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1 Financial Analysis of Nestle Pakistan

Introduction of food industry


Food industry The food industry is the complex, global collective of diverse business that together supply much of the food energy consumed by the world population only subsistence farmers, those who survive on what they grow, can be considered outside of the scope of the modern food industry. The food industry includes:

Regulation Education Research and development Financial services Manufacturing Agriculture Food processing Marketing Wholesale Consumer

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2 Financial Analysis of Nestle Pakistan Definitions It is challenging to find an inclusive way to cover all aspects of food production and sale. The Food Standards Agency, a government body in the UK, describes it thus: "...the whole food industry from farming and food production, packaging and distribution, to retail and catering." The Economic Research Service of the USDA uses the term food system to describe the same thing: "The U.S. food system is a complex network of farmers and the industries that link to them. Those links include makers of farm equipment and chemicals as well as firms that provide services to agribusinesses, such as providers of transportation and financial services. The system also includes the food marketing industries that link farms to consumers, and which include food and fiber processors, wholesalers, retailers, and foodservice establishments." Industry size Processed food sales worldwide are approximately US$3.2 trillion(2004). In the U.S. consumers spend approximately US$1 trillion annually on food, or nearly 10 percent of the Gross Domestic Product(GDP). Over 16.5 million people are employed in the food industry. Source of food industry Agriculture Agriculture is the process of producing food, feed, fiber and other desired products by the cultivation of certain plants and the raising of domesticated animals (livestock). The practice of agriculture is also known as "farming", while scientists, inventors and others devoted to improving farming methods and implements are also said to be engaged in agriculture. More

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3 Financial Analysis of Nestle Pakistan people in the world are involved in agriculture as their primary economic activity than in any other, yet it only accounts for four percent of the world's GDP. Food processing Food processing is the methods and techniques used to transform raw ingredients into food for human consumption. Food processing takes clean, harvested or slaughtered and butchered components and uses them to produce marketable food products. Wholesale and distribution A vast global transportation network is required by the food industry in order to connect its numerous parts. These include suppliers, manufacturers, warehousing, retailers and the end consumers. There are also those companies that, during the food processing process, add vitamins, minerals, and other necessary requirements usually lost during preparation. Wholesale markets for fresh food products have tended to decline in importance in OECD countries as well as in Latin America and some Asian countries as a result of the growth of supermarkets which procure directly from farmers or through preferred suppliers, rather than going through markets. Retail With populations around the world concentrating in urban areas,food buying is increasingly removed from all aspects food production. This is a relatively recent development, taking place mainly over the last 50 years. The supermarket is a defining retail element of the food industry, where tens of thousands of products are gathered in one location, in continuous, year-round supply. Food preparation is another area where change in recent decades has been dramatic. Today, two food industry sectors are in apparent competition for the retail food dollar. Prominent Food Companies

Nestl is the world's largest food and beverage company.

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4 Financial Analysis of Nestle Pakistan


PepsiCo is the largest U.S. based food and beverage company. Unilever is an Anglo-Dutch company that owns many of the world's consumer product brands in foods and beverages.

DuPont are the leading producers of pesticide, seeds, and other farming products. Both Archer Daniels Midland and Cargill process grain into animal feed and a diverse

group of products. ADM also provides agricultural storage and transportation services, while Cargill operates a finance wing.

Bunge is a global soybean exporter and is also involved in food processing, grain

trading, and fertilizer.


Dole Food Company is the world's largest fruit company Sysco cooperation mainly catering to North America, is one of the world's largest food

distributors.

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5 Financial Analysis of Nestle Pakistan

Introduction of Milk industry


Dairy A dairy is a facility for the extraction and processing of animal milk mostly from cows or goats, but also from buffalo, sheep, horses or camels for human consumption. Typically it is a farm (dairy farm) or section of a farm that is concerned with the production of milk, butter and cheese. History Milk producing animals have been domesticated for thousands of years. Initially, they were part of the subsistence farming that nomads engaged in. As the community moved about the country, their animals accompanied them. Protecting and feeding the animals were a big part of the symbiotic relationship between the animals and the herders. In the more recent past, people in agricultural societies owned dairy animals that they milked for domestic and local (village) consumption, a typical example of a cottage industry. In this case the animals were normally milked by hand and the herd size was quite small, so that all of the animals could be milked in less than an hour about 10 per milker. Processing of milk Dairy plants process the raw milk they receive from farmers so as to extend its marketable life. Two main types of processes are employed: heat treatment to ensure the safety of milk for human consumption and to lengthen its shelf-life, and dehydrating dairy products such as butter, hard cheese and milk powders so that they can be stored.

Milk is processed in following ways.

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6 Financial Analysis of Nestle Pakistan Cream and butter Skimmed milk Casein Cheese Whey Yogurt Milk powders Transport of milk

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Nestle
Nestl S.A is the largest nutrition and foods company in the world, founded and headquartered in Vevey, Switzerland. Nestl originated in a 1905 merger of the Anglo-Swiss Milk Company, which was established in 1866 by brothers George Page and Charles Page, and the Farine Lacte Henri Nestl Company, which was founded in 1866 by Henri Nestl. The company grew significantly during the First World War and following the Second World War, eventually expanding its offerings beyond its early condensed milk and infant formula products. Today, the company operates in 86 countries around the world.

History of Nestle
Early History From 1867 to 1900 The company dates to 1867, when two separate Swiss enterprises were founded that would later form the core of Nestl. In August of that year, Charles A. and George Page, brothers from Lee County, in the United States, established the Anglo-Swiss Condensed Milk Company in Cham. In September, in Vevey, Henri Nestl developed a milk-based baby food and soon began marketing it. In the succeeding decades both enterprises aggressively expanded their businesses throughout Europe and the United States. (Henri Nestl retired in 1875, but the company, under new ownership, retained his name as Farine Lacte Henri Nestl.) In 1877 Anglo-Swiss added milk-based baby foods to its products, and in the following year the Nestl company added condensed milk, so that the firms became direct and fierce rivals.

In 1905

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9 Financial Analysis of Nestle Pakistan However, the companies merged to become the Nestl and Anglo-Swiss Condensed Milk Company, retaining that name until 1947, when the name Nestl Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884) and its holding company, Alimentana SA of Kempttal, Switzerland. Maggi was a major manufacturer of soup mixes and related foodstuffs. The companys current name was adopted in 1977. By the early 1900s, the company was operating factories in the United States, United Kingdom, Germany and Spain. During World War I World War I created new demand for dairy products in the form of government contracts; by the end of the war, Nestl's production had more than doubled. After the war, government contracts dried up and consumers switched back to fresh milk. However, Nestl's management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestl's first expansion into new products, with chocolate the company's second most important activity. During World War II Nestl felt the effects of World War II immediately. Profits dropped from US$20 million in 1938 to US$6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the company's newest product, Nescaf, which was a staple drink of the US military. Nestl's production and sales rose in the wartime economy. Dynamic Phase for Nestle The end of World War II was the beginning of a dynamic phase for Nestl. Growth accelerated and companies were acquired. In 1947 came the merger with Maggi seasonings and soups. Crosse & Blackwell followed in 1950, as did Findus (1963), Libby's (1971) and Stouffer's (1973).

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10 Financial Analysis of Nestle Pakistan Diversification came with a shareholding in L'Oral in 1974. In 1977, Nestl made its second venture outside the food industry by acquiring Alcon Laboratories Inc. In 1984 Nestl's improved bottom line allowed the company to launch a new round of acquisitions, notably American food giant Carnation and the British confectionery company Rowntree Mackintosh in 1988, which brought the Willy Wonka Brand to Nestl.

Most Recent History

From 1990 to 2002 The first half of the 1990s proved to be favorable for Nestl: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 there have been acquisitions including San Pellegrino (1997), Spillers Petfoods (1998), and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002: in June, Nestl merged its U.S. ice cream business into Dreyer's, and in August a US$2.6 billion acquisition was announced of Chef America, the creator of Hot Pockets. In the same time frame, Nestl came close to purchasing the iconic American company Hershey's, though the deal fell through. Another recent purchase includes the Jenny Craig weight loss program for US$600 million.

From 2002 to 2010 In December 2005 Nestl bought the Greek company Delta Ice Cream for 240 million. In January 2006 it took full ownership of Dreyer's, thus becoming the world's biggest ice cream maker with a 17.5% market share.

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11 Financial Analysis of Nestle Pakistan In November 2006, Nestl purchased the Medical Nutrition division of Novartis Pharmaceutical for $2.5B, also acquiring in 2006 the milk flavoring product known as Ovaltine. In April 2006 Nestl bought baby food manufacturer Gerber for $5.5 billion. . In December 2006 Nestl entered in a strategic partnership with a Belgian chocolate maker Pierre Marcolini. Nestl agreed to sell its controlling stake in Alcon to Novartis on 4 January 2010. The sale forms part of a broader US $39.3 billion offer by Novartis to fully acquire the worlds largest eye-care company.

Nestle in Pakistan
Nestl has been serving Pakistani consumers since 1988, when its parent company, the Switzerland-based Nestl SA, first acquired a share in Milkpak Ltd. Today Nestle is fully integrated in Pakistani life, and is recognized as producers of safe, nutritious and tasty food, and leaders in developing and uplifting the communities in which it operates. Nestl in Pakistan ensures that its products are made available to consumers wherever in the country they might be. Convenience is at the heart of the Nestl philosophy, and its aim is to bring products to people's doorsteps.

