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Bharti Airtel Limited


Public company BSE: 532454NSE: BHARTIARTL




7 July 1995


Sunil Bharti Mittal


New Delhi, India

Area served

South Asia, Africa and theChannel Islands

Key people

Sunil Bharti Mittal

(Chairman) and (MD)


Fixed-line and mobile telephony, broadband and fixedline internet services,digital television, IPTV andnetwork services


$9.290 billion (2010)[1]

Operating income

$2.313 billion (2010)[1]


$2.079 billion (2010)[1]

Total assets

$15.527 billion (2010)[1]

Total equity

$9.491 billion (2010)[1]


22,858 (June 2011)[1]


Bharti Enterprises (63.45%) SingTel (32.15%) Vodafone (4.4%)


Airtel Africa Airtel Digital TV



Bharti Airtel Limited (NSE: BHARTIARTL, BSE: 532454), commonly known as Airtel, is an Indian telecommunications company that operates in 20 countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G or 3Gservices depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with about 230.8 million subscribers across 19 countries at the end of June 2011. It is the largest cellular service provider in India, with over 171.85 million subscribers as of August 2011.
[3] [2]

Airtel is the 3rd largest in-country mobile

operator by subscriber base, behindChina Mobile and China Unicom. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephonyin India, and is also a provider of broadband and subscription television services. It offers its telecom services under the Airtel brand and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve this Cisco Gold Certification. To earn Gold Certification, Bharti Airtel had to meet rigorous standards for networking competency, service, support and customer satisfaction set forth by Cisco. The company also provides land-line telephone services and broadband Internet access (DSL) in over 96 cities in India. It also acts as a carrier for national and international long distance

communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. It is known for being the first mobile phone company in the world to outsource everything except marketing and sales and finance. Its network (base stations, microwave links, etc.) are maintained by Ericsson, Nokia Siemens Network and Huawei, another company (Bharti Infratel Ltd. in India).
[6] [5]

business support by IBM and transmission towers by

Ericsson agreed for the first time, to be paid by the

minute for installation and maintenance of their equipment rather than being paid up front. This enabled the company to provide pan-India phone call rates of Rs. 1/minute (U$0.02/minute). Call rates have come down much further.

During the last financial year [200910], Bharti has roped in a strategic

partner Alcatel-Lucent to manage the network infrastructure for the Telemedia Business.

Sunil Bharti Mittal founded the Bharti Group. In 1983, Sunil Mittal was into an agreement with Germany's Siemens to manufacture the company's push-button telephone models for the Indian market. In 1986, Sunil Bharti Mittal incorporated Bharti Telecom Limited (BTL) and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. This first-mover advantage allowed Sunil Mittal to expand his manufacturing capacity elsewhere in the telecommunications market. By the early 1990s, Sunil Mittal had also launched the country's first fax machines and its first cordless telephones. In 1992, Sunil Mittal won a bid to build a cellular phone network in Delhi. In 1995, Sunil Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Bombay Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar.'2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel began operating in Bangladesh.
[citation needed]

Today, Airtel is the largest cellular service provider in India and fifth largest in the world. [edit]Organisational

[citation needed]


The organisational structure that existed till recently concentrated on the hierarchy of the operations(not services)inside the company as a whole. The structure depicts the corresponding operation/region of different in-charges and hence it didn't hold anyone responsible for each of its services. So, the company found it better to restructure its organisational chart and it came into implementation from 1 August. The transformed organisational structure will have two distinct Customer Business Units (CBU) with clear focus on B2C (Business to Customer) and B2B (Business to Business) segments. Bharti Airtel's B2C business unit will comprehensively service the retail consumers, homes and small offices, by combining the erstwhile business units Mobile, Telemedia, Digital TV, and other emerging businesses (like Mcommerce, M-health, M-advertising etc.). The B2C organization will consist of Consumer Business and Market Operations.

Worldwide presence

Coverage map of Bharti Airtel across 20 countries

Airtel is the 5th largest mobile operator in the world in terms of subscriber base and has a commercial presence in 20 countries and the Channel Islands.

Its area of operations include: The Indian Subcontinent: Airtel Bangla, in Bangladesh Airtel, in India Airtel Sri Lanka, in Sri Lanka

Airtel Africa, which operates in 16 African countries:

Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.

The British Crown Dependency islands of Jersey and Guernsey, under the brand name AirtelVodafone, through an agreement withVodafone.

