HOW IS SOCIAL MEDIA CHANGING ASEAN

TONYO CRUZ

Presented at the master class on social media, ASEAN 100 Leadership Forum Held on 29 Sept. 2011 at Shangrila Hotel, Makati City, Philippines,

HELLO, WORLD
The world as we once knew it.

THE WORLD NOW

According to Facebook

ASEAN IS A BRIGHT SPOT AND PEOPLE MADE IT SO

ASEAN IS HOME TO 1/8TH OF TOTAL FACEBOOK USERS

ASEAN GOES SOCIAL

Indonesia 40.4 M (2) Philippines 26.7 M (8) Thailand 12.4 M (16) Malaysia 11.7 M (17) Singapore 2.6 M (50) Vietnam 2.5 M (53) Cambodia 401 K (97) Brunei 221 K (114) Laos 96.5 K (138)

THE WORLD NOW

According to Facebook

ASEAN, NOT JUST CONNECTED

ASEAN PEOPLE LEAD!

ESPECIALLY PHILIPPINES, INDONESIA

Philippines, worlds social networking capital

24/7 Wall Street blog: 95 percent of netizens are on Facebook Top 10 Top 8 on Twitter Malaysia (6th) Indonesia (7th)

CHALLENGES

1 EXABITE 1M TERABYTES

SOCIAL MEDIA ALSO REFLECTS ASEAN REALITIES

CAPITALS, URBAN CENTERS LEAD THE CHARGE

RURAL AREAS CATCH UP...

BASED ON INFRASTRUCTURE

LIKE IN REAL LIFE, ONE COUNTRY STANDS OUT

WHERE IS BURMA?
WHERE ARE OUR BURMESE FRIENDS?

POLITICAL RIGHTS AND FREEDOMS

BASIC FREEDOMS NEEDED.

CHANGE AND SOCIAL MEDIA

PASSIVE TO ACTIVE AUDIENCE

PEOPLE & SOCIAL MEDIA

Content Conversation Community Information Insight Interaction

THE NEWS, POLITICS, BOARDROOMS

CITIZEN JOURNALISM

PEOPLE WANT BETTER PRODUCTS, SERVICES

ADVERTISING, MARKETING AND PUBLIC RELATIONS

OPEN, TRANSPARENT GOVERNANCE

NEW PROFESSIONALS, NEW COMPANIES

ASIA AND ASEAN

Changing Within and Changing the World

... the internet and all that implies is moving towards Asia, and at an extraordinary speed. The fulcrum of the planet is shifting as it does every few centuries.Not only is the conversation changing but also the way it is conducted is quickly mutating into something that may well be unrecognisable to the much of the original internet demographic. - Simon Grigg, 2011

WHAT COULD CEOS DO?

LEAD THE CHARGE, JOIN ASEAN PEOPLE

CHAMPION FREEDOM

CHANGE COMPANIES, COUNTRIES, REGIONS, WORLD

SALAMAT PO.
Contact me at me@tonyocruz.com or tonyocruz@yahoo.com Follow me on Twitter @tonyocruz My blogs are at http:// tonyocruz.com and http:// asiancorrespondent.com/

DISCLAIMER: Visuals, including photos, charts, tables, and other intellectual properties used or included in this presentation belong to their respective owners. The author does not pretend to own any of these aforementioned intellectual properties. Thank you.