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Introduction
Terminology: Merger and Acquisition Its usually used to describe the fusing together of two or more entities, whether voluntary or enforced. Merger: Two entities join together to submerge their separate identities into a new entity. Acquisition: 1. One entity acquires a majority share-holding in another, while the identity remain in existence. Its also referred as take over 2. Often the term Merger is used for T/O, because of cultural impact on acquired entity no one likes to be taken over
Types of Merger
1. Horizontal Integration: Merger of entities in same line of business combines.
2. Vertical Integration: Acquisition of one entity by another, which is at different level in the chain of supply A. Forward Integration: Near to customer B. Backward Integration: Near to manufacturer (manufacturing)
3. Conglomerate: Two companies in unrelated businesses combine.
2. Share of the target entity are undervalued: Although this is against the efficient markets theory (every one is smart). The shareholders of the entity planning the T/O would derive as such benefit (at a lower administration cost) from buying such undervalued shares themselves.
Example 1
The cost of merger: cash Market price per share Nos. of shares Market value of company Entity A 75 100,000 7,500,000 Entity B 15 60,000 900,000
If A intends to pay `12 lakh - cash for B, what is the cost premium, if a) The share price does not anticipate merger; b) The share price includes a speculation element of `2 per share ? Answer: a) The share price accurately reflects the true value of the entity (in theory). Therefore, the cost to the bidder is simply: `1,200,000 `900,000, i.e. `300,000. The entity is paying 3 lakh for the identified benefit of merger. b) The cost is `300,000 + (60,000 X 2), i.e. `420,000. The entity is therefore really worth only 13 X `60,000 = `780,000. Anything addition over this is premium paid to T/O
Example 2
The cost of merger: Share exchange Entity A Entity B Market pri ce per share 75 15 Nos. of shares 100,000 60,000 Market value of company 7,500,000 900,000
1. If A offers 16,000 shares (` 12 L/75) instead of `12 lakh cash. The premium would be `300,000, but because Bs SH will own part of A, they will benefit from any future gains of the merged entity. Their share will be (16,000/(16,000+100,000), i.e. 13.8% 2. Suppose that the benefit of the merger have been identified by A to have a present value of 400,000 (i.e. A thinks that B is worth `900,000 + `400,000, or `1 300 000). Therefore the combined entity of A & B is worth: `7,500,000 + `1,300,000, or `8,800,000. Q : What is the true cost of merger to the acquired SH ???
Estimate of post acquisition prices A Propotion of ownership in merged entity Market Value: 8.8 L X propn of ownership Nos of shares currently in issue Price per share 86.20% 7,585,600 100,000 75.86 B 13.80% 1,214,400 60,000 20.24
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Example 2
(cond)
What we are attempting to do here is to value the share in the entity before the merger is completed, based on estimates of what the entity will be worth after the merger. The value also recognizes the split of the expected benefit, which will accrue to the combined form once the merger has taken place (Synergy).
The true cost can now be calculated:
`
60,000 share in B @ 20.2 Less: Current market value Benefit being paid to B's SH A B A-B 1,212,000 900,000 312,000
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6.
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PRACTICAL QUESTION
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Q 1:
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Q 2:
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Q 3:
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Q 4:
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Q 5:
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Q 6:
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Q 7:
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Q 8:
M&A : AS A GROWTH
STRATEGY
STRATEGY MODELS/THEORIES
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Ansoffs Matrix
Penetration Market Development Product Development Diversification Star Question mark Cash cows Dogs
I II III IV
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Market Penetration
Product Development
Ansoffs Matrix
Market Development
Diversification
The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. Ansoffs product/market growth matrix suggests that a business attempts to grow depend on whether it markets new or existing products in new or existing markets.
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Introduce new products into existing markets. This strategy may require the development of new competencies and requires the business to develop modified products which can appeal to existing markets.
Markets new products in new markets. This is an more risky strategy, as the business is moving into markets, where it has little or no experience. For a business to adopt a diversification strategy, therefore, it must have a clear idea about what it expects to gain from the strategy and an honest assessment of the risks.
The BCG matrix or also called BCG model relates to marketing. The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention.
The BCG model is based on classification of products (and implicitly also company business 28 units) into four categories based on combinations of market growth and market share relative to the largest competitor.