Nestle at a Glance
Ever since Nestl was established, it has been committed to nurturing people worldwide. Today, as the world's leading Food and Beverages Company, and leaders in health and wellness, it tries to cater to all your family's nutritional needs, no matter where in the world you live. Its story begins in 1867, when Henri Nestl developed a baby formula that saved a child's life and marked the beginning of Nestl's decades-old commitment to nutrition. In the 140 years since then, it has expanded around the world and developed a range of products designed to

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12 Financial Analysis of Nestle Pakistan suit every taste, need and cultural preference. Its distinctive seal is recognized everywhere as a guarantee of quality and healthfulness. Nutrition, quality and convenience remain the keystones of our products and even as it confronts the new century's challenges, it feels its duty to adapt to the changing needs of our consumers.

COMPANY INFORMATION
Ticker: Country: Major Industry: Sub Industry: 2007 Sales: Employees: Currency: Market capital: Fiscal year end: Shares outstanding: Share type: Nestle Pakistan Food and Beverages Diversified Food Rs. 34,183,847,000 2345 (Pakistan as of Jan 2007) Pakistan Rupees 61,221,938,400 December 45349584 Ordinary

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MISSION STATEMENT
At Nestle we believe that research can help us make better food so that people live a better life. Good food is the primary source of Good Health through out life. We strive to bring consumer foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition to nutrition, health and wellness, Nestle products bring consumers the vital ingredient of taste and pleasure. As consumer continues to make choices regarding food and beverages they consume, Nestle helps provide selection for all individual taste and lifestyle preferences. Research is a key part of our heritage at Nestle and an essential element of our future. We know there is still much to discover about health, wellness and the roll of food in our lives, and we continue to search for answers to bring consumers GREAT FOOD FOR GREAT LIFE.

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VISION AND STRATEGY:


The Nestle global vision is to be the leading health, wellness and Nutrition Company
in the world. Nestle Pakistan subscribes fully to this vision, in particular we envision to. Lead a dynamic motivated and professional workforce - proud of its heritage and bullish about the future. Meet the nutrition needs of consumers all age beverage products of the highest quality. Deliver share value through profitable it growth, while continuing to play a significant and responsible role in the social, economical and environmental sectors of the country. We have profitable and diversified high quality food and beverages product portfolio, delivering 60:40+ advanced consumer available across all sales channels. Our brands preferred choice in their categories. Consumer insight drives all aspects of our marketing and communication efforts. Our commodities to the consumer are relevant, cutting-edge and adhere to the highest standards of responsible commodities. Our company is seen a No 1. Career destination for talented motivated + ambitions professionals. Our result oriented organizational standard ensures effective commodity and empowered self management. our milk collection and agro service will continue to play the primary role in development of the dairy sector in rural Pakistan. Our proactive innovation and renovation culture is the key to our success in market place. fully integrated systems (Nestl Pakistan, suppliers, customers) ensures efficient business processes. Nonstrategic activities and products are outsourced or discontinued groups from infancy to old age, from nutrition to pleasure, through an innovative portfolio of branded food and

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OBJECTIVE
Making our customers winners by constantly exceeding their expectations.

OUR POLICIES
Business policies will continue to evolve and adapt to a changing world, our basic foundation is unchanged. The time of origin of our company, and reflects the basic ideas of fairness, honesty and a general concern for people. Nestl is committed to the following business policies in all countries, taking into account local legislation, cultural and religious practices. Nestls business objective is to manufacture and market the companys product in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners. Nestls does not favor short-term profit at the expense of successful long-term business development. Nestls recognize that its consumers have a sincere and legitimate interest in the behavior, beliefs and actions of the company behind brands in which they place their trust, and that without its consumers of the company would not exist. Nestls believes that, as a general rule, legislation is the most effective safeguard of responsible conduct, although in certain areas, additional guidance to staff in the form of voluntary business policies is beneficial in order to ensure that the highest standards are met throughout the organization. Nestls is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its managements and employees. Therefore recruitment of the right people and ongoing training and development are crucial.

Nestls continues to maintain its commitment to follow and respect all applicable local laws in each of its markets. The policies formed by the Nestl are for every employee of Nestl around the world. The Nestl brands follow these above mentioned policies and does not make there own

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17 Financial Analysis of Nestle Pakistan policies. Members of Nestl are strongly committed to the company, its development, its culture and its policies. Apart from professional skills and insight, the capacity and willingness to apply these policies are the main criteria for progressing in the organization, regardless of origin, nationality, religion, race, gender or age.

CORPORATE SOCIAL RESPONSIBILITY IN PAKISTAN:

In 141 years of experience ,Nestle have learnt that businesses and the societies in which they operate are in symbolic relationship .If society flourishes , business is good .If business does well, it brings wealth and stability to a society. From this organization interdependence come Nestl conception of CSR .Nestle tries to create shared value at every step of the value chain, to ensure that their actions benefits not only the company but also society at large. Both are after all, interdependent. This consideration affects all of Nestle corporate initiatives.

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Board of Directors (International)

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Company Information (Pakistan):


Company Secretary:

Mohammad Ali Sadozai


Management:

Adil Aali Arsalan Khan Mohammad Ali Sadozai Fakhar Ahmed Haseeb Aslam Ian Donald Jack Moser Khurram Zia Khurram Javed Nauman Khan Peter Wuethrich Raymond Franke Samra Maqbool Salman Nazir Shaheen Sadiq Usman Bhatti Uzma Butt Zafar Hussain Shah

Head of Quality Assurance Business Manager Beverages Head of Legal Affairs Head of Corporate Affairs Country Business Manager-Water Managing Director Head of Milk Collection and Agri-Services Business Executive Manager-Ambient Dairy Business Manager-Chilled Dairy Country Business Manager-Nestle Professional Head of Technical Head of Finance & Control Business Manager- Culinary Head of Supply Chain Head of Communications Country Business Manager-Nutrition Head of Human Resources Head of Sales

Registered & Corporate Office 308-Upper Mall, Lahore, Pakistan ABX: (042) 111 637 853 Fax: (042)35789303 Corporate Office Annex 304-Upper Mall, Lahore. Park Lane Towers 1st & 2nd Floor, Tufail Road, Lahore, Pakistan PABX: (042) 36099300

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Factories:
Sheikhupura: 29th Kilometer, Lahore- Sheikhupura Road Sheikhupura, Punjab, Pakistan Phone: (056) 346615 -29 Fax: (042) 36368710 Kabirwala: Khanewal Kabirwala Road, Kabirwala District Khanewal, Punjab, Pakistan Phone: (065) 111 637 853 Fax: (065) 2411432 Karachi: Plot No. 823, North Western Industrial Area, Port Qasim, Karachi 74900, Pakistan Phone: (021) 34720151-3 Fax (021) 34720154 Plot No. 33/7, Sector 15, Korangi Industrial Area, Karachi 74900, Pakistan Phone: (021) 111 123 333 Fax: (021) 35066996 Islamabad:

Plot No . 32, Street3, Sector 1-10/3, Industrial Area, Islamabad, Pakistan Phone: (051) 4445991 -93 Fax: (051) 4445997

Auditors: KPMG Taseer Hadi & Co. (Chartered Accountants) Share Register: Gorsi Associates (Pvt.) Limited. Transfer: 2nd Floor, 202-Sufi Chamber, Link McLeod Road, Lahore. Agent:

Cell: 0346-4479601 Fax: 042-37230865


Legal Advisor:

Chima & Ibrahim (Advocates)

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Bankers: The Royal Bank of Scotland Limited (Formerly ABN AMRO

Bank (Pakistan) Limited Allied Bank Limited Citibank N.A Deutsche Bank Ltd. MCB Bank Ltd. Standard Chartered Bank (Pakistan) Ltd. United Bank Limited National Bank of Pakistan

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DEPARTMENTS

SCIENTIFIC DEPARTMENTS: Research at the Nestl Research Center encompasses the sensory and nutritional value of products along with consumer behavior, nutrition needs and social desires for foods and beverages. At the forefront of all research activities is Nestls commitment to the utmost safety and quality. A diverse selection of scientific disciplines is necessary for this global approach to nutrition research. The scientific departments currently at NRC include: Consumer Confidence Food Science Bio Analytical Science Food/Consumer Interaction Scientific and Nutrition Support Innovations and Publications CONSUMER CONFIDENCE: The Consumer Confidence department is the scientific heart of the Nestl Quality System. Consumer confidence and trust has been fundamental to Nestl's success for over 135 years. Our wide range of expertise is made available to R&D scientists, operational and technical units and businesses. We cover five main areas: Consumer Safety that guarantees the delivery of safe products. Product Compliance that combines all aspects related to the legal compliance of Nestl products.

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26 Financial Analysis of Nestle Pakistan Consistent Quality that involves all measures for the delivery of Nestl products with a consistent level of quality. Consumer Preference that ensures our products demonstrate superior organoleptic and nutritional quality. Occupational and Environmental Safety that combines all aspects related to the safety of workers and the environment. Safety evaluation requires extensive scientific skills in the two areas of food safety: analytical method development and science-based risk assessment. Ingredients also need to be analyzed for authenticity and allergens. Leading edge packaging expertise also has a role to play in ensuring both quality and safety of Nestl food products. Anticipation of food safety issues is guaranteed through a systematic screening of scientific and technical literature and evaluation by our network of experts for case-adapted responses.

FOOD SCIENCE

The Food Science Department focuses on the physical, chemical and biotechnological aspects of food raw materials, ingredients and food products. Our scientists in collaboration wit nutritionists provide the scientific basis for innovative food concepts which deliver consumer benefits in the areas of pleasure, health and Wellness, and food quality and safety. For an innovative approach in the way we make food products, we work on three main aspects of modern foods. Food Processes: e.g., molecular basis of unit operations including extraction and refining of ingredients, or biotransformation of raw materials and ingredients.

