Sustainability? New markets? Work-life balance?

It’s not about working harder – it’s about working

smarter!
Zen Cafes – providing support for next-generation professionals.

1.0 Are you a language specialist?

Do you speak a second language with fluent native

speaker ability?
Can you provide language services: translations,
proof reading, website translation, localization or
interpreter services?

We provide training and language training for

freelance professionals, prospective freelancers and
established language services providers.

If you are an established language services professional and want to advise

enterprises and corporate clients on multi-lingual requirements you can work with us
as an Associate or Co-venture.

Read the Offer of Service – Support package for Service Providers.

We recommend that you will need to have use of Skype and a Paypal account so you
can liaise directly with clients, provide 1-1 advice and support as required and
invoice your customers directly.

Revenues
The money you earn from support services (payable directly by monthly subscription
directly to you) is in addition to any hourly, day rate or job rate you charge for the
services and consultancy you provide.

For those whose application to be a Service Provider is approved we can (on request)
establish you with your own web site, Skype account and Paypal account so you can
invoice professional and corporate clients directly.

Your options
1. Study with us (online)
2. Train with us – at The Offshore Campus
3. Be an approved Service Provider. As an Approved Service Provider you can
use E-Campus services for your clients and their staff.
4. You can be invited to Co-venture, delivering multi-cultural solutions with
professional and organizational Co-ventures worldwide.

Your options in detail

1. Study with us
On completion of the online course you get Lingua Vista
Exercise Programme (to the value of £30,000). You can use
Lingua Vista to deliver EFL coaching to clients who pay you
an hourly rate. You can sell Lingua Vista Exercise
Programme and receive fees directly.
The cost of the online course is deductible from a 2-week
stay in Greece or a 3-week training seminar (Master Class
seminar) at The Offshore Campus.

2. Train with us
You can apply to enroll at The Offshore Campus in Kalamata, Greece to train for an
independent career. The 3-week training includes: English as a Foreign Language,

Zen Cafes – in conjunction with Study Direct and Café Society.

See: www.studydirect.org and www.cafesociety.biz.
Sustainability? New markets? Work-life balance? It’s not about working harder – it’s about working
smarter!
Zen Cafes – providing support for next-generation professionals.

TEFL training, language training (if required) and business orientation. On graduation
of the course you can provide language coaching, 1-1 tutorial support and EFL
workshops for students, professionals and corporate clients who you enroll.

3. Become an Approved Service Provider

Lingua Vista provides self-managed learning of English as a
Foreign Language for students, professionals and corporate
users. Associates who graduate from our Master Class seminars
in Greece are invited to set up their own LLP to provide services
by subscription or Co-venture opportunities with entrepreneurs
and Social Entrepreneurs especially those who can benefit from
access to multi-cultural solutions.
See: www.workingsmarter.org,uk.
To apply for a place on the Master Class seminar – contact us
directly.

As an approved Service Provider you can act as a Zen Café City Guide for investors
and entrepreneurs who want to work smarter, invest, or do business in your town or
city.

See Offer of Service: Career Support, Enterprise Support, Learning Support.

When your application to be a Service Provider or City Guide is approved, you may
have the option to localize the brochure-ware and Form of Words that you may use
to sign up clients. You may also have the option to localize the Café Society web site
to sign up clients who subscribe to your services directly.

Terms and Conditions apply.

4. Offer of Service for Associates and Co-ventures

We provide the following services:
• Training and orientation
• Business Plan advice
• Company formation services
• Brochures
• Form of Words
• Access to multi-lingual services
• Corporate services – Lingua Vista
• Database
• Website
• Hosting
• Online promotion
• Local promotion (offline)
• Resellers sign up
• References and support
• Access to partnerships and alliances
• Professional membership organizations
• Skype
• Paypal – online subscription
• Branding and identity – logo design

Zen Cafes – in conjunction with Study Direct and Café Society.

See: www.studydirect.org and www.cafesociety.biz.
Sustainability? New markets? Work-life balance? It’s not about working harder – it’s about working
smarter!
Zen Cafes – providing support for next-generation professionals.

What you earn

Revenue streams from subscribers include access to:
• EFL, language coaching
• Hosting, IT support, online promotion
• Marketing services, English language services
• Branding and brand strategy
• Design services, web services
• Start-up services, business incubation, new
markets
• Sustainability consulting, Social Enterprise advice and resources

Access to the above portfolio of services is in addition to any localization and

translation services that you provide.

2.0 The significance of entrepreneurship in corporate culture

Corporate Entrepreneurial Culture

From Global Remix: The fight for competitive advantage by Richard Scase
http://www.amazon.co.uk/Global-Remix-Fight-Competitive-
Advantage/dp/0749448717

Today business opportunities are in the BRIC economies –

Brazil, Russia, India and China, each of which has issues to
bear in mind in the areas of its compliance and regulatory
environment. These are regions that mean businesses will
have to reassess their risk management strategies.

