comparative study of facilities and services provided by major Internet Service Providers in India

0032440191 0

Zayed Ahmed

BBA CAM(E)

Comparative study on pricing strategies of major players in aviation industry

0112440191 0

Akshay Aggarwal

BBA CAM(E)

A study on analysis of the development of TATA NANO as a Product

0192440191 0

Anshu Punshi

BBA CAM(E)

Comparative Analysis of ADIDAS and NIKE (with reference to their marketing strategies and consumer perception)

5 6 7 8

0222440191 0 0252440191 0 0312440191 0 0322440191 0

Bhanu Gupta

BBA CAM(E)

A study on Employees Grievances among the employees Application of Service Marketing in Banking sector Marketing Plan for launching a chocolate brand in India Analysis of marketing strategies of Public player Vis--vis Private player in Life Insurance Sector

Ramit Chawla

BBA CAM(E)

Mahesh

BBA CAM(E)

Ashwani

BBA CAM(E)

0362440191 0

Nancy Verma

BBA CAM(E)

A study of Retail Industry prospects in India

Project Guide: Mr. Sukhwinder Singh Area: Marketing

S.N o. 1 2

Enrol.no. 037244019 10 038244019 10 039244019 10 041244019 10 042244019 10 043244019 10 046244019 10 047244019 10

Name of Student Priyadrashni Khanna Sagar Jain

Class BBA CAM(E) BBA CAM(E) BBA CAM(E) BBA CAM(E) BBA CAM(E) BBA CAM(E) BBA CAM(E) BBA CAM(E)

Project Title A study on Sales & Distribution system of FMCG products A comparative study of loyalty programs to retain and delight customers in the retail industry A study on advertisement and Sales Promotion on new product development Comparison and analysis of marketing strategies amongst a FMCG companies. A study on Online Buying Behavior of consumers A study of consumer behavior in Healthcare products A study on Sales Promotion schemes of different level and different programme A study on Customer profiling of Shoe Industry

3 4 5 6 7 8

Pawanpreet Singh Rishabh Chhabra Sachin Gupta Sourabh Tyagi Puneet Goel Hemal Chhabra

Project Guide: Ms. Monika Gupta Area: Marketing

S.N o. 1 2 3 4 5 6

Enrol.no. 048244019 10 049244019 10 050244019 10 053244019 10 054244019 10 057244019 10

Name of Student Kritika Sharma Akshay Niwal Abhisek Jain Rahul Gupta Shubham Birla Saurabh Gupta

Class BBA CAM(E) BBA CAM(E) BBA CAM(E) BBA CAM(E) BBA CAM(E) BBA CAM(E)

Project Title A study on Internet Marketing for tangible products E-Chaupal: A structural retail chain model for rural India Internet advertising: A new dimension in Marketing A comparative analysis of TATA Vs. Reliance (with reference to Mobile services) A study of impact of various social marketing campaigns on corporate and consumers A study of various customer profile in Indian Travel Industry covering both(inbound and outbound customers) A study on Customer satisfaction and Brand Loyalty of Software products. A Study of effectiveness of real estate marketing strategies- (Telemarketing, SMS and emails) Customer Relationship Management in Banking Sector

7 8

059244019 10 060244019 10 063244019 10

Abhisek Yadav Manish Grover Himanshu

BBA CAM(E) BBA CAM(E) BBA CAM(E)

Project Guide: Ms. Sneha Sharma Area: Human Resource Management

Enrol.no. S.N o. 1 2 3 4 5 6 035903019 10 7 8 9 037903019 10 040903019 10 041903019 10

Name of Student Sylvester Francis Ridhima Verma Yamini Roop Kishore Manjula Arya

Class BBA CAM (M) BBA CAM (M) BBA CAM (M) BBA CAM (M) BBA CAM (M) BBA CAM (M) BBA CAM (M) BBA CAM (M) BBA CAM (M)

Project Title A study on Effectiveness of Quality Initiativeness among the employees A study of staffing and recruiting challenges in India A study on Performance Appraisal techniques in Educational Institutes A study on absenteeism among the employees in the BPO sector A study on Performance Management System in Telecom Sector A study on Leadership styles and analysis of the most suitable style in todays environment A study on Recruitment and Selection of new employees in the organization A study on Human Resource Planning among the employees in the company A study on types of employee training in defence, airforce or navy.