Use of BCG matrix model ? Each product has its product life cycle, and each stage in product's life-cycle represents a different profile of risk and return. Generally, a company should maintain a balanced portfolio of products. Having a balanced product portfolio includes both high-growth products as well as low-growth products. A high-growth product - a new one that we are trying to get to some market. It takes some effort and resources to market it, to build distribution channels, and to build sales infrastructure, but it is a product that is expected to bring the gold in the future (iPod).
A low-growth product - an established product known by the market. Characteristics of this product do not change much, customers know what they are getting, and the price does not change much either. This product has only limited budget for marketing. The is the milking cow that brings in the constant flow of cash (Colgate toothpaste). Q is >> how do we exactly find out what phase our product is in, and how do we classify what we sell? Furthermore, we also ask, where does each of our products fit into our product mix? Should we promote one product more than the other one? The BCG matrix 29 can help with this. It also helps to decide what priorities to assign to not only products but also company departments and business units.
BCG
BCG STARS (high growth, high market share) - Stars are the leaders in the business but still need a lot of support for promotion a placement. - If market share is kept, Stars are likely to grow into cash cows.
- Question marks are essentially new products where buyers have yet to discover them. - The marketing strategy is to get markets to adopt these products. - Question marks have high demands and low returns due to low market share. - These products need to increase their market share quickly or they become dogs. - The best way to handle Question marks is to either invest heavily in them to gain market share or to sell them.
BCG CASH COWS (low growth, high market share) - If competitive advantage has been achieved, cash cows have high profit margins and generate a lot of cash flow. - Because of the low growth, promotion and placement investments are low. - Investments into supporting infrastructure can improve efficiency and increase cash flow more. - Cash cows are the products that businesses strive for.
BCG DOGS (low growth, low market share) - Dogs should be avoided and minimized. - Expensive turnaround plans usually do not help.
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- For those firms which are in a strong competitive position and flourishing with rapid market growth, excellent strategic position; concentrate on current markets and products - concentration on current markets reveals the adoption of strategies such as market penetration and market development and concentration on current products calls for adoption of product development strategy.
- If firms have excessive resources then adopt the expansion program and indulge in backward, forward, or horizontal integration. The quadrant one firm also requires identifying the risk associated mainly if it is committed to a single product line To minimize risk, go for diversification.
Quadrant II - Firms having weak competitive position in fast growing market, Present market position must click in the minds of the management that they need to work An indepth analysis is necessary to identify the gray areas of incompetence and the reasons behind such ineffectiveness. - If does not find any suitable strategy to adopt than divestiture of some divisions can be considered as another option - Buy back the shares or to invest in the current venture in other divisions to strengthen the competitive position. However as last resort 32 to liquidation.
- The firms in quadrant IV - are characterized as having a strong competitive position but are operating in a slow growth industry. These firms have to quest for the promising growth areas and to exploit the opportunities in the growing markets as they possess the strengths to instigate diversified programs in growing industries.
- Ideally, these firms have limited requirements of funds for internal growth, whereas they enjoy the high cash flows due to the competitive position. TF, these firms can often hunt for related or unrelated diversification. Due to availability of excessive funds 33 quadrant IV firms can also pursue joint ventures.
Product Life Cycle (PLC) is a term used to describe individual stages in the life of a product. PLC is an important aspect of conducting business which affects strategic planning. PLC can be divided into several stages characterized by the revenue generated by the product. PLC is very similar to a life. A living being is first born (introduction), then it grows through its youth (growth) to become an adult (maturity). When it gets old, it declines both mentally and physically (decline), after which it eventually dies.
Analogy: Product developed >> Introduce it to the market >> Becomes known 34 by consumers, it grows >> Establishes a solid position in the market (mature) >> Overtaken by superior competitors product is eventually withdrawn.
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PLC
Introduction
Growth
or few products, relatively
- one undifferentiated
Product
strategy for a high profit margin to recoup development costs quickly. In some cases a penetration pricing strategy is used and introductory prices are set low to gain market share rapidly (Reliance mobile).
more intensive. Trade discounts are minimal if resellers show a strong interest in the product.
- Product - The number of products in the product line may be reduced. Rejuvenate surviving
products to make them look new again.
added in order to differentiate the product from competing products that may have been introduced.
inventory of discontinued products. Prices may be maintained for continued products serving a niche market.