They will need to be less risk averse and more imaginative

and entrepreneurial. Corporate scenario planning will be
more complex and companies will be inclined to develop
more cautious short-term investment strategies. Those
who adopt this position will not survive. The rewards
will go to the more adventurous self confident CEOs who
recognise the need for entrepreneurial corporate culture
who address the needs of local community to realise growth opportunities. Future
organisations will have to abolish operational processes based on hierarchical control
and the specialist division of operational job tasks. Cost and reward are the optimum
considerations and costs are lower in the BRIC economies.
Western companies need to develop specialised high value products and services for
the mature economy as well as identify products and services for the expanding
groups of affluent consumers in the emerging markets.

The basis for high performance and competitive advantage is leveraging creativity.
Traditional management models are inappropriate.

See: Freedom from Command and Control by John Seddon.

See: http://www.amazon.co.uk/Freedom-Command-Control-Better-
Make/sim/0954618300/2

Zen Cafes – in conjunction with Study Direct and Café Society.

See: www.studydirect.org and www.cafesociety.biz.
Sustainability? New markets? Work-life balance? It’s not about working harder – it’s about working
smarter!
Zen Cafes – providing support for next-generation professionals.

“Innovation and creativity cannot be designed as routine productive processes in the

way factory-made goods are manufactured”.
See: Juicing the Orange: How to turn Creativity into a Powerful
Business Advantage - by Pat Fallon
http://www.juicingtheorange.com/

“Knowledge-based businesses will have to encourage flexible remote and other

working practices according to individual preferences and needs”.
See: The Individualised Corporation by Sumantra Ghoshal, former Chair of Strategic
Leadership at London Business School.

“The new business leadership style is relaxed and self-confident, but maintain tight
performance standards and adhere to time and cost budgets”.
See Authentic Business - by Neil Crofts. www.authenticbusiness.co.uk

“Firms need to reorganise workplaces as cafes to encourage exchange of ideas and

informal collaboration”.
See: Zen Cafes – Skype Cafes. www.skypecafes.co.uk.

The next step

Next-generation entrepreneurs and their organisations are
invited to apply to enrol at The Offshore Campus, Kalamata,
Greece in order to realise:

How to create the effective organisation

1. Introduction: Entrepreneurial Corporate Culture

2. How to run a 21st Century Organisation: People power: Training staff, training
freelancers
3. Management ideas: How to Read the Marketplace
4. Products and services: developing environmental awareness and addressing
social need: working for a positive purpose
5. Support services and membership benefits. See:
www.thesupporteconomy.com
6. Communications and branding: leveraging the brand: leveraging know-how
7. Learning and continuous improvement: understanding markets and market
sectors: multi-cultural understanding and kai-zen. Use of independent media.

For those who graduate

On graduation of the course, you are invited to:
1. Use the services of Zen Cafes for your
organisation
2. Train your staff and prospective recruits through
the Offshore Campus or set up your own E-
Campus powered by Skype
3. Work with us as an Asociate or Co-venture
4. Implement subscription services for your clients
using Zen Cafes – Skype Cafes

Summary

Zen Cafes – in conjunction with Study Direct and Café Society.

See: www.studydirect.org and www.cafesociety.biz.
Sustainability? New markets? Work-life balance? It’s not about working harder – it’s about working
smarter!
Zen Cafes – providing support for next-generation professionals.

A Zen Café is a bolt-on franchise that can be used to supplement the income of
business service providers. Income from the franchise can be used to help cover
basic operating costs: rent, staff, equipment and running cost
overheads.

By running the Café as an outsourced specialist unit, the provider

of business services, e.g. law services, accounting, design, IT
support, creative services, can:
• Maintain a High Street presence, with overheads met from the Café unit
• Move into profit from day one
Café Co-ventures can look after the long-term needs of customers, provide
enterprise services, business support and meet communication requirements on a
subscription basis.

Specialist Co-venture options are available for:

1. PR professionals: brand strategists

2. Translation agencies: localization specialists: interpreters
3. City Guides: investment advisors: property specialists
4. TEFL teachers and language service providers
5. Management consultants, coaches and corporate educators:
6. Design and eco-design, freelancers and agencies
7. Creative specialists: Creative Workshops
8. Sustainability consultants
9. Investment advisors and lifestyle consultants
10. Right Livelihood advisors and work-life balance specialists
11. Educators and learning support providers
12. Hospitality service providers: catering specialists: Café Co-ventures

Enterprise Support
Contact Zen Cafes for advice, diagnostics, services and
solutions in the areas of:
• New markets
• Coaching: management training
• Use of buildings – eco-buildings
• Use of capital assets
• Use of IP
• Media and independent media
• Social Enterprise
• Business clusters
• Business networking
• Funding
• Business planning
• Start-ups
• Co-ventures
• Partnerships and alliances
• English language services
• Multi-cultural solutions
• Managing creativity
• Managing diversity
• Leadership

Zen Cafes – in conjunction with Study Direct and Café Society.

