Central Luzon State University College of Business Administration and Accountancy

Graice
Face Mask Natural Solution for Pimples and Black Heads

Marketing Plan

Leonora Marie G. Yagin Alma Baesa A. Alawi Jomafel Czarina T. Parucha Ma. Catherine Soriano Lorelie Mei S. Turano

Mrs. Marilyn Escalona Professor

I.

Executive Summary
. Face is the reflection of an individuals physical appearance. Generally, the

attractiveness of a person is described by the look of ones face. Proper hygiene is one of the most effective ways to keep your face appealing. On the other hand, some people cant still prevent some skin ailments such as pimples and blackheads from growing to their faces. As a result, they use face care products to enhance their beauty and charm. Graice Facial mask is a natural and environment-friendly face care which is different to products that contain harmful chemicals and may bring undesirable side effects to the consumers. It is a groundbreaking product for it is the first pimple and blackheads remover mask. (continuation)

II.

Current Marketing Situation

A. Market Demographics
The profile for the typical Graice Facial Mask customer consists of the following

geographic, demographic, behavioral and psychographic factors: Geographic The product will be out through a stall located inside Friendship Supermarket, Science City of Muoz, Nueva Ecija. Since, the said supermarket is widely patronized in the city and in other near places; its customers will be the potential users of the product. The product will also be distributed in the different convenience stores and drugstores within Muoz and San Jose City, Nueva Ecija such as N.E. Bodega, Magic Mall, CVC Supermarket, Mercury Drugstore and Manson Drugstore. Demographic Students aged 15 and above. The product is safe to use for all skin types for it contains no harmful chemicals that may affect the skin of students at age of 15. Single and married. The civil status doesnt affect much of the market opportunity, for both single and married individuals may use the product.

Young professionals

Behavioral The business is expecting to persuade non-users and first-time users to become regular customers. Furthermore, the firm wishes to attract potential users who will also became a regular user and eventually turn into heavy users of the product. Aware and informed buyers will pose a higher opportunity to obtain a customer. Lastly, the buyers will be segmented on the base of their attitude groups found in the market. The firm will spend more time to convince enthusiastic and positive buyers; will try to win the hearts of indifferent buyers and will spend very little time to negative and hostile buyers. Psychographic Buyers who are developing high interest in their physical appearance especially buyers who allot time to take care of their face and skin, are targeted by this product. The firm also aims to serve money-constrained consumers who choose lower-cost cosmetic products. Additionally, buyers who are concerned with the environment and prefer safer methods of removing skin ailments will be picked as potential buyers.

B. Market Needs
Graice will seek to fulfill the following benefits: C. Market Trends The business will characterize itself by producing a groundbreaking face care product not previously offered to users. The number of people using face care products has been drastically increasing. Therefore, the product will be directed to serve this people. Nowadays, women are trying different facial products, shifting from one product to another and continuously looking for full package benefits from products. Through Graice they Natural and environment-friendly. The facial mask mainly containing rice, an organic material, has no harmful chemicals that will irritate your skin.

can have it all. Graice facial mask distinguished as a natural product containing purely organic chemicals poses an environment-friendly trend for all potential consumers

D. Product Review
Rice remains a staple food for the majority of the world's population. But theres more about rice aside from it is a major food for the world, now it is also being use in creative beauty products, and one of this is the first ever GRAICE facial mask that contains mainly of grinded rice. According to the Sterling Minerals skin care guide, rice helps sooth, soften and moisturize your skin. GRAICE facial mask will serve as a pimple and blackheads remover that contains different vitamins that help replenish skin through the nutrients from rice. Product Ingredients rice milk water

Product Description It is long lasting, light and non-sticky coverage instantly gives the skin a smooth and radiant skin. This pimple-fighting facial wash is formulated with soft but hardworking beads as it digs deep down to the pores to help prevent acne and pimple problems. Its major ingredient (rice) is rich in B vitamins (folic acid and pyridoxine), iron, and potassium that are good for the skin and helps to treat wrinkles, pigmentation and blemishes. High-power exfoliation for ruddy complexions Contains Mini micro beads that gently exfoliate while you clean your face daily It also has salicylic acid to fight bacteria in clogged pores. The tube of the facial mask is design like the grain of the rice to awake the consciousness of buyers the social responsibility in our environment It helps to smooth and soften skin that has become coarse from frequent sun exposure

Here are the list of price and amount of GRAICE: Tube Container 30 g P45 50 g P75 100 g P130 Sachet/Pack 5g P8

10 g 18 g

P15 P 23

Product Preparation The preparation in GRAICE facial mask is easy as 123, the steps are the following: 1) 2) 3) 4) Soak rice in milk for 5 hours then grind this in a blender until it is paste-like in consistency then ready for use, apply at face and neck then scrub gently place it to the tube and sachet for packaging

Use and Storage of Facial Mask Instructs you to use daily, morning or night, so the initial starting kit will last you two weeks Its claiming to clean 10 times better than regular washing,

E. Competition F. Review of Distribution

III.