Airtel operates in the following countries: Country Site Remarks



Airtel Bangladesh had about 5.1 million customers at the end of June 2011.[8]

Burkina Faso


Airtel Burkina Faso is the dominant player with 1,433,000 customers representing 50% market share.[9]



Airtel Chad is the no. 1 operator with 69% market share.[9]

Democratic Republic of the Congo


Airtel is the market leader with almost 5 million customers at the end of 2010.



Airtel Gabon has 829,000 customers and its market share stood at 61%.[10]



Airtel Ghana had about 1.76 million customers at the end of 2010.[11]



Airtel is the market leader with almost 152.5 million customers

at the end of 2010.[12]



Airtel Kenya is the second largest operator and has 4 million customers.[13]


Airtel holds second place in the mobile telecom market in africa.airtel.com/madagascar Madagascar, has a 39% market share and over 1.4 million customers.[9]



Airtel Malawi is the market leader with a market share of 72%.[9]



Airtel Niger is the market leader with a 68% market share.[9]



Republic of the Congo


Airtel Congo is the market leader with a 55% market share.[9]


On 8 September 2011, Airtel announced that it had been awarded a licence by the Rwanda Utilities Regulatory Agency to operate 2G and 3G GSM mobile services in Rwanda.[14]



Airtel is the leading comprehensive telecommunications services providers with over 55% market share of mobile market in Seychelles.[15]

Sierra Leone


Sri Lanka


Airtel Lanka commenced operations on 12 January 2009. It had about 1.8 million mobile customers at the end of 2010.[16]



Airtel Tanzania is the market leader with a 38% market share.[9]



Airtel Uganda stands as the no. 2 operator with a market share of 38%.[9]



Channel Islands :

Jersey and

Guernsey airtel-vodafone.je

Airtel operates in the Channel Islands under the brand name Airtel-Vodafone through an agreement with Vodafone.

Jersey and Guernsey are British Crown Dependencies. They are not independent countries. Therefore, Airtel's countries of operation is
considered to be 19.

airtel has nationwide presence and is the market leader with a market share of almost completely(as of May 2010). It is 6th most valued brand according to an annual survey conducted by Brand Finance and The Economic Times in 2010.

On 19 October 2004, Airtel announced the launch of a BlackBerry Wireless Solution in India. The launch is a result of a tie-up between Bharti Tele-Ventures Limited and Research In Motion (RIM). The Apple iPhone 3G was rolled out in India on 22 August 2008 by Airtel & Vodafone. Both the cellular service providers rolled out theirApple iPhone 3GS in the first quarter of 2010. However, high prices and contract bonds discouraged consumers and it was not as successful for both the service providers as

much as the iPhone is successful in other markets of the world. The Apple iPhone 4 was introduced on 27 May 2011 by Airtel & Aircel. [edit]3G On 18 May 2010, 3G spectrum auction was completed and Airtel will have to pay the Indian government 12,295 crore (US$2.74 billion) for spectrum in 13 circles, the most amount spent by an

operator in this auction. Airtel won 3G licences in 13 telecom circles of India: Delhi,Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (east), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, Jammu & Kashmir.

Airtel also operates 3G services

in Maharastra & Goa and Kolkata through an agreement with Vodafone and inGujarat through an agreement with Idea. This gives Airtel a 3G presence in 15 out of 22 circles in India. On 20 September 2010, Bharti Airtel said that it has given contracts to Ericsson India, Nokia Siemens Networks (NSN) and Huawei Technologies to set up infrastructure for providing 3G services in the country. These vendors will plan, design, deploy and maintain 3G-HSPA (third generation, high speed packet access) networks in 13 telecom circles where the company has won 3G licences. While Bharti Airtel has awarded network contracts for seven 3G circles to Ericsson India, NSN would manage networks in three circles. Chinese telecom equipment vendor Huawei Technologies has been introduced as the third partner for three circles.

On 24 January 2011, Airtel launched 3G services in Bangalore, Karnataka its largest circle by revenue. With this launch, Airtel became the third private operator (fifth overall) to launch its 3G services in the country following Reliance Communications and Tata Docomo. 3G in Chennai and Coimbatore. On 27 July 2011 Airtel launched 3G in 3 Major Cities in Kerala(Trivandrum,Cochin&Calicut) with 3G network sharing agreement between idea. On 3 August 2011, Airtel launched 3G in Maharashtra & Goa with 3G network sharing agreement between idea. Airtel plans to cover 1,500 cities across 13 circles by the end of March 2012. The company, which has 3G licences for 13 circles, is also in talks with other service providers to roll out the services in the remaining 10 circles as part of its roaming offerings.
[22] [21]

On 27 January 2011, Airtel launched

Airtel had about 3 million 3G subscribers as of May 2011. [edit]4G


On 19 May 2010, the broadband wireless access (BWA) or 4G spectrum auction in India ended. Airtel paid 3314.36 crores for spectrum in 4 circles. The circles it will provide 4G in

are Maharashtra, Karnataka, Punjab and Kolkata.