- Distribution becomes more selective. Channels that no longer are profitable are phased out. 36
Distribution
continued
RESTRUCTURING
CORPORATE
Any substantial change in a companys financial structure, or ownership or control, or business portfolio. Designed to increase the value of the firm.
Restructuring
Improve capitalization
Liabilities
Equity
Assets
Fixed Assets & Investment
Operating Cash flows
Debt
o o
The proportion of Equity & Debt : Achieve lowest WACC The kind of Equity & Debt : Short term? Long term? Convertibles?
Restructuring
What to do ? Figure out what the business is worth now Fix the business mix divestitures Fix the business strategic partner or merger Fix the financing improve D/E structure Fix the kind of equity Fix the kind of debt or hybrid financing Fix management or control Action points Use valuation model present value of free cash flows Value assets to be sold Value the merged firm with synergies Revalue firm under different leverage assumptions lowest WACC What can be done to make the equity more valuable to investors? What mix of debt is best suited to this business? Value the changes new control would produce
Type of restructuring
1. 2. Divestitures: Dispose or sale of part of the assets or business unit Spin-offs: All or substantial assets, liabilities, loans & business (on going concern basis) of one of the business division or undertaking to another company, in share exchange.
3.
4. 5. 6. 7. 8. 9.
Split-up: All or substantial A & L (on going concern basis) to more than one company, in share exchange. Transferor co. cease to exist.
Downsizing: Cut down operation, people, production. Outsourcing: Outsource non-critical operation to achieve focus on core function & operation. Carve-Out: Its a hybrid of divestiture & Spin-offs. Transfer all A & L to 100% subsidiary. Joint Venture Buy-back of Shares & Securities LBOs & MBOs:
ii. Under the MBO, the company saves on public reporting costs, but its equity shares remain illiquid securities. LBO preserves equity liquidity but exploits no (or few) savings on reporting. iii. Under the MBO, owners are insiders. In LBO, equity investors remain outsiders.
iv. Under MBO, control of the firm changes. In LBO, control may not necessarily change since the stub equity remains in the hands of public shareholders. v. The MBO creates strong conflict of interests, requiring the board to actively represent shareholders in the buyout negotiations. In LBO, ordinary business judgment rules applies.
LEGAL ASPECTS
OF
II.
III. SEBI (Substantial acquisition of shares & takeover) Regulations, 1997 IV. Clauses 40A & 40B of the listing agreements of BSE & NSE V. SEBI (Delisting of securities) Guidelines, 2003
Section 394
Power of the High Court, when due to arrangement, where it involves transfer or A&L (part or full) to another company. This is without winding-up/liquidation of transferor company
Other Points
Even in the cases of listed companies, SEBI doesnt have any powers to approve or disapprove an amalgamation or a demerger
Sources of buy-back
Free reserves Securities premium accounts Proceeds of any shares or other securities, except from proceed of same kind of securities, i.e. buy-back of equity shares can be made using proceeds of preference share issue
Illustration
Clauses 40A & 40B of the listing agreements of BSE & NSE
Clause 40A
All listed company, needs to ensure minimum level of public SH @ 25% of total nos. of issued shares of a class or kind for the purpose of continuous listing [sub-clause (i)], except companies At the time of initial listing, had offered to public less than 25%, but not less than 10% of total nos. of issued share of class [sub-clause(ii)] Companied which reached or would reach in future, irrespective of their % holding at the time of initial listing a size of 2 Cr in nos. and ` 1000 Cr or more in terms of market capitalization [sub-clause(iii)] Public holding: Share outstanding other than promoters & promoter group and share held in custodian against overseas depository receipts If fails to comply then, liable to delist in terms of SEBI delisting guidelines [sub-clause(ix)]
Clause 40B
In case of takeover offer or due to change in management, the person who secures control of management, needs to comply with relevant provision of SEBI (substantial acquisition of shares & t/o) regulation, 1977 {Assignment - 4}
By way of purchase
If any one or more condition is not satisfied
3. 4.
The amalgamating company has been engaged in the business in which such loss or unabsorbed DepN has occurred at least for THREE years Continue in the same business for FIVE years from date of amalgamation Reverse Mergers
i. Holding company merges with subsidiary or investee company ii. Profit-making company is merged with the loss making company
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