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CONSUMER QUESTIONAIRRE- DABUR VATIKA HAIR OIL

Dear Respondent, Thanks for sparing few minutes to fill this questionnaire, which will help us to study the consumer perception for hair oil. Any information provided by you will strictly be used for Academic Purpose. Q. Which brands of hair oil are you aware of? Parachute Keo Karpin Nihar Hair And Care Dabur Vatika

Awareness level
100 80 60 40 20 0 PARACHUTE KEO KARPIN NIHAR HAIR AND CARE DABUR VATIKA
PERCENTAGE

Interpretation
More consumers are aware about parachute, hair and care, dabur vatika rather than keo karpin or nihar.

Q. Which brand of Hair Oil do you use? 1. Parachute 2. Keo Karpin 3. Nihar 4. Hair And Care 5. Dabur Vatika

PREFERRED BRAND
40 30 20 10 0 PARACHUTE KEO KARPIN NIHAR HAIR AND CARE VATIKA

PERCEN

Interpretation
Parachute and vatika is more preferred by consumers rather than keo karpin nihar and hair and care.

Q. Where would you rate your brand on a scale of 1 5 ( 5 being highest)? 1 2 3 4 5

SATISFACTION LEVEL
4 3.5 3 2.5 2 1.5 1 0.5 0

PARACHUTE

NIHAR

VATIKA

Interpretation
Consumers are more satisfied with parachute and vatika rather than nihar

Q. What are the primary reasons for which you use this particular brand? Non sticky Brand Loyalty Fragrance Price

REASON TO BUY THE PREFFERED BRAND


50 40 30 20 10 0 NON STICKY BRAND FRAGRANCE LOYALTY PRICE PERCENTAGE

Interpretation
Consumers prefer those hair oils which are non sticky and having less price.

Q. How did you get to hear about this brand? TV Internet Word of Mouth Print

HOW DID YOU COME TO KNOW ABOUT THIS BRAND.


80 70 60 50 40 30 20 10 0 PERCENTAGE

TV

INTERNET

WOM

PRINT

Interpretation
Consumers gets more information from television, word of mouth, and print rather then internet.

Q. If your brand is not available you would..?

Purchase another brand Wait for it to be available Go for a substitute Buy what is offered by the retailer

UNAVAILABILITY OF PREFERRED BRAND


45 40 35 30 25 20 15 10 5 0

PURCHASE ANOTHER BRAND

WAIT

BUY SUBSTITUTE

WHATEVER OFFERED BY RETAILER

Interpretation
Consumers says if they will not get the preffered brand they will purchase another brand, wait for the product or they will buy a substitute but less consumer says that they will purchase whatever offered by retailer.

Q. Which pack size do you prefer? 75 ml

150 ml 300 ml

PREFERRED PACK SIZE


60 50 40 30 20 10 0 75ml 150 ml 300 ml PERCENTAGE

Interpretation
More consumers prefer 150 ml size pack rather than 300 ml and 75 ml.

Q. On what parameters do you choose this pack size? Availability

Price Family size Storage

REASON TO SELECT PREFERRED PACK SIZE


40 35 30 25 20 15 10 5 0 AVAILABILITY PRICE FAMILY SIZE STORAGE PERCENTAGE

Interpretation
More consumers prefer availability, price, storage rather than family size.

Q.

How often do you buy? Once in 15 days Once a month

Once in two months

FREQUENCY OF PURCHASE
70 60 50 40 30 20 10 0 15 DAYS ONE MONTH TWO MONTHS PERCENTAGE

Interpretation
More consumers prefer to buy once in two months rather than once in one month and once in 15 days.