SWOT Analysis
The following information provides understanding about the strengths and weaknesses of Graice facial mask. It also projects the possible opportunities and threats the product may face in the market. Strengths High Quality. Graice facial mask is a high quality face mask carefully formulated to suit all skin types. It is dermatologically tested so it is proven safe and effective. Unique Fragrance. Graice facial mask has a unique fragrance. It has a gentle smell that naturally comes from the rice which makes it aromatic. Affordability. Compare to other products, Graice facial mask is more affordable than those of the other known brands in the industry. Environment-friendly. Graice facial mask is environment friendly because it is made from rice.

Natural. Graice facial mask is natural for it doesnt contain harmful blended in the process of making the product. Weaknesses Unfamiliarity. Graice facial mask is not known in the market because it is newly introduce to consumers. Limited budget. The company has limited budget for advertising. The promotion can only run for a short period of time and may not be enough to establish loyalty and awareness of its target market. Opportunities Graice facial mask is affordable, therefore, creating a higher demand in the market. The product has the opportunity to expand its business not only in the Philippines but also globally. Graice facial mask is a Philippine made product and has the ability to build longterm customer relationship between Filipinos. Threats

The expense of the company inputs might increase while the production might decrease due to global financial crisis. There is a possibility that the cost of Graice will increase due to low supply of rice in the country. Natural disasters that destroy the rice production will reduce the supply in the market which will cause the price of rice be increased, as a result it will make the cost of inputs rise.

IV.

Objectives and Issues

A. Mission

The Graice aims to provide a facial mask which removes dirt and prevents the occurrence of pimples and blackheads for women, leading to a softer, smoother and fairer skin.

B. Vision

The Graice as a newly introduce product will be known as the market leader in the face care products for its unique features that will continue to meet and exceed customer expectations.

C. Marketing Objectives
To build strong customer loyalty. To give solutions to facial problems. To gain high profitability that manage 30% market share. To position unique features that are high quality and at the same time environment friendly.

D. Financial Objectives
To increase profit margin by 5% percent semi-annually through efficiency. To yield 20% increase in growth rate annually after the first year of operation. To maintain at least 15% increase in growth rate for the succeeding year of operation.

E. Key to Success
The keys to success are producing high quality products that will exceed customer expectations. Effective advertisement will also be crucial in positioning the products in the minds of consumers. Moreover, Graice must ensure that the availability of products in stalls will be maintained. If these keys are attained, the business will surely become stable and competitive locally.

F. Critical Issues
As a start-up business, Graice is still in the early stages. The critical issues are for Graice to: Establish the product as the first pimple and blackheads remover mask. Constantly, producing high quality, natural face mask. Monitoring customer value and satisfaction regularly.

V.

Marketing Strategy
A. Target Marketing

The firm will use micromarketing in which the products will be offered and promoted in local consumers. The Graice Facial Mask targets to pursue high consumers in Science City of Muoz, Nueva Ecija and all consumers residing near the area because the product is currently offered in the market. The Graice Facial Mask only needs some marketing efforts like advertising, promotion, quality verification. While achieving identified increase in sales, the Graice Facial Mask seeks to target groups belonging to lower or middle class.

B. Market Positioning
Graice will position itself as the pioneering pimples and blackheads remover mask made from natural ingredient: rice. It will also situate itself as an affordable face mask at the same time with high quality and value. Furthermore, the business is open for additional improvement to create the best product to be produced in the market.

VI.

Action Programs

VII. Budgets/ Financial Forecast

A. Statement of Comprehensive Income B. Statement of Financial Position C. Financial Assumptions

VIII. Controls
A. Distribution/ Quality Control B. Implementation C. Contingency Planning

IX.

Appendices
The Product Packaging Competitors
http://www.ats.agr.gc.ca/ase/4669-eng.htm

The existence of this product is exploratory in achieving the higher demand of market. Accessibility ease of understanding on what the customer needs and wants. Affordability Attention-grabbing design with the needed information to produce eyecatching design of the new package of the product. Prize equalizes benefits the price itself tailored to the benefits that the customer will get. Quality endorses the new flavor and scent of the product.