According to Cellular Operators Association of India (COAI) director general Rajan S. Mathews, Airtel is expected to launch 4G services in first qaurter of 2012. [edit]Criticism There has been lot of criticism about Airtel for its unauthorised VAS activation. Many of its services were activated automatically according to a complaint forum. In return Airtel launched STOP/START 121 services for such issues.
[26][27] [25]

They are expected to use LTE technology.

Alternatively, you can sign up on the "Do Not Disturb" list to avoid all

telemarketing calls and SMSes. [edit]Controversy

Bharti Airtel(India) along with Loop Mobile, Idea Cellular, Reliance Communications and Vodafone was issued notices by Telecom Regulatory Authority of India(TRAI) for violation of Mobile number portability(MNP) Regulations. According to TRAI, they had received complains from customers regarding wrong rejection of porting requests by telecom operators and also requesting porting code through number 1900. [edit]Telemedia The Telemedia business provides services in 89 Indian cities and consists of two brands.
[30] [29]

10 been charged for a message for

Airtel Broadband provides broadband and IPTV services. Airtel provides both capped as well as unlimited download plans [reduced speeds at unlimited data are implied]. The maximum speed available for home users is 16Mbps. Airtel Fixed Line which provides fixed line services. Airtel has about 3.16 million wireline customers, of which 42.6% are broadband/internet subscribers as of August 2010.

Until 18 September 2004, Bharti provided fixed-line telephony and broadband services

under the Touchtel brand. Bharti now provides all telecom services including fixed-line services under a common brand "Airtel". [edit]Digital


Main article: Airtel digital TV The Digital TV business provides Direct-to-Home (DTH) TV services across India under the brand name Airtel digital TV. It started services on 9 October 2008 and has about 32.44 million customers as of August 2010.

[edit]Enterprise The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos through its nationwide fiber optic backbone, last mile

connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing stations. It has two sections under it. [edit]Mobile data service The different services under mobile data are BlackBerry services,a web-enabled mobile email solution working on 'Push Technology', USB modem that helps in getting instant access to Internet and corporate applications,Airtel Data Card that gives the liberty to access the internet anytime, Easy Mail is a platform that provides access to personal/corporate e-mails independent of handset operating system and application services that shorten the queues at the billing section, off-load the pressure on the billing staff and bring convenience to the user. [edit]Enterprise business solutions There are two kind of solutions offered by Airtel. One is GPRS Based Solutions like mobile applications tools for enterprise, TrackMate, automatic meter reading solutions etc. and the other is SMS Based Solutions like interactive sms,bulk sms, inbound call center solutions.

[edit]Android-based Tablet Beetel Teletech Ltd., a unit of Bharti Enterprises Ltd., on 18 August launched a 9,999 rupees ($220) 7inch tablet in India based on Google Inc.'s Android operating system. The offering is intended to capitalize on the expected demand for cheap computing devices in the world's fastest-growing and second-largest mobile phone market.

Subscriber Base
Bharti Airtel has about 230.8 million subscribers worldwide 169.18 million in India, 46 million are in Africa, 4 million in Bangladesh and 1.8 million in Sri Lanka as of the end of June 2011. The numbers include mobile services subscribers in 19 countries and Indian Telemedia services and Digital services subscribers.

The Airtel subscriber base according to Cellular Operators Association of India (COAI) as of December 2010 was: Metros

Hyderabad 8,947,870 Chennai 2,947,870 Delhi 7,420,171 Mumbai 3,263,688 Kolkata 3,181,073

"A" Circle Andhra Pradesh 15,329,598 Gujarat 5,980,024 Karnataka 14,004,247 Maharashtra 7,865,425 Tamil Nadu 9,157,295

"B" Circle Haryana 1,856,093 Kerala 3,383,097 Madhya Pradesh 8,527,584 Punjab 5,946,742 Rajasthan 12,001,442 Uttar Pradesh (East) 11,455,638 Uttar Pradesh (West) 5,475,843 West Bengal 7,592,487