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27 Financial Analysis of Nestle Pakistan Functionalities of Macronutrients: e.g., structure forming properties of biopolymers, or ingredient interactions. Delivery of Functionalities in Food Products: e.g., control of bioavailability of functional molecules through specific carrier systems. The Food Science Department assembles state-of-the-art knowledge in food ingredients, food materials, food colloids and processes. Our research activities are targeted towards innovative and inventive new ways to combine the classical food ingredients like proteins, carbohydrates and fats to create new food structure concepts (e.g. foams and mousses) with specific textures and functionalities. Our projects are multidisciplinary and are organized in close collaboration with the other departments of NRC including PTCs and R&D Centers as well as the external scientific world such as universities.

BIO-ANALYTICAL SCIENCE

The Bio-analytical Science Department at NRC is where scientists from a range of disciplines provide knowledge required for post genomic work. We want to understand how food molecules affect the complex life processes... and how this knowledge can benefit mankind. Core disciplines span from analytical chemistry and biochemistry to (bio) mathematics, bioinformatics and clinical studies. We focus on developing advanced analytical tools and methodologies to support Nestl research and, in particular, the Nutrition and Health program. Food is a complex mixture of molecules that play different roles in the body, from maintenance to defense and protection. Understanding the fundamental biological process is key to deciphering the contribution of genetic variation among individuals to health and wellness compared to the effects of the environment and lifestyle.

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28 Financial Analysis of Nestle Pakistan The biological process is a complex interplay of relationships between protein sequences, structure dynamics and molecular recognition. This process can be studied at several levels of bimolecular organization, which include genetic, and gene expression (genomics and transcriptomics), protein function and signaling (proteomics) and metabolite control and regulation (meta-bionomics). Bioinformatics and mathematic modeling are additionally needed to unify all of the comics science areas. We aim to be at the forefront of Bio-analytical developments and implement them to further the science of nutrition and health.

INNOVATIONS AND PUBLICATIONS

Achieving health and wellness through foods is a challenging adventure. It extends the boundaries of consumer expectations and satisfaction beyond the classical sensory experience. Todays discoveries provide the knowledge for tomorrows innovations. Much groundbreaking scientific work has emerged from the Nestl Research Center in the form of significant product innovations and recognized scientific publications.

FOOD/CONSUMER INTERACTION

In the context of health and wellness, we not only need to understand the physiology of health but also to know and understand the consumer's relationship with food. What is it about a food that makes the consumer like and chooses it? We study in detail aspects of pleasure derived from food before, during and after consuming it. These include the pleasure of anticipation, as well as sight, texture, taste and aroma. We also

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29 Financial Analysis of Nestle Pakistan investigate the feeling of satisfaction. In one sense, satiety is the reward derived from consuming a particular food. But it is also strongly linked to signals that tell you to stop eating and feel happy. Physicists and chemists help us to understand how to deliver aroma, taste, and texture. But beyond biology, psychology or sensory behavior, ethnic culture is also a key to understanding why a given consumer prefers certain foods over others. The Department is truly multidisciplinary. With expertise ranging from chemistry and biology to sensory and social sciences, we are a natural bridge between Food Science and Nutrition and Health. SCIENTIFIC AND NUTRITION SUPPORT The Nutrition and Scientific Support Department (SNS) ensures that research findings and the latest news on food, nutrition, health and wellness is disseminated across the entire Nestl R&D community and businesses. In addition, we support R&D innovation by providing the tools, training and knowledge to assess and communicate the nutritional benefits of Nestl products. The department is composed of three interlinked groups: the first group provides Competitive and Scientific Information and Intelligence to our scientist, technologists, and to the management. The second group, Nutritional Assessment and Training, provides support, tools and training to improve the nutritional profile of our products and to increase the nutrition knowledge of Nestl employees. The group collaborates with a wide network of nutritionists from around the world in our PTCs, R&D centers and business markets. The third group, Functional Ingredients, focuses on traditional and functional ingredients. This group documents the strength of scientific efficacy evidence, supports the compilation of dossiers for regulatory approval, and proposes new nutrition concepts. The core of nutrition, health and wellness knowledge within the Nestl R&D community, we supply information to our colleagues to allow efficient and timely responses to consumer health and wellness demands.

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CONFECTIONARY DEPARTMENTS: Nestl has different division. There are four departments in the Nestl confectionary that are as follows: CCST Department Marketing Department Sales Department Distributor CCST DEPARTMENT The CCST department is a supporting department for both Sales and Marketing departments. It provides a linkage to both departments by connecting them in case of any demand from other department. MARKETING DEPARTMENT The Marketing Department is responsible for all sort of activities including the promotion, advertising and tools used for generating demand. The Marketing department is also responsible for arranging stalls and functions for the promotional and official reasons respectively. These stalls are conducted in different public places so that more of the people become aware of the importance of products that ensure quality. These stall activities remain active for around 4-5 days. Thus, in a month 4-5 such stalls are managed. After a stall activity finishes, the person who conducted the stall activity has to report to their seniors about the response they received from the public and the number of new customers they have been able to attract during their stall activity.

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31 Financial Analysis of Nestle Pakistan SALES DEPARTMENT The Sales Department is responsible for carrying out the sales of Nestl confectionary covering the whole of Lahore. To conduct the sales efficiently and effectively, there are some territories that have been assigned some area of Lahore. The area managers administer these territories. Monthly, the Area Sales Managers are assigned with the targets by the upper management. This helps in creating competition among the territories Like some territories covers these areas respectively. Interior Lahore, upper Mall Gulberg, Cantt, Cavalary Defense Model Town, Township, Garden Town, Johar Town, Rehmanpura and Thokar Niaz baig These four territories are further covered with a total of 20 routes, each covering a specified area of Lahore on daily basis. Everyday, the Nestl delivery van drop confectionary products. There are three people who go for sales. They are: Driver DSR Loader For carrying out the transaction easily, the DSR are provided with a handbook. The handbook keeps records of the data of the retailers. All this data is stored in the system thus, keeping the system updated. At the start of the month, the target for the sale of the confectionary is set and all the distributions have to achieve that target by the end of the month that helps in increasing the

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32 Financial Analysis of Nestle Pakistan productivity. The sales target varies with the season. For example, in winters, the sales of Confectionary products are more as it is in summers. Also, the monsoon season affects the sales of the candies and chocolates. When it is the end of the month, all the distributions submit in their report to the Sales and Distribution Manager that contains the percentage of the target achieved including the quantity sold by each route. DISTRIBUTOR For carrying out the daily working, some internally hired or external sources are acting as a distributor for Nestl in Lahore. The distributor has various responsibilities/duties that are as follows: ELEET MANAGEMENT Procurement of Vehicle. Installation of Hood on Distribution vehicles. Paint of Hood & its maintenance. Maintenance of vehicles in good condition. DELIVERY TEAM Short listing of DSRs for hiring. Supervise DSR orientation & Training. Daily supervision of DSR performance. Ensure DSRs working as per company direction.

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33 Financial Analysis of Nestle Pakistan CUSTOMER SERVICES Delivery at customer premises on schedule day & routing time. Ensuring delivery on special request forwarded by customer services. Attending all delivery related complaints in time. WAREHOUSING Procure a warehouse as per Nestl Standard. Ensure all Nestl Quality Standard (FIFO, NQS, and QSM etc). Maintain a clean environment. Minimize store losses. ACCOUNTING Maintain audited accounts of the business. Provide in time reports to Nestl Management. Make claims as per company guidelines & verify data. Ensure efficient operation.

GENERAL Adhere & act on all policies/decisions by Nestl Management. Close liaison with Sales Management for Target Achievement. Corporate Purchase Department

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34 Financial Analysis of Nestle Pakistan Corporate purchase department is headed by the corporate purchase manager. It has two further branches Local Purchase Department Imports Departments Local Purchase Department Raw Material & Packing Department Technical Purchase Department Major Purchases: Raw material Commercial Chemicals Laboratory Chemicals Packing Material Office Equipment Vehicles Sale of Assets Technical Department: Technical Department directly interact with factory for the purchase of machinery and parts of machinery. Major Purchases: Balls Balls Bearings Belts Pipes etc.

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35 Financial Analysis of Nestle Pakistan Taxation Department This department deals with all kinds of taxes which the paid. All the departments send data about taxes and this department calculates taxes according to the prescribed rate. It has further three branches: Sales Tax Excise Tax Income Tax Income Tax: Income tax calculates Corporate Tax and Employees Income Tax. Corporate Tax is calculated on the rates fixed by the government. For the calculation of the Employee Income Tax first all incomes of the employees are added and then the tax is calculated on the basis of the prescribed rate. Sales Tax This branch calculates sales tax on all the sales of the period on all the products according to the rates set by the government from time to time. Information System Department Information System is very important in any organization. This department maintains contact with its establishment in country in which it operating and with headquarter and in other countries where it carries its operations

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Our Brands
Nestl believes that food plays a key role in achieving a well-balanced person. And so its philosophy is Good Food for a Good Life! At Nestl, products are developed keeping consumers, their preferences and health in mind. Millions of consumers the world over trust Nestl products for good reason: when they choose a Nestl product they have the satisfaction of choosing quality, taste, variety, convenience and the good nutrition. With over 140 years of experience and expertise, Nestl takes great pride in bringing a portfolio of health and wellness because happy, healthy consumers are important.

