DESIGN OBJECTIVE

Re-brand the Kemper Museum of Contemporary art: accurately visualise the versatility, diversity, boldness and aesthetic qualities of modern and contemporary art. This should engage and appeal to a wide, diverse audience.

Re-brand the Kemper Museum of Contemporary art: accurately visualise the versatility, diversity, boldness and aesthetic qualities of modern and contemporary art. This should engage and appeal to a wide, diverse audience.

ART APPRECIATION ... dialogue

...

So what MORE could the kemper aim to do and claim to be? Id venture to say that it can be more (*CLICK) energetic, versatile, diverse, interchangeable...

ENERGETIC DIVERSE

MODERN resourcefulness

CONTEMPORARY

Interchangeable VERSATILE

MISSION STATEMENT
We believe that the arts foster exchange, debate, and greater understanding of the human experience. Further more, we aim for a wider audience to partake in this versatile, educational, and aesthetic experience.

We believe that the arts foster exchange, debate, and greater understanding of the human experience . Further more, we aim for a wider audience to partake in this versatile, educational, and aesthetic experience.

Enrich lives Cultural Diversity Aesthetical experience Engage/Interact Innovate/Educate

In essence, the Kemper seems to be pretty solid... though, in an effort to cater to a wider audience, perhaps they might think about encouraging art that uses new media that is interactive, or developing programs or artifacts that are more directly educational to the general public inovative education for art appreciation.

MOTION/CHANGEABLE

INTERCHANGEABLE

MINIMALISTIC

COLOURFUL/ENERGETIC

as far as visual inspiration goes, Im generally looking at, interchangeability motion (which reect the versatility and diversity of the museum, also a minimalistic/modernist approach that is colourful and energetic seems appropriate.

CLEVER/EVOCATIVE/BOLD...

ARTSY

SCULPTURAL

There is a lot of photography and sculpture in contemporary art, as well as more traditional art forms. Also, contemporary art is often bold, visual, and clever.

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DESIGN OPTION

My rst direction... the idea is to here is to use a simple mark that will not draw attention the the artwork, but rather compliment it with this system of logos that have different colors.

here is an example of how I aim to let the artwork that is being promoted speak for itself.

I couldnt decide on the types of marks that I wanted to use. here are some options. they are variations of the abreviation KMCA.

heres another variation that I quite like.

and its ussage

and again (dont go to fast).

an one other slight variation

and theres some practical application.

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DESIGN OPTION

THE THIRD DIRECTION FOCUSES ON... on a meaningful stream

on a meaningful stream of shapesn with different planes weaving in and out.. These are ment to look somewhat dimentional, dynamic, and engergetic.

this is just a nice little detail

ill just go through some example of how theyd be used...

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DESIGN OPTION

the third idea... the one I think has the most potential.

A system of planes that look multi-dimensional. inspired from the meaningful architecture of the Kemper building itself.

This system of colorful, energetic shapes can playfully interact with the artwork and make for a exible graphic element.

KEMPER MUSEUM

CONTEMPORARY ART

Rachael Blackburn Cozad Director

RCozad@kemper.org 816.342.1273

BUSINESS CARD - but its not just any business card... click... when you push the edges, it reveals images of the kempers artwork within the 3 dimensional structure.

Dear Mr. Muggler, e basics of good business letter writing are easy to learn. e following guide provides the phrases that are usually found in any standard business letter. ese phrases are used as a kind of frame and introduction to the content of business letters. At the end of this guide, you will nd links to sites that give tips on the dicult part of writing successful business letters - arguing your business objective. By using these standard phrases, you can give a professional tone to your English business letters. Once you understand these basics you can use this guide to dierent types of business letters to rene your skills for your business needs at your employers or your own small business organization. All the best.

Rachael Blackburn Cozad Director

KEMPER MUSEUM OF CONTEMPORARY ART

4420 WARWICK BLVD. KANSAS CITY, MISSOURI 64111

KEMPERART.ORG

BUSINESS LETTER

KEMPER MUSEUM OF CONTEMPORARY ART 4420 WARWICK BLVD KANSAS CITY, MISSOURI 64111

ENVELOPE

KEMPER MUSEUM OF CONTEMPORARY ART

4420 WARWICK BLVD. KANSAS CITY, MISSOURI 64111

KEMPERART.ORG

STATIONARY

GENERAL INFORMATION

PERMANENT COLLECTION

EXHIBITIONS

VGET INVOLVED

EDUCTION

CAFE SEBASIENNE MUSEUM SHOP

WELCOME TO THE KEMPER MUSEUM OF CONTEMPORARY ART.

HOURS KEMPER MUSEUM OF CONTEMPORARY ART
4420 WARWICK BLVD. KANSAS CITY, MO 64111 TUES.THURS. 10:00 A.M.4:00 P.M. FRI.SAT. 10:00 A.M.9:00 P.M. SUN 11:00 A.M.5:00 P.M. CLOSED MONDAYS

KEMPER AT THE CROSSROADS

33 W. 19TH ST. KANSAS CITY, MO 64108 CURRENTLY CLOSED FOR RENOVATIONS UNTIL OCTOBER 7

KEMPER EAST GALLERIES

200 E. 44TH ST. KANSAS CITY, MO 64111 TUES.FRI. 10:00 A.M.4:00 P.M.

CAF SEBASTIENNE LOCATED IN THE KEMPER MUSEUM

LUNCH: TUES.SUN. 11 A.M.2:30 P.M. DINNER: FRI.SAT. 5:309:00 P.M.

Dear Mr. Mugglr, e basics of good business letter writing are easy to learn. e following guide provides the phrases that are usually found in any standard business letter. ese phrases are used as a kind of frame and introduction to the content of business letters. At the end of this guide, you will nd links to sites that give tips on the dicult part of writing successful business letters - arguing your business objective. By using these standard phrases, you can give a professional tone to your English business letters. Once you understand these basics you can use this guide to dierent types of business letters to rene your skills for your business needs at your employers or your own small business organization.

WEB PAGE... what not to do...

I thought this looked neat, and something I might continue to explore.

Here I even tried puting artwork in the shapes. again thats something I may continue to explore.