A Major Project Report On REMAX

Submitted for partial fulfillment of requirement for the award of degree

Of Bachelor of Business Administration Of Barkatullah University Bhopal Session 2008 2011 Supervision By ASHOK DWIVEDI Assistant Professor Department of Finance Submitted By AMAR SINGH THAKUR Roll No.: Enrollement No.: BBA VI SEMESTER

DEPARTMENT OF MANAGEMENT VIDYASAGAR INSTITUTE OF MANAGEMENT

Vallabh Nagar, BHEL, Bhopal (M.P.) 462022
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DECLARATION
I the undersigned solemnly declare that the report of the project work entitled REMAX is based my own work carried out during the course my study under the supervision of ASHOK DWIVEDI. I assert that the statements made and conclusions drawn are an outcome of the project work. I further declare that to the best of my knowledge and belief that the project report does not contain any part of any work which has been submitted for the award of any other degree/diploma/certificate in this university or any other university.

AMAR SINGH THAKUR Roll No.: Enrollment No.

CERTIFICATE BY GUIDE
This to certify that the report of the project submitted is the outcome of the project work entitled REMAX carried out by AMAR SINGH THAKUR bearing Roll No & Enor. No.. Carried by under my guidance and supervision for the award of Degree in Bachelor Of Business Administration of Barkatullah University Bhopal (M.P.). To the best of the my knowledge the report I. II. III. IV. Embodies the work of the candidate himself, Has duly been completed Fulfills the requirement of the ordinance relating to the MBA degree of the university and Is up to the desired standard for the purpose of which is submitted . Mr. ASHOK DWIVEDI

(Asst. professor)
Department of: Finance
VIDYASAGAR INSTITUTE OF MANAGEMENT

The project work as mentioned above is hereby being recommended and forwarded for examination and evaluation.

CERTIFICATE BY THE EXAMINERS

This is to certify that the project entitled

(REMAX)
Submitted By Amar Singh Thakur Roll No Enrollment No Has been examined by the undersigned as apart of the examination for the award of Master of Business Administration of Barkatullah University Bhopal (M.P.)

Name & Signature of Internal Examiner Date:Forwarded by Academic Head

Name & Signature of External Examiner Date:-

Department of Management

ACKNOLEDGEMENT

Presenting the project report today remains an exceptional event for us as it recapitulates all our toils & great efforts and thanks to every one who made it possible for me to achieve something which appeared like a herculean task. Whatever and wherever we present today has been made possible by the undying efforts of Mr. Ashok Dwivedi, Department of Finance, & Mr. Prassan Jain, Vidyasagar Institute of Management, Bhopal. Last but not the least, we wish to thank all those noble hearts who directly or indirectly helped us to complete this project work.

(Signature of the student)

Name: Amar Singh Roll No. BBA..VI Semester

Declarationii Certificate by Guide..iii Certificate by Examineriv Acknowledgement.v Table of Contents Chapter I II Title Page No.

Introductionvii Company Profile...xii Remax History.......xv 10 Reasons why to choose Remaxxix About Remax Madhya Pradesh.....xxvi Franchising Opportunities with Remax..xxviii Why to become Franchising with Remax..xxxi

III IV V VI VII VIII IX

Objectives of the Study.xxxv Research Methodology.xxxvii Data Analysis and Interpretation...xxxx Observations and FindingsLi Conclusions and Suggestions....Liii Bibliography..Lvi AnnexureLviii

INTRODUCTION

INTRODUCTION
Franchising is a method of product or service distribution that is governed by a contract. It is important for anyone deciding to start a business by becoming a franchisee to remember that in franchising a person is tied into a partnership arrangement for a defined period of time.

Franchises A franchise is defined as the right or license granted by a company (franchisor) to an individual or group (franchisee) to market its products or services in a specific territory. Three common types of franchises are:

Product: The franchisor grants the franchisee permission to sell/distribute a product using their logo, trademark and trade name. Manufacturing: The franchisor permits the franchisee to manufacture their products (i.e. food) and sell them using their trademark and name. Business Format: Probably the most popular form of franchising. The franchisor licenses their brand to a franchisee for use with a predetermined way of conducting business.

