The Naval Leader

Official Newsletter of the CENTER FOR NAVAL LEADERSHIP & EXCELLENCE

VOLUME III, ISSUE NO. 8 COMMUNICATE INNOVATE MOTIVATE AUGUST 2011

PN Echoes Advocacy to Miriam College Students and Faculty

he Philippine Navy is once again able to achieve a higher notch in terms of echoing its advocacy of being a strong and credible Navy by 2020 this time through the academe. In its continued partnership with Miriam College, through Dr. Leticia Ramos-Shahani, former Dean of the College of International, Humanitarian and Development Studies (CHIDS) and current PN Board of Advisers Vice Chairperson, the Flag Officer In Command (FOIC), PN, VADM Alexander P Pama conducted a lecture at the Environmental Studies Institute (ESI), Miriam College, Quezon City last 22 August 2011 in celebration of the ESIs Environment Week. VADM Pama presented a short briefing entitled A Strong and Credible Navy that our Maritime Nation Can be Proud of, which highlighted the important roles that the Philippine Navy has as a vital partner for security, peace and national development of our maritime nation. The presentation also showed the current issues in the West Philippine Sea and the Spratlys, the realities that currently confront the Navy and the PNs need for stakeholder support. The Strategic Sail Plan of 2020 was also

intently discussed. The allfemale student body and the faculty highly appreciated the FOIC, PNs lecture evidenced by their highly responsive audience. The visit also served as an opportunity for the Navy to increase the publics awareness regarding its various advocacies and thrusts. Along with the FOIC, PNs lecture, kinetic and photo static exhibits which showcased different personnel in uniform and photos of Navy programs and projects such as outreach projects, medical missions and disaster relief operations were also displayed. After the lecture, the video Halina was also played. The Philippine Marine Corps (PMC) Quartet and Combo rendered musical entertainment for the attendees during luncheon. The students and faculty present showed their enthusiasm by taking photographs with the display and by singing with the PMC Quartet and Combo. The FOIC, PN was joined by the Deputy Commander, Philippine Fleet; Deputy Commander, Naval Base Cavite; and the different heads and members of the PN staff in this visit. (NPDLR)

Understanding Customer Value Proposition for Cascading the PN Sail Plan

In addition to the identification of the Value Chain (discussed in the June 2011 issue of The Naval Leader), another feature of the alignment/cascading process of the PN Sail Plan is the identification of the Customer Value Proposition. The Customer Value Proposition (CVP) is a statement of how you want your customers/constituents to perceive your organization. Before an organization identifies its CVP, it must first identify its primary customers, other customers, Major Final Output and its outcome. Primary customers are the constituents the organization is mandated to deliver its services. Other customers are the constituents who may ask for the organizations services. Major Final Output refers to the goods and services the organization is mandated to deliver. It comes from performing the core business of the organization. Shown below is the Philippine Navys Customer Analysis including its Outcome CVP. Identification of the Customer Value Proposition will help PN units and staff to determine who they should be serving. This will also provide focus in performing their tasks and responsibilities and may lead them to the path of competitive success. This is the first step in the alignment/cascading process. Once the CVP has been identified, it will be the basis for the identification of the value chain, strategic shifts, and the balanced scorecard. (JMRDC)

PN Customer Analysis
Primary CUSTOMERS Other CUSTOMERS Major Final OUTPUT OUTCOME
NOF, AFP and Filipino People Type Commands, and LGUs/ NGOs Effective and Efficient Naval Organization Operationally Effective and Adaptive Conduct of Maritime Operations Secured Maritime Environment and Satisfied Stakeholders through Mission Responsive and Operationally Effective and Efficient Naval Organization

OUTCOME CVP
The Flag Officer In Command, PN, VADM Alexander P Pama, as he presents a briefing entitled A Strong and Credible Navy that our Maritime Nation can be Proud of to faculty members and students of the Environmental Studies Institute of Miriam College in celebration of its Environment Week.

Navy 2020: Strong and Credible

CNLE
Center for Naval Leadership & Excellence

THE NAVAL LEADER

The Official Newsletter of the

PN Joins Internal Revalida of Fellow PGS Partner

Recognizing that governance is a shared responsibility, the Philippine Navy recently took part in the Internal Revalida of the City of Talisay in Negros Occidental last 26 August 2011. LT Edwin German A Cordova, Assistant Director of CNLE and Associate of the Institute for Solidarity in Asia (ISA), sat as a member of the panel of experts and stakeholders during the Citys Internal Revalida for the Compliance Stage of the Performance Governance System (PGS) held at Talisay City Hall. The Internal Revalida is a pre-requisite to the Public Revalida that will be held as part of the ISAs Public Governance Forum in September 2011. The Compliance Stage is the second stage of the PGS Pathway where both internal and external stakeholders of the organization take part in the governance process. A strategy-driven organizational alignment must be present through the development of the second level scorecards which are aligned with the first-level strategy. In addition, partnerships with the community through a Multi-Sector Governance Coalition must be established to gather support from external stakeholders. The PN was awarded the Compliant status last March 2010. Through its participation in such activities, the PN is able to go beyond selftransformation to reach out to other government agencies that share the same desire to make good governance a reality for our country. (JMRDC)

Center for Naval Leadership & Excellence - EDITORIAL BOARD CAPT GIOVANNI CARLO J BACORDO PN(GSC) Director, CNLE LT EDWIN GERMAN A CORDOVA PN Acting Assistant Director LT LAURENCE M CALIMAG PN Chief, Sail Plan Monitoring Branch LTJG ELMER BRYAN C BILANGDAL PN Chief, Leadership Excellence Branch LTJG CHRISTOFER NEIL A CALVO PN Chief, Admin and Logistics Branch Ms. MICHELLE C. CASTILLO Editor-In-Chief Ms. JECKA MAE R. DE CASTRO Ms. NORIETESS P. DE LOS REYES Ms. MIRRIAM JOYCE PALAJE Researchers/Writers Mr. RAPHAEL VINCENT L. BOSANO Layout Artist The Naval Leader is published and circulated monthly by the CNLE for Philippine Navy-wide distribution. Please e-mail your opinions/comments or suggestions and contributions to us at naval.leader@gmail.com hpn.cnle@navy.mil.ph

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CNLE Welcomes New Defense Researcher

LT Cordova (left) sits with the Hon. Eric M. Saratan (right), Mayor of the City of Talisay, Negros Occidental, during the Citys Internal Revalida as part of the PGS Pathway.

CNLE welcomes its newest civilian defense researcher, Ms. Mirriam Joyce Palaje. Ms. Palaje is a fresh graduate from the University of the Philippines Los Baos, with a Bachelors degree in Applied Mathematics. She will be working under the Sail Plan Monitoring Branch of the Center, joining Ms. Jecka Mae De Castro who is the scorecard manager of the PN. Her arrival will greatly reinforce the Center in performing its primary functions as the PNs Office of Strategy Management.

CNLE facilitates Leadership Module to NIOAC Class 01. The Center for Naval Leadership and Excellence facilitated the Leadership Module of the Naval Intelligence Officers Advance Course Class 01 last 08-11 August 2011 at the Naval Intelligence Training Institute, Naval Intelligence Security Force, Bonifacio Naval Station, Taguig City. The students were introduced to the different motivation and leadership theories through lectures given by Ms. Maria Lourdes D. Laid from the Manila Naval Hospital and Director, CNLE, CAPT Giovanni Carlo J Bacordo. The highlight of the module is the 7 Habits of Highly Effective People Signature Program that was facilitated by LCDR Marissa Arlene Andres-Martinez and LT Edwin German A Cordova.