See: www.studydirect.org and www.cafesociety.biz.
Sustainability? New markets? Work-life balance? It’s not about working harder – it’s about working
smarter!
Zen Cafes – providing support for next-generation professionals.

• HR management
• Outsourcing
• Project management
• Brochures
• Marketing and e-Marketing
• Internet strategy
• Branding and brand strategy
• Communications
• Use of Skype
• Exit strategy
• Mergers
• Sustainability
• Sustainable business development
• New markets
• New market sectors
• Corporate Social Responsibility
• Subscription services
• Continuous improvement – kai-zen

3.0 Co-venture opportunities

Can you offer commercial expertise in any of the following fields?

• Design: Architecture or Web design
• Law
• Accountancy
• Translation services
• IT
• Wi-Fi related product or service
• Business-to business services
• Business-to-consumer services
• Education: language services: management education

Do you want to attract inward investment into your town or city?

What we offer
We can help you serve as a “one-stop shop” for
investors and next generation entrepreneurs to deliver
services on demand, by subscription.

We introduce you to Best of Breed Service Providers in

Europe and Asia in all of the above specialisations.

Take a look at the people and organisations that

inspire us, some of those whose values we share. We can introduce you to people
like these who can support and reinforce your commitment to sustainable business
and Social Enterprise.

• FLOW

• Ashoka

Zen Cafes – in conjunction with Study Direct and Café Society.

See: www.studydirect.org and www.cafesociety.biz.
Sustainability? New markets? Work-life balance? It’s not about working harder – it’s about working
smarter!
Zen Cafes – providing support for next-generation professionals.

• Working for Good

• Zaadz

• International Business Leaders Forum

• Social Venture Network

• New Economics Foundation

• Institute of Directors

• Forum for the Future

• Friends of the Earth

• Resurgence

• Soros Foundation

What you earn

You earn from monthly subscriptions and membership
fees, in addition to the product or service you supply,
or any consultancy and support you provide.

Your specialisation
You can choose to specialise in any one or more of the
following fields:

• Marketing and Buyer-Centric Marketing

• Communications
• Creative services
• Skype-enabled enterprise
• Strategy
• Sustainable Enterprise
• Social Entreprise
• Multi-cultural solutions

By applying to work with Zen Cafe City Guides you can provide local services to
professionals and corporate clients that want to do business in Europe, Asia and the
English-speaking world,

Details
We provide concept management, business incubation,
branding, design, brand management, creative services, IT
and communications support for effective enterprise:
start-ups, new ventures and those who want to enter
new markets or diversify into new market sectors
through provision of Buyer-Centric Marketing.

Zen Cafes – in conjunction with Study Direct and Café Society.

See: www.studydirect.org and www.cafesociety.biz.
Sustainability? New markets? Work-life balance? It’s not about working harder – it’s about working
smarter!
Zen Cafes – providing support for next-generation professionals.

We provide the Form of Words, web interface, online registration and subscription
collection for enterprises and Social Enterprises to deliver products and services
directly to business clients or consumer customers.

The next step

If you are an existing professional or enterprise you can use our services for each
town or city that you want to market into.

1. You can study with us, online or at our Campus.

2. As a graduate of our courses you can Co-venture with us (share the rewards
of enterprise) and work on an agreed revenue share (up to 50%).

3. If you are a student or business manager and want to invest in yourself and
your future you can use our Campus Membership services to:
Learn English: learn business: learn a language to do business in the country of your
choice.

Think of us as a Business School and language

school, brand consultancy and ISP, rolled into one.

Your options

1. Study with us: At our Campus – or Online

2. Use our services: the cost of initial consultancy can be offset against a course
of online study.

3. Co-venture with us. Use our travel options and opportunity for overseas study
as a first step to qualifying for Co-venture opportunity.

When you graduate: details of Career Support and

Enterprise Support
On graduation you get access to Intranet Resources. You can offer
the service of a virtual ISP to look after the communication and
support needs of your clients.
You get your own client sign up page whereby clients subscribe to your services
directly.

You can order customised loyalty cards that your customers can use to access your
services and enjoy related benefits.

You get the Form of Words, brochure-ware, web site and marketing collateral to sell
next-generation business services directly: Enterprise Support, Learning Support and
Career Support.

Zen Cafes – in conjunction with Study Direct and Café Society.

See: www.studydirect.org and www.cafesociety.biz.
Sustainability? New markets? Work-life balance? It’s not about working harder – it’s about working
smarter!
Zen Cafes – providing support for next-generation professionals.