When the purchase of a franchise is made, the purchaser is required to comply with strict guidelines and rules regarding the operation of the business unlike in a business opportunity. These guidelines are in place to protect others within the system and maintain brand consistency. And unlike most business opportunities, costs paid to the franchisor dont end with the initial sale. Royalty payments are collected for as long as the franchisee owns their franchise. In exchange for these payments, the franchisee will receive continued support, such as marketing assistance. In acquiring a franchise, the potential franchisee goes through what is traditionally a much more extensive vetting process to complete the deal. In addition to an interview, a potential franchisee will first have to complete an application that details his or her background and work experience to assess how he or she would fit into the franchises system, and provides detailed financial information to find out if he or she can sustain the business until it is profitable if necessary. Then, assuming the potential franchisee is deemed a suitable candidate, the franchisor will present a franchise contract that should be gone over with legal counsel before it is agreed to. The franchisor also makes several disclosures upfront. Franchisors are required by the Federal Trade Commission (FTC) to present potential franchisees with a Franchise Disclosure Document (FDD) at least 10 days before a contract is signed. A FDD is a document that outlines the history of the business, all the franchisees in a franchises system, turnover rates, terminations, fees, rules, restrictions, and numerous other items pertaining to that particular franchise. Risks of Both Just because franchises currently have more federal regulation than other business opportunities doesnt mean that they are without risk. There are several risks to owing a franchise as well. For instance, in the event of a dispute, current laws provide little support or protection to a franchisee from the FTC. There can also be hidden expenses for equipment or materials needed to run the business that arent
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specified or made clear in the FDD that mount up in addition to the largely steep franchise fees, which are non-refundable. Because business opportunities arent as closely regulated as franchises, the entrepreneur must personally take precautions to avoid scams. To combat the risks of scams, the FTC has taken steps to aggressively crackdown on businesses that have provided false claims in recent years. They are also working to educate those looking into these business opportunities with a website with tips on spotting a potential fraud, and ways to contact them if you believe youve been misled by a company offering bogus business opportunities. Comparison Chart The following chart further explores the main differences between the two entities. Business Opportunity Franchise Higher upfront franchisor. costs Most with often,

required royalty payments to Typically less expensive than a the Costs royalty payments. franchise, with few requiring potential franchisees need to gain financing assistance to pay the upfront costs, which can be Less structured for quite steep. operations Very structured with little to no owners to leeway in deviations allowed

allowing Structure

implement the systems that from the established business work best for them along with model. This includes items such easier customization of the as daily procedures and quality

business. standards. Ongoing Support Usually there is little contact Franchisors typically provide between purchaser the of seller the and training, marketing support and business other items to franchisees as a

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opportunity after the business is set up. Any support is usually informal and not based part of their agreement.

upon a contract. Varies from state to state. Franchisors must provide a Legal Regulation Usually the licensee must FDD to the franchisee at least is signed/finalized. provide some sort of disclosure 10 days before any agreement to the purchaser.

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COMPANY PROFILE

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COMPANY PROFILE
Dave and Gail Liniger founded RE/MAX in Denver, Colorado, in 1973, prompted by their dissatisfaction with the way real estate business was conducted at that time. Regardless of an operation's size, most real estate offices used the commissionsplit system, requiring sales professionals to forfeit half of their commissions to their brokers in exchange for an office environment and company services. The top producers contributed the most to the operation's overhead, thus supporting the amateur, part-time and low-producing agents. Most salespeople left the business within two years, making residential real estate a high-turnover industry comprising in large part inexperienced and unprofessional staffs. The Linigers wanted to change all that. They believed that to attract and retain the best agents in the business, brokers must offer them maximum compensation, advanced support services and the freedom they need to succeed. Agents would share office overhead and pay management fees, and in return would receive a wide variety of traditional real estate franchise services and high commissions. The strategy worked. RE/MAX has grown every single month for more than 30 years. Very few companies with a worldwide presence can make such a claim. Recognized by the home buying and selling public for its red, white and blue hot air balloon logo, RE/MAX has been the No. 1 residential real estate network in Canada since 1987 and is a leading industry force in the United States and many other regions.

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The most significant growth for RE/MAX in recent years has come outside the United States, with expansion into Africa, Asia, Australia, the Caribbean, Central America, Europe, Mexico, New Zealand and South America. RE/MAX takes proven techniques and adapts them to local markets, thereby developing a series of tools that real estate professionals find invaluable. Some of the innovative services created by RE/MAX International to help its members become ever more professional and successful include commercial investment, an international referral network,advanced training courses, state-ofthe-art technological tools, Internet and extranet Web sites, and national television advertising campaigns. It was the first - and remains the only - real estate network to invent and maintain a satellite television network (RE/MAX Satellite Network) dedicated to real estate professionals. In an industry with mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its original founders.

