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  • Chocolate Room Creative Brief

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    Aditya Gaur ッ
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    Chocolate room is a pioneer in chocolate Cafe and we want to create new chocolate culture in India. There should be set of Ads running throughout the day and highlighting different experiences with chocolates a customer could feel at each outlet. The success of the project would be measured on the following: 1. Increase in footfalls after the ad. 2. Percentage of youngster coming in.

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    Chocolate room is a pioneer in chocolate Cafe and we want to create new chocolate culture in India. There should be set of Ads running throughout the day and highlighting different experiences with chocolates a customer could feel at each outlet. The success of the project would be measured on the following: 1. Increase in footfalls after the ad. 2. Percentage of youngster coming in.

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    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    132 просмотров2 страницы

    Chocolate Room Creative Brief

    Загружено:

    Aditya Gaur ッ
    Chocolate room is a pioneer in chocolate Cafe and we want to create new chocolate culture in India. There should be set of Ads running throughout the day and highlighting different experiences with chocolates a customer could feel at each outlet. The success of the project would be measured on the following: 1. Increase in footfalls after the ad. 2. Percentage of youngster coming in.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 2

    THE CHOCOLATE ROOM

    CONTACT: 65970425, 9243000422 Near Manchester United, Hosur Main Road, Koramangala , Bangalore

    Creative Brief Template


    Date: 8/10/2011 Project: Chocolate Room Background: Chocolate room is a pioneer in Chocolate Cafe and we want to create new chocolate culture in India. We are trying to bring in a change in the cognitive psyche of people about the chocolate and emphasizing on its positives. We aim to capture youngsters to relieve their stress, to spend their best moments with their loved ones and enjoy the whole ambience. There should be set of Ads running throughout the day and highlighting different experiences with chocolates a customer could feel at each outlet of ours. The success of the project would be measured on the following: 1. Increase in footfalls after the ad. 2. Percentage of Youngsters coming in. The Audience: 1. Primary Audience: Youngsters ( age group : 16 30 years) 2. Secondary audience : Chocolate lovers from every age group 3. Customers perception about chocolate: a. Chocolates have high calorie count. b. We should not eat chocolate daily. c. Chocolate products might cause Diabetes and weight gain. Objectives:
    1. Customers should love the total experience at chocolate room. 2. To convince youngsters that chocolate help to cope up with stress. 3. Customers perception about the calories gain should be converted

    to the positive image of having chocolate.

    THE CHOCOLATE ROOM


    CONTACT: 65970425, 9243000422 Near Manchester United, Hosur Main Road, Koramangala , Bangalore

    The Message: High or Low, Big or Small, THINK CHOCOLATE. The CHOCOLATE ROOM.

    The Medium: 1. Best way to reach audience: T.V and Radio. 2. Another way: hoardings near colleges and Malls. The Deadline: Deadline to finish work: Mid of December, 2011. Message delivery to the audience: At New Year and should continue till February end. Budget: Money to spend on this project: 1 to 2 crores this budget been approved by: CFO and CMO The Responsible Parties: People need to sign off on final execution: Chairman and CMO

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