Summary
As a graduate of our Campus services you can live and
work in the city and country of your choice with full
Career Support and Enterprise Support as detailed
above.

4.0 Skype Cafes - benefits for corporate clients who want to be Skype-enabled
available via Co-ventures and Approved Service Providers

Zen Cafes – Skype Cafes

Zen Cafes invite you and your clients to realise the benefits of Skype for your
enterprise or organisation.

Membership benefits
1. For your clients. Members can access Skype-related workshops and seminars on
new markets, new market sectors and Buyer-Centric Marketing.

2. For Skype Tutors. You can access workshops, seminars at Members’ rates or apply
to run your own workshop series or seminar programme for your clients.

Skype-enabled Enterprise
Access the services of Skype-enabled Enterprise Consultancy as a non-member for
£450 (£190 Self-Diagnostic) or download the Skype-enabled Enterprise Diagnostic
FREE when you join.

• Members can access: Skype Tutors

• You can access consulting to become a Skype-enabled enterprise
• As a Zen Cafes Associate you can start your own Skype-enabled service as a
Co-venture

Rates
Non-members: Consultancy and services available at hourly or daily rate.

Subscriptions
Subscribing members have access to resources and
consultancy, networking options and collaborative tools at
preferential Members’ only rates.

Rate comparisons for services ordered by Members and

Non-members

Zen Cafes – in conjunction with Study Direct and Café Society.

See: www.studydirect.org and www.cafesociety.biz.
Sustainability? New markets? Work-life balance? It’s not about working harder – it’s about working
smarter!
Zen Cafes – providing support for next-generation professionals.

Non-members: Consultancy and services available at hourly or daily rate

Subscribing members: have access to resources and consultancy, networking

options and collaborative tools at preferential Members' only rates.

1. Web services, design and online promotion:

Members’ – Non-members
£300 a day - £500 a day
2. Marketing Helpdesk advice on Buyer-Centric Marketing:
Members’ – Non-members
£250 a day - £700 a day
3. Corporate education: language services: E-Campus:
Members’ – Non-members
£150 a day - £500 a day

Membership benefits include:

1. Access to: Skype Tutors for company-wide self-managed learning
2. Access to: Marketing Helpdesk for Buyer-Centric Marketing
3. Options to work with Zen Cafes – Skype Cafes on a Co-venture basis
4. English language consultancy and language services
5. Access to: “One Roof” services from Zen Central
6. Access to: E-Campus courseware for management education
7. Options to work with Zen Cafes – Skype Cafes to enter new markets and new
market sectors

When you join you get access to the Corporate Business Fitness Healthcheck (self-
diagnostic) for free. (Available to non-members for £190).

Membership options:

• Standard (free)

• Student
• Professional
• Enterprise

1. To apply to become a Skype Tutor – click the Skype Campus web link

5.0 Summary of Membership benefits - for those who work with us

2. Access to Marketing Helpdesk

You get access to Marketing Helpdesk to help you

make the transition to Buyer-Centric marketing,
psychological profiling of new market sectors and
setting up subscription services for your client base.
For those who choose to work with us you can use
Zen Cafes’ Buyer- Centric Marketing to enter new
markets, new market sectors.

Zen Cafes – in conjunction with Study Direct and Café Society.

See: www.studydirect.org and www.cafesociety.biz.
Sustainability? New markets? Work-life balance? It’s not about working harder – it’s about working
smarter!
Zen Cafes – providing support for next-generation professionals.

3. As a Co-venture

You can apply to us to run your own independent Zen Cafe – Skype Cafe – linking
you and your clients to: Skype Tutors, Corporate Gurus, World Business Cafe and E-
Campus.

4. Lingua Vista for EFL and language services

You can get access to Lingua Vista for self-managed

learning of English as a Foreign Language, language
learning courses for European and Asian languages, as
well as English language services: proofreading, editing,
copywriting and brand identity consultancy.

5. The “One Roof” service

You can access Zen Cafes’ “One Roof” service – looking after clients’ communication
needs, HR, PR, branding, web services, marketing and online promotion all under
“one roof”.

6. E-Campus courseware for management education

For those who choose to work with us you can use E-Campus courseware
(supported by Skype Tutors) to enable you and your staff to “Read the
Marketplace” in order to enter new markets, new market sectors.

7. Options to Work with Zen Cafes

As an enterprise with a learning capability you can engage in continuous

improvement – kai-zen, as a component of sustainable business development.

Those who make the transition to being a Learning Organisation through E-Campus
can work with Zen Cafes – Skype Cafes on a Co-venture basis.

Zen Cafes – in conjunction with Study Direct and Café Society.

See: www.studydirect.org and www.cafesociety.biz.