The Case Method Some Tips for Strategic Management Case Analyses & Reporting

Gives you the opportunity to assume the role of a key decision maker in a business organization Allows you to develop your analytical skills Helps you to understand the interrelationships of various functional areas of business Enables you to develop valuable skills in time management, group problem solving, creativity and organization

Preparing for Case Discussion

Spend adequate time for case preparation Read each case twice Focus on the key strategic issue in each case Do not overlook exhibits Adopt the appropriate time frame Draw on all of your knowledge of business

Writing the Case Report

1. Define the central problem: Distinguish between problems and symptoms of a fundamental problem In medicine, if a patient who has fever, this is a symptom, infection is the problem Business examples of symptoms are declining sales, declining market share or defections from your sales force A problem may not really be a problem but is simply an area of opportunity

Writing the Case Report (Cont)

2. Formulate the alternatives to resolve the problem 3. Analyze the alternatives This is a key part of the case report Emphasis is on the word, analyze 4. Recommend a solution 5. Specify a plan of action How will you implement your solution 6. Prepare contingency plans

Reminders - Written Reports

Analyze Use headings or labels Discuss alternatives Use topic sentences Be specific in your recommendations Do not overlook implementation Specifically state your assumptions

Reminders - Oral Presentations

DO NOT READ YOUR PAPER! Use your own words As a guide, use an outline with bullet points Rehearse your presentation Use visual aids Be prepared to handle questions

Working As A Team Member

Try to have an equitable division of labor Communicate with other team members Work as a team Plan and structure team meetings Let your instructor know if you have a non-participant Ensure final product is integrated and consistent, with no duplications.

Common Errors To Avoid

Simply repeating & rehashing data Concluding there is inadequate data Failing to deal adequately with numbers Failing to pursue analysis to a logical conclusion Failing to adequately organize your report

Common Errors To Avoid (cont)

Failure to be decisive Excessive grammatical and spelling mistakes Failure to read report over after it is printed Other things to avoid
Presenting a massive catalog of problems or alternatives Using slang and repeating slogans Using colloquialism or informal language