MASK TEA

Mask Tea karo baat tu sirf zaiqay ki hi nahi faiday ki bhi

INSITITUTE OF BUSINESS AND TECHNOLOGY BIZTEK

Submitted To: Miss. Binish Nida Institute of Business and Technology Gulshan Campus, Karachi Submitted By: MBA Ist semester Muneeb Farooqui Aamir Ali Khan Shoaib Hassan Khalil Ahmed BM-25137 BM-25128 BM-25118 BM-25117

LETTER OF ACKNOWLEDGEMENT
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Dear Reader, We would like to thank ALLAH Almighty, for finally making our efforts worthwhile. We also like to thank Ms Benish Nida course instructor, Principle of Marketing biztek, Karachi for her amiable support and guidance in completing this report. It is due to her that, we had the opportunity of learning how to carry out and conduct a research report. This report about mask tea in Pakistan, this will help us in enhancing research and creative skills in the practical scenario.

Sincerely, Muneeb Farooqui Amir Ali Khan Shoaib Hasan Khalil Ahmed

LETTER OF TRANSMITTAL
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Institute of Business and Technology (Biztek)Gulshan-e-Iqbal,Karachi, Pakistan

To Whom It May Concern

Dear Madam, Presented here is the report on Mask tea as a part of the requirement of the course research report M.B.A (semester One) This report follows the guidelines given in the course outline provided by biztek it has been reviewed and duly approved our course instructor The research report provides flaws present solving the problem of weight Your feedback is vital for the credibility and worthiness of this research report. Please do not hesitate to contact us for any additional information or question.00923452664422 Thank You Yours Truly Muneeb Farooqui Amir Ali Khan Shoaib Hasan Khalil Ahmed

TABEL OF CONTENT
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1.0

Mask Tea Management ------07-08

1.1

Company Address ---------------09

2.0

Executive Summary-----------10
2.1

Introduction -------------------------11 Mask tea Value and Vision ---- -12-13

2.2

3.0

Marketing Research ----------14

3.1

Method of data collection ------- 15 Survey Result --------------------- 15 Swot Analysis ----------------------16

3.2

3.3

4.0

Marketing Environment -----17

4.1

Target Market Selection ---------18 Business Portfolio ---------------- 18

4.2

5.0 Product Positioning ----------19

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5.1 Marketing Mix ------------------------20-21 5.2 Mask tea Achievement ------------22 5.3 Product & Services -----------------22-26

6.0 Mask Feature -------------------27

6.1 Mask Budget-------------------------28-29

7.0 Conclusion ----------------------30 8.0 Recommendation -------------31 9.0 Bibliography ------------------- 32 10.0 Questionnaire ----------------33-34

President and CEO Amjad Khan

Chief Information Officer Tariq Hussain

Vice President Human Resources, Administration & Security Ali Raza Mehdi

Vice President Sales Miss Chin Wa

Vice President Marketing Bilal Munir Sheikh

Vice President Customer Services Mustafa Peracha Vice President & Head of Broadband Business Division. Naeem Zamindar

Vice President Corporate Affairs Agha Qasim

Chief Technical Officer Ramy Reyad Kamel

Vice President/ Chief Strategy Officer Mr. Aamir Ibrahim

Head Office Address Telephone Email Web Mask House 1- A, Mall Road, Lahore-Pakistan +92-51- 2817533 - 40 customercare@mask.net www.masktea.com

+ Karachi CS Gulshan Service Centre Manager AAMIR ALI KHANAddress PTC Number Fax Number Office# 4, Kashif Plaza Sharah-eFaisal Karachi 021 - 111-333-554 021 - 111-551-446

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Sales Promoters is the Malysia Groups latest venture in Pakistan.After the successful launching of a Mask Tea, our aim is to become at the leading Tea Company in the different cities of Pakistan. This report was created for strategic planners, international marketing executives and export managers whose primary concern is the world market for packaged mask tea weighing up to 3 kilograms. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for packaged Mask tea weighing up to 3 kilograms for those firms serving the world via exports and foreign direct investment.

