Chinese Social Network Sites

Updated as at July 2010

2011 MAILMAN CO. LTD.

kaixin001.com

GENERAL SNS SITE Description One of the largest and most popular SNS sites in China. The community tries to provide users an interactive platform to keep in touch with their friends, colleagues, relatives by means of sharing photos, diaries, etc. Target students and white collar

Registered Member # 50 million

Monthly Traffic 169 million IP

2011 MAILMAN CO. LTD.

renren.com

GENERAL SNS SITE Description Renren.com (formerly Xiaonei.com) is one of the largest and the most influential SNS websites in China. It has the largest number of student users in China. The content is similar to Kaixin001 but more student oriented.

Target Mostly students

Registered Member # 70 million Monthly Traffic 118 million IP

2011 MAILMAN CO. LTD.

Douban.com

GENERAL SNS / FORUM SITE Description Douban.com is a user content generated SNS provides users a great way to search for and see reviews on books, music and movies. Besides, members can also create or join a variety of discussion groups to communicate with others who share the same interests. Target 18-30 years old students and white collar workers

Registered Member # 3.2 million+ Monthly Traffic 54.9 million IP

2011 MAILMAN CO. LTD.

tianya.cn

GENERAL SNS SITE

Description Tianya.cn is the one of the biggest website in China, with an especially good popularity in its forums.

Target General

Registered Member # 24 million

Monthly Traffic 139 million IP

2011 MAILMAN CO. LTD.

51.com

GENERAL SNS SITE Description 51.com is one major social network service provider in China. 51 is committed to offer its users stable services to store their personal data such as photo and blogs, and to provide facilities to let them easily communicate with each other. Target Students and white collar

Registered Member # 160 million

Monthly Traffic 48.2 million IP

2011 MAILMAN CO. LTD.

MySpace.cn

GENERAL SNS SITE Description The Chinese version of MySpace.com. It is a SNS-based entertainment platform which provides users a variety of services such as blog, photo album, music and videos sharing, etc.

Target Students and white collar (with refined taste)

Registered Member # 10 million+

Monthly Traffic 7.9 million IP

2011 MAILMAN CO. LTD.

360quan.com

GENERAL SNS SITE Description A SNS website specifically designed for Chinese young people. They emphasize the idea quan which means community/group. Young people can make friends and play online games there.

Target Young people, students, post-90

Registered Member # 25 million

Monthly Traffic 7.2 million IP

2011 MAILMAN CO. LTD.

Youku.com

VIDEO SNS SITES Description youku.com is Chinas top1 online video sharing site. Members can download and upload movies, TV programs and original videos, as a way to communicate with each other.

Target People who like watching and sharing videos.

Registered Member # 90 million

Monthly Traffic 227 million IP

2011 MAILMAN CO. LTD.

Tudou.com

VIDEO SNS SITES Description A video site provides free movie, TV programs, as well as other interesting topic videos. Members can download and upload movies, TV programs and original videos, using them as a way to communicate with each other.

Target 14-35 years old students, workers.

Registered Member # 60 million

Monthly Traffic 180 million IP

2011 MAILMAN CO. LTD.

Ku6.com

VIDEO SNS SITES Description A video site provides free movie, TV program, as well as other interesting topic video. Also known as one of the most leading online video marketing platform. It enjoys the exclusive strategic partnership with CCTV on Beijing Olympic Games. Target Young people who are interested in video sharing, fashion, etc.

Registered Member # 24 million

Monthly Traffic 80.6 million

2011 MAILMAN CO. LTD.

56.com

VIDEO SNS SITES Description A video site provides free movie, TV programs, as well as other interesting topic videos. Sharing videos ,sharing happiness is their philosophy. Members can download and upload movies, TV programs and original videos, as a way to communicate with each other. Target Young people who are interested in video sharing, fashion, etc.

Registered Member # 50 million Monthly Traffic 69.8 million IP

2011 MAILMAN CO. LTD.

Blog.sina.com.cn

BLOG Description This blog service is provided by Sina.com-the most respected Internet brand in China. A lot of public figures have their own blogs there. Target General

Registered Member # 280 million

Monthly Traffic 168 million IP

2011 MAILMAN CO. LTD.

Blog.sohu.com

BLOG Description This blog service is similar to sina.com. Sohu keeps releasing new services in its blog, and it looks more user-friendly than the Sina one. Target General

Registered Member # 10 million Monthly Traffic 61.2 million IP

2011 MAILMAN CO. LTD.

hi.baidu.com

BLOG Description This blog service is provided by Baidu.com-the largest Chinese search engine and the largest Chinese website. They devote to making use of their strong techniques to help users search more convenient. Target Student, young people

Registered Member # 100 million

Monthly Traffic 109 million IP

2011 MAILMAN CO. LTD.

P1.cn

CLUBBING SNS SITES

Description P1 is a private SNS where members can meet likeminded people, expand business networks, share experiences and participate in events. As an online magazine, P1s content covers lifestyle, fashion, design, street style and night life. Target 18-30 years old young people who are interested in fashion and new lifestyle.

Registered Member # 0.5 million+

Monthly Traffic 1.6 million IP

2011 MAILMAN CO. LTD.

taotao.com

MICROBLOG

Description Taotao is created by Tencent, and its now the biggest micro-blog in China. Any QQ user has a free access to it.