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RE/MAX HISTORY
Started by two real estate agents in their twenties with a pen and pad in 1973 to the global organization that exists today, RE/MAX supports almost 1,00,000 sales associates worldwide. 1973 RE/MAX is born. Dave and Gail Liniger, two 20-something real estate agents from Denver, Colorado, decide to develop a new real estate concept. They created RE/MAX - an acronym for "real estate maximums" - a system that encourages quality real estate salespeople to realize and develop their outstanding business potential. 1974 RE/MAX is growing! With a team of 42 Sales Associates , Gail and Dave Liniger decide to take the leap to next step to make RE/MAX the success they envisioned. They mortgage their assets and dedicate themselves to working around the clock. 1975 A huge company milestone when the first RE/MAX franchise is established outside of Colorado. 1976 Only 4 years after this innovative real estate concept is developed the RE/MAX team is now up to 500 Sales Associates.

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1978 On its 5th birthday, RE/MAX boasts 1,000 Sales Associates and launches its first widely recognised trademark - the RE/MAX Hot Air Balloon. And still to this day the Hot Air Balloon trademark is well known all over the world. 1979 RE/MAX grows beyond the US borders. Two Canadians - Frank Polzler and Walter Schneider contact Dave Liniger they want to bring RE/MAX to Eastern Canada. Liniger agrees, and RE/MAX Ontario-Atlantic Canada is born. 1980 Within two years the number of RE/MAX Sales Associates quickly triples. Theres now a total of 3,000 RE/MAX Sales Associates. 1988 The number of RE/MAX Sales Associates skyrockets to 20,000 and RE/MAX becomes the No.1 real estate organization in Canada. 1991 RE/MAX expands further with the opening of RE/MAX offices in the Caribbean. 1992 RE/MAX illustrates its interest in assisting the community and local neighbourhoods by becoming the sole real estate sponsor for the Children's Miracle Network. The Children's Miracle Network is an organisation that supports children's hospitals across North America. 1993 RE/MAX makes that big jump and "travels across the pond" to Europe.
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1994 RE/MAX continues to grow world wide as the familiar RE/MAX sign begins to appear in real estate offices in Spain and South Africa. 1995 The RE/MAX network takes a bigger hold of the European marketplace with Italy, Israel, and Germany joining the Above the Crowd real estate experts. 1997 RE/MAX celebrates it quarter century birthday with 48,000 Sales Associates in 2,900 offices around the world. RE/MAX's global reach now extends to Australia, Singapore, Turkey, the Southern United Kingdom and Ireland. 1998 The Netherlands and Greece join the RE/MAX Network. 1999 Prior to the new millennium Austria, Switzerland, Liechtenstein, Portugal and southern France join the RE/MAX Network. 2000 The year 2000 is celebrated with Norway and Iceland joining the team and spurring RE/MAX growth to over 57,467 sales associates in 3,422 offices in 32 countries on six continents. 2001 RE/MAX continues its continuous upward growth trend. The RE/MAX network can be found in 38 countries with more than 69,825 sales associates in 4,159 offices worldwide.
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2002 RE/MAX in Europe grows up to 606 offices with 2,052 sales associates in 17 countries. RE/MAX Arabian Peninsula headquartered in Jeddah, Saudi Arabia established. 2003 - 2004 Croatia, Denmark and Malta join the network and RE/MAX hits the 1,000 sales associates mark in Europe. 2005 - 2006 With RE/MAX signs in the Baltic States, Bulgaria, Finland, Hungary, Romania, Czech Republic and Slovakia, RE/MAX undoubtedly is the fastest growing real estate franchising company in Europe. 2007 Poland, Serbia, Montenegro and Slovenia are the latest addition to RE/MAX in Europe. We are now present in 35 countries with more than 10,000 sales associates in over 1,500 offices across Europe. Globally RE/MAX counts almost 1,00,000 sales associates in more than 65 countries. 2009 RE/MAX expands into Asia with Master Franchises sold for India and Singapore.

