MARKETING MANAGEMENT PROJECT

TAUGHT BY : MISS PRERNA SHARMA

NAME : VINA SAHATIYA

CLASS : S.Y.B.M.S. ( B )

ROLL NO. : 2608

SUBMITTED ON : 19 / 07 / 2010

Index

Sr. No. 1 Introduction Child Rights

Topics

Why are child rights important ? Situation of Underpriviledged Children in Indian society

Education The Girl Child Child Labour Commercial Sex Workers Mentally / Physically challenged children CRY - The Organization History Mission What does it do ? Nature of support

Direct Action Building Capacity Networking Influencing Policies How does it work ?

Resource Mobilization

Development Support Community Mobilization Partnerships

3 4 5

Resource Organization Nodal Agencies Government CASE STUDY : Experiments in Rural Advancements CASE STUDY : Quality Institutional Care and Alternatives for Children (QIC&AC) The Finances The Management CRY - The Wealth About Rippan Kapur CRY Resources CRY's Role Conclusion Bibliograbhy

What I Can Do, I Must Do

Rippan Kapur

Before anything else, I am a human being. As is this little girl. The rights I enjoy are hers too. She has a right to a home and family, education, playtime, and protection from harm and sickness. Most of all, she has the right to be a child. A right that she is denied, for no fault of hers. And so, I pledge to do whatever I can, in my own way, to fight for her right to have a childhood. With my skills, with my resources, with my heart, I will fight for her because I can and she can't.

INTRODUCTION

Child rights are fundamental freedoms and the inherent rights of all human beings below the age of 18. These rights apply to every child, irrespective of the child's parent's / legal guardian's race, color, sex, creed or other status.

The essential message is equality of opportunity. Girls should be given the same opportunities as boys. ALL children should have the same rights and should be given the same opportunity to enjoy an adequate standard of living.

Why are child rights important?

Child rights maybe broadly classified as the rights of all children to: Survival Development Protection, and Participation Children are innocent, trusting and full of hope. Their childhood should be joyful and loving. Their lives should mature gradually, as they gain new experiences. But for many children, the reality of childhood is altogether different.

Right through history, children have been abused and exploited. They suffer from hunger and homelessness, work in harmful conditions, high infant mortality, deficient health care and limited opportunities for basic education, a child need not live such a life. Childhood can and must be preserved. Children have the right to survive, develop, be protected and participate in decisions that impact their lives.

We need to focus on the 4 basic rights of children. In 1992, India ratified the United Nations Convention on Rights of the Child. The Charter of Child Rights is built on the principle that "ALL children are born with fundamental freedoms and ALL human beings have some inherent rights".

The Charter confers the following basic rights on all children across the world: the right to survival - to life, health, nutrition, name and nationality the right to development - to education, care, leisure, recreation the right to protection - from exploitation, abuse, neglect the right to participation - to expression, information, thought and religion

In truth, millions of India's children are denied even the most basic rights of survival and protection. The statistics are grim. What is worse is that very little is known of what it means to be part of such horrific numbers The task before society is huge and people at CRY believe that every member of our society should

take responsibility for their plight and make a big difference to the children of our nation.

The situation of underprivileged children in Indian Society

40 percent of India's population is below the age of 14 years. About 60 million Indian children under the age of 6 live below the poverty line.

Every second child in the country is malnourished. Almost 2 million children in India die every year before reaching their first birthdays.

One in 11 dies before his/her fifth birthday. 7 to 8 lakhs children die every year from easily preventable diseases like diarrhoea.

Children from 100 million families live without water at home. Children from 150 million families live in households without electricity. Less than half of India's children between the age 6 and 14 go to school. A little over one-third of all children who enroll in grade one reach grade eight.

One in every ten children is disabled in India.

Education

Education is most important as it enables a child to realize his or her full potential; to think, question and judge independently; develop sense of selfrespect, dignity and self-confidence; learn to love and respect fellow human beings and nature; in decision making; develop civic sense, citizenship and values of participatory democracy.

Girls are denied equal opportunities to attend and complete primary education.

Unmet challenges include the improvement of the quality of schooling. India has the maximum number of 'out of school' children in the world. Only 60% of Indian children (the total child population below 14 is 228 million) reach grade V, and many of those 'completing' primary school cannot read or write.

