Академический Документы
Профессиональный Документы
Культура Документы
Faculty of engineering products : The first market mix element is product which is anything that can be offered to a market for use or consumption in order to satisfy a need or want Faculty of engineering has a variety of products ranging from 1-Bachelor,s degree courses Aeronautics and Aerospace Engineering Architectural Engineering
Chemical Engineering Computer Engineering Electronics and Communications Electrical Power and Machines Irrigation and Hydraulics Engineering Mechanical Design and Production Mechanical Power Engineering Engineering Mathematics and Physics Mining , Petroleum and Metallurgy Public Works Systems and Biomedical Engineering Structural Engineering
CCE- Communication and Computer Engineering Program CEM Construction Engineering and Management Program STE Structural Engineering Program WEE Water Engineering and Environment Program AET Architectural Engineering and Technology Program
PPC Petroleum and Petrochemical Engineering Program MDE Mechanical Design Engineering Program 3-Post graduate studies 4-others : external courses through Hi-tech center Faculty of engineering promotions : The major elements of promotions include advertising ,personal selling ,sales promotion, direct marketing and publicity our college has used all of these elements 1-advertising : our college has advertised its products through many different ways (internet ,conferences and other advertisements )
2-sales promotions : Our college has promoted it products through different sales promotional strategies For example : -Discounts offers in credit hours system for excellent students from 20%to 100% -full scholarships for top students in Thanawya Ama - giving rewards for top students in semester system 3-public relations and publicity Through web site ,our college has its provided contacts for those students or customers who will be in need of any information from the college .in this way it can create a mutual relationship with its customers and ensure that it serves the demands. Faculty of engineering prices : Being an educational organization which emphasize product (education) quality, our college tends to sell its products with price range from moderately-high to high prices Fee for semester system students is 166.5 L.E Fee for credit hours system students is 275 L.E per one credit hour Fee for post graduate studies is 1800 L.E
Faculty of engineering place : it is located at prominent location well connected with all modes of transport it is located at : main building :cairo university street ,el giza branches : el sheikh zayed city
Environmental Scan / Internal Analysis /\ Strengths Weaknesses \ External Analysis /\ Opportunities Threats
Strengths A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. Examples of such strengths include:
Weaknesses The absence of certain strengths may be viewed as a weakness. For example, each of the following may be considered weaknesses:
lack of patent protection a weak brand name poor reputation among customers
Opportunities The external environmental analysis may reveal certain new opportunities for profit and growth. Some examples of such opportunities include:
Threats Changes in the external environmental also may present threats to the firm. Some examples of such threats include:
shifts in consumer tastes away from the firm's products emergence of substitute products new regulations
weaknesses
People Dissatisfied employees , low productivity Absenteeism in Australia- disrupts workforce planning- low productivity
Organization Public limited company value of shares dropped by 25%-P-Pharma remains vulnerable to take over Tall hierarchical structurecentralized- cultural difference ignored -HR less effective
Product Well established brand name started in 1977 Pharmax drug was launched to widespread Diversifying its portfolio- USP- mark of quality and safety Product Cost-based pricing can cover their cost - high price as R&D is costly cover Finance
Financial information is not up to date in US - resulting from centralized finance- faces liquidity problem
Price
Finance Financial reserves could withstand any financial instability including economic recession.
Product is income elastic since recession, the spending power of people decreases- results to low demand
Marketing P-Pharma already sells in China through B2B- can sell in large quantity compared to B2C
Opportunities
Scope to enhance its biologic positioning particularly in monoclonal antibody development
Threats
Egyptian healthcare reforms encourage generic prescribing Increasing penetration of Egyptian market by western players Market for anti- obesity drugs is growing rapidly- competitive- hard in gaining market share Economic difficulties- recession and price inflation Animal rights activists opposing animal testing- media frenzy - bad image to P-Pharma Volatile financial market- shares dropped- further deteriorate the liquidity problem Cultural difference- HR Quality Assurance in Egypt- the quality procedures are not tight- may not be of the same quality- legality
Market penetration within Egyptpolitical constraints reduced- rapid economic development- increasing life expectancy- enhance market penetration- gain excess to the largest market in the world Joint venture with R-Tailor, the European market leader and drugs distribution- gain new access to new customers The veterinary market is boomingguarantee P-Pharmas future