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10 REASONS WHY TO CHOOSE RE/MAX

RE/MAX professionals are among the most experienced in the industry. That's one of the main reasons RE/MAX Broker/Owners enjoy high-quality reputations.It's a reputation that is well-deserved and well-earned. At RE/MAX, top performers work alongside other top performers, reflecting the adage that you play better golf when you play with better golfers. It's no wonder that in many circles, the name "RE/MAX" is synonymous with success. At RE/MAX, our first priority is you. Your goals become our goals. We work hard to offer you the support and services you need to remain a leader in the real estate community. REASON NO. 1: POWER OF THE RE/MAX NAME The day you join RE/MAX, everybody knows your name. RE/MAX is the number 1 real estate organization in Canada. Your sales associates, customers and prospects know who we are. The RE/MAX red-over-white-over-blue yard sign, the trademarked hot-air balloon symbol, the registered slogans - they're all yours when you become part of the RE/MAX family. RE/MAX is synonymous with quality, integrity, professionalism and experience. Through its extensive national advertising, worldwide sponsorship of major sports events and the collective power of marketing by thousands of Affiliates, RE/MAX has become one of the best-known names in the world and one of the most respected, too. It's a fact: Buyers and Sellers flock to RE/MAX.

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Imagine your own office with the name RE/MAX on it. There's no better combination. REASON NO. 2: WORLDWIDE REAL ESTATE LEADER Since 1997, RE/MAX has been able to boast that nobody in the world sells more real estate. Entrepreneur magazine has ranked RE/MAX as the real estate industry's best franchise for eight of the last nine years. In 2007, RE/MAX was ranked as the fifth best franchise organization overall. And Entrepreneur isn't alone. Many other publications have rated RE/MAX "Out in Front" of the competition. If you've ever wondered whether a RE/MAX franchise is right for you, listen to the experts. REASON NO. 3: TECHNOLOGICAL EDGE Since its inception, RE/MAX has been at the forefront of technology. The leadgeneration and management system, known as LeadStreet, produces thousands of leads per month for RE/MAX Associates - all with no referral fees charged by RE/MAX International. The RE/MAX Mainstreet extranet is an online community through which Associates can exchange ideas, download logos, forms, listing presentations and get the latest industry news, all at no cost. They can also send and receive referrals online. Through the RE/MAX Design Center, associates have access to more than a thousand high-quality, professional-looking marketing materials that can be downloaded, customized and presented to their clients and potential clients.
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REASON NO. 4: NETWORKING AND REFERRALS RE/MAX has over 6000 sales associates in Western Canada, over 18,000 in Canada. Referrals that may otherwise be going to a competitor would be directed to your office. It comes down to the numbers of agents and the market share they command about 35% in Western Canada. At our RE/MAX of Western Canada Annual Conference we have hundreds of sales associates in attendance. That is a tremendous networking opportunity for your current sales associates and potential recruits to tap into. RE/MAX Affiliates refer their clients directly - agent-to-agent, with no middleman adding additional cost - to over 100,000 Sales Associates in more than 7,000 offices in over 65 countries. RE/MAX referrals flow from one experienced agent directly to another based on criteria they select themselves. The referral experience is facilitated by the online referral roster, which features automated forms and online referral transmission. REASON NO. 5: ON-DEMAND EDUCATION RE/MAX University, the network's comprehensive multimedia training program, provides the industry's best education. RE/MAX Associates can choose the medium that best suits them - online, broadcast or classroom. RE/MAX is the only real estate organization with its own satellite television network. The RE/MAX Satellite Network (RSN), established in 1994, broadcasts 60 hours of educational programming monthly and also provides online streaming videos. More than 25,000 associates have completed courses leading to professional designations such as ABR and CCIM. Also, more than 6,000 have completed
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Brian Buffinis 100 Days to Greatness RE/MAX edition, which airs monthly. This program helps agents boost their productivity and gives you the leverage and tools to recruit new licensees. And through the RE/MAX Profitable Broker Program, Broker/Owners can become "100 Days to Greatness" Certified Mentors. Now Introducinga RE/MAX exclusive program from Buffini & Co. "The Ultimate Agent". This program takes the basics from "100 Days to Greatness" and expands further to the $1000,000/yr sales associates to the $500,000/yr sales associates. The Coaching Hall of Fame series features top trainers including Richard Robbins, Brian Buffini, Judy LaDeur and Howard Brinton. Management Training On Demand offers resources devoted to recruiting and retention, office management, profitability and more. Through the Agent Training On Demand feature, Associates can absorb training from the best agents and coaches in the real estate industry on their computers or their iPods. REASON NO. 6: NATIONAL ADVERTISING Right now, someone somewhere is watching a RE/MAX TV commercial or reading a RE/MAX print advertisement. We do more than 4 times the TV advertising of Century21 and Royal LePage combined. Our print ads are in all the major home magazines. Your sales associates capitalize on the top-of-mind awareness. Award-winning RE/MAX advertising helps RE/MAX Broker/Owners recruit Sales Associates, while helping Sales Associates gain listings and sell homes. It's a win-win situation.
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RE/MAX has 57% percent share of voice in Canada - consumers turn to us for their real estate information. That person just might be your next client or recruit. REASON NO. 7: RECRUITING SUPPORT The RE/MAX brand, market share and advertising give you a better opportunity for recruiting experienced sales associates and prospects new to the industry. RE/MAX Broker/Owners have a comprehensive set of tools to help them recruit quality agents. Start with an online site devoted exclusively to recruiting www.joinremax.ca . Filled with testimonials and information about the network's benefits, it serves as the perfect introduction to RE/MAX. You can send your prospects to the site before you meet with them, giving them a strong knowledge of the benefits and services RE/MAX has to offer. Additionally, the multimedia RE/MAX Recruiting Kit provided to every Broker/Owner includes recruiting brochures, videos and much more, all designed to help you attract Sales Associates. REASON NO. 8: IN BUSINESS FOR YOURSELF, BUT NOT BY YOURSELF HOME OF THE BEST AGENTS The RE/MAX organization was created by top real estate professionals for top real estate professionals. We know what it takes to be successful, and that knowledge has brought the network more than 100,000 sales associates. There's no greater feeling than building your own business. And with the RE/MAX name working for you worldwide every day, you have every opportunity to rise to heights you may never before have dreamed of.