The Girl Child

In addition to the deaths of infants and children due to malnourishment and disease, innumerable and unrecorded numbers of girl children are killed within hours of being born while many others are killed in the womb itself. Patriarchal norms, low status of women and preference for male children are the primary reasons that threaten survival of female children in India. The alarming fact is that female infanticide or foetuses has increased over the past few decades.

While in 1960 there were 976 girls born for every 1000 boys, in 2001, there are only 927 girls for every 1000 boys.

1 out of every 6 girls does not live to see her 15th birthday One-third of these deaths take place at birth Every sixth girl child's death is due to gender discrimination Females are victimized far more than males during childhood 1 out of every 10 women reported some kind of child sexual abuse during childhood, chiefly by known persons

1 out of 4 girls is sexually abused before the age of 4 19% are abused between the ages of 4 and 8 28% are abused between the ages of 8 and 12 35% are abused between the ages of 12 and 16 3 lakh more girls than boys die every year Female mortality exceeds male mortality in 224 out of 402 districts in India Death rate among girls below the age of 4 years is higher than that of boys. Even if she escapes infanticide or foeticide, a girl child is less likely to receive immunization, nutrition or medical treatment compared to a male child

53% of girls in the age group of 5 to 9 years are illiterate Every year 27,06,000 children under 5 years die in India. And the deaths of girl children are higher than those of male children.

Child Labour

Children are often treated as the "property" of the very adults who are supposed to take care for them, being ordered around, threatened, coerced, silenced, with complete disregard of them as "persons" with rights and freedoms.

100 million child labourers in India work in hazardous or exploitative conditions. - They work for 12 - 15 hours a day and earn less than Rs.3 per day. - They work with explosives, metals, and poisonous gases from the age of 3 4 years.

15 million of these children are bonded labourers. There are 11 million homeless children, living on the streets. One out of two children between the ages of 6 and 14 has no access to primary education.

80% of child labour is engaged in agricultural work. 25% of the victims of commercial sexual exploitation in India are below 18 years of age.

Millions of children work to help their families because the adults do not have appropriate employment and income thus forfeiting schooling and opportunities to play and rest.

Children also work because there is demand for cheap labour. High incidence of child labour is a result of high incidence of adult unemployment.

Large numbers of children work simply because there is no alternative since, they do not have access to good quality schools.

Poor and bonded families often "sell" their children to contractors who promise lucrative jobs in the cities and the children end up being employed in brothels, hotels and domestic work. Many run away and find a life on the streets.

All children have the right to be protected from work that interferes with their normal growth and development. Abandoned children, children without families and disabled children need special care and protection.

Child commercial sex workers

There are approximately 2 million child commercial sex workers between the age of 5 and 15 years and about 3.3 million between 15 and 18 years

They form 40% of the total population of commercial sex workers in India 80% of these are found in the 5 metros 71% of them are illiterate 500,000 children are forced into this trade every year

Mentally/ physically challenged children

3% of India's children are mentally/physically challenged

20 out of every 1000 rural children are mentally/physically challenged, compared to 16 out of every 1000 urban children

Mentally/physically challenged girls are at a particular risk to violence and abuse

CRY works to ensure these rights to all underprivileged children who could be street children, girl children, and children bonded in labor, children of commercial sex workers, physically and mentally challenged children and children in juvenile institutions. CRY believes all citizens must be accountable for ensuring child rights for every child in the country.

CRY THE ORGANISATION

CRY stands for Child Relief and You. CRY is an Indian non-government organization (NGO) that works towards restoring basic rights to underprivileged Indian children.

History

CRY was started by seven young people in December 1978. One of them, an airline purser called Rippan Kapur, was the moving spirit behind the project. Their objective - to do what they could, to improve the situation of underprivileged Indian children. Their first office - Rippan's mother's dining table.

Unusually, the founders of CRY chose not to found a grassroots-level implementing organization working directly with and for underprivileged children. Instead, they opted to make CRY a link between the millions of Indians who could provide resources and the thousands of dedicated fieldworkers struggling to function for lack of them. They saw their role as enablers and in so doing created an institution that is a unique model of a community movement that takes responsibility for its weakest and most vulnerable members and motivates and catalyses change on their behalf.

