Вы находитесь на странице: 1из 2

GAVIN J.

MCDONALD
1415 Brenwoode Road Annapolis, Maryland 21409 GavMcDon@gmail.com 202-351-8547

Vice President / Director


Results-driven executive with demonstrated expertise in building and executing solutions for effective communication with internal and external audiences. Fearless, open-minded and aggressive in finding new ways to get the job done with a record of measurable success in project and staff management while promoting company brand, image and message through: Media Relations Social Media Crusades Writer/Editor of Electronic & Print Material Event Management/Planning Client/Membership Management Advertising/PR Campaign Development

PROFESSIONAL EXPERIENCE
THE INTERNATIONAL UNION OF PAINTERS AND ALLIED TRADES Hanover, M.D. Trade union representing over 100,000 members in the U.S. and Canada. 2004 to Present

Communications Director Directly reports to the general president of the union and manages internal and external audience outreach. This includes media relations, speechwriting, production of quarterly magazine, web strategy/content creation, audio/video editing, presentation development, writing and overseeing collateral production and ongoing social media campaign. Also responsible for drafting official correspondence and other communications for the office of the general president of the IUPAT. Key Positions:

Author, administrator and facilitator of media outreach, IUPAT Web site and social media campaigns
www.IUPAT.org, Facebook.com/IUPATfan, @GoIUPAT on Twitter, www. IUPAT.org/jobs and www.YouTube.com/GoIUPAT.

Editor and writer of the IUPAT quarterly magazine, The Painters and Allied Trades Journal
www.IUPAT.org/journal. Implemented advertising initiative to offset production costs and bolstered content and online presence for the publication.

Manager of program and director of art, video and social media for international conventions hosting over
1,000 attendees as well as directing annual leadership meetings with local leaders from throughout the United States and Canada.

Project Manager for union text messaging campaign. Initiative has resulted in increased membership
activism and job placement via mobile phone alerts. Text IUPAT to 48728 to join the program and see it in action.

Project Manager for the groundbreaking implementation of IUPAT Pronto Smartphone App in 36 union
affiliates and training nearly 1,000 users. Oversaw the design and execution of a central international database project to collect and store gathered data. With hundreds of agents in the field filing reports every day, the program has been successful in saving time and money while providing data from throughout North America updated by the minute. Continued

GAVIN J. MCDONALD

Page 2

PROFESSIONAL EXPERIENCE CONTINUED


THE KAMBER GROUP Washington, D.C. Communications firm specializing in the needs of corporate and union clients. 1998 to 2004

Vice President / Director of Public Affairs Managed company's key accounts and public affairs staff, providing hands-on leadership in the areas of media relations, development of collateral material, and legislative lobbying. Key Projects:

Project Manager on interactive CD-ROM for AFL-CIO's Union Privilege program; the product
successfully taught union organizers how to use benefits in local organizing and member-retention efforts.

Planned and implemented crisis communication strategies for the Saginaw Chippewa Tribe of Michigan
to handle publicity in local and national media upon opening Washington, DC embassy and local casino initiatives.

Garnered significant media attention for The National Fallen Firefighters Foundation and The National
Law Enforcement Officers Fund for annual events driving increased support for the nations first responders. ARNOLD & ASSOCIATES Washington, D.C. Commercial film and video production company. 1997 to 1998

Account Executive / Producer Managed major accounts and served as executive producer for clients such as DaimlerBenz North America and the United States Postal Service. SMITH & HARROFF, INC. Alexandria, Virginia Corporate and political public relations firm. 1990 to 1997

Account Executive / Media Relations Manager Managed corporate and political accounts. Planned and implemented aggressive media relations campaigns and coordinated interviews with radio, television and newspaper reporters nationwide. Participated in client media training. Key Projects: Producer, creative director, location director, assistant editor and writer in political radio and television advertising for high-profile congressional and senatorial candidates nationwide. Managed Paper Recycling Advocates program for the American Forest & Paper Association, resulting in increased public awareness of local and national recycling programs. Served as a lead on public information campaign - Energy America - for the Nuclear Energy Institute. Campaign regularly booked nuclear energy experts on local media throughout the U.S. to successfully dispel inaccurate information spread by industry opposition.

EDUCATION
Bachelor of Arts in Communications, Minor in Political Science (1990) THE UNIVERSITY OF MICHIGAN, Ann Arbor, Michigan

Вам также может понравиться