Milk Dairy and Chilled Dairy

Beverages

Bottled Water

Baby Food

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Foods

Breakfast Cereals

Chocolate & Confectionary

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OUR PRODUCTS
Milk, Dairy and Chilled Dairy

NESTLE MILKPAK MILKPAK is a trusted brand known throughout the country for its nutritious wholesome goodness and pure natural taste. To secure a happier and healthier future for family, you need the support of a strong partner like MILKPAK, now fortified with extra strength of Iron, Vitamin C and Vitamin A that keeps you and your family strong. One glass of MILKPAK fulfills 20% Iron, 41% Calcium, 18% Vitamin A and 20% Vitamin C of your daily requirements as per Nutritional

NESVITAMilk If you are set for an active and healthy lifestyle then you need to get the strength your bones need & the smartness you desire with NESVITAMilk & Yogurt as its high in Calcium and low in fat. With 50% more Calcium than regular milk & yogurt, NESVITA locks the Calcium in your

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40 Financial Analysis of Nestle Pakistan bones making them strong and healthy. This is because it contains CALCI-LOCK, a special combination of Calcium, Vitamin D and other essential vitamins and minerals. Just two glasses of NESVITA Milk or four servings of NESVITA Yogurt helps meet an adults daily requirement for Calcium intake. And it contains less than 1% Fat. NESVITA PROBONES Milk is available in two handy sizes: 1000ml and 200ml. NESVITA Yogurt is available in 450g tub packaging.

NIDO Nutrition System The NIDO Nutrition System, comprising of NIDO 1+ and 3+, is a series of Nestl's milk powders that address the developmental needs of children according to their age and nutritional requirements

NIDO 1+ is developed for children aged 1-3 years. It contains Prebio 1 that helps maintain a healthy digestive system and helps prevent upset tummies.

NIDO 3+ with Prebio 3 is designed to support your childs mental and physical development as well as to aid healthy digestion.

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41 Financial Analysis of Nestle Pakistan

NIDO FORTIFIED is for children between 4-12 years of age who are growing up in an increasingly competitive environment and require something extra to ensure success on the playing field and in the classroom. It is enriched with iron, 24 vitamins and minerals, that are essential for your childs growth which can be tracked by the 10 signs of good nutrition . Nestle Fresh n Natural Dahi Packed full of delicious nutrition, Nestl Fresh n Natural Dahi is the perfect addition to our rich local taste and cuisine. Full of pure dairy goodness, it brings you all the benefits of milk along with active live cultures that aid digestion.

Rich in calcium and protein, Nestl Fresh n Natural Dahi is hygienically packaged for the health and safety of your family and is available in packs of 125g and 450g. Let Nestl Fresh n Natural Dahi jazz up your coleslaw, enjoy its unique flavor in chilled lassi to refresh yourself, or just have it as it is for a delightful healthy snack.

Nestle Fruit Yogurt Nestl Fruit Yogurt is a mouth-watering treat with real fruits chunks in sweet creamy yogurt. A healthy option for you to serve your kids, making yogurt fun! Nestl Fruit Yogurt goes great

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42 Financial Analysis of Nestle Pakistan with breakfast and dessert, or can be had as it is to satiate cravings for a delicious snack anytime you like.

Available in three delightful flavors; strawberry, mango and peach,Nestl Fruit Yogurt gives you a variety of scrumptious flavors to treat that sweet tooth with low-fat yogurt, the way you like it!

Nestle Raita Sometimes you need something extra with lunch or dinner and ordinary raita just doesnt do the job. Thats where Nestl Raita comes in. With its unique mouth-watering taste, guaranteed hygiene and simple convenience, you can indulge your taste buds with just the right flavor that transforms your meal into a culinary delight.

Hassle-free and ready-to-eat, Nestl Raita is not only packed full of taste, but is also a great source of calcium and aids digestion too!

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43 Financial Analysis of Nestle Pakistan It is available in zeera (cumin) and podina (mint) flavors to suit your individual taste.

MILKPAK Cream Pour it on, pure n thick for that soft, rich, velvety flavour that is MILKPAK Cream. Its silky creamy texture is ideal with strawberries or mangoes! Some prefer to give their coffee a a swirl generous for that dollop on creamy their finishing naan touch (round or put flatbread).

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44 Financial Analysis of Nestle Pakistan

BEVERAGES
NECAFE Jaago! Stimulate your mind. Awaken your soul. Arouse your senses. Come alive with NESCAF. Every great tasting cup of NESCAF is rich, aromatic and favourable. It is frothy, intense and indulging; bold and satisfying. Serve it hot or icy cold; strong black or milky, the NESCAF experiences varieties. are Ranging as diverse from the and unique as its many to blends and morning wake-me-up, getting through

the day, quiet reflective moments to unwinding, parties to simply hanging out with your pals, the NESCAF magic goes beyond just a great tasting cup of coffee; its eye opening, thought provoking & stimulating. It stimulates one physically, mentally and emotionally touching the body, mind and soul. NESCAF fits the bill A to Z!

NESCAF CLASSIC NESCAF Classic kicks start your day and keeps you going and going

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45 Financial Analysis of Nestle Pakistan NESCAF GOLD The premium blend of coffee that gives you rich taste with an aroma to soothe your soul.

NESCAF 3in1 Sugar, Creamer & Coffee; all you need is love and a little hot water. Makes every cup taste great. Easy to make, convenient to store and hassle free usage

MILO With the new and improved MILO, children have more reasons to be active as it gives them the energy they need for an active and healthy lifestyle. A specific balance of Vitamins, Minerals and Actigen E help optimize the release of energy from Proteins, Fatsand CarbohydratesLoaded with extra cocoa and rich malt, MILO has the irresistible chocolaty taste that kids love. So treat your children withMILO and watch them at their active best!For your convenience MILO is available both in powder and ready to drink form.

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46 Financial Analysis of Nestle Pakistan

NESTLE FRUITA VITALS Rise & Shine to Life with NESTL FRUITA VITALS NESTL FRUITA VITALS Orange Juice NESTL FRUITA VITALS Apple Nectar NESTL FRUITA VITALS Red Grape Nectar NESTL FRUITA VITALS Pineapple Nectar NESTL FRUITA VITALS Chaunsa Nectar NESTL FRUITA VITALS Guava Nectar NESTL Mango drink NESTL Orange Mango drink

BOTTLED WATER
NESTLE PURE LIFE Pakistans Favorite Water, NESTL PURE LIFE, is pure, safe and healthy drinking water for you and your family. Every bottle of NESTL PURE LIFE is produced with

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47 Financial Analysis of Nestle Pakistan the Nestl Safety System and is carefully sealed with a proprietary seal. Purity of the highest standards is matched by an optimal balance of essential minerals, enhancing the health brand. For & your Office convenience NESTL Delivery in 19 PURE & 12 LIFE is liter available (12 liter in is and wellbeing of your family. No wonder its Pakistans favourite water because more people trust it than any other

non-returnable 0.5 liter and 1.5 liter bottles at retail outlets and Bulk bottles for Home available at retail outlets).

BABY FOOD CERELAC


Bharpoor nashvonuma! Sehatmand mustakbil ka behtrin aghaaz! Best Start to a Healthier Future!

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48 Financial Analysis of Nestle Pakistan Whether its your first-born or even your third bundle of joy each baby is unique and special. You want the best for your baby in every way and that also means the best nutrition for your babys healthy development, giving him or her the solid foundation for a bright and healthy future! From birth to 3 years of age, your baby goes through a period of rapid growth and development. Choosing the best nutrition for your baby can be difficult and confusing and you always wonder if its just right.Each stage of your babys growth is unique and so are the changing nutritional requirements. CERELAC infant cereals (6 months onwards) are easy to digest and grouped in stages according to the changing nutritional needs of the growing child, with CERELAC providing for your convenience the right nutrition at each stage. CERELAC is available in three sizes: 350g & 175g box packaging and a 25g sachet packaging

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49 Financial Analysis of Nestle Pakistan

FOOD
MAGGI 2 Minutes Noodles MAGGI realizes that mums feel the need of being more fun around their children; therefore, it gives them a chance to break out from their mum mould. Now involve your little ones in the kitchen for a supervised activity full of fun and great learning as they help prepare MAGGI Noodles for themselves. New MAGGI 2-Minute Noodles are available in three delicious flavors: Chicken, Chatkhara and Lemon Chaska.

BREAKFAST CEREALS
NESTL CORNFLAKES, NESTL KOKOCRUNCH Breakfast has been declared the most important meal of the day and with good reason. Its the first meal after your body has been resting all night and this is the meal that is going to fuel the body and prepare it for the day ahead. All of us: children, teens and even adults benefit from a good breakfast. A bowl of cereal is an ideal way to start your day!Available in two varieties, NESTL CORNFLAKES (275g and 150g boxes) and kids favourite chocolaty NESTL KOKOKRUNCH (330g and 170g boxes) are delicious cereals made from wholesome grains and packed with Vitamins, Calcium and

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50 Financial Analysis of Nestle Pakistan other minerals.Try them with your choice of milk: MILKPAK or NESVITA to give you and your family a nutritious burst of energy and a great start to the day, every day.

CHOCOLATE AND CONFECTIONARY


KITKAT AND KITKAT CHUNKY Have a break, have a KITKAT Chocolate It is one is of one life's of little the most loved which indulgences delights the around senses the of all world. ages.

pleasures,

KITKAT is by far one of the most popular chocolates all around the world! Its trademark red and white colors and the distinct KITKAT logo makes it one of the most recognized brands ever. This light hearted treat of wafer fingers coated with delicious smooth chocolate, can be enjoyed in the signature style of snapping one finger at a time. KITKAT Chunky is a single solid finger that is perfect for those who want a mouthful! KITKAT is sold in 11g, 17g and 35g finger bars and KITKAT Chunky is available in 46g bar.