CRY: Mission

To enable people to take responsibility for the situation of the deprived Indian child and so motivate them to confront the situation through collective action thereby giving the child and themselves an opportunity to realize their full potential.

About CRY

CRY focuses on the 4 basic rights of children. These were defined in 1989, by the United Nations Convention on the Rights of the Child, in an international human rights treaty to which 191 countries, including India, are signatories. - The right to survival - to life, health, nutrition, name and nationality - The right to development - to education, care, leisure, recreation - The right to protection - from exploitation, abuse, neglects - The right to participation - to expression, information, thought and religion

CRY works to ensure that these rights are available to all categories of underprivileged children, including street children, girl children, children bonded in labor, children of commercial sex workers, physically and mentally challenged children and children in juvenile institutions. 25 years after it began work, CRY has made a profound difference to the lives of more than 1.25 million Indian children, by channelising the resources of over 100,000 individuals and organizations. In doing so, it has shown that lasting change happens when individuals believe it can happen and do what they can to make it happen.

What does CRY do?

For every underprivileged child, there are at least a handful of people who want to help. CRY acts as a "link" between two groups: [a] Development organizations and individuals working at grassroots level with underprivileged children and communities. [b] people like you who wish to help but don't know how. In this way, CRY harnesses the money, time and skills of thousands of individuals and organizations to partner 171 child development initiatives across India. As such, CRY is an enabling organization, as opposed to an

'implementing' one.

The emphasis is on supporting small, nascent initiatives. Over time, as each grows and achieves stability the nature and quantum of the support provided evolves. At the other end of the spectrum, the Rippan Kapur CRY Fellowship Programme seeks to enable motivated individuals starting a career in grassroots development work to make a beginning.

Nature of Support

CRY plays the role of a partner to the NGOs it supports. Each infusion of funds is accompanied by the non-financial inputs like in training, materials, infrastructure, organization development and moral support. CRYs support takes the form of:

Direct Action: Working with children, their parents and the community in which they live to ensure long-term viability by encouraging community ownership of the initiative.

Building capacities: Providing inputs in the areas of organization building, programme development (especially with locally relevant tools), training, and perspective building in child rights and accountability.

Networking:
To encourage its partners to share what they know and learn what they don't, CRY has proactively set up networks which function at various levels to enhance solidarity, enable the transfer of learning, increase the effectiveness of policy influencing efforts and establish standards in the area of public accountability.

CRY has been the prime mover in forming state-level networks of organizations working for children's rights in Maharashtra, Orissa, West Bengal, Uttar Pradesh, Rajasthan, Delhi and Tamilnadu. CRY is also part of many state and national issuebased alliances like the Campaign Against Child Labour (CACL), End Child Prostitution in Asian Tourism (ECPAT), Donor Agency Network (DAN) and the National Alliance for the Fundamental Right to Education (NAFRE).

Influencing Policies:

Even though the state is primarily responsible for ensuring the rights of children, CRY plays an important role in impacting policies on issues related to children. CRY acts as a consultant to the government for pre-funding and mid-year evaluation for projects for street children in the five metropolitan cities. In the future it intends to collaborate with the government on Member of Parliament Sensitization programmes and building of an MP's Forum on Child Rights. CRY also plans to work with various levels of Government to promote a comprehensive Child Rights Act/Law for India and the formation of a strong Child Rights Commission. This enabling position has determined CRYs strategic choices at every juncture from the fundraising methods it employs, to the nature of its relationship with the NGOs it partners.

How does CRY work?

CRY works by creating awareness (through the Development Support Team) and raising resources (through the Resource Mobilization Team) and disbursing them to deserving grassroots initiatives. Apart from these, CRY has teams working in the areas of organizing material donations, developing fund raising products, sensitizing specific target audiences and providing information on specific issues.

Internal support functions, like Communications, Human Resources, Finance, Planning and Information Technology, also play a key role in CRYs organization building efforts.

Resource Mobilization:
CRY's resources come mainly from individuals and organizations. In fact, in 20012002, as much as 81% of the resources raised were from individual and corporate partnerships.