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If you are used to your morning cup of Earl Grey, you might cringe at the idea of switching to green tea. Green tea isn't that exotic, and there is a good chance you'll enjoy the change of taste. I've got a little introduction here to explain a bit more about green tea, including how it tastes and how to brew it

. Have you ever thought about breaking from your everyday black tea routine, and trying some green tea? Perhaps you thought it was too exotic, or were unsure how it would taste. It's time to get out of your tea rut, and brew up a cup of green tea. It tastes great, is easy to make and is just packed with healthy stuff. What is mask tea? What exactly is the difference between mask tea, and the comfortable black tea you are used to? Well, it all comes from the same plant (Camellia sinensis), but the difference is in the processing. Green tea is dried, but not fermented. The shorter processing gives green tea a lighter flavor than black tea. It also helps keep all the beneficial chemicals intact, which is why green tea is so good for you. How do you brew mask tea? Just the same as you would brew any other kind of tea, whether you have bagged tea or loose green tea. One thing to watch out for: don't use fully boiling water. Green tea is more delicate than black, so you want to keep the water a little cooler. Brewing when your water is just about to hit the boil is good. But what does it taste like? Don't expect green tea to taste like your regular tea. All the different kinds of green tea have different flavors, but they do have a taste in common. The flavor of green tea can be described as: fresh, light, green, or grassy. Some varieties of green tea are have a bit of sweetness to them, and some are a little astringent. Green tea is not usually served with milk or sugar, but you can decide that for yourself.

Sales Promoter Vision

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"To be the leading provider mask tea in Pakistan by offering iquality and medical solutions for our Consumer while exceeding Shareholder value & Employee Expectations". Mission Statement Sales promotors provides easy access to all the brilliant health benefits of green tea, with the added benefit of putting your mind and body in balance

Product Oriented
We are offering a quality tea with lots of benefits

Market Oriented
We are here to help We exist to help our consumer get benefit of having tea quality in their daily lives.

Sales Promoters values

Total consumer satisfaction

Consumers are at the heart of our success. They have placed their trust and confidence in us. In return, we strive to anticipate their needs and deliver service, quality and value beyond their expectations.

Business Excellence
We strive for excellence in all that we do. We aspire to the highest standards and raise the bar for ourselves everyday. This commitment to delivering world-class quality product in shape of tea and value for our consumer and all stakeholders.

Trust & Relationship

At Sales Promoters, we take pride in practicing the highest ethical standards in an open and honest environment, and by honoring our commitments. We take personal responsibility for our actions, and treat everyone fairly, and with trust and respect.

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 Respected People
Our relationships drive our business. We respect and esteem our employees and all stakeholders. We believe in teamwork, empowerment and honor.

Corporate Social Responsibility

As the market leader, we recognize and fulfill our responsibility towards our country and the environment we operate in. We contribute to worthy causes and are dedicated to the development and progress of the society.

Sales Promoters Object

Our object is to create life time consumer ship in all over the world. Our aim is to provide highly standard quality of tea to our consumers. Our purpose is to generate Profitability.

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We collect Primary data by questionnaires by observing human behavior interest. We collect Secondary data from Internet, Newspaper, and Books.

We conduct a survey to get or find the market position & demand of a product & consumer orientation. & we survey on belonging class of our consumer & their age. We extracted from possessive survey is that the majority of people enjoy standard quality tea at night, mask tea give facilities because many consumer face fat and heavy weight problem and blood pressure issues. Our possessive green mask tea now we can market at a large scale of business in tea suppliers or markets. We find that price gets less important and the emphasis given to the quality of tea, our purpose is to find consumer behavior, and providing quality tea. Our survey result shows that we can easily enter in tea market and earned maximum profit & provide job facilities.

