Suggestions

Bank managesr give more advertisements to increase awareness Number of advertisers have to be increase on various financial services like MFs,insurance,Gold,Foreign exchange etc Government has to increase tax benefits to MFs,Insurance,Home loans etc. Information should be revealed to public about mergers and acquisitions among various banks and financial companies. Exclusive awareness should be increased among youngsters(freshers) especially women employees SEBI and RBI must has to allow funds in foreign exchange,gold,real estate as soon as possible. Fund managers/ bank managers must tap unaothorised saving holders(who are saving in unidentified chits) Bankers must convince their customers to invest and there by increase wealth. The rural areas have the large purchasing power at their disposal and this is an opportunity to market Consumer banking.

 The customer database available with the banks is the best source of their demographic and financial information and can be used by the banks for targeting certain customer segments for new or modified product The banks should come out with new products in the area of securities, mutual funds and insurance. The quality of service that banks offer and the experience that clients have, matter the most. Hence, to retain the customers, banks have to come out with competitive products satisfying the desires of the customers at the click of a button.. Retail customers like to interface with their bank through multiple channels. Therefore, banks should try to give high quality service across all service channels like branches, Internet, ATMs, etc.

Findings
Banks are now realizing the importance of being a big player and are beginning to focus their attention on mergers and acquisitions to take advantage of economies of scale and/or comply with Basel II regulation. Indian banking industry assets are expected to reach US$1 trillion by and are poised to receive a greater infusion of foreign capital, Financial market has turned into a buyer's market. Banks are also changing with time and are trying to become one-stop financial supermarkets. Market focus is shifting from mass banking products to class banking with introduction of value added and customised products.A few foreign & private sector banks have already introduced customised banking products like Investment Advisory Services, SGL II accounts, Photo-credit cards, Cash Management services, Investment products and Tax Advisory services.. A few banks have gone in to market mutual fund schemes. Eventually, the Banks plan to market bonds and debentures, when allowed. Insurance peddling by Banks will be a reality soon. India has 200 million households and 400 million middleclass population more than 90% of the savings come from the house hold sector. Falling interest rates have resulted in a shift. Now People Want To Save Less And Spend More.

 The dependency on technology has brought IT departments

additional responsibilities and challenges in managing, maintaining and optimizing the performance of consumer banking networks. It is equally important that banks should maintain security to the advance level to keep the faith of the customer. The customer retention is of paramount important for the profitability in consumer banking business, so banks need to retain their customer in order to increase the market share. The financial services sector in India has undergone a complete and new face change since 1990. The banking sector in India has experienced a rapid transformation. With the opening up of an industry thats tightly protected by regulations to private players has introduced many challenges With the entry of private players into consumer banking and with multi-nationals focusing on individual consumer, the banking system underwent a phenomenal change. The major trends triggering this change are commoditization of services, differentiation on features of the products and competition from local and international industry entrants. In order to meet these trends, the banks have changed the traditional line of business and introduced the new financial products and services. Banks now rely on evolving long-term association with customers for which they focus on sustaining profitable relation with customers rather than attracting new customers.