Greeting cards and other paper products that sell for Rs. 6 to Rs. 180 each, and donations from individuals averaging about Rs. 1500 per donor per year are the mainstay of CRYs fundraising efforts. This allows millions of middle-income Indians from every walk of life to become part of the movement for children and builds an element of consciousness-raising into every fundraising activity. Marketing tie-ins with corporations, events, school and college workshops, media campaigns, signature drives, the Internet and street theatre also help to mobilize resources.

Over the years, innovative, first-of-their-kind events have also helped us raise resources. In 2001-02, events contributed to 6% of CRYs resources.

In all of the resource mobilization activities, the focus has always been to provide ways and means to involve as many people as we can, by providing opportunities for them to contribute in whatever way they can, within the context of their own lives.

Development Support:
CRY adopts an angel investor / social venture capitalist approach to grant making. CRY is always on the look out for promising, nascent, grassroots NGOs and provides the financial, managerial, informational, and networking inputs required to help them achieve scale and sustainability. These include project-planning, financial management, material requirements, perspective-building programmes, baseline data establishment, organizational development, training for skill building, information support, and developing promotional material.

Since inception, CRY has enabled more than 300 child-development initiatives across the country, thereby making a lasting impact to the lives of over a million children.

Community Mobilization:
At CRY, there is the belief that only peoples' movements will make a lasting difference to underprivileged children. In order to create and/or catalyze peoples' movements, issues need to be examined within context. From this realization, evolved the philosophy of community mobilization - empowering communities - be the immediate family or the immediate neighbourhood or the village or the town, to resolve any problem.

How CRY works?

1,00,000 concerned individuals / organizations

Resources
Time Money Skills

CRY
Support Funds Training Accounting Practices Orgn. Buildin 171 grass root g level projects striving for child rights

Partnerships

CRY-partnered development initiatives work in the area of child rights at the grassroots level and include both individuals and organizations

Individuals : The Rippan Kapur Fellowship programme launched in 1994,

highlights the underlying philosophy of CRY - that individuals can and indeed, do make a difference in changing what needs to be changed. Since its existence this programme has created a whole cadre of development professionals working at the grassroots level on various issues affecting children.

Organizations: CRY supports implementing organizations across India that work

directly with underprivileged children, their communities and local government bodies; encouraging them towards community ownership of the initiative to bring about lasting change in the lives of our nation's children. This is particularly critical where both, society and government institutions are still plagued by elements of feudalism, caste, ethnicity and religion.

Resource Organizations
Several initiatives CRY partners have expertise in various areas of development that enhance the quality of smaller, newer initiatives. These are resource organisations that develop innovative teaching methods, materials and raining programmes, playing a vital role in influencing polices on child rights.

Nodal Agencies

These agencies work as "mini-CRYs". Though we partner hundreds of initiatives, its not possible to reach out to the thousands that require support. Nodal agencies enable us to increase reach at the grassroots level, without a corresponding increase in infrastructure and personnel. They offer both financial and nonfinancial inputs to smaller initiatives in the same geographical region.

The Government:
While the state is primarily responsible for ensuring the rights of children, CRY too has a role to play in impacting policies on issues related to children. CRY acts as consultants to the government for pre-funding and mid-year evaluation for projects for street children in the five metropolitan cities. In the future CRY will be collaborating with the government on Member of Parliament Sensitisation programmes and building of an MP's Forum on Child Rights. CRY also plans to work with various levels of Government to promote a comprehensive Child Rights Act/Law for India and the formation of a strong Child Rights Commission.

CASE STUDY : Experiments in Rural Advancements

ERA is a project that CRY started partnering in 1989. ERA operates in the hills of Pithoragarh, Uttar Pradesh which is unapproachable due to bad roads, frequently

hit by landslides. Income generation opportunities are few due to its inaccessibility and are terribly unsafe with wild animals roaming around freely with many cases of children being snatched away by leopards.

There are few Government run schools and primary health facilities. Children in this region supplement family income by working as luggage carriers and the extent of deprivation faced by them is quite high.