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Opportunities
The first thing in our mask tea is no quality issue to our

consumers. Being a new herbal tea we provide maximum opportunity. We come in the market with new test and features. We attract above 18 years of age group.

Threats
Herbal green tea is still new in Pakistan.

The political and economical condition of Pakistan affected on our product sale volume. There are already many green tea available in Pakistan market so competition is tough.

Strengths
First time we have introduced a green tea with the purpose

of controlling blood pressure. This tea is good in test. The attractive features. Mask groups of company reliable manufacturer of the product. Easy to make.

Weakness.

Required of market slowly fulfill because of unavailability. Require high market share in Pakistan market.

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Political Environment
Our product can be affected by Pakistan political environment because when our product is manufactured in other country and Pakistan international business relationship can be affected us.

Economical Environment
We launched our product to see Pakistan economical condition we determine national income and survey on consumer buying power our product cost is very low in the green tea market and it can be provide maximum benefit to Pakistan economy

Legal Environment
People decisions are strongly affected by development in the legal environment. This environment is composed of laws of government and other agencies. So in this way the support of the government required for becoming a successful organization.

Social Environment
We provide maximum facilities to our consumers our aim is to build better relationship, our product is not harmful.

Technological Environment(varities)
Pakistan tea industry already developed now we enter with new feature, and try to provide quality tea sector of Pakistan.

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Our product internationally market share is high, now we try to build our market share high in Pakistan our target market is young generation, middle class, we provide unique value to our consumer our target is to provide standard green herbal in allover the Pakistan.

Mask herbal tea is first time in Pakistan so our market share is low and growth rate market share is high so our product falls in ? Question Mark category.

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Mask.Tea is a fresh, energizing and tea with all the medical benefits. It caters all those people who have a busy lifestyle and dont have enough time to exercise specially the busy housewives, officers who have a weight issue. It looses about 6 pounds a week.

Value Positioning
Mask tea is better than other green tea our aim is to provide different features with other, and we want to build life time relationship with consumer.

Market Positioning
Mask tea Provide Large no.s of distribution centres. Mask tea provide good taste. Mask tea provide consumer orientation.

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Product
Product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or a want. Mask tea is a consumer product that can be bought by the final consumer for personal consumption Sales promoter work in Malaysia as a large network now we introduce our product in Pakistan mask tea is qualitative product. Product Feature Large Network of distributors. Low price as compare to competitors. New flavor.

Price
Price is the amount of money charged for a product or service or the sum of the value the consumers exchange for the benefits of having or using the product or service. Price is the only element in the marketing mix that produces revenue; all other elements represent cost. This shows the price is also one of the most flexible elements of the marketing mix. Unlike product features, price can easily be changed.

Mask Tea Provide Low price with other Free delivery to large orders.

Place
It is a very crucial strategy of marketing but it does vary from the type of the product. Placement strategy means where the product would be available for the sale. To make a product available at different locations in Karachi & Lahore, we try to forget a distribution channel which is a set of inter dependent organization involved in the process of making a product or service available for use of consumption by the consumer or business usage

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We target now two major Cities of Pakistan Karachi and Lahoreand trying to provide distribution centre network in all over the Pakistan cities.

Promotion
Sales promotion consists of a diverse collection of incentives tools, mostly short term, designed to stimulate quicker or greater purchase of particular product or service by consumers or the trade. The promotion done by Mask Tea is based on advertising and sampling. The objective of the promotion in the first phase of the campaigns was to create awareness of the drink category. Obviously, the message is carrying the brand name so it can be established as an control wait. The product has a high image because of which a perception of its attitude and sex appeal has to be made. It is difficult to mass market this product that is why it is being sold to a focused market. Mask tea being a new product in market, mask tea need more advertising for high marketing, to achieve their objective /target.Now we are focus on mass media to promote our product at large level.

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Quality Management System Certification for Billing, Engineering Departments.