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51 Financial Analysis of Nestle Pakistan

POLO The Mint with the hole! Just the right sweetness, fresh and minty. Thats POLO, the all-time favorite mint with the hole. Its popular around the globe for its just-because moments! POLO mints are products for all occasions, especially when you need to freshen your mouth and breath with its cool, lingering aftertaste .POLO mints come in stick-packs of 9, 21 & 30 gms.

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52 Financial Analysis of Nestle Pakistan

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53 Financial Analysis of Nestle Pakistan NESTLE PAKISTAN Ltd. BALANCE SHEET AS ON DEC 31, 2007 EQUITY AND LIABILITIES Share Capital and Reserves: Authorized capital (75000000 in 2007) and (2006: 75000000) Issued, subscribe and paid up capital Share premium General Reserve Accumulated profit Non Current Liabilities: Long term finances Deferred taxation Retirement benefits Liabilities against assets subject to finance lease Current liabilities: Current portion of Liabilities against assets subject to finance lease Short term borrowings- secured Short term running finance under mark-up arrangements -secured Customers security deposits-interest free Trade and other payables Interest and mark-up accrued TOTAL EQUITIES AND LIABILITIES 2008 2007

Amount in 000

750,000 453,496 249,527 280,000 3,405,824 4,388,847 5139875 1319333 351968 177582 6988758

750,000 453,496 249,527 280,000 3,128,682 4,111,705 4028700 1371675 238370 119602 5758147

54042 300000 1924287 127884 2798185 102173 5306571 16,684,176

29863 1035000 1637799 124572 3062027 89261 5978522 15,848,574

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54 Financial Analysis of Nestle Pakistan NESTLE PAKISTAN Ltd. BALANCE SHEET AS ON DEC 31, 2008 ASSETS 2008 2007

Amount in 000 Tangible fixed assets: Property, plant and equipment Capital work-in-progress Intangible assets: Long term loans and advances: Long term security deposits: Current assets: Stores and spares Stock in trade Trade debts Current portion of long term loans and advances Advances, deposits, prepayments and other receivables Cash and bank balances TOTAL ASSETS 9464373 1382401 10846774 49744 98544 5036 804647 2488573 456813 26615 1488103 419327 5684078 16684176 9074428 971183 10045611 92382 80670 6088 436573 2393306 344053 21279 2022387 406225 5623823 15848574

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55 Financial Analysis of Nestle Pakistan NESTLE PAKISTAN Ltd. INCOME STATEMENT FOR THE PERIOD ENDED ON DEC 31, 2008. 2008 2007 Amount in 000 34,183,847 28,235,393 (25,231,532) (20,285,142) 8,952,315 7,950,251 (3,890,352) (956,816) 4,105,147 (557,325) (1,382,138) 61,800 2,227,484 (674,590) 1,552,894 34.24 (3,538,284) (900,822) 3,511,145 (584,434) (442,914) 65,959 2,549,756 (744,544) 1,805,212 39.81

Sales -- net Less: cost of goods sold Gross profit Less: Distribution and selling expenses Less: Administration expenses Operating profit Less: Finance cost Less: Other operating expenses Add: other operating income Profit before taxation Taxation Net profit after taxation Earning per share

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56 Financial Analysis of Nestle Pakistan NESTLE PAKISTAN Ltd. CASH FLOWS STATEMENT FOR THE PERIOD ENDED ON DEC 31, 2008 2008 2007 Amount in 000 Cash flows from operating activities: Cash generated from operations Decrease in long term security deposits Increase in long term loans and advances Retirement benefits paid Finance cost paid Tax paid Net cash generated from operating activities Cash flows from investing activities: Fixed capital expenditures Sale proceeds of property, plant and equipment Net cash used in investing activities Cash flows from financing activities: Prepayments of long term finances Net movement in short term borrowing Payment of finance lease liabilities Dividend paid Net cash used in financing activities Net increase/decrease in cash Cash and cash equivalent at beginning of the year Cash and cash equivalent at the end of the year 4,224,959 1052 (23,210) (89,867) (544,413) (41,697) 3,526,824 (1,871,296) 74,233 (1,797,063) -(735,000) (66,383) (1,201,764) (2,003,147) (273,386) (1,231,574) (1,504,690) 4,534,010 -(27,170) (74,690) (593,722) (234,803) 3,603,625 (2,909,391) 67,321 (2,842,070) (300,000) 335,000 (18,333) (226,748) (210,081) 551,474 (1,783,048) (1,231,574)

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57 Financial Analysis of Nestle Pakistan NESTLE PAKISTAN Ltd. STATEMENT OF CHANGES IN EQUITY FOR THE PERIOD ENDED ON DEC 31, 2008 CAPITAL RESERVE Share capital Balance as at December 31, 2007 Final dividend for the year ended December 31, 2007 (Rs. 10 per share) Interim dividend for the six months period ended June 30,2008 (Rs. 9 per share) Interim dividend for the nine months period ended September 30,2008 (Rs. 7.5 per share) Total recognized income and expenses for the year Balance as at December 31, 2008 453,496 -REVENUE RESERVE Accumulate d profit 3,128,682 (453,496)

AMOUNT IN 000 Share General premium reserve 249,527 -280,000 --

Total 4,111,705 (453,496)

--

--

--

(408,146)

(408,146)

--453,496

--249,527

--280,000

(340,122) 1,478,906 3,405,824

(340,122) 1,478,906 4,388,847

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58 Financial Analysis of Nestle Pakistan

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59 Financial Analysis of Nestle Pakistan

PEST Analysis SWOT Analysis and BCG Matrix


SWOT ANALYSIS STRENGTHS WEAKNESESS THREATS ------------------------------------------------TO BUILD ON TO COVER ON TO CAPTURE TO DEFEND ON

OPPORTUNITIES -----------------

Where there is a company in operation it has to work in two kinds of environment i.e. The external environment The internal environment of the company. For a company to avail maximum and avoid maximum, it has to know what it has to avail and what it has to avoid. The external environment has to be scanned by the management for any arising opportunities or any critical threats. The resources of a company constitute its strengths and weaknesses. External factors are broadly categorized into; Economic forces Social, cultural, demographic, and environmental forces Political, governmental and legal forces Technological forces Competitive forces etc Internal factors are; Marketing strength of firm Financial/Accounting resources

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60 Financial Analysis of Nestle Pakistan Management Computer information system Production/operations etc BENEFITS OF SWOT ANALYSIS A SWOT Analysis is conducted by the company so that it is able to position itself to take advantage of particular opportunities in the environment and to avoid or minimize environmental threats. In doing so, the organization attempts to emphasize its strengths and moderate the impact of weaknesses. The analysis is also useful for uncovering strengths that have not been fully utilized and in identifying weaknesses that can be corrected. Matching information about the environment with the organization's capabilities enables management to formulate realistic strategies for attaining its goals.

SWOT ANALYSIS OF NESTLE:

STRENGTHS: Global food producer, located in over 100 countries. Consistently one of the world's largest producers of food products, with sales in the USA in 2007 of $10 billion; sales and earnings in 2007 were better than expected, even in a down turned economy. Global sales in 2007 topped $101 billion. Repeatedly ranked as the world's largest bottled water company and have set up facilities to operate water resources in a responsible manner. In 2007, Nestl was named one of "America's Most Admired Food Companies" in Fortune magazine for the twelfth consecutive year.

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61 Financial Analysis of Nestle Pakistan Nestl provides quality brands and products and line extensions that are well-known, top-selling brands including: Nestle Milkpak, Nestle Nesvita, Maggie Noodles, NIDO Nutrition System, Nestle Fruit Yogurt, MILKPAK Cream. Chocolate and Candy: Kit Kat, KITKAT AND KITKAT CHUNKY, POLO

Drinks: MILO, NESTL FRUITA VITALS, Pineapple Nectar, Red Grape Nectar

Gerber: baby formula, prepared baby foods, baby cereals, water, juice, yogurt, foods for infants.

Professional brands sold to restaurants, colleges, hotels, and food professionals including Nescafe, Nestle Juice etc.

Successful due in part to their unquestionable ability to keep major brands consistently in the forefront of consumer's minds (and in their shopping carts) by renovating existing product lines, keeping major brands from slipping into saturation/decline and having superior access to distribution channels.

Weaknesses Their LC-1 division was not as successful as they thought it would be in France. In the late 1980s, Dannon entered the market with a health-based yogurt, and become the top selling brand of yogurt; Nestl's 1994 launch was behind the product life cycle curve in an already mature market and could not compete against a strong, established brand.

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62 Financial Analysis of Nestle Pakistan Growth in their organic food sales division was flat in 2007, even though the industry grew 8.9%. Since 2004 the breakfast cereal industry has been under fire from the FDA and the American Medical Association, both of which say that false claims of "heart healthy" and "lower cholesterol" need to be removed from packaging and advertising. They have also been forced to reduce the amount of sugar in their products, as parent's advocates groups claimed they were contributing to the diabetes epidemic among American children. General Mills is an experienced, established brand and are the market leader in the USA, however, they have been lacking in innovation, have not cashed in on the booming health food craze and have been behind in creating new, niche products, especially in their yogurt division, where Yoplait is the only brand making a profit. In 2007, although their products did not carry the recalled pistachios, several of their ice cream brands, Dryer's, Edy's and Haagen-Dazs, were still plagued with bad PR and loss of sales. Opportunities In today's health conscious societies, they can introduce more health-based products, and because they are a market leader, they would likely be more successful. Provide allergen free food items, such as gluten free and peanut free. They launched a new premium line of higher cacao content chocolates dubbed Nestl Treasures Gold, in order to cash in on the "recession economy" in which consumers cut back on luxury goods, but regularly indulge in candy and chocolate. Americans want luxury chocolates, and high-end chocolate is immune to the recession (so far), because it is an inexpensive indulgence.