In 1989 CRY began supporting ERA's education, health and community based programmes of income generation. Over time, Pawan Rana the project holder, with CRY's partnership, gained confidence and felt empowered to do more. Slowly, other small development organisations began approaching ERA for guidance and CRY saw an opportunity to shift ERA to the status of a nodal agency. ERA has now reaches out to 10 small groups working in that region. CRY provides financial support, training and guidance to ERA's workers on subjects such as project planning, evaluation and monitoring skills.

CASE STUDY : Quality Institutional Care and Alternatives for Children (QIC&AC)

The Quality Institutional Care and Alternatives for Children (QIC&AC) initiative is based on some beliefs firmly held by CRY: The family is the primary unit for the growth and welfare of children Parents are the primary care givers of their children Every child has the right to a family-biological, adoptive, foster or sponsored Institutional care should only be a solution of last resort A child should be put in an institution only when the situation in the family is detrimental to its' growth Institutional care should be used for the least possible time

Keeping these beliefs in mind, CRY's activities focus on restoring rights to children by sensitizing, involving and empowering families and communities.

There has been a dramatic increase in the number of children seeking and entering institutional care 10% of who are abandoned or orphans. Education is often the reason why parents seek institutional care for their children. Due to lack of access to a good school, poor families admit their children into institutions, presuming that these offer better education.

Hence the QIC&AC initiative sets quality standards for institutional care for children, by establishing resource organizations, enabling relevant training

resources & trained personnel, ensuring partnerships with the government and by understanding, studying and promoting alternatives to institutional care for children.

The partners of this initiative are at 2 levels.

Macro level: The Central and State governments, legal adoption agencies,
state level networks and the media

Micro level: Resource Organizations, children involved and their families,

staff in the institutions, district and village-level government officials and the local community

Youth and Volunteer Action:

Children and youth are potent forces for change. CRYs Youth Wing works with privileged school and college students in the age group of 10-25 years, through social service clubs in schools and colleges, National Social Service (NSS) Wings and youth groups. The objective is to sensitize them to the situation of their less privileged counterparts by conducting interactive and professionally developed programmes with the help of volunteers.

The Finances

Today the CRY movement comprises over 1.25 lakh individuals and organizations that contribute an average of Rs 1500 a year. In 2003 alone, CRY was

able to channelize these funds to support 171 grassroots initiatives, permanently changing the lives of 92,549 Indian children. All these with the sole belief that anyone can, and everyone does, make a difference.

In the year 2003, CRY's key achievements included the following: 200 child development initiatives supported Rs.10.65 crores disbursed to these initiatives 71,830 children impacted for the better (in terms of education, healthcare, development and their basic rights) 35,000 individuals committed to the cause of child rights with their support financially, time, skills 3,713 partner organizations committed to the cause of child rights 33 schools and 13 colleges covered across India have children & young adults sensitized 2196 teachers trained (in non-formal education centres and government schools)

The Management

One of CRY's greatest strengths has been the people associated with it over the years. It has benefited from a wide range of dedicated individuals who have lent their expertise and skills to build the organization. Be it the trustees who are the guardians of CRY's ethos, or the members of its Managing Committee (MANCOM) who steer the organization to its designated goals, or the many employees and volunteers who use their time and skills to enable CRY's work or CRY's development partners, people who make extraordinary change possible through their work. All of these people make CRY what it is today - a true people's movement for India's children.

CRY THE WEALTH

Rippan Kapur

Rippan Kapur, the airline purser who founded CRY, was an ordinary person driven by an extraordinary dream - the dream that no Indian child would be deprived of rights as basic as survival, participation, protection and development.

Like all of us, Rippan got upset to see the disparities that exist between privileged and underprivileged children. He hated to see children begging and working as servants. Unlike most of us, though, he did something about it. In his case, the action started young.

He joined his school's social service club and read to the blind, visited children in hospitals, held reading and writing classes for street children, and started a free dispensary at a slum the Club adopted. To raise funds for these activities, the Club sold milk. It even won a shield for the best Interact club!

These qualities of resourcefulness and determination were to come in handy when Rippan and 6 of his friends started CRY with Rs 50/- around Rippan's mother's dining table. That was 25 years ago, in 1979. They felt that something needed to be done to improve the situation of the underprivileged Indian child.