Target Young people, especially QQ users.

Registered Member # 49 million

Monthly Traffic 5.2 million IP

2011 MAILMAN CO. LTD.

zuosa.cn

MICROBLOG

Description Zuosa provides users a platform to share everyday mood and experience. Besides text update, it also allows picture, file and out-of-site mp3, video sharing.

Target Student, young people.

Registered Member # 50,000 +

Monthly Traffic 0.8 million IP

2011 MAILMAN CO. LTD.

Shanghaining.com

GENERAL SNS SITE Description Shanghaining is a popular SNS for shanghainese as well as people who are interested in Shanghai. The website offers a platform for cutting-edge culture and entertainment information, with varies of BBS provides fashion news, dining and party info, etc.

Target 18-30 years old mainly Shanghai young crowd.

Registered Member # 380,973

Monthly Traffic 0.54 million IP

2011 MAILMAN CO. LTD.

yeejee.com

General SNS site

Description This SNS website pays much attention on university students and its users covered over 2,000 universities.

Target University students, especially female students.

Registered Member # 13 million Monthly Traffic 0.52 million IP

2011 MAILMAN CO. LTD.

wealink.com

GENERAL SNS SITE Description There are many job field elites in this community. The website dedicates to helping users organize their schedule, find perfect business partners, etc.

Target White collars, the high-end crowd in big cities Registered Member # 1.5 million

Monthly Traffic 1.6 million IP

2011 MAILMAN CO. LTD.

bai.sohu.com

GENERAL SNS SITE Description The new product by sohu.com. This SNS concentrates on white collars online interaction. Their idea life elsewhere shows that they want people to relax and have a different experience in the community compared to the real life. Target White collar, especially iPhone users, The high-end crowd

Registered Member # N/A Monthly Traffic N/A

2011 MAILMAN CO. LTD.

kaixin.com

GENERAL SNS SITE Description Kaixin.com is the sister website of renren.com and the users information are shared between them. In fact, the service here is quite identical to those at Kaixin001.

Target Students and white collar

Registered Member # 70 million Monthly Traffic 27 million IP

2011 MAILMAN CO. LTD.

139.com

General SNS site

Description 139 community is designed by China Mobile for its mobile users. People can join the community as long as they have a China Mobile phone number. Target China Mobile users, especially students

Registered Member # 1 million+

Monthly Traffic 11 million IP

2011 MAILMAN CO. LTD.

Yoho.cn

CLUBBING SNS SITES

Description Yoho.cn is a virtual web community where members join different hobby groups, virtual neighborhood and city. Content focuses on providing latest fashion lifestyle information. Besides, members can also purchase trendy clothes and accessories from its online shop. Target 16-25 years old students, white-collars.

Registered Member # 10,689+

Monthly Traffic 1.9 million IP

2011 MAILMAN CO. LTD.

mcc.net.cn

CLUBBING SNS SITES

Description The site was created by MCC a fashion brand established at 2004. Site content focuses on latest fashion life, including a online magazine and a forum where members can share photos, hobbies, fashion news, etc. Target 18-30 years old young people who are keen on street snap shot and take pictures of themselves, as well as fashionable life style. Registered Member # 35,000+

Monthly Traffic 54,000 IP

2011 MAILMAN CO. LTD.

Neocha.com

GENERAL SNS SITE

Description Neocha.com is a SNS as well as an event platform for the discovery of original music, art, events, and products among Chinese creative communities. The website provides a centralized online community to organize innovative activities to connect people with similar creative interests. Target Chinese creative crowd, i.e. musicians, artists, writers, designers, etc. Registered Member # 24,161

Monthly Traffic 0.34 million IP

2011 MAILMAN CO. LTD.

clubzone.cn

CLUBBING SNS SITES Description A website mainly focuses on introducing China cities nightlife information in detail, such as beer club, disco bar, nightclub, DJ and Hip-Hop Party.

Target 18-30 years old young people who are interested in club lifestyle.

Registered Member # 10,689+

Monthly Traffic 0.43 million IP

2011 MAILMAN CO. LTD.

buchadian.com

BLOG Description A music blog designed to encourage and discover Chinese newly independent musicians. Content focuses on introducing latest musicians and their music. On the side, musicians can also submit their work on the blog, and visitors can download those music as well. Target People who love original music.

Registered Member # N/A

Monthly Traffic 90,000 IP

2011 MAILMAN CO. LTD.

babybluefolk.ycool.com

BLOG

Description babybluefolk.ycool.com is a blog mainly focuses on music. Content covers music story, performance information, bloggers personal experience on latest albums as well as classic music.

Target People who like music.

Registered Member # N/A

Monthly Traffic 29,160 IP

2011 MAILMAN CO. LTD.

Other Video Sites Included:

Sina (36.69 weekly visits) 6 (11.84 weekly visits) Joy (9.95 weekly visits) Openv (8.97 weekly visits) Pomoho (7.81 weekly visits) Mofile (4.51 weekly visits)

2011 MAILMAN CO. LTD.

Thanks.
www.mailmangroup.com
We trust you have found this presentation useful. For more discussion please contact Mailman.

Ph: +86 21 64459899 Email: Andrew@mailmangroup.com

2011 MAILMAN CO. LTD.