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63 Financial Analysis of Nestle Pakistan Opened Nestl Caf's in major cities to feature Nestl products.

Threats Any contamination of the food supply, especially e-coli. Their Toll House brand cookie dough was recalled in March of 2008 because of e-coli. Outbreaks were linked to 28 states and the product had to be recalled globally. Nestl has yet to find out how this happened, and is still investigating. They were affected by the pet food recall in 2006, in which 95 different brands of dog and cat food were recalled due to contamination with rat poison. Also in 2006, FDA learned that certain pet foods were sickening and killing cats and dogs. FDA found contaminants in vegetable proteins imported into the United States from China and used as ingredients in pet food. Raw chocolate ingredient prices are soaring; dairy costs alone rose 50% in 2007, this cuts heavily into their profit margins and often gets passed on to consumers, by shrinking the packaging in a way that is almost unnoticeable-therefore the consumer is paying the same prices for less product. They have major competitors, like Hershey's, Cadbury-Schweppes (owned by Pepsi), Lindt and Ghirardelli, Kellogg's, Post, Starbucks, Beech-Nut, Quaker, Kraft Foods, Dannon, Del-Monte, Iams, Earth's Best, Heinz, Frito-Lay (owned by Pepsi).

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64 Financial Analysis of Nestle Pakistan

BCG Matrix

STARS-Pure life and Confectionaries: The 2 SBUs i.e. Mineral Waters and Confectionaries fall into this category of the BCG Matrix. These SBUs have high market share and high industry growth rate. These SBUs are requiring lots of investment to compete in growth market. For example, lots of money is spent and aggressive marketing strategies have been implemented for the Mineral Water to build and maintain market share. Nestle Pure Life has captured 50% of the bottled water market in Pakistan since it was introduced. Its approximate sales for 2008 are Rs. 70,401000. This sales figure is quite impressive as the sales rose quite high in one year. It is predicted that there will be additional growth in the mineral water category in coming years. The sales of the Confectionaries rose to Rs. 106,559000 from 87,758,000. The huge increase of Rs. 18,801,000 puts this SBU in the stars category and shows its increasing market share. There is a growing market for products in Confectionaries, For example Kit Kat (even though it is imported), Polo Smarties etc. This can be proven from the fact that Nestle keeps introducing new products in this category. CASH COWS- Milk Products, Coffee and Dietic Infants Food: Milk products, Coffee and Dietic and Infant food have a high market share and are doing business in mature industries. Since, the customers of this product category are loyal, the marketing costs of these SBUs are quite low and as a result a large amount of cash can be

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65 Financial Analysis of Nestle Pakistan generated. Customers loyalty is a must for the Cash Cows to maintain there market share. The sales of these Milk products have increased to Rs. 108,430,000 from Rs. 87,758,000. This huge increase in sales reflects the high market share of this SBU. However, its growth rate is low because in general this category is in the maturity stage- that is- a number of milk products have been launched by Nestle, most of which are quite old. An innovation has not really been made in this category. The same conclusion can be made about Coffee. There is an already existing market for Coffee which is not increasing further by large amount. The sales of Coffee were Rs. 46, 89000 in 2008 and Rs. 392, 00000 in 2007. This huge difference shows that a great amount of cash is being generated by this SBU. Sales of Dietic and Infant Food rose to Rs. 60, 935000 from Rs. 52, 655000. The infant food units of Nestle are operating in a mature industry. Like the milk products, the infants food have been around for a long time barely any new products line being started in this category. QUESTION MARKS- Culinary Products: Included in this sector are the culinary products of the organization. The products such as Maggie 2-minute Noodles and Maggie cold sauces have a low market share were Rs. 79,919000 in 2008 and Rs. 60, 818000 in 2007. This figure represents a great potential for growth in future. However in contrast, the market share of the products in this category is not very high currently. The firm needs to focus on differentiating its products in the competitive market to gain customers. DOGS- Chocolate Drinks: Chocolate drinks fall in this category and they possess a low market share and low growth rate. Chocolate drinks had sales of Rs. 19,639000 in 2008 which rose from Rs. 19, 541000 in 2007. This is quite a small increase considering the rise in the sales of other SBUs, because, people usually lend to buy light juice like apple and orange juice or Pepsi instead of Chocolate drinks. However, the Chocolate drinks are still profitable so the firm doesnt have to worry about liquidating or getting rid of this SBU. At the moment additional amount of money is not invested in this SBU, as it is not very profitable. Nestle is currently trying to maximize profits from this category by minimizing expenditure and by differentiating the products to build market share.

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66 Financial Analysis of Nestle Pakistan

PEST Analysis
PEST stands for: P: Political Factors E: Economical Factors S: Social Factors T: Technological Factors IMPORTANCE: Political Factors: The action of Government can have major effects on business and markets including creating or reducing demand for particular products and services. Social Factors: Social tests are important because they have a direct influence on the demand for particular types of products. Economical Factors: Consumer spending may be controlled by a range of economical factors such as income level, inflation, taxes, and unemployment. Technological Factors: Development in technology give rise to new products and market opportunities. ADVANTAGES of PEST ANALYSIS: 1) Outline Government laws on business. 2) Can be compared to previous PEST analysis therefore changes in the market may possibly be anticipated. 3) It indicates whether business has improved or not. DISADVANTAGES of PEST ANALYSIS:

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67 Financial Analysis of Nestle Pakistan 1) May be erroneous. 2) Expensive (take time to produce) 3) Problems in the PEST analysis cant be rectified as they all are caused by external issues.

The PEST analysis of NESTLE PAKISTAN makes them understand how these factors affect the products and services provided by the company. Political analysis: This factor indicates what is there in the legal system and political situation of the country and how it affects the organization. And it includes government regulations and formal and informal rules of the country. Huge Taxation of raw material brought from overseas as well as profits. Employment laws and Trade Unions. Environmental restrictions and Regulations. Political stability Rules regarding product behavior of Parliament acts Trade restrictions Risk of terrorist invasion Pricing regulations and rules of parliament acts Mandatory employee benefits Product labeling requirements Industrial safety regulations Wage legislations- minimum wage and overtime
Contract enforcement law Competition regulation

Economic analysis Economic factors displays the mainly focus on the economic situation of the state, and in which way the company could produce their own products. Generally we can

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68 Financial Analysis of Nestle Pakistan identify the factors under the economic analysis for NESTLE Using the type of economic system in the country Inflation rate of the economy Interest rate of the economy Economic growth rate Labor costs for subsidiaries Unemployment rate of the country Exchange rate of Dollars in to RS and the other way around Activities of stock exchange Infrastructure quality of the country Skill of workforce Stability in financial market Comparative advantages of Sri Lanka Consumers confidence towards this product and the other poducts Social analysis: Social factors base on mainly demographic and cultural and traditional aspects of the external environment of the organization. This fact is directly towards the customers environment. Society more aware of healthy life style/ rise in fitness industry.

More focus on leisure time.

Less disposable (cant buy luxury goods) income.

Fashion (have temptation towards the adaptation of new trends) Technological

analysis:

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69 Financial Analysis of Nestle Pakistan Technological analysis is actually based on the judgment of the technological capabilities and expertise being used by the company.

Advanced in utilization of technology while establishing products/ packaging/ flavors

.Advanced in scientific research.


Advanced in production technology ( more efficient and better quality/ less staff required= cheaper for Nestle= cheaper for customers.)

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70 Financial Analysis of Nestle Pakistan

Financial Analysis
Vertical Analysis VERTICAL ANALYSIS OF INCOME STATEMENTS
NESTLE INCOME STATEMENT VERTICAL ANALYSIS AMOUNT IN ' 000 OF RUPEES FOR THE YEAR ENDED DEC. 31, 2008, 2007 AND 2006

Net Sales Cost of goods sold Gross profit Distribution and selling expenses Admin expenses Total operating expenses Operating profit Finance cost Other operating expenses Total other expenses Other operating income Profit before taxation Taxation Profit after taxation

2008 Amount %age 34183847 100.00% (25231532 73.811% ) 8952315 26.189 % (3890352) 11.381% (956816) (4847168) 4105147 (557325) (1382138) (1939463) 61800 2227484 (674590) 1552894 2.799% 14.180 % 12.009 % 1.630% 4.043% 5.673% 0.181% 6.516% 1.973% 4.543%

2007 Amount %age 28235396 100.00% (20285142 71.843% ) 7950251 28.157% (3538284) 900822 (4439106) 3511145 (584434) (442914) (1027348) 65959 2549756 (744544) 1805212 12.531% 3.190% 15.721% 12.435% 2.070% 1.569% 3.639% 0.234% 9.030% 2.637% 6.393%

2006 Amount %age 22030958 100% (15778330 71.619% ) 6252628 28.831% (2925118) (687092) (3612210) 2640418 (44774) (263921) (711695) 76732 2005455 (642165) 1363290 13.277% 3.119 16.349% 11.985% 0.203% 1.198% 3.230% 0.348% 9.103% 2.915 6.188%