022903019 10 026903019 10 031903019 10 033903019 10 034903019 10

Jai Prakash Balpreet Singh Geetika Abhishek

Project Guide: Ms. Yasha Aggarwal Area: Human Resource Management

S.N o. 1 2

Enrol.no. 014244019 10 021244019 10 026244019 10 034244019 10 040244019 10 045244019 10 051244019 10

Name of Student Rajan Gulati Vipul Malhotra Aanchal Malhotra Nitika Batra Manisha Rajput Radhika Garga Sanchi Malhotra

Class BBA CAM (E) BBA CAM (E) BBA CAM (E) BBA CAM (E) BBA CAM (E) BBA CAM (E) BBA CAM (E)

Project Title A study of Downsizing in Airlines Industry A study on impact of work culture on employees performance in an organisation A study on Conflict Management in an organization A study on Training and Development programmes among the BPO firms A study on stress management in an organization A study on Employees Health and Safety welfare measures in the company A Study on organizational process, effectiveness and culture among the employees

3 4 5 6 7

Project Guide: Ms. Shilpa Arora Area: Finance, Human Resource Management S.N o. 1 2 3 4 5 6 7 Enrol.no. 001244019 10 013244019 10 030244019 10 035244019 10 052244019 10 046903019 10 047903019 10 Name of Student Mohit Paliwal Anurag Pandey Karanjeet Singh Amit Kumar Joshi Mohit Jain Shailender Singh Ms. Deeksha Gupta Class BBA CAM (E) BBA CAM (E) BBA CAM (E) BBA CAM (E) BBA CAM (E) BBA CAM (M) BBA CAM (M) Project Title A study on Role and future of Banking Sector in India A study on Financial Outsourcing in India A comparative study of Life Insurance and General Insurance in India . A study on Bancassurance in India: Issues and Implications Comparative analysis of Public and Private insurance in India A study on Recruitment process in Aviation Industry A study on Quality of Work Life among the employees.

Project Guide: Ms. Nisha Jindal Area: Finance, Human Resource Management S.N o. 1 2 3 4 5 6 7 Enrol.no. 003903019 10 011903019 10 012903019 10 013903019 10 014903019 10 030903019 10 062244019 10 Name of Student Akshat ojha Nikita Yadav Yash Kapoor Abhilasha Yadav Kamandeep Singh Pooja Jamwal Karan Bhatia Class BBA CAM (M) BBA CAM (M) BBA CAM (M) BBA CAM (M) BBA CAM (M) BBA CAM (M) BBA CAM (E) Project Title A study on Employee retention strategies for financial services industry A study on Growth of Online Trading in India Mutual Funds: A comparative analysis of different schemes. A comparative study of Role of Development Banks in Industrial Development Comparison of Use of Plastic Money of Private and Public Banks Comparison of Use ATM Cards of Private and Public Banks A study on HR trends of Indian IT Industries

Project Guide: Ms. Taxila Arora Area: Finance, Human Resource Management

S.N o. 1 2 3 4 5 6 7

Enrol.no. 032903019 10 039903019 10 049903019 10 050903019 10 053903019 10 054903019 10 056903019 10

Name of Student Kiran Kumar Mr. Mohd. Samar Akshay Ishitaa Tuli Ajay Batra Avneet Singh Pahwa Karan Chawla

Class BBA CAM(M) BBA CAM(M) BBA CAM(M) BBA CAM(M) BBA CAM(M) BBA CAM(M) BBA CAM(M)

Project Title A comprehensive ratio analysis of Infosys Ltd. A study on Home Loans at Commercial Banks in India A comparative study of ICICI Prudential & HDFC Standard Life Insurance Companies Ltd. Role of Accounting Information System in Banking Sector Internet Banking: A comparative analysis of different banks A study on Role of SEBI in regulating Share Market A study on Total Quality Management in Service Sector

Project Guide: Ms. Annu Aggarwal Area: Finance, Human Resource Management

S.N o. 1 2 3 4 5 6 7

Enrol.no. 055244019 10 056244019 10 058244019 10 061244019 10 064244019 10 065244019 10 051903019 10

Name of Student Saloni Ahuja Shrey Sagar Gulati Jaspreet Piyush Goel Himanshu Giri Ankush Khurana Harprit Singh

Class BBA CAM (E) BBA CAM (E) BBA CAM (E) BBA CAM (E) BBA CAM (E) BBA CAM (E) BBA CAM (M)

Project Title A study on training effectiveness in the organization A comparative study of foreign banks in India. Financial analysis of Reliance Industries ltd. A study on Job Satisfaction level among employees in NGOs Comparative Ratio analysis of Tata ltd. A study on comparative analysis of ULIPs in India. A study on Workers participation in management.

Project Coordinator: Dr. Vikas Mehra Ms. Shilpa Arora (Director)