"C" Circle Assam 2,828,490 Bihar 13,901,163 Himachal Pradesh 1,528,727 Jammu and Kashmir 1,879,828 North Eastern States 1,748,202 Orissa 4,989,102

Airtel is the market leader in India with about 152,495,219 out of the total 745,000,000 subscribers in India or about 20.46% market share as of December 2010. [edit]Acquisitions
[citation needed]

and Mergers

[edit]MTN In May 2008, it emerged that Bharti Airtel was exploring the possibility of buying the MTN Group, a South Africa-based telecommunications company with coverage in 21 countries in Africa and the Middle East. The Financial Times reported that Bharti was considering offering US$45 billion for a 100% stake in MTN, which would be the largest overseas acquisition ever by an Indian firm. However, both sides emphasize the tentative nature of the talks, while The Economist magazine noted, "If anything, Bharti would be marrying up," as MTN has more subscribers, higher revenues and broader geographic coverage.

However, the talks fell apart as MTN group tried to reverse the negotiations by making Bharti

almost a subsidiary of the new company.

In May 2009, Bharti Airtel again confirmed that it is in Talks with MTN and companies have now agreed discuss the potential transaction exclusively by 31 July 2009.
[39] [38]

Bharti Airtel said in a statement "Bharti

Airtel Ltd is pleased to announce that it has renewed its effort for a significant partnership with MTN Group".

Talks eventually ended without agreement, due to the South African government opposition. [edit]Zain


In March 2010, Bharti struck a deal to buy the Kuwait firm's mobile operations in 15 African countries, in India's second biggest overseas acquisition after Tata Steel's $13 billion buy of Corus in 2007. Bharti Airtel completed its $9 billion acquisition of African operations from Kuwait's Zain, making the firm the world's No. 5 wireless carrier by subscribers.Airtel has reported that its revenues for the fourth quarter of 2010 grew by 53% to US$3.2 billion compared to the previous year, newly acquired Zain Africa division contributed US$911 million to the total.However, net profits dropped by 41% from US$470 million last year to US$291 million this year due to a US$188 million increase in radio spectrum charges in India and an increase of US$106 million in debt interest. [edit]Telecom Seychelles On August 11, 2010, Bharti Airtel announced that it would acquire 100% stake in Telecom Seychelles for US$62 million taking its global presence to 19 countries. Telecom Seychelles began operations in 1998 and operates 3G, Fixed Line, ship to shore services satellite telephony, among value added services like VSAT and Gateways for International Traffic across the Seychelles under the Airtel brand. The company has over 57% share of the mobile market of Seychelles.
[41] [citation needed]

Airtel announced plans to invest US$10 million

in its fixed and mobile telecoms network in the Seychelles over three years , whilst also participating in the Seychelles East Africa submarine cable (SEAS) project. The US$34 million SEAS project is aimed at improving the Seychelles global connectivity by building a 2,000 km undersea high speed link to Dar es Salaam in Tanzania. [edit]Joint


[edit]Airtel-Ericsson As per a five-year managed services agreement signed recently


, Ericsson will manage and optimize

Airtels mobile networks in Africa. Ericsson will modernize and upgrade Airtels mobile networks in Africa with the latest technology including its multi standard RBS 6000 base station.As part of the modernization, Ericsson will also provide technology consulting, network planning & design and network deployment.Ericsson has been the managed services and network technology partner in the Asian operations.
[citation needed]

[edit]Rebranding On 18 November 2010, Airtel rebranded itself in India in the first phase of a global rebranding strategy. The company unveiled a new logo with 'airtel' written in lower case. Designed by London-based brand agency, Brand Union, the new logo is the letter 'a' in lowercase, with 'airtel' written in lowercase under the logo.

On 23 November 2010, Airtel's Africa operations were rebranded to 'airtel'. Sri Lanka followed on 28 November 2010 and on 20 December 2010, Warid Telecom rebranded to 'airtel' in Bangladesh. [edit]Sponsorship On 9 May 2009 Airtel signed a major deal with Manchester United Football Club. As a result of the deal, Airtel gets the rights to broadcast the matches played by the team to its customers. Bharti Airtel signed a five-year deal with ESPN Star Sports to become the title sponsor of the Champions League Twenty20 crickettournament. But now the deal is terminated and Nokia is sponsoring Champions League Twenty20 cricket."

Airtel, also signed a deal to be title sponsor the inaugural Formula One Indian Grand Prix during the 2011 season.



