N A M E

C H A N G E

SKY RECORDING

Sky Recording was the original name of the company and to recognize more on the location and putting Sky on the map, (click) the name (click) 816 Recording was implemented.

N A M E

C H A N G E

SKY RECORDING

Sky Recording was the original name of the company and to recognize more on the location and putting Sky on the map, (click) the name (click) 816 Recording was implemented.

N A M E

C H A N G E

SKY RECORDING

816 RECORDING

Sky Recording was the original name of the company and to recognize more on the location and putting Sky on the map, (click) the name (click) 816 Recording was implemented.

A U D I E N C E

The audience is specic musicians that are serious about getting the quality and best experience while recording - whether theyve recorded before or its their rst time.

ELEGANT. MODERN. TIMELESS.

816 recordings goal is to begin to voice attributes of elegance that also reect a modern and a timeless Kansas City. This identitys face life will speak to an audience of musicians wanting to record with a condent and qualied company. They were Sky Recording but decided it didnt give them a sense of placement through their location.

DIRECTION 1
S K Y

My rst direction has sorted itself out to use the imagery of Skys still informing the use of what the old name used to be.

B R A N D

M A R K

RECORDING

YOUR PIECE OF THE SKY

ELEGANT. MODERN. TIMELESS.

P A T T E R N

Within the imagery, the diamond represents YOUR PIECE OF THE SKY or your piece of fame and the limitless boundaries

P H O T O

S T Y L E

C O L O R S T Y P E

Bodoni Std Bold

Akkurat Regular

Bodoni Std Poster Compressed

The colors reect a strong, solid, modern pallet that wont need much variation as time goes on. The supporting imagery will always use the same lter but be applied to only pictures of the sky when clouds are visible. Picking these typefaces, I proposed the mirroring of my attributes with the beautiful bodoni and akkurat.

P H O T O

S T Y L E

Any documented band photo style will feature the whole band, with lters supporting the color pallet of the rebrand.

DIRECTION 2
C O N S T E L L A T I O N S

The second direction goes beyond the sky and takes it up to the next level space. Through this form, I have aimed to gear my thoughts on the pun of 'stars' and getting the respect,recognition, "hollywoodization" musicians want and some dream of come true.

816

where legends are made

RECORDING

ELEGANT. MODERN. TIMELESS.

C O L O R T Y P E

BaseTwelveSerifSmallcaps Arno Pro Semibold

T R E A T M E N T

816

RECORDING

DIRECTION 3
C R E S T

The third direction holds imagery based on Kansas City Skylines. The modern imagery places this recording company to recognizable sights in the city. Including the elegant decorative border, the modern imagery is a nice juxtaposition to the elegant, timeless vectored shapes.

RECORDING
T Y P E

PRODUCTING STARS

Gotham Condensed Book Gotham Condensed Bold

Arno Pro Regular Arno Pro Bold

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PRODUCING STARS

RECORDING

PRODUCING STARS

RECORDING

RECORDING

C O L O R S

RECORDING

S U P P O R T I N G

I M A G E S

S U P P O R T I N G

I M A G E S