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71 Financial Analysis of Nestle Pakistan VERTICAL ANALYSIS OF BALANCE SHEET NESTLE Pakistan Ltd. Balance Sheet Assets Side Vertical Analysis (Rupees in 000) ASSETS 2008 Amount %age 6.726% 8 8.286% 65.012% 0.298% 2 Long term loans and advances Long term security deposits Total intangible fixed assets Total fixed assets Current assets: Stores and spares 7 Stock in trade 3 Trade debts Current portion of long term loans And advances Advances, deposits, prepayments And receivables Cash and bank balances 456,81 3 26,615 1,488,103 419,32 7 2.738% 3 0.160% 9 8.919% 7 2.513% 5 406,22 2.563% 34663 0.268% 2,022,38 12.761% 2109314 16.316% 21,27 0.134% 8771 0.068% 2,488,57 14.916% 6 344,05 2.171% 238291 1.843% 98,54 4 5,03 6 153,32 4 11,000,09 8 804,64 0.919% 65.931 % 4.823% 3 2,393,30 15.101% 1907300 14.753% 0.030% 8 179,14 0 10,224,75 1 436,57 1.130% 64.515 % 2.755% 207116 8300217 1.602% 64.204% 0.591% 0 6,08 0.038% 6088 0.047 80,67 0.509% 66008 0.511 971,18 3 10,045,61 1 92,38 6.128% 63.385% 0.583% 1107052 8093101 135020 8.563% 62.594% 1.0455% 2007 Amount %age 9,074,42 57.257% 2006 Amount %age 6986040 54.038%

Tangible and fixed assets: Property plant and 9,464,37 equipment 3 Capital work in 1,382,40 process 1 Total tangible fixed 10,846,77 assets 4 Intangible and fixed assets: Intangible assets 49,744

329346

2.548%

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72 Financial Analysis of Nestle Pakistan Total current assets 8 Total Assets 16,684,17 6 100.00 % 5,684,07 34.069% 3 15,848,57 4 100.00 % 1292190 2 100% 5,623,82 35.485% 4627685 35.796%

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73 Financial Analysis of Nestle Pakistan NESTLE Pakistan Ltd. Balance Sheet Equity and Liabilities side Vertical Analysis (Rupees in 000)
2008 Amount EQUITY AND LIABILITIES Share capital and reserves; 750,000 Authorized capital Issued, subscribed and paid 453,496 up capital Share premium 249,527 General reserve Accumulated profit Total Equity 280,000 3,405,824 4,388,847 %age 4.495% 2.718% 6 1.495% 7 1.678% 20.413% 26.305% 30.806% 7.908% 2.110% 1.064% 41.888% 0.324% 1.798% 11.534% 0.766% 16.771% 0.612% 31.806% 73.694% 280,00 0 3,128,68 2 4,111,70 5 4,028,70 0 1,371,67 5 238,37 0 119,602 5,758,14 7 29,863 1,035,00 0 1,637,79 9 124,57 2 3,062,02 7 89,26 1 5,978,52 2 1173666 1.767% 19.741% 25.944% 25.420% 8.655% 1.504% 0.755% 36.322% 0.188% 6.531% 10.334% 0.786% 19.321% 0.563% 37.723% 74.056% 280000 1548057 2531080 3963700 942858 234305 31471 5172334 308392 700000 1817711 102307 2197529 98549 522448 1039682 2.166% 11.975% 19.578% 30.660% 7.293% 1.182% 0.243 40.009% 2.385% 5.415% 14.060 0.791% 16.998% 0.762% 40.412% 80.422 249,52 1.575% 249527 1.930% 2007 Amount %age 750,000 453,49 4.732% 2.861% 2006 Amount %age 750000 453496 5.801% 3.508%

NON CURRENT LIABILITIES Long term finance 5,139,875 Deferred taxation Retirement benefits Liabilities against assets subject to finance lease Total non current liabilities Current liabilities: Current portion of liabilities against assets subject to finance lease Short term borrowingssecured Short term running finance under mark-up Arrangements-secured Customers security depositsinterest free Trade and other payables Interest and mark-up accrued 3 Total current liabilities Total liabilities 5,306,57 1 12,295,32 1,319,333 351,968 177,582 6,988,758 54,042 300,00 0 1,924,287 127,88 4 2,798,18 5 102,17

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74 Financial Analysis of Nestle Pakistan


9 Total liabilities and equity 16,684,17 6 100.00 % 9 1584857 4 100.00 % 2 1292790 2 100.00%

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75 Financial Analysis of Nestle Pakistan

Horizontal Analysis :
HORIZONTAL ANALYSIS OF INCOME STATEMENT
NESTLE INCOME STATEMENT HORIZONTAL ANALYSIS AMOUNT IN ' 000 OF RUPEES FOR THE YEAR ENDED DEC. 31, 2008, 2007 AND 2006 %age increase (Decrease) in 2006-07 28.162 28.563 27151 20.962 31.106 32.977 30.52 67.821 -14.040 27.141 15.943 32.416 32.435 %age increase (Decrease) in 2007-08 21.067 24.384 12.604 9.95 6.216 16.918 -4.639 212.056 -6.730 -12.639 -9.396 -13.977 -13.991

sales-net cost of goods sold Gross profit distribution and selling expenses administration expenses operating profit finance cost other operating expenses other operating income profit before taxation taxation profit after taxation earnings per share

Increase (Decrease) in 2006-07 6204435 4506812 1697623 613166 213730 870727 136660 178993 -10773 544301 102379 441922 9.75

Increase (Decrease) in 2007-08 5948454 4946390 1002064 352068 55994 594002 -27109 939224 -4159 -322272 -699554 -252318 -5.57

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76 Financial Analysis of Nestle Pakistan

HORIZONTAL ANALYSIS OF BALANCE SHEET


NESTLE Pakistan Ltd. Balance Sheet Equity and Liability Side Horizontal Analysis
%age increa se (Decre ase) in 200708

Increase (Decrease) in 2006-07 share capital and reserves issued subscribed and paid up capital share premium general reserve accumulated profit non current liabilities ling term finances deferred taxation retirement benefits liabilities against assets subject to finance lease Current Liability current portion of: long term finance current portion of: liabilities against assets subject to finance lease sort term borrowings- secured short terms running finance under mark-up arrangements- secured customer security deposits- interest free trade and other payables interest and mark-up accrued

Increase (Decrease) in 2007-08

%age increase (Decreas e) in 2006-07

0 0 0 1580625 65000 428817 4065 88131 -300000 21471 335000 -179912 22265 864498 -9288

0 0 0 277142 1111175 -52342 113593 57980 0 24179 -735000 286488 3312 -263842 12912

0 0 0 102.104 1.640 45.481 1.735 280.039 -100.000 255.851 47.857 -9.898 21.763 39.340 -9.425

0 0 0 8.858 27.581 -3.816 47.654 48.477 0.000 80.966 -71.014 17.492 2.659 -8.617 14.465

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77 Financial Analysis of Nestle Pakistan NESTLE Pakistan Ltd. Balance Sheet Assets Sides Horizontal Analysis
%age increase (Decrease) in 2006-07 30.730 12.273 -100.000 -31.579 22.212 0.000 32.558 25.481 44.384 142.606 -4.121 1071.927 %age increase (Decrease) in 2007-08 4.297 42.342 0.000 46.154 22.157 -17.280 84.310 3.981 32.774 20.049 -26.418 3.225

Increase (Decrease) in 2006-07 tangible fixed assets: property plant and equipment capital work in progress assets subject to finance lease intangible assets Long term Loans and advances long term security deposits current assets stores and spares stock in trade trade debts current portion of long term loans and advances advances deposits prepayments and other receivables cash and bank balances 2133096 135869 -44717 -42638 1462 0 107227 486006 105762 12508 -86927 371562

Increase (Decrease) in 2007-08 389945 411218 0 -42638 17874 -1052 368074 95267 112760 5336 -534284 13102

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78 Financial Analysis of Nestle Pakistan

RATOS ANALYSIS LIQUIDITY RATIOS


Liquidity ratios are used to measure a firms ability to meet short term obligations. They compare short term obligations to short term current resources available to meet these obligations from these ratios; much insight can be obtained into the present cash solvency of the firms ability to remain solvent in the event of adversity.

Current ratio
Current assets divided by current liabilities. It shows a firms ability to cover its current liabilities with its current assets. Current ratio = Current Assets Current Liabilities Item Current Asset (A) Current Liabilities (B) Current Ratio = A/B Interpretation Comparing internally for two years Nestle current ratio has gradually increases from 0.94X to 1.07X. So we can say that Nestle is appreciating in its liquidity position. 2008 (Rs in 000) 5,684,078 5,306,571 1.07 X 2007 (Rs in 000) 5,623,823 5,978,522 0.94X 2006 (Rs in 000) 4627685 5224488 0.88X

Acid-Test Ratio
Current assets less inventories divided by current liabilities. It shows a firms ability to meet current liabilities with its liquid (quick) assets. Acid-Test Ratio = Current Assets- Inventories Current Liabilities Item Current Assets (A) Current Liabilities 2008(Rs in 000) 5,684,078 5,306,571 2007 (Rs in 000) 5,623,823 5,978,522 2006 (Rs in 000) 4627685 5224488

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79 Financial Analysis of Nestle Pakistan (B) Inventory Acid-Test Ratio=AInv/B Interpretation The ratio serve as a supplement, to the current ratio is analyzing liquidity. This ratio concentrates primarily on more liquid current asset cash, marketable securities and receivables in relation to the current obligations. Nestle acid-test ratio is increased from 0.540X in 2006 to 0.602X in 2007.