The signature tune of Airtel is composed by Indian musician A. R. Rahman. The tune became hugely popular and is the world's most downloaded mobile music with over 150 million downloads. version of the song was released on 18 November 2010, as part of the rebranding of the company.
[46][47] [47]

A new

This version too was composed by Rahman himself


P7 program


As of today,Bharti Infratel is the only telecom tower company, which has installed almost 3 MWT of solar capacity on their network, generating more than 5 mn units of electricity every year.The Green Towers P7

program is scoped for 22,000 tower sites (primarily rural areas having low or no Grid Power availability) out of which 5,500 sites have already been implemented in the first year as a part of this 3-year program. Once completed, the initiative will reduce diesel consumption by 66 mn litres per year with a significant carbon dioxide reduction of around 1.5 lac MT per year. Bharti Infratel bagged the 2011 'Green Mobile Award ' at the GSMA Mobile World Congress at Barcelona and was also awarded the 2010 innovative infrastructure company of the year award at the CNBC Infrastructure Awards for this groundbreaking initiative.Bharti remains the first company in the world to introduce the practice of sharing of passive infrastructure by collaborating with their competition to share mobile towers and to reduce the collective carbon footprint of the industry. This has become a subject of case studies in institutions including Harvard Business School. [edit]Energy
[citation needed]


The company has installed solar hot water generator at its main campus in Gurgaon for fulfilling the hot water requirement in the cafeteria. Majority of its facilities across NCR region are now equipped with LES (Lighting Energy Savers) which have reduced energy consumption in the lighting system to the tune of 1025%. Variable Frequency Drives installed in AHU (Air Handling Unit) at its campus have helped in enhancing the efficiency of cooling system by 10%. These measures have resulted in a total saving of 8.5 lakh units of electricity per year. Airtel has embarked upon technology related initiatives like virtualization of servers that has helped it release over 500 CPUs. Also the drive of sending e-bills to the post-paid customers is helping save 12,840 trees annually. Within its campus the Secure Print Solution' an automated queue management based secured printing solution has led to an annualized saving of about 8 metric tonnes of paper. [edit]Alternate energy sources such as solar energy They have already deployed these at as many as 1050 sites thus saving 6.9 mn litres of diesel and approximately Rs. 280 mn. [edit]Energy efficiency measures such as Integrated Power Management Systems and

variable speed DC generators

It has resulted in the reduction in the rate of diesel consumption by 1.2 mn litres. They have already saved Rs. 47 mn across nearly 900 sites. [edit]Demand side management like Free Cooling Units (FCU) instead of air

It has already been implemented across 3400+ sites, saving consumption of 4.1 mn litres of diesel. [edit]Timeline

Logo used by Airtel till 2010 November

The chronology of events since Bharti Tele-Ventures was incorporated in 1995: 1995 Bharti Cellular launched cellular services as "AirTel" in Delhi.


2010 On 18 May 2010, Airtel won 3G spectrum in 13 circles: Delhi, Mumbai, Andhra Pradesh,Karnataka, Tamil Nadu, Uttar Pradesh (West), Rajasthan, West Bengal, Himachal Pradesh,Bihar, Assam, North East, Jammu & Kashmir for Rs. 12,295 crores.

Bharti Airtel wins broadband spectrum in four circles: Maharashtra, Karnataka, Punjab and Kolkata for Rs. 3314.36 crores.

On 18 November 2010, Bharti Airtel announced a re-branding campaign wherein, they would be referred as airtel, with a new logo.
[50] [51]

On 20 December 2010, Airtel launched its new identity for Bangladesh subscribers.

On 23 December 2010, Airtel opened its first underground terrestrial fibre optic cable built in alliance with China Telecom.

Experience the magic of High Definition this festive season with Airtel digital TV and Sony India! Bharti Airtel to Observe Silent period from September 30, 2011 Airtel digital TV brings the celebrated TV series Johnny Test to India Airtel dedicates 4th Airtel Delhi Half Marathon to Friends 2011 FORMULA 1 AIRTEL GRAND PRIX OF INDIA set to flag off Indias Formula 1TM dreams Bharti Airtel announces two new CEOs for Consumer Business Group

business divisions

bharti airtel offers GSM mobile services in all the 22-telecom circles of India and is the largest mobile service provider in the country, based on the number of customers.

The group offers high-speed broadband with the best in class network. With fixed line services in 87 cities, we help you stay in touch with your friends & family and keep you updated round the clock

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