Uncharacteristically, given their backgrounds and motivations, they chose not to found a grassroots-level implementing organization working directly with and for underprivileged children. They opted instead to make CRY a link between the

millions of Indians who could provide resources and thousands of dedicated people and organizations at the grassroots level who are struggling to function for lack of them. This "link" or enabling position has determined CRY's strategic choices at every juncture - from the fundraising methods it employs, to the nature of its relationship with the NGOs it partners.

All through the early, difficult years, it was Rippan's passion and conviction that drove CRY. He was firmly convinced that each of us could, in our own small way, be an agent of change, and when enough of us are moved to this, the impact is a lasting change for the better. All he asked of people was that they help CRY by doing what they were good at. As he put it, "What I can do, I must do."

Rippan died in 1994, at 40. CRY continues to grow.

Some of Rippans Thoughts

On why CRY was formed

CRY was officially registered on January 28, 1979, in response to the unjust situation of children that we see every day. Children living in the most inhuman conditions deprived of the most basic means of sustenance. Children living

unsheltered on our city streets, or working 10 hours a day as the bonded property of money lending landowners. Children who do not know what it means to have a childhood. It stems primarily from the need to restore the dignity of a child's life, to give him or her every opportunity to grow and develop.

On people who care (varun)

We also realized that there would be others like us, people with full time jobs, and family responsibilities, who could not dedicate their whole life to child welfare, yet wanted to, and could help somehow. The real task was to bring together these people and transform their individual contributions - of skills, time, or money - into resources that would help neglected children.

On how CRY got its name

It came about when a friend of mine and I were looking through a dictionary for a name for the organization. We had decided to include CR in the name for Child Relief and then came across the word 'CRY' and we thought it would be very appropriate since 'Y' would stand for 'YOU'. Because CRY essentially believes that every one of us is gifted with resources - professional skills, spare time, the ability to raise funds or materials. And, most important, the desire to share with those who are less fortunate. By supporting the work of other organizations, you can touch the lives of the children they serve.

On the objectives of CRY

The chief objective is to restore to Indian children their basic right to food, shelter, health and education - in short a future. It aims to provide comprehensive support to development efforts working for socially and economically deprived children, women and communities. CRY works towards its social objectives through two routes, viz., direct assistance to development projects all over the country through its Development Support Unit; and awareness and sensitization programmes for the public through the Youth Wing, and in particular the Communications Division.

On what an individual can do

If you care, I think, you will want to do something. There is no question about being lazy about writing a cheque. There are so many ways you can help a child. If you can't give money, you can at least teach the daughter of your domestic help. I don't think anything we have done is too exceptional. Anybody out there can do it too

On CRY's support to projects

CRY has supported 80 projects, but you must not get caught in numbers. They are not important to see quality. We don't help just with money. We try and provide complete support. For instance, we started a materials bank in 1992, as a channel

for a select range of materials, from areas of abundance, to others in great need at a nominal cost. We also conduct training programmes for our projects in the field of education, health, project management, environment and agriculture. The word funding is often associated with someone who merely writes a cheque. But we go much beyond that. Our relationship with the project does not end by just providing them money. We believe projects are hampered by lack of resources, and so we do what we can to help them with these resources. This in turn enables them to focus on the real work, which is already so difficult. It is in this spirit of partnership that we work together for children. So CRY maintains a close relationship with its projects through a combination of project visits, and mandatory quarterly reports from the project partners.

On the importance of Youth

The influences we receive at an early age determine our social attitudes. So we have been making efforts to mould these attitudes, and sensitize children to situations of injustice, more particularly, those faced by the disadvantaged child, through the programmes of CRY's Youth Wing. It is an opportunity for us to listen to what children feel and want for their world.

On CRY's plans
Right from the beginning we have been flexible. We respond to a situation, and find new directions. So I can't give a blueprint and say this is what we are going to do. We have always responded to individuals needs. You see, money is just the means

for us, not the end. Our efforts will be to create as much awareness about the situation of children as possible, and motivate them to do something to change this situation.

On whether CRY has made a difference

Yes, I think we have. We have helped over five lakh children till now. But again numbers don't count. Even if we have changed one life, it means a great deal to us.