Largest Distribution Centre in Pakistan. Only mask tea provider in Pakistan to provide herbal tea. We are mask tea provider in Pakistan to offer herbal tea for control your weight and blood pressure.

Mask tea presents a wide selection of value added services that ensure you well manage your life via your herbal tea & express yourself effectively.

Customer Service
Mask Tea Consumer Service division functions on the premise of pleasing and satisfying our valuable customers, resolving their problems and addressing their queries. Our Contact Centre is equipped with the latest technology and its staff is trained to inform, educate and help consumer in the best possible way.

Corporate Services
Good taste, nice colour & herbal quality. Mask tea is the ultimate means to stay connected wherever your business takes you. Mask tea allows you to capture the market which provides you with the best distribution segmentation.. This anywhere available you need wherever you want!

Customized Solutions
Various customized solutions are available to better suit your requirement. For details please call our Customer Services at 111-333-554 from any landline.

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Mask tea is a type of tea made solely with the leaves of Camellia sinensis, that has undergone minimal oxidation during processing. Green tea originates from China and has become associated with many cultures in Asia from Japan to the Middle East. Recently, it has become more widespread in the West, where black tea is

traditionally consumed.

Loose Weight with mask tea

Want To Drop A Few Pounds?
Come to Tea!"

"I think tea in general has helped me focus on the important things in life because it forces me to stop a little and let life soak in. By mask tea you can loose your weight about 6 pounds a week

Healthier Lifestyle
As the healthiest beverage in the world after water, tea offers numerous benefits that can significantly contribute to a change in your lifestyle and consciousness, resulting in a healthier way of life.

Make foods digestion easy

This affects the way you eat and the foods you consume. People who drink four to six cups of tea a day are unlikely to continue consuming foods high in fat and calories . Mask tea weight loss works because it does not require you to eat a very low calorie diet.

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Change of Attitude and Behaviour

How does drinking tea, especially mask tea, contribute to a change in lifestyle, awareness and diet? The answer is surprisingly simple. It just doesat least for most of us. There is nothing you have to do or think about. Within 30 days or so of starting a green tea regimen of four to six cups a day, youll start to experience a change in attitude and behavior, based on the empowering belief that were all the source of all our own answers.

Helps Regulating Body Temperature

Mask tea helps the regulating of human body temperature

Avalibality of Good Option after dinner or lunch

At first, youll notice a subtle change. Instead of reaching for that candy bar or dish of ice cream that youre accustomed to eating after dinner, youll find that youre consciously taking a smaller portion or eliminating it altogether. Youll begin to notice when you go out to a restaurant that your choices will be mask tea for more in alignment with foods that will optimize your health.

Helps in controlling blood sugar

On a more scientific note, heres some simple math. A 16-ounce Starbucks Caramel Frappuccino without whipped cream has about 280 caloriesor 430 with whip. A cup of mask tea has none or, if you must have a teaspoon of sugar, about 15 calories. The high calorie count in coffee chain drinks stems from them being loaded with sugar. Drink one, your blood sugar will spike and later crash, resulting in such low levels that you crave either more sugar or other equally empty calories. Youll reach for highly refined carbs, fatty and/or sugary snacks or simply vast amounts of food to replenish your low energy. Tea does not cause such ups and downs.

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Relax mind and calm senses

Appreciation for superior quality tea is not limited simply to its delicious taste. You can use your other senses as well. Smell the tea first to enjoy its fragrant aroma. Look at its special natural color and texture. Imagine how the leaves gently unfold in the hot water as it brews in the teapot. Allow yourself to relax and slowly sip your first taste. Let it roll over your tongue. Savor the subtle scent of its fragrance and taste. Slowly enjoy each sip. That's what drinking tea is all about.