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If you have a dream of building your own successful real estate company using the best system and support services in the industry, you owe it to yourself to look closely at RE/MAX. REASON NO. 9: FRANCHISE SUPPORT RE/MAX of Western Canada has staff experienced in owning and operating RE/MAX franchises and assist you in all facets of your real estate business. Our annual Broker/Owner Retreats provide you with the opportunity to network and consult with some of the top broker/owners in Western Canada on issues such as recruiting, retention and profitability. Our Sales Associate Orientation program (SAO) gives your new recruits all the information on RE/MAXs programs and services. Information on training, business planning, awards and recognition, conferences, rallies, retreats, technology, trademark and graphic standards, referrals, community care programs etc. Not all national real estate networks are the same. None of them measures up to RE/MAX when it comes to the services and support you need to be successful. As a franchise owner, recruiting and retention is the lifeblood of your business. Having the tools and support to stay ahead of the competition goes a long way toward succeeding in your goals. Access to online and live education, the support of fellow franchise owners and detailed information on improving your bottom line are all benefits of RE/MAX Affiliation. At RE/MAX, you are our customer. We believe your success is our success. That's why we are there for you when you need us.

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REASON NO. 10: BECAUSE YOU STILL CAN! There has never been a better time to join RE/MAX. Despite remarkable growth across Canada and around the world, there are still select RE/MAX franchise opportunities available in your area. That's good news, if you act soon. RE/MAX offers you the chance to build your own business in your own community, like thousands of entrepreneurs just like you. The only mistake you can make is not joining soon enough. Make the next step in your career the best one you've ever made. Let RE/MAX help you achieve your dreams.

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ABOUT RE/MAX MADHYA PRADESH

Welcome to RE/MAX Madhya Pradesh - Madhya Pradesh Real Estate Consultant RE/MAX, the worlds No.1 Real Estate Franchising network, is a young, dynamic and rapidly expanding network of franchised Real Estate offices across the world in 80 countries and is now in India. Each of our offices are independently owned and operated. Although we are part of a larger Franchisee Network, the very nature of Real Estate being a Local play, we give our Franchisees a lot of freedom in decision making without sacrificing the core principles / elements of the system that make us the World Wide Leader in Real Estate! In a short span of less than a year, we have expanded our footprint to 12 States, 21 Regional Master Franchisee Offices (ROs), 90 Franchisee Broker Offices (BOs) and around 190 Broker Associates (BAs)!! This makes us the fastest growing and largest Real Estate Network in India! Madhya Pradesh 1 region includes 29 districts. Presently, there are 6 Broker Owners in the MP1 Region and we are in talks with many others to improve the numbers and maintain the high quality of the Broker Owners in our Network. The success of RE/MAX is based on the simple principle of Fair but NOT Equal! The RE/MAX system is based on one criteria only - Performance (Irrespective of any biases) and was built for Top Performing Agents, by Top Performing Agents! We leverage the Management & Administrative skills / experience of our Broker Owners to help all their Broker Associates achieve their best! We leverage the

