Help Rural India

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Corporate Social responsibility

Corporate Social Responsibility (CSR) is a concept that encourages organizations to consider the
Home About us Core Objectives Corporate Social Responsibility (CSR) Healthcare Education Alternate crop/cash crop Food Security Economic Generation Activities & Women Empowerment Vacancy Documents & Certificates

interests of society by taking responsibility for the impact of the organization's activities on customers, employees, shareholders, communities and the environment in all aspects of its operations. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large. Corporate social responsibility is the commitment of businesses to contribute to sustainable economic development by working with employees, their families, the local community and society at large to improve their lives in ways that are good for business and for development. An essential component of our corporate social responsibility is to care for the community. We endeavor to make a positive contribution to the underprivileged communities by supporting a wide range of socio-economic, educational and health initiatives. Many of the community projects and programs are driven by active participation from our employees. Our commitment to address important societal needs extends throughout our philanthropic outreach programs driven by the HRI. Corporate Social Responsibility and the Investment Climate Many businesses in emerging markets are realizing benefits from corporate social responsibility initiatives, with quantified improvements in revenue and market access, productivity, and riskmanagement. While emerging-market companies tend to focus more on short-term cost savings and revenue gains, intangibles, such as brand value and reputation issues, are more significant for companies in developed countries. The contemporary corporate social responsibility agenda, however, is relatively immature in all countries. Despite widespread rhetoric, its impact is still patchy. In practice, implementation of this agenda by many companies is shallow and fragmented. Governments are beginning to view corporate social responsibility as cost-effective means to enhance sustainable development strategies, and as a component of their national competitiveness strategies to attract foreign direct investment and position their exports in global markets. There is a significant

Our CSR Assocoates opportunity for the public sector to harness business enthusiasm for corporate social responsibility to
help achieve its goal of reducing poverty. The challenge today for the public sector in developing their national context, and to play a role in strengthening appropriate local initiatives. What We Do countries is to identify corporate social responsibility priorities and incentives that are meaningful in

We help you to put your stakeholders in the frame through CSR

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Since its inception in 1996, the HRI has worked to support the underprivileged in society and enrich their lives. Health and education have been identified as the primary objectives in the community development process. The HRI works relentlessly to ensure improvement of general health and spread of non-formal education among all members in the community. A number of focused initiatives have been implemented to bring about general health awareness and improve the level of education & awareness. As a part of the healthcare initiatives Monthly clinics, counselling sessions, health camps are regularly held to promote general health and well-being in the community. We are also in the phase of framing the community CHVs based Holistic Health Empowerment Initiative for the community and by the community. It has successfully implementing projects in four key focus areas: Healthcare. " Social rehabilitation and rural upliftment. (Free rationing & Basic Amenities to disabled, disaster displaced and most marginalized.) " Learning and education (Informal Computer Education Centres). " Employment Generation Activities.(Training & Workshops for IGAs) EDUCATION: Education too has been a primary focus area for the HRI, and a number of initiatives have been designed to promote non-formal education in the community. Some schools have been given computers to promote ICT education in the neighbouring rural village area of Kullu district. Simultaneously, ICT education programs have also been deployed to spread computer literacy. The response to all these initiatives has been overwhelming and the HRI is now taking up more initiatives to address the requirement. SOCIO - ECONOMIC: W/SHG Formations for IGAs. Training & Distributing of knitting & sewing machines (so far about 2000 Nos.) to the rural poor women of Himachal Pradesh and Uttarakhand for Income Generation Activities (IGA). Providing Monthly Ration to nearly 500 deprived Families. Arranging & distributing blankets, clothes and household goods with some rehabilitation arrangements at any disaster or natural calamity as Himachal & Uttarakhand is disaster prone zone. Employment to local unemployed youth at CSR associates. Encouragement & Training to handicrafts, providing vocational skills to unemployed. The business benefits of Corporate Social Responsibility Corporate social responsibility (CSR) isn't just about doing the right thing. It offers direct business benefits. Building a reputation as a responsible business sets you apart. Many consumers prefer to buy from ethical businesses. Companies often prefer suppliers who demonstrate responsible policies, to minimize the risk of any damage to their own reputations. Some customers don't just prefer to deal with responsible companies, but insist on it. For example, sales of "environmentally friendly" products continue to grow - and these products often sell at a premium price. Amul India became as famous for its approach to responsible business as for its products. The company has grown dramatically while continuing to focus on CSR, Started in 1946 in small village of Khera District, Gujrat against British Polson Dairy Company. There are several such names. There are other benefits too: " A good reputation makes it easier to recruit employees. " Employees stay longer, reducing the costs and disruption of recruitment and retraining. " Employees are better motivated and more productive. " CSR helps ensure you comply with regulatory requirements. " Activities such as involvement with the local community are ideal opportunities to generate positive press coverage. " Good relationships with local authorities make doing business easier. See the page in this guide on how to work with the local community. " Understanding the wider impact of your business can help you think up profitable new products and services.

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Your Response today will give a secure tomorrow

If you have questions or would like to know more about donating to Help Rural India, please call us at 91-11-26437511 Monday to Saturday between 9.30 a.m. 5:30 p.m. (IST) or e-mail us at contact@ helpruralindia.org.

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