Packaging of mask tea and Logo

There are several advantages to drinking Mak- tea over the tea found in most other teabags. For one, the quality of the tea is unmatched. Most teabags contain broken leaf pieces, fannings, and tea dust. Secondly, Mask - tea contain larger quantities of polyphenols, flavonoids, vitamins, and minerals. Most of all, the taste of loose-leaf teas is unsurpassed.

Contains powerful antioxidant

It contains powerful Antioxidants llike Polyphenol, tannins which prevents cellular damage

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Reduce the chance of heart attack

When we drink 3-4 cups of mask tea in per day, it will reduce the chance of heart attack .Researchers at the Tohoku University School of Public Policy in Sendai, Japan, said drinking five or more 3.4-ounce cups of green tea daily reduces the risk of heart disease by 31 percent in women and by 22 percent in men, WebMD reported Wednesday. The scientists said the reduced risk was compared to people who consume one or fewer 3.4-ounce cups of the beverage daily.

Prevents Skin Cancer by two mechanism

Uses of mask tea can be prevents skin cancer or other When we drink 3-4 cups of mask tea in per day, it will reduce the chance of heart attack . Skin cancer accounts for more new cases of cancer than all other cancers combined. Exposure to UV radiation is the most important risk factor for development of skin cancer (LeBlanc et al., 2008). Primary prevention has reduced the incidence of skin cancer in the geographic regions at highest risk Polyphenols from green tea (GTPs) have been shown to reduce UV-induced skin cancer in animal models (Mantena et al., 2005). The mechanisms by which this is achieved remain unclear, but it is thought that the ability of GTPs to reduce the inflammation associated with UV exposure may be an important factor in this process Note; Experience pure freedom with mask tea for relaxing yourslef

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Competitor Analysis
Our major competition is all those manufactures that are specialized in tea making.

Competitive Advantage
Mask tea is not a normal kind tea of tea it provide different features with others, our aim is to serve quality of tea, Mask tea can be provide you a unique taste with great health benefits.

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MaskT ea
Television 23% Newspaper 12%

Magazine 16%

Radio 8%

Websites 10%

Billbords 31%

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We would like to conclude on a special note regarding very keen and sharp completive environment in which Tea industry is placed in Pakistan. While the competitive pressure is likely to accentuate and, determined to convert this into a challenge and seek out opportunities for growth through customer focus and aggressive marketing of their products and availability of tea industry and we also conclude the future of green tea industry in pakistan is

become wide, vital and source of earning in the business world.

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 Tea industry in Pakistan now should move to improving the top

priority of market.

The Herbal Tea industry in Pakistan should work on improving

its image and create market loyalty.

The Tea providers and distributors can create a mental

association with people.

The Tea industry in Pakistan, The quality and service providing

of the fast delivery process, security and reliability should be improved.

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Www.telestial.com. Www.yahoo.com Www.wiki-answer.org Www.cellularabroad.com

Q1) what is the monthly expenditure of your family? a) 40,000 50,000

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b) 51,000 60,000 c) 61,000 70,000 d) 71,000 80,000 e) 81,000 Above Q2) Do you like to take green tea mobile? a) b) Yes No

Q3) Which brand of tea you Used Mostly? a) b) c) Tapal Lipton Tately Q4) How many cups of tea you take in a day? a) b) c) d) 4 cups 03 cups 02 cups 01 cups

Q5) what problem you are face selecting a tea brand? a) Availability of tea in market b) Market price c) Other Q6) what features do you like to see in any company of tea ? a) Taste b) Purity c) Relaibility

Q7) What Advantage do you want to see in any company of tea?

a) Wide range of distributors or wholeseller

b) Timely available of product c) Discount Rate

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Q8) Have you ever listen about Mask Tea? a) Yes b) No Q9) If yes have ever bought it? a) Yes b) No Q10) What Feature Would you like to see in? a) b) c) d) Reliability Discount rate Customization If any other please specify ___________________

Q11) Personal Information Name: ____________ Sex: ______________ Age: _____________ Qualification: ____________

HAVE A NICE DAY

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