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Exposure & Experience of our Regional Offices and Master Franchisee, as well as our Associates in 80 Countries to avoid reinventing the wheel & to anticipate & leapfrog problematic situations. Our Maximum Commission Model ensures that Broker Associates keep a high percentage of their commissions in exchange for equitably sharing office expenses and paying a monthly management fee to the Broker/Owner. This insulates you with minimum to no operating expenses, and can become highly beneficial, especially during times of recession, like the one we are just coming out of! All RE/MAX Affiliates enjoy the full range of competitive advantages and RE/MAX benefits that naturally accrue due to the nature of the business model. When you buy a RE/MAX Madhya Pradesh Franchisee, you can be rest assured that we (Regional Office) will be with you at every step of the way to support your endeavor, till you need us. We only make money, when you do! This ensures that we always have your best interests at heart! There has never been a better time to invest in RE/MAX! Only RE/MAX can save this unorganized industry which is going through a bad phase and make it a booming business once again!!

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FRANCHISING OPPORTUNITIES WITH RE/MAX

E/MAX combines a fair and equitable brokerage system with a powerful brand, extensive support services and respect for entrepreneurial spirit. The result: a formula for agent success unmatched in the industry. Visit joinremax.com to learn more about a career with RE/MAX. Find a RE/MAX office near you to get more details on local opportunities. Visit Operation RE/MAX to learn about our program that helps military spouses, family members and veterans find successful careers in the real estate industry.

Become an Entrepreneurs At RE/MAX you enjoy the independence of being in business for yourself without the hassle of keeping shared equipment running, handling staff payroll, getting the

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office bills paid, dealing with business ownership tax issues and meeting other regulations that are among the day-to-day responsibilities of the Franchise Owners. At RE/MAX we firmly believe that the best Estate Agencies are build around the agent not management. That is why we and our Franchise Owners are committed to provide our Sales Associates with the best in technology, marketing and education combined with the flexibility to run their own business. We provide the Estate Agency industry's top talent with the industry's best business model - but we also provide a good work/life balance. It's integral to how we operate. "By extending its functions to the Indian shore, RE/MAX aim to establish its presence in the field of real estate development in India. RE/MAX aspire to share its wide experience and skill in thethe industry by putting up its rea We provide the estate agencies in India? and thereby encourage a work culture which is based on cooperation and trust.

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WHY TO BECOME FRANCHISING WITH RE/MAX

there is NOBODY IN THE WORLD SELLS MORE REAL ESTATE THAN RE/MAX . A network of more than 100,000+ Broker Associates working through 7000+ Broker (FRANCHISING) offices in 80 countries provides you an opportunity to jump start your career in real estate.RE/MAX Associates get the maximum commission in comparison to industry norms. The training, technology, support, network and brand given to RE/MAX Associates ensures that they become specialists in Real Estate dealings and rise Above the CROWD! All RE/MAX associates have the independence to work as entrepreneurs. When you work as entrepreneur there is no cap on your earnings. The more transactions

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you do, the more you earn. Being a part of a Global Brand RE/MAX will help you get more customers and transactions. Benefits of real estate franchising career at RE/MAX National advertising and public relations: As RE/MAX is growing more and more there will be wide era of public relations that takes many forms - from charity sponsorships to sports marketing through the world long drive championship and auto racing of real estate. Freedom in advertising:RE/MAX real estate associates contribute in group advertising funds; so you can determine how to invest in your own individual advertising as well as personal promotion Build a personal sales team: At RE/MAX, you are free to hire licensed or unlicensed assistants, or create a sales team with members specializing in various aspects of the business - all within the overall management framework of the brokerage. So in this way you can build your business to any level you desire. Negotiate commission rates: You can have the flexibility to negotiate commission rates with customers. However, this freedom benefits both you and the customer, especially when specialized properties require innovative marketing. Advanced business training: RE/MAX provides training which consists of top producer's core need for increasing business without increasing work time. International referral program: Referral program of RE/MAX has proved to be more successful than any other referral system in North America. Full-time quality associates sending leads directly to other full-time quality associates intending to offer better service for customers and extra income for themselves.