2,488,573 0.602X

2,393,306 0.540X

1907300 0.52X

ACTIVITY (PERFORMANCE) RATIOS


These ratios are also known as efficiency or turnover ratios. How effectively the firm is using its assets. Some aspects of activity analysis are closely related to liquidity analysis. Activity ratios primarily focus on how effectively the firm is managing two specific assets group receivables, inventories and its total assets, in general. It includes the following ratios

Account Receivable Turnover in Days


Item Net Receivables(A) Net Sales(B) Days in a year Account Receivable turnover=A/B/365 Interpretation It is the no of days taken to collect on receivables. It takes 26.14 days for Nestle to collect receivables in 2006 but it decreases to 15.89 days in 2007. It means that they are not efficient in collecting its receivables. It means that they have more credit sales than cash sales. 2008 (Rs in 000) 1,488,103 34,183,847 365 15.89 days 2007 (Rs in 000) 2,022,387 28,235,393 365 26.14days 2006 (Rs in 000) 2109314 22030958 365 34.94 days

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80 Financial Analysis of Nestle Pakistan

Inventory Turnover
Items Cost of Sales (A) Inventory (B) Inventory Turnover=A/B Interpretation It is the no. of times inventory is converted into cash. In 2006 it was 8.48 times per year but it is increased to 10.14 times per year. It indicates that Nestle has good inventory turnover which is readily converting its inventory. 2008 (Rs in 000) 25,231,532 2,488,573 10.14 time per year 2007 (Rs in 000) 20,285,142 2,393,306 8.48 time per year 2006 (Rs in 000) 15778330 1907300 8.27 times per year

Total Asset Turnover


Items Net Sales(A) Total Assets(B) Total Asset Turnover=A/B Interpretation It basically indicates companys ability to use its asset base efficiently to generate revenue. In 2006 asset turnover was 1.781 which is increased to 2.048 in 2007. It means that the Nestle is efficiently using its assets base. The assets are generating more and more sales which are good. 2008 (Rs in 000) 34,183,847 16,684,176 2.048X 2007 (Rs in 000) 28,235,393 15,848,574 1.781X 2006 (Rs in 000) 22030958 12927902 1.704X

LEVERAGE OR SOLVENCY RATIOS


Solvency is the companys ability to meet its long term obligations as they become due. An analysis of solvency concentrates on the long-term financial and operating structure of business. The degree of long-term debt in capital structure is also considered. Solvency is dependant upon profitability since in the long run a firm will not be able to meet its debts unless it is profitable.

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81 Financial Analysis of Nestle Pakistan

Debt Ratio
Item Total Liabilities(A) Total Assets(B) Debt Ratio=A/B 2008 (Rs in 000) 12,295,329 16,684,176 0.736% 2007 (Rs in 000 11,736,669 15,848,574 0.740% 2006 (Rs in 000) 10396822 12927902 0.084X

Interpretation This ratio highlights the relative importance of debt financing to the firm by showing the %age of the firms assets that are supported by debt financing. Thus in 2006 0.74% of the firms assets are financed with debt (of various types). While the remaining comes from stockholders equity. And in 2007 0.736% of assets is financed with debt .As this ratio goes lower it shows that the company is depending less on debts. This is good from investors point.

Gross profit margin Item Gross profit (A) Net sales (B) Gross profit margin (A/B) Interpretation:

2008 Rs in(000) 8952315 34183847 .26

2007 Rs in(000) 7950251 28235396 .28

2006 Rs in(000) 6252628 32030958 0.28

It reveals the percentage of each rupee left over after the business has paid for its goods. In 2006,it was .28% which is decrease to .26% in 2007. It means that nestle Pakistan limited is earning less gross profit on each sales rupee. The reason for decrease is due to more production cost of merchandise sold. Higher management should take decision to minimize its cost of product.

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82 Financial Analysis of Nestle Pakistan

Return on total assets item Net profit (A) Total asset (B) Return on total asset (A/B) Interpretation:

2008 Rs in (000) 1552894 5684078 0.27%

2007 Rs in (000) 1805212 5623823 0.32%

2006 Rs in(000) 1363290 12927902 0.11%

This ratio shows that company is earning 32 percent on each rupee of asset investment in 2006. In 2007 it decrease to 0 .27% Basic Earning per common share (EPS) Item 2008 Rs in(000) Net income (A) 1552894 Common shares outstanding (B) 75000 EPS (A/B) 20.71 Interpretation: It indicates the amount of earnings for each common share held but Nestle Pakistan Limited earning in2006, it was Rs.24.07 per share which is decrease to Rs.20.71 in 2007, and it So the earning per share of Nestle Pakistan Limited is decreasing which is not a positive sign for company. It creates bad impact on potential investors. 2007 Rs in(000) 1805212 75000 24.07 2006 Rs in(000) 1363290 75000 18.18

Operating profit margin Item Operating profit (A) Total sales (B) Operating profit margin
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2008 Rs in (000) 4105147 34183847 0.120%

2007 Rs in(000) 3511145 28235847 0.124%

2006 Rs in (000) 2640418 22030958 0.12

83 Financial Analysis of Nestle Pakistan

Interpretation: The operating profit indicates the percentage of each rupee remaining after all costs and expenses other than interest, taxes and preferred stock dividends are deducted. It represents the pure profit earned on each sales rupee. Net profit margin items Net profit (A) Total sales (B) Market/book ratio (A/B) Interpretation: The net profit measures the percentage of each sale rupee remaining after all costs and expenses, including interest, taxes and preferred stock dividend have been deducted the higher the firms net profit margin the better. But in 2006 the Net profit margin is 0.064and in 2007 it is decrease 0.045. Return on total equity item Net profit (A) Common stock equity (B) Return on total equity (A/B) Interpretation: The return on common stocks equity measures the return earned on the common stockholders investment in the firm. Generally, the higher this return, the better off is the owners. As nestle has round about 2.07 in 2007. In 2006 it goes to 2.41.

2008 Rs in(000) 1552894 34183847 0.045

2007 Rs in(000) 1805212 28235847 0.064

2006 Rs in(000) 1363290 22030958 0.062

2008 Rs in(000) 1552894 750000 2.07

2007 RS in(000) 1805212 750000 2.41

2006 Rs in(000) 1363290 750000 1.82

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84 Financial Analysis of Nestle Pakistan

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85 Financial Analysis of Nestle Pakistan

Some important charts and Graphs


Financial Performance
PROFIT BEFORE TAXATION

3000000 2500000 2000000 1500000 1000000 500000 0 2008 2007 2006

Profit (Loss) After Taxation

2000000 1500000 1000000 500000 0 2008 2007 2006

Net Sales

35000000 30000000 25000000 20000000 15000000 10000000 5000000 0 2008 2007 2006

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86 Financial Analysis of Nestle Pakistan

Balance Sheet Composition


Liabilities
Share Capital and Reserves: Non Current Liabilities Current liabilities:

Current liabilities: 32%

Share Capital and Reserves: 26%

Non Current Liabilities 42%

Tangible fixed assets: Intangible assets:

Assets
0% 1% 0%

Long term loans and advances : Long term security deposits: Current assets:

65%

34%

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87 Financial Analysis of Nestle Pakistan Basic Ratio Charts

Current Ratio
Current Ratio

1.2 1 0.8 0.6 0.4 0.2 0 2008 2007 2006 1.07 0.94 0.88

Total Asset Turnover

2.5 2 1.5 1 0.5 0 2008 2007


Market/book ratio

2.048

1.781

1.704

2006

0.07 0.06 0.05 0.04 0.03 0.02 0.01 0 2008 2007 2006 0.045 0.064 0.062

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88 Financial Analysis of Nestle Pakistan

Earning Per Share


EPS 25 20 15 10 5 0 2008 2007 2006 20.71 24.07 18.18

Return on total asset

0.35% 0.30% 0.25% 0.20% 0.15% 0.10% 0.05% 0.00% 2008 2007 2006 0.11% 0.27% 0.32%

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89 Financial Analysis of Nestle Pakistan

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90 Financial Analysis of Nestle Pakistan

Suggestions & Recommendations;Following suggestions and recommendations are based on our observations during our project and on the information we collected. Almost all of the brand managers are just targeting the A class consumer. And they are no where near thinking of lower classes. We wonder why? Our suggestion is to target B, C and D classes. By this we mean that they should inject this thinking in product design phase not just in marketing planning phase. They can earn more by increasing volumes and turnover. Nestls products are accepted all over the world, but it doesnt mean that there is no threat of extinction; well most of the products which are launched in Pakistan are in the same form as in any European country. We mean to say that there is lack of research on part of people who make feasibility study for launching a product. One example of such products is Meggi Noodles, the product is doing very badly in market, and it is anticipated that the plant might will be complete in year or two. Another example is of Fruit yogurt, although the Nestl brand has attracted initial boost for the product, still the response from the repeat buyers is very bad, that is there are mostly one time buyers for this particular product. Well the Nestl says that it has targeted children with this product, one should come up with that why a child would should opt for Yogurt if he can get Walls Ice cream from Unilever? Nestl has launched products which are under the same product category and thus creating competition among themselves. Like Frost, values added fruit juices and Pure life. Prices of dairy products, we admit that there is very little room for improvement but still it can be lowered down. Pakistan is a market of 20 billion liters in which only 3 billion liters is covered by all companies providing tetra pack milk (Nestl covers 60-70 %). So we should improve

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91 Financial Analysis of Nestle Pakistan our markets, in such a way that we can cover our reduced profits by increasing our volume.

More effort needs to be put in to capture a greater share of the milk market in Pakistan. The ratio of processed milk to the whole milk market is extremely low. The existing system of milk collection and the services being provided to farmers should be expanded to build the market share in the milk market.

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92 Financial Analysis of Nestle Pakistan

Bibliography
Websites: www.nestle.com www.nestle.com.pk www.nestle.pk www.wikipedia.com www.google.com www.businessrecord.com Books: Theory and Problems of Financial Management 2nd Edition By Jae K Shim Joel G Sigel

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