CRYs Resources
CRY believes that information has the power to bring about social change by creating awareness of causes, removing biases, and bringing people together on a common platform. Its Documentation Centre at Mumbai provides information about the status of underprivileged Indian children and child-related information to the general public, to CRY partners and supporters.

Collection
Books (including training manuals) Childrens encyclopedia Reference books and directories

National and international periodicals (newsletters, journals, magazines) Training kits Brochures (national and international) Posters Audio visuals on children's issues

Services
CRY offers the following services on a subscription basis: Docc Talk, a monthly bulletin, listing the new additions to the Documentation Centre. In-betweens a monthly article index of analytical articles from 40 journals on development and non-profit management. Education Campaigns - a fortnightly update (15th and 30th of every month) of analytical articles on policy and implementation aspects of education. Available in English, Marathi, Hindi, Kannada, Telugu and Tamil. Back dated issues available from August 2000 onwards.

Publications

The following CRY publications are available for sale:

The Indian Child - (1999 & 2001 editions) a proactive effort to create an information base on Child Rights that can be used by academicians, media professionals, development workers, policy makers and the concerned public. Rs. 130/- (postage extra).

Childhood Matters Series - An in-depth look at CRY's intervention with children through the CRY-partnered initiatives, in different states of the country. Supported by The Titan-CRY Education Fund, each programme featured in this series documents an innovative approach to child development and aims to share these experiences with a wider audience.

The Materials Bank

The Materials Bank was set up in Delhi in 1991 to provide support in kind to CRYpartnered initiatives. It is an easy and accessible way for any one to support CRY's mission. All materials which can be used by organisations working with children are welcome. These include:

Educational material like notebooks, pencils, erasers, and other stationery items. Health care material like first-aid kits. Recreational materials such as storybooks, comics (preferably in Hindi), plastic/wooden toys, and so on. Other items like clothes - (cottons, woolens etc) dhurries, blankets, fabrics, etc.

The CRY Shop

At the CRY Shop, a division of CRY, one can experience a great way to have fun with purpose. Each product in the shop has a story to tell - about children and their rights to - survival, development, protection and participation.

CRYs strength is its work with children and this is extended to the products. The Shop stocks products created by NGOs working to ensure children their rights along with the complete range of CRY products. Child art is used to create unusual, attractive gift articles. Products for children like educational games, toys ensure learning while playing. It also has variety of publications, household items among other goodies that are children centric.

CRY's Role

CRY : Educates communities about their rights, so that they do not get exploited

Helps develop a leadership team in the project and teaches them to advocate for community rights Funds non-formal education centres and balwadis* for children Empowers families and communities to give their children the best possible education and healthcare Helps NGOs plan campaigns and programmes aimed at mobilising the community Provides training and organisational inputs that ensure the accountability and effectiveness of the programme Improves health standards by training communities on basic hygiene and healthcare Links NGOs through the state and the country, enabling them to share experiences and learnings At the core of all this work is the belief that each child has rights that society and the state owe her - the right to survive, to develop, to be protected against exploitation and to participate in the decisions affecting her future.

CONCLUSION

CRY is an independent organization without any political influence or donor ideology.

CRY believes in the philosophy of partnership be it with projects, donors, volunteers, or well-wishers. Its programme planning, monitoring and evaluation are done on a participatory basis.

CRY has an experienced, committed Board of Trustees that sanctions each initiative supported by CRY.

CRY attracts and retains professionally qualified people who are committed to working for children.

CRYs approach is inclusive - it provides an opportunity for everyone to participate in this movement for children within the context of their own lives.

CRY is scrupulous about observing the highest standards of accountability and transparency. (It was also the first NGO to publish our annual results).

CRY has developed a thorough process for selection and appraisal of initiatives to be supported, as well as highly effective planning, monitoring and evaluation systems that are applied to each of the projects that they fund.

CRYs Development Support Team provides extensive support to the initiatives they support.

CRY has developed a financial risk management module, in association with a team of chartered accountants.

CRY recognizes the importance of events as opportunities to reinforce credibility, enhance image, increase awareness levels, create media excitement and raise resources.

BIBLIOGRAPHY

Official Publications of CRY Promotional material of CRY Official Publication of UNICEF Promotional Material of SMILE www.cry.org