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Experiment and be creative: As a real estate agent with RE/MAX,you can get the vast experience in different new ways of doing business because this type of real estate adapts latest technology to the real estate sales process; however, you can also use your creativity power in innovations of starting field. Get all the advantages of owning a business: You can enjoy the independence of running your own business without the hassle of keeping shared equipment running, handling staff payroll, getting the brokerage bills paid, dealing with business ownership tax issues and meeting other regulations that are among the day-to-day responsibilities of the broker. However, all this arrangement will free you to focus on selling real estate. Control your expenses: You can have complete control upon your ongoing expenses by determining, how much of your income you put back into your business as well as how you allocate business expenses. Set and attain your own goals: You can create your own business plans as well as set your own goals; and in this plan no manager will tell you how many sales you need to make or whether it's appropriate to pursue a particular professional designation. Personal promotion: Enjoy the freedom of unlimited promotion and advertising to generate a continual stream of qualified prospects. Build your real estate portfolio without paying big commissions to the broker: You can keep the maximum gain in portfolio of your selling property without having to forfeit a big chunk of the commission.

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Now, with the above listed benefits of a real estate agent of RE/MAX and elimination of various obstacles, you can be hassle free direct yourself for real estate agent career at RE/MAX and fulfill your business dreams. In 1973, RE/MAX was founded by Dave and Gail Liniger which offers entrepreneurship with brand name which is globally recognized to rely upon for industry-leading technological and educational resources. RE/MAX company culture dedicated to business community and effectiveness citizenship. It is designed to help you increase efficiency and earn more. If you Want to become REAL ESTATE ENTREPRENEUR

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OBJECTIVES OF THE STUDY

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OBJECTIVES OF THE STUDY

To Study about Real Estate Brokering Sector. To study about the Perception of the people regarding Entrepreneurship. To study unorganized brokerage sector to the organize with through RE/MAX. To study about the RE/MAX business model in respect of Entrepreneurship. To study about Franchise business.

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RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY
The research was descriptive in nature. In this research data was collected from 100 respondents. SAMPLE SIZE 100 respondents. SAMPLING DESIGN Non Probability convenient sampling method was used in the study. SOURCES OF DATA: Source of Data for this project was primary & secondary. The primary data was collected through questionnaire filled from the respondents. Secondary data was collected from the published materials and internet. TOOLS USED FOR THE ANALYSIS Questionnaire Method was used for the study. Some of the softwares used for making this project will be Ms Word and Ms Excel. QUESTIONNAIRE DEVELOPMENT In this project I have used closed ended questionnaire so that it will be convenient to analyze the data collected.

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LIMITATIONS

The respondents were limited and cannot be treated as the whole population. The respondents may be biased.

Time was the major constraint.

The accuracy of indications given by the respondents may not be consider adequate.

Inspite of precautions taken there are certain procedural and technical limitations. Resources were limited. Respondents are not willing to respond properly.

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DATA ANALYSIS & INTERPRETATION

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DATA ANALYSIS & INTERPRETATION

Q1. Do you think real estate sector is growing at a Rapid Pace? Percentage of Respondents 88 12
No 12%

Options Yes No

Interpretation:

Yes 88% 88% of the respondents say that real estate sector is growing at a Rapid Pace and

12% of the respondents say that real estate sector is not growing at a rapid pace.

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Q2.

Do you want to earn money through this sector? Percentage of Respondents 76 24

Options Yes No

No 24%

Yes 76%

Interpretation: 76% of the respondents are eager to earn from Real Estate Sector.

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Q3.

Do you have plan / strategy to earn through this sector ? Percentage of Respondents 34 66

Options Yes No

Yes 34%

No 66%

Interpretation: Most of the respondents are eager to earn from real estate sector but have no solid plan/ strategy for implementing.

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Q4.

Are you aware about Re/Max ? Percentage of Respondents 42 58

Options Yes No

Yes 42%

No 58%

Interpretation: 42% of the respondents are aware about Re/Max and 58% of the respondents are not aware about Re/Max.

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Q5.

If you are aware then what was the source of awareness ? Percentage of Respondents 60 30 10

Options Through Executives Through Internet Through Other Sources

Through Other Sources 10%

Through Internet 30% Through Executives 60%

Interpretation: 60% of the respondents say that they come to know about Re/Max through their executives and 30% of the respondents say that they come to know about Re/Max through internet.

