SCCS 335 - Sem 1 2008 – Salaya

1. General Course Information

Number of Credits 3 Credits

Prerequisites SCCS 274, SCCS 276, SCCS
323
Session/Academic Year 1/2008
Class Time:
Lecturers: Derek Chongvilaiwan
Cdr.Dr. Kridiwat Suttiwaree

2. Course Introduction
This course introduces you the fundamental concepts and principles of electronic commerce.
Some of these concepts include infrastructure, security, privacy, management, censorship,
intellectual property, payment methods, the roles of customers, stakeholders, suppliers and
employees, and the application of a number of business models to electronic commerce.
The focus of learning is to provide you, the student, with an appreciation of the development of
electronic commerce, its practice, principles, and underlying structures needed to understand its
relationship with traditional business. Moreover, you will focus through your learning in this
course on acquiring a solid basis for the further building of knowledge in the area of electronic
commerce.

Before attempting this course, students are advised that it is important to complete the
appropriate prerequisite course(s) listed on the front of this course profile.

3. Learning Objectives

After successfully completing this course you should be able to:

1 Demonstrate a basic level of competency in the effective use of the Internet, Web page
design, multimedia applications, and the construction, registration, and indexing of a basic
commercial Web site;
2 Demonstrate theoretical knowledge of the first principles as well as the latest trends in
electronic commerce theory and practice;
3 Make informed business decisions on the use of electronic commerce applications based on a
cost-benefit decision-making framework;
4 Demonstrate a moderate level of knowledge of the implications of electronic commerce on
the security of business transactions, the privacy of personal information, the protection of
intellectual property, and new forms of business intermediation.

4.1 Required Resources

Title Electronic commerce / Gary P. Schneider.
Publisher Boston, MA : Thomson/Course Technology, 2007.
Edition 7th annual ed.

4.2 Recommended Resources

Title Creating a winning E-BUSINESS
Publisher Boston, MA : Thomson/Course Technology, 2007.
5. Evaluation
1. Midterm exam 30%
2. Final Exam 40%
3. Quizzes@2 10%
4. Assigments@2 20%

5. Class schedule
Week Date Topic Page Note/Assignment
number
1 June 2 CH 1 Introduction to electronic commerce 2-26
2 June 9 CH 2 Technology Infrastructure: The Internet 26-66
3 June 16 and worldwide web 66-93
4 June 23 CH 3 Selling on the web: Revenue Models 106-135
5 June 30 and Building a web presences 135-184 Quiz 1
6 July 7 CH 4 Marketing on the Web 186-206
7 July 14 CH 5 B2B Strategies: From Electronic Data 217-241
8 July 21 Interchange to e commerce 241-275 Assignment 1 Due
9 July 28 CH 6 Online Auctions, Virtual Midterm
10 August 4 Communications, and web Portals 276-299
11 August 11 CH 7 The Environment of Electronic 309-331
12 August 18 Commerce: Legal, Ethical and tax issues 331-364
13 August 25 CH 8 Web Server Hardware and software 364-389 Quiz 2
14 September 1 CH 9 Electronic Commerce Software 397-430
15 September 8 CH 10 Electronic Commerce Security 438-486
16 September 15 CH 11 Payments Systems for Electronic 493-526
Commerce
17 September 22 CH 12 Planning for Electronic Commerce 536-561 Assignment 2 due