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Lee
Social Learning
Theory
Of Albert Bandura (Richard Wallace)
Social Learning Theory
Derived from Skinner’s Operant Conditioning Theory. His theory Maintains the
observational learning.
It assumes that individuals learn specific cognitive structures from observing the
behavior of others and that these strategies account for the acquisition of social
behaviors.
events.
4. The capacity for vicarious learning is present in humans, thus, individuals can learn by
5. Humans have the capability for reflective self – consciousness. This involves thinking
- Also attempts to explain socialization and how people acquire norms and thoughts.
- is the reciprocal relationship between behavior and the conditions that control it.
b. Inhibitory Effects – where the models behavior either strengthens or weakens the
c. Social Facilitation Effect – where the models behavior leads toward acting out a
Observational Learning is also a major source for the learning of rules or principles.
a. Attention – before any observational learning will occur, the model stimulus must
be attended to.
b. Retention – if the model’s behavior is to exert influence, what has been observed
must be retained.
c. Motoric Reproduction – imitation follows only if the individual had motoric
factor.