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Q6.

Are you associated with any construction Company? Percentage of Respondents 60 40

Options Yes No

No 40%

Yes 60%

Interpretation: 60% of the respondents are already associated with one or the other construction companies.

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Q7.

Do you think Re/Max Schemes are better than other companies ? Percentage of Respondents 80 20

Options Yes No

No 20%

Interpretation: construction companies.

Yes 80%

Most of the respondents say that schemes of Re/Max are better than other

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Q8.

Do you think Organized Sector gives more benefits to customers as well as Percentage of Respondents 90 10
No 10%

brokers? Options Yes No

Interpretation:

Yes 90% 90% of the respondents say that Organized Sector gives more benefits to

customers as well as brokers.

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Q9.

Are you interested to take franchisee of Re/Max? Percentage of Respondents 88 12

No 12%

Options Yes No

Interpretation:

88% of the respondents have shown their interest to take franchisee of Re/Max.

Yes 88%

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Q10. Do you think Re/Max Franchise Opportunity gives you increased earnings? Options Yes No
No 10%

Percentage of Respondents 90 10

Interpretation:

Yes 90% Most of the respondents say that due to Re/Max Franchise Opportunities their

earnings will increase.

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OBSERVATIONS & FINDINGS

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OBSERVATIONS & FINDINGS

88% of the respondents say that real estate sector is growing at a Rapid Pace and 12% of the respondents say that real estate sector is not growing at a rapid pace. 76% of the respondents are eager to earn from Real Estate Sector. Most of the respondents are eager to earn from real estate sector but have no solid plan/ strategy for implementing. 42% of the respondents are aware about Re/Max and 58% of the respondents are not aware about Re/Max. 60% of the respondents say that they come to know about Re/Max through their executives and 30% of the respondents say that they come to know about Re/Max through internet. 60% of the respondents are already associated with one or the other construction companies. Most of the respondents say that schemes of Re/Max are better than other construction companies. 90% of the respondents say that Organized Sector gives more benefits to customers as well as brokers. 88% of the respondents have shown their interest to take franchisee of Re/Max. Most of the respondents say that due to Re/Max Franchise Opportunities their earnings will increase.

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CONCLUSION & SUGGESTIONS

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CONCLUSION
In this project I have analyzed the Franchisee Opportunities in India with reference to Re/Max. For this I have conducted survey of 100 respondents. It was found that Real Estate Sector is growing year by year and this sector needs to be organized. Re/Max is the effort to organize this sector. Most of the respondents are eager to earn from Real Estate Sector but have no solid plan/ strategy for implementing. 88% of the respondents have shown their interest to take franchisee of Re/Max. Most of the respondents are interested in Re/Max Franchise because their earnings will increase if they get associated with the company.

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SUGGESTIONS

Company must use aggressive marketing strategy to attract more no. of franchisee. Proper training facility must be given to the associates. Customer awareness about Re/Max must be created. Company should concentrate on aggressive advertising.

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BIBLIOGRAPHY

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BIBLIOGRAPHY
Books: Kotler, Philip. (1999):Marketing Management Prentice Hall Of India Pvt. Ltd., New Delhi. Kothari, C.R (2001):Research Methodology, Vishwa Publication., New Delhi Websites : www.superbrandsindia.com www.wikipedia.org

www.remax.in

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ANNEXURE

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QUESTIONNAIRE
Name Address Contact No. Gender Q1. a. Q2. a. Q3. a. Q4. a. Q5. a. c. Q6. a. Q7. a. : : : : ________________________________ ________________________________ ________________________________ Male [ ] Female [ ]

Do you think real estate sector is growing at a Rapid Pace? Yes b. No

Do you want to earn money through this sector? Yes b. No

Do you have plan / strategy to earn through this sector ? Yes b. No

Are you aware about Re/Max ? Yes b. No

If you are aware then what was the source of awareness ? Through Executives Through Other Sources Are you associated with any construction Company? Yes b. No b. Through Internet

Do you think Re/Max Schemes are better than other companies ? Yes b. No

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Q8. a. Q9. a.

Do you think Organized Sector gives more benefits to customers as well as brokers? Yes b. No

Are you interested to take franchisee of Re/Max? Yes b. No

Q10. Do you think Re/Max Franchise Opportunity gives you